FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

UNIVERSITY OF DELHI
FACULTY OF MANAGEMENT STUDIES
FOUR YEAR UNDERGRADUATE PROGRAMME
(Courses effective from Academic Year 2013-14)

SYLLABUS OF COURSES TO BE OFFERED

Discipline Courses I

Note: The courses are uploaded as sent by the Department concerned. The scheme of marks will be
determined by the University and will be corrected in the syllabus accordingly. Editing, typographical
changes and formatting will be undertaken further.
Four Year Undergraduate Programme Secretariat
fouryearprog@gmail.com

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

BACHELOR OF MANAGEMENT STUDIES

PREAMBLE

In this era of dynamic and rapidly changing global business environment, it is essential to develop competent
managerial talent for making resources productive and achieving high levels of competitiveness in
organizations. The Programme aims at developing students with effective human, technical and conceptual
skills, along with comprehensive knowledge of the core functional areas of management like finance,
marketing, human resource management etc. This Programme helps create new frontiers of knowledge &
standards of achievement to develop students as committed, responsible, ethical and active managers; honing
their latent skills, sparking their curiosity, developing leadership qualities and the ability to influence and
change their organization and society as a whole in a positive, significant and wholesome manner; thereby
enabling them to reach the zenith of their potential.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

VISION Creating new frontiers of knowledge and standards of achievement to mould committed, responsible,
ethical and active managers out of students; honing their latent skills, sparking their curiosity,
developing leadership qualities and the ability to influence and change their organization and society
as a whole in a positive, significant and wholesome manner; thereby enabling them to reach the zenith
of their potential.

SEM

DC-I

AC

DC-II
(FINANCE)

DC-II
(MARKETI
NG)

DC-II
(HUMAN
RESOURCE
MANAGEMEN
T)

DC-II
(MANAGEMENT
OF SERVICES)

DC-II
(MANAGEMENT
OF GLOBAL
BUSINESS)

DC-II
(TOURISM
MANAGE
MENT)

Mathema
tics
&
Statistics
for
Business

1.2.Organ
isational
Behaviour
2.1
Accountin
g for
Managers

II

2.2
Principles
of
Marketing
Managem
ent

3.1
Corporate
Finance

III
3.2
Manageri
al
Economic
s

AC:2.1
Language

AC:3.1
Enterprise
Resource
Planning
And Data
Base
Managem
ent
System

DCII:FIN:3.1
Evolution of
Global
Financial
System

4.1
Human
Resource
Managem
ent

IV

4.2 Macro
Economic
s and
Global
Environm
ent

AC:4.1
Eentreprene
urship

DCII:FIN:4.1
Management
of Financial
Institutions

DCII:MKT:3
.1
Consumer
Behaviour

DCII:MKT:4
.1
Integrated
Marketing
Communicat
ions

DCII:HRM:3.1
Training and
Management
Development

DCII:HRM:4.1
Management of
Industrial
Relations

DCII:MS:3.1
Services
Management

DCII:MS:4.1
Marketing of
Services

DC-II: MGB 3.1

International
Trade- Policies and
Strategies

DC-II: MGB 4.1

International
Accounting and
Reporting System

DCII:TM:3.1
Concepts
and Impact
of Tourism

DCII:TM:4.1
Tourism and
Hospitality
Management

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

SEM

DC-I

5.1
Operations
Research

5.2 Financial
Markets and
Services
5.3 Legal
Environment
for Business

AC

AC:5.1
Busines
s
Analytic
s and
Intellige
nce

DC-II
(FINANCE)

DCII:FIN:
5.1
Corporate
Analysis and
Valuation

DC-II
(MARKETIN
G)

DCII:MKT:5.
1
Sales &
Distribution
Management

DC-II
(HUMAN
RESOURCE
MANAGEMEN
T)

DCII:HRM:5.1
Performance and
Compensation
Management
Systems

DC-II
(MANAGEMENT
OF SERVICES)

DCII:MS:5.1
Managing Insurance
Services

6.1 Basic
Econometric
s

VI

6.2
International
Trade and
Finance

AC:6.1
Project
Manage
ment

DCI:FIN:6.1
Infrastructur
al Finance

DCII:MKT:6.
1
Retail
Management

DCII:HRM:6.1
Labour Welfare
& Legislation

DC-II
(MANAGEMENT
OF GLOBAL
BUSINESS)

DC-II
(TOURISM
MANAGE
MENT)

DC-II: MGB 5.1

Trans- National and
Cross Cultural
Marketing

DCII:TM:5.1
Adventure,
Wildlife and
Cultural
Tourism

DC-II: MGB 6.1

International Supply
Chain Management

DCII:TM:6.1
Tourism
Marketing

DC-II: MGB 7.1

Multinational
Business Finance

DCII:TM:7.1
Travel
Agency,
Tour
Operations
and Business
Tourism

DC-II: MGB 8.1

Joint Ventures,
Mergers and
Acquisitions

DCII:TM:8.1
Economics
of Tourism

DCII:MS:6.1
Managing Tourism
Services

6.3
Operations
Management

7.1 Research
Methodolog
y

VII

7.2
Investment
and Risk
Management

DCII:FIN:7.
1
Financial
Modeling
and
Derivatives

DCII:MKT:7.
1
Brand
Management

DCII:HRM:7.1
Strategic Human
Resource
Management

DCII:MKT:8.
1
Rural
Marketing

DCII:HRM:8.1
International
Human Resource
Management

DCII:MS:7.1
Managing Not for
Profit Organization

7.3 Tax
Planning for
Business
8.1 Research
Project

VIII

8.2 Global
Business
Environment
and Ethics

DCII:FIN:8.
1
Behavioural
Finance

DCII:MS:8.1
Managing
Information
Technology
Enabled Services

8.3
Corporate
Strategy

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

SYLLABUS
FOR
DISCIPLINE COURSE I FOR BMS

1.1 Mathematics & Statistics for Business

1.2 Organisational Behaviour
2.1 Accounting for Managers
2.2 Principles of Marketing Management
3.1 Corporate Finance
3.2 Managerial Economics
4.1 Human Resource Management
4.2 Macro Economics and Global Environment
5.1 Operations Research
5.2 Financial Markets and Services
5.3 Legal Environment for Business
6.1 Basic Econometrics
6.2 International Trade and Finance
6.3 Operations Management
7.1 Research Methodology
7.2 Investment and Risk Management
7.3 Tax Planning for Business
8.1 Research Project
8.2 Global Business Environment and Ethics
8.3 Corporate Strategy

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 1.1
MATHEMATICS & STATISTICS FOR BUSINESS
Learning Objective: To familiarize the students with various mathematical and statistical tools that can be
used for effective decision making. Emphasis will be on the application of the concepts learnt.
Course Contents:
Unit I
Lectures: 10
Mathematics: Introduction and linear algebra, Some aspects of logic; One variable functions. Vectors, linear
independence, rank of a matrix. Conditions to solution of linear simultaneous equations with simple
applications.
Unit II
Lectures: 14
Differential calculus: Continuity and differentiability, use of derivatives for linear/polynomial approximation
for defining increasing and decreasing functions, concave and convex functions, conditions for stationary points
and optimum values. Simple applications. Multivariate differentiation: Function of two variables, partial
derivatives and their properties. Homogenous functions; total derivatives, differentiation of implicit functions,
stationary points and optimum values in constrained and unconstrained optimization.
Unit III
Lectures: 14
Measures of Central Tendency, Measures of Dispersion: Absolute and Relative - Range, Quartile Deviation,
Mean Deviation, Standard Deviation. Skewness. Sample Space, Theorems of addition and multiplication,
Conditional probability, Independent Events, Bayes theorem. Random Variables (Discrete and Continuous).
Mathematical Expectation. Jointly Distributed random variables. Marginal and Conditional Probabilities.
Conditional Expectation.
Unit IV
Lectures: 8
Probability distributions and correlation: Theoretical distribution: Distribution discrete (Bernoulli, binomial,
poisson and geometric) and continuous (normal, exponential, uniform), Markov inequality, chebyshevs
inequality.
Bivariate measures: Covariance and correlation, causation, scatter diagram, coefficient of correlation,
Spearmans rank correlation coefficient.
Unit V
Lectures: 10
Hypothesis testing: Random sampling: Statistic and parameter. Properties of estimators: Point and interval
estimates. Central limit theorem, distribution of sample mean, sample standard deviation. Null and alternative
hypothesis. Types of errors, p values, critical region, one and two tailed tests, single sample and two sample
tests for mean and proportion. (z-test, t-test).
Text Books:
1. S.C. Gupta & V.K. Kapoor (2007). Fundamentals of Mathematical Statistics (11th ed.). Sultan Chand &
Sons.
2. R.G. D. Allen. Mathematical Analysis for Economics. McMillan
References:
1. Chiang and Wainwright (2005). Fundamentals Methods of Mathematical Economics (3rd ed.). Tata
McGraw Hill,
2. Allen Webster (2010) Applied Statistics for Business and Economics (3rd ed.). Tata McGraw Hill.
3. R.S. Bhardwaj (2006). Mathematics for Economics and Business (2 nd ed.). Excel Books.
4. Richar Levin & David Rubin (1997). Statistics for management (5th ed.). Prentice Hall
Web References:
1. www.openintro.org/stat/down/OpenIntroStatFirst.pdf

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 1.2
ORGANIZATIONAL BEHAVIOUR
Learning Objective: The course aims to provide an understanding of basic concepts, theories and techniques in
the field of human behaviour at the individual, group and organizational levels in the changing global scenario.
Course Contents:
Unit I
Lectures: 10
OB Framework: Emerging issues in OB Personality: Introduction, Traits of personality, Theories of personality
big five theory, Myer Briggs Type Indicator Perception: Introduction, Perception process, Attribution process
Learning: Introduction, Approaches to learning, Shaping behaviour: OB Modification.
Unit II
Lectures: 10
Motivation: Concept, Theories of motivation early & contemporary Empowerment & economic incentives
Work Stress: Concept, Types of stress, Causes of stress, coping strategies individual & organization.
Unit III
Lectures: 10
Leadership & Management: Introduction, Leadership & management, Behavioural perspective of leadership
Ohio state university studies, Management Grid, Likerts system-4 management, Contingency perspective of
management-Situational leadership theory (SLT). Contemporary leadership issues: transformational leadership,
transactional leadership, charismatic leadership, Substitutes & neutralizers for leadership. Emotional
Intelligence (EI): Meaning, Dimensions, EI at workplace.
Unit IV
Lectures: 18
Managing Group Dynamics: Concept, Types, stages of group development, Model of group development
Group cohesiveness, Common threats to group effectiveness, Evolution of groups into teams. Power & Politics:
Concept, Sources to power, Power tactics, Controlling political behaviour in organizations, Ethics in power &
politics. Conflict: Concept, Sources, Types of conflict, Conflict management strategies Transactional analysis
& johari window.
Unit V
Lectures: 8
Organizational Change & Development: Concept, Kurt lewins model of change, Strategies to overcome
resistance to change, OD: Concept of OD, OD process, OD interventions. Organizational climate and culturefeatures, dimensions, significance.
Text Books:
1. Luthans, Fred (2008). Organizational Behaviour (11th ed.). Tata McGraw Hill.
2. Robbins Stephens P. & Sanghi & judge (2005). Organizational Behaviour (13th ed.). Pearson Education.
References:
1. Aswathappa,K. (2008). Organizational Behaviour (8th ed.). New Delhi: Himalaya Publishing House
2. Andre,R. (2009). Organizational Behaviour. India: Pearson.
3. Singh Dalip (2012) Emotional Intelligence at Work (3rd Edition) SAGE Response Books, New Delhi.
4. Goleman, Daniel. (1998). http://www.catalystbreakthru.com/wpcontent/uploads/2012/03/HBR_10_Must_Reads_on_Leadership_1_.pdf, Accessed on13 May 2013.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 2.1
ACCOUNTING FOR MANAGERS
Learning Objective: To acquaint the students with concepts of Financial, Cost and Management Accounting
and their applications in managerial decisions making.
Course Contents:
Unit I
Lectures: 23
Introduction to Financial Accounting: Accounting as an Information System; Importance, Scope and
Limitations; Generally Accepted Accounting Principles; Basic Accounting Concepts, Techniques and
Conventions; Accounting Cycle; Ethics in accounting; Basic Financial Statements; Understanding Corporate
Annual Reports: Analysis of Financial statements through Ratios and Cash Flow Statement; Understanding and
Analyzing Consolidated Financial Statements; Introduction to International Financial Reporting Standards
(IFRS); Foreign Currency Accounting.
Unit II
Lectures: 12
Introduction to cost accounting: Cost concepts Meaning, Scope, Objectives and Importance of Cost
Accounting; Elements of Cost; Components of Total cost. Classification of Costs: Fixed, Variable, Semivariable, and Step Cost; Product and Period Costs; Direct and Indirect Costs; Relevant and Irrelevant Costs;
Sunk Costs; Controllable and Uncontrollable Costs; Avoidable and Unavoidable Costs; Out-of-pocket Costs;
Opportunity Costs; Conversion Cost. Cost Ascertainment: Cost Unit and Cost Center; Cost Allocation; Cost
Apportionment; Cost Control and Cost Reduction. Accounting for Overhead Costs; Brief introduction of
Techniques and Methods of Costing.
Unit III
Lectures: 11
Cost-Volume-Profit Analysis: Contribution; PV Ratio; Margin of Safety; Break-Even Point; Composite BreakEven Point; Cash and Cost Break- Even Point. Decisions relating to key factor; Export order; Make or Buy,
Pricing Decision, Cost plus pricing; Cost Management System and Activity-Based-Costing and Management;
Target costing, Decisions related to deletion, Addition of products, Services or Departments; Joint Product
Costs: Sell or Process further decisions.
Unit IV
Lectures: 3
Introduction to Budgets and preparing the Functional Budgets, and Master Budget; Flexible Budgets.
Unit V
Lectures: 7
Variance Analysis (Labor, Material): Management Control System and Responsibility Accounting;
Management control in decentralized organizations
Text Books:
1.Horngren C T, Sundem G L, Stratton W O, Burgstahler D and Schatzberg J. Introduction to Management
Accounting. PHI Learning Pvt Ltd.
2.Porter G A, Norton C L. Financial Accounting (6th ed.). Cengage Learning (IFRS update)
References:
1. Horngren C T, Sundem G L and Elliott J A. Introduction to Financial Accounting (8th ed.). Pearson
Education.
2. Horngren, C.T., Foster, G, and Datar, S.M. Cost Accounting: A Managerial Emphasis. New Delhi:
Prentice Hall of India Pvt. Ltd.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 2.2
PRINCIPLES OF MARKETING MANAGEMENT
Learning Objective: This course aims to familiarize students with the marketing function in organizations. It
will equip the students with understanding of the Marketing Mix elements and sensitize them to certain
emerging issues in Marketing.
Course Contents:
Unit I
Lectures: 14
Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core marketing concepts;
Company orientation - Production concept, Product concept, Selling concept, Marketing concept, Holistic
marketing concept. Marketing Environment: Environment scanning introduction to Marketing Information
System; Demographic, economic, political, legal, socio cultural, technological environment (Indian context);
Portfolio approach Boston Consultative Group (BCG) matrix; Strength Weakness Opportunity Threat
(SWOT) analysis, Ansoffs matrix.
Unit II
Lectures: 7
Segmentation, Targeting and Positioning: Levels of Market Segmentation, Basis for Segmenting Consumer
Markets, Difference between Segmentation, Targeting and Positioning; VALS 2 segmentation profile,
Requirements for Effective Segmentation.
Unit III
Lectures: 17
Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product
Classification, Marketing of Services - Unique Characteristics of Services, Marketing strategies for service
firms 7Ps, Product Line Decision, Product Mix Decision, Branding Decisions, Packaging & Labelling, New
Product Development. Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical
treatment), Adapting Price (Geographical Pricing, Promotional Pricing and Differential Pricing).
Unit IV
Lectures: 10
Promotion Mix: Factors determining promotion mix, Promotional Tools basics of Advertisement, Sales
Promotion, Public Relations & Publicity and Personal Selling.
Unit V
Lectures: 8
Place (Marketing Channels): Channel functions, Channel Levels, Types of Intermediaries: Types of Retailers,
Types of Wholesalers.
Text Books:
1. Kotler, P. & Keller, K. L. (2012). Marketing Management (14th ed.). Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., & Ul Haq, E. (2010). Principles of Marketing - A South Asian
Perspective. (13th ed.). Pearson.
References:
1. Ramaswamy, V.S., Namakumari, S. (2009). Marketing Management: Global Perspective-Indian Context.
(4th ed.). Macmillan Publishers India Limited.
2. Zikmund, W.G., D Amico, M. (1999). Marketing. (6th ed.). Ohio: South-Western College Publishing.
3. Etzel, Michael J, Walker, Bruce J, Stanton William J and Pandit, Ajay (2009). Marketing (14th ed.). Tata
McGraw Hill.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 3.1
CORPORATE FINANCE
Learning Objective: To acquaint students with the techniques of corporate finance and their applications for
business decision making.
Course Contents:
Unit I
Lectures: 7
Nature of Financial Management. Finance and related disciplines. Scope of Financial Management. Profit
Maximization, Wealth Maximization - Traditional and Modern Approach. Functions of finance Finance
Decision, Investment Decision, Dividend Decision. Objectives of Financial Management. Organisation of
finance function. Emerging roles of Finance Managers in India. Concept of Time Value of Money. Future value
of a single amount and an annuity; Present value of a single amount, an annuity and a perpetuity.
Unit II
Lectures: 14
Long-term investment decision: Capital Budgeting - Nature and meaning of capital budgeting; Cash flows and
Accounting profits; Evaluation techniques - Accounting Rate of Return, Pay Back, Net Present Value, Internal
Rate of Return, Terminal Value, Profitably Index Method. Understanding computation of depreciation based on
the concept of block of assets.
Unit III
Lectures: 8
Concept and Measurement of Cost of Capital: Explicit and Implicit costs; Measurement of specific costs - Cost
of debt, Cost of perpetual debt, Cost of redeemable debt; Cost of Preference Share; Cost of Equity Capital
Dividend valuation model; Cost of Retained Earnings. Computation of over-all cost of capital based on book
value weights and market value weights.
Unit IV
Lectures: 14
Financing Decision: Leverage Analysis - Operating, Financial, and Combined Leverage, Earning Before
Interest and Tax (EBIT) Earning Per Share (EPS) analysis, Indifference point. Capital structures theories - Net
income approach; Net operating income approach; Modigliani-Miller (MM) approach; Traditional approach.
Dividend Decision. Relevance and irrelevance of dividends. Residual theory of dividends; Modigliani and
Miller hypothesis; Walter's model; Gordon's model.
Unit V
Lectures: 13
Short-term investment decision: Concepts and Definition of working capital; Determining Financing Mix;
Permanent and temporary working capital; Determinants of working capital; Computation of Working Capital.
Management of Cash Motives of holding cash; Objectives of cash management; Factors determining cash
needs; Preparation of Cash Budget based on Receipts and Payments method. Management of Receivables
Objectives; Collection cost, Capital cost, Default cost, Delinquency cost; Credit policies; Credit terms;
Collection policies; Debtors outstanding and ageing analysis.
Text Books:
1. Khan, M.Y., & Jain, P.K. (2011). Financial Management Text, Problems, and Cases (6th ed.). New
Delhi: Tata McGraw Hill Education Private Limited.
2. Chandra, Prasanna (2008). Financial Management Theory and Practice (7th ed.). New Delhi: Tata
McGraw Hill Publishing Company Limited.
References:
1. Pandey, I.M. (2010). Financial Management (10th ed.). New Delhi: Vikas Publishing House Pvt. Ltd.
2. Brealey, Richard, A., & Myers, Stewart, C. (2011). Principles of Corporate Finance (10th ed.). New Delhi:
Tata McGraw Hill Publishing Company Limited.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 3.2
MANAGERIAL ECONOMICS
Learning Objective: The purpose of this course is to apply microeconomics concepts and techniques in
evaluating business decisions taken by firms. The emphasis is on explaining how the tools of standard price
theory can be employed to formulate a decision problem, evaluate alternative courses of action and finally
choose among alternatives. Simple geometry and basic concepts of mathematics will be used in course of
teaching.
Course contents:
Unit I
Lectures: 5
Demand, Supply and Market Equilibrium; Elasticities of Demand & Supply, short run vs. Long run Elasticities.
Unit II
Lectures: 10
Theory of Consumer Behaviour, Indifference curve theory, Indifference curves & its properties, Budget
Constraints, Consumer Choice, Revealed Preference, Marginal Utility and Consumer Choice.
Unit III
Lectures: 12
Production: Technology of Production; Production with one variable input, Production with two variable input,
Returns to Scale. Cost: Measuring Costs, Costs in the Short & long run, Long run vs. Short run cost curves;
Economies of Scope, Learning Curve.
Unit IV
Lectures: 23
Theory of Firm & Market Organization: Perfect Competition: Perfectly Competitive markets, Profit
Maximization, Marginal revenue, Marginal Cost, Output in the short run & long run, Industrys long run supply
curve, Consumer and producer surplus, Minimum prices, price support, Import Quota and tariff, Impact of Tax
or subsidy. Monopoly: Monopoly Power & its sources, Social Cost of Monopoly Power, Monopsony,
Monopsony Power, Price Discrimination, Peak-load Pricing & Inter-temporal Price Discrimination, Two-part
Tariffs. Monopolistic Competition & Oligopoly: Price Competition, Prisoners Dilemma, Cartels. Pricing of
Factors: Competitive Factor Markets, Equilibrium in Factor Markets, Factor Markets with Monopsony &
Monopoly Power.
Unit V
Lectures: 6
Market Failure: Externalities, Ways of correcting Market Failure, Stock Externalities & Property Rights,
Common Property Resources, Public Goods, Private Preferences for Public Goods.
Text books:
1. Pindyck, Rubinfeld & Mehta (2009). Microeconomics (7th ed.). Pearson.
References:
1. Lipsey and Chrystal. (2008). Economics. (11th ed.). Oxford University Press.
2. Koutosyiannis (1979). Modern Microeconomics. (2nd ed.). Palgrave Macmillan.
3. Dominick Salvatore (2009). Principles of Microeconomics (5th ed.). Oxford University Press.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 4.1
HUMAN RESOURCE MANAGEMENT
Learning Objective: The objective of this course is to help the students to develop an understanding of the
concept & techniques of essential functions of human resource management.
Course Contents:
Unit I
Lectures: 10
Human Resource Management: Concept, Functions, roles, skills & competencies, HRD-definition, goals and
challenges. The changing environment of HRM globalization, cultural environment, technological advances,
workforce diversity, corporate downsizing, changing skill requirement, HRM support for improvement
programs Work life balance, HR role in strategy formulation & gaining competitive advantage, balanced
scorecard
Unit II
Lectures: 15
Human Resource Planning: Process, Forecasting demand & supply, Skill inventories Human Resource
Information System (HRIS) succession planning, Job analysis Uses, methods, Job description & Job
specifications. HR accounting and Human Resource Development (HRD) audit concept. Recruitment, Selection
& Orientation: internal & external sources, e- recruitment, advantages & disadvantages of internal & external
recruitment, selection process, orientation process, international staffing- geocentric, ethnocentric, polycentric
approaches
Unit III
Lectures: 14
Training: Concept, Needs, Systematic approach to training, Methods of training. Management development:
Concept & Methods. Performance management system: concept, uses of performance appraisal, performance
management methods, factors that distort appraisal, appraisal interview .Career planning: career anchors, career
life stages, career planning.
Unit IV
Lectures: 8
Compensation: Steps of determining compensation, job evaluation, components of pay structure, factors
influencing compensation levels, wage differentials & incentives, profit sharing, gain sharing, employees stock
option plans. Brief introduction of social security, health, retirement & other benefits.
Unit V
Lectures: 9
Industrial Relations: Introduction to Industrial Relations, Trade unions role, types, functions, problems,
industrial dispute- concept, causes & machinery for settlement of disputes- grievance, concepts, causes &
grievance redressal machinery, discipline-concept, aspect of discipline & disciplinary procedure, Collective
bargaining- concept, types, process, problems, essentials of effective collective bargaining . Contemporary
issues: Quality circles, Labour and International Labour Organization (ILO), World Trade Organization (WTO).
Reports of the National Labour Commissions.
Text Books:
1. De Cenzo, D.A. & Robbins ,S.P. (2006). Fundamentals of Human Resource Management (10th ed.). New
York: John Wiley & Sons
2. Dessler, G. (2008). Human Resource Management (9th ed.). New Delhi: Pearson.
References:
1. Monappa & Saiyaddin. (2000). Personnel Management. New Delhi: Tata McGraw Hill
2. Rao, V.S.P (2007). Human Resource Management- Text and Cases (2nd ed.). New Delhi: Excel Books.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 4.2
MACRO ECONOMICS AND GLOBAL ENVIRONMENT
Learning Objective: This course deals with the principles of macroeconomics. The coverage includes
determination of and linkages between major economic variables; the level of output and prices, inflation,
interest rates and exchange rates. The course is designed to study the Impact of monetary and fiscal policies on
the aggregate behaviour of individuals.
Course Contents:
Unit I
Lectures: 4
Measurement of Macro Economic Variables: National Income Accounts, Gross Domestic Product, National
Income, Personal and personal disposable income, some national Income accounting identities.
Unit II
Lectures: 20
Money, Interest and Income: The Goods market and the IS curve, The Asset market and the LM curve,
Equilibrium in the Goods and the Asset market, Adjustment towards equilibrium. Monetary and Fiscal Policy:
Monetary Policy, Fiscal Policy and crowding out, The composition of output and policy mix, policy mix in
action.
Unit III
Lectures: 18
International Linkages: Balance of payments and Exchange rates, trade in goods, market equilibrium and the
balance of trade, Capital mobility, Mundell-Fleming model: perfect capital mobility under fixed exchange rates,
perfect capital mobility and flexible exchange rates, Adjustment under fixed exchange rates; Exchange rate
changes and trade adjustment; Monetary approach to balance of payment; Flexible exchange rate, money and
price; Interest differentials and exchange rate expectations, exchange rate fluctuation and interdependence.
Unit IV
Lectures: 8
Output, Inflation & Unemployment: Inflation, expected inflation and Unemployment, the Philips curve, Okuns
Law, the effect of money growth, disinflation.
Unit V
Lectures: 6
Global Orientation of Indian Economy: Growth and evolution of Indian MNCs, Current crises in
US/Europe/Asia and its impact on economic growth of India.
Text Books:
1. Froyen, R.P. (2011). Macroeconomics- Theories and Policies (8th ed.). Pearson.
References:
1. Dornbusch and Fischer (2010). Macroeconomics (9th ed.). Tata-Mcgraw Hill.
2. Tendulkar and Bhavani. (2007). Understanding Reforms. Oxford.
3. Rakesh, Mohan (2002). Facets of Indian Economy. Oxford University Press.
4. Oliver Blanchard. Macroeconomics (4th ed.). Pearson

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 5.1
OPERATIONS RESEARCH
Learning Objective: To acquaint students with the construction of optimization techniques and models for
managerial decision situations .The emphasis is on understanding the concepts formulation and interpretation.
Course contents:
Unit I
Lectures: 18
Linear Programming: Formulation, Assumptions, and Solution: Graphical Solutions, Simplex Method, Artificial
variable techniques (Big-M method and Two-phase method)
Duality, Sensitivity: Resource and Cost.
Unit II
Lectures: 17
Integer programming: Formulation & solution through Gomorry Cut method Transportation Problem:
Formulation , Initial basic feasible solution by North-West Corner Rule, Least Cost method, Vogels
Approximation Method (VAM), Transportation Simplex Algorithm. Assignment Problem: Hungarian Method.
Unit III
Lectures: 10
Network Analysis: Construction of the Network diagram, Critical Path- float and slack analysis Total float, free
float, independent float), Programme Evaluation Review Technique (PERT), Project Time Crashing
Unit IV
Lectures: 5
Game Theory: Pay off Matrix, Two person Zero- Sum game, Pure strategy, Saddle point; Dominance Rule,
Mixed strategy, Reduction of m x n game and solution of 2x2, 2 x s, and r x 2 cases by Graphical and Algebraic
methods and formulation to Linear Programming Problem (LPP).
Unit V
Lectures: 6
Decision Theory: Pay off Table, Opportunity Loss Table, Expected Monetary Value, Expected Opportunity
Loss, Expected Value of Perfect Information and Sample Information. Markov Chains: Predicting Future
Market Shares, Equilibrium Conditions. Limiting probabilities, Chapman Kolmogorov equation.
Text Books:
1. Hamdy A. Taha (2007). Operations Research-An Introduction (9th ed.). Prentice Hall.
2. J.K Sharma (2013). Operations Research : Theory and Applications (5th ed.). India:
Macmillan India Ltd.
References:
1. Kanti Swarup, P.K. Gupta and Man Mohan(2001). Operations Research (9th ed.).Sultan
Chand & Sons.
2. N.D. Vohra (2006). Quantitative Techniques in Management. (3rd ed.). Tata McGraw Hill

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 5.2
FINANCIAL MARKETS AND SERVICES
Learning Objective: The objective of this paper is to introduce students to the different aspects and
components of financial markets and financial services in the financial system. This will enable them to take the
rational decision in financial environment.
Course Contents:
Unit I
Lectures: 7
Introduction to Financial Markets in India: Role and Importance of Financial Markets, Financial Markets:
Money Market; Capital Market; Factors affecting Financial Markets, Linkages Between Economy and
Financial Markets, Integration of Indian Financial Markets with Global Financial Markets, Primary &
secondary market, Currency Market, Debt Market- role and functions of these markets.
Unit II
Lectures: 12
Primary Market for Corporate Securities in India: Issue of Corporate Securities: Public Issue through
Prospectus, Green shoe option, Offer for sale, Private Placement, Rights Issue, On-Line IPO, Book Building of
Shares, Disinvestment of PSU, Employees Stock Options, Preferential Issue of Shares, Venture Capital, Private
Equity, Performance of Primary Market in India, Corporate Listings : Listing and Delisting of Corporate Stocks.
Unit III
Lectures: 13
Secondary Market in India: Introduction to Stock Markets, Regional and Modern Stock Exchanges,
International Stock Exchanges, Demutualization of exchanges, Comparison between NSE and BSE, Raising of
funds in International Markets: ADRs and GDRs, FCCB and Euro Issues; Indian Stock Indices and their
construction, maintenance, adjustment for corporate actions (rights, bonus and stock split;) on index with
numerical, free float vs. full float methodology, Classification of Securities to be included in the Index, Bulls
and Bears in Stock Markets, Factors influencing the movement of stock markets, indicators of maturity of stock
markets, Major Instruments traded in stock markets: Equity Shares, Debentures, Myths attached to Investing in
Stock Markets. Trading of securities on a stock exchange; Selection of broker, capital and margin requirements
of a broker, MTM and VAR Margins, kinds of brokers, opening of an account to trade in securities, DEMAT
System, placing an order for purchase/sale of shares, margin trading and margin adjustment, contract note and
settlement of contracts, Algorithmic trading, Settlement mechanism at BSE & NSE
Unit IV
Lectures: 11
Money Markets & Debt Markets in India: Money Market: Meaning, role and participants in money markets,
Segments of money markets, Call Money Markets, Repos and reverse Repo concepts, Treasury Bill Markets,
Market for Commercial Paper, Commercial Bills and Certificate of Deposit. Role of STCI and DFHI in money
market, Debt Market: Introduction and meaning, Market for Government/Debt Securities in India, Secondary
market for government/debt securities, Over subscription and devolvement of Government Securities, Switch
deals, Government securities issued by State Governments, Municipal Bonds, Corporate Bonds vs. Government
Bonds
Unit V
Lectures: 13
Mortgage Market and Securitization, Leasing and Hire Purchase :Concepts of leasing, types of leasing
financial & operating lease, direct lease and sales & lease back, advantages and limitations of leasing, Lease
rental determination; Finance lease evaluation problems (only Lessees angle), Hire Purchase interest
&Installment, difference between Hire Purchase & Leasing, Choice criteria between Leasing and Hire Purchase
mathematics of HP, Factoring, forfaiting and its arrangement, Housing Finance : Meaning and rise of housing
finance in India, Fixing the amount of loan, repricing of a loan, floating vs. fixed rate, Practical problems on
housing finance.
Text Books:
1. Saunders , Anthony & Cornett , Marcia Millon (2007). Financial Markets and Institutions (3rd ed.). Tata
McGraw Hill
2. Khan, M Y. ( 2010). Financial Services (5th ed.). McGraw Hill Higher Education
References:
1. Shahani, Rakesh ( 2011). Financial Markets in India : A Research Initiative. Anamica Publications
2. Goel, Sandeep. (2012). Financial services. PHI.
3. Gurusamy,S. (2010). Financial Services. TMH.
4. www.allbankingsolutions.com
5. The study material available from RBI, various stock exchanges, Market regulators and Govt. agencies.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER NO. 5.3
LEGAL ENVIRONMENT FOR BUSINESS
Learning Objective: the purpose of this paper is to acquaint the students with the legal environment of India
which dictates the conditions of doing business. The content aims at giving sufficient knowledge to the students,
helpful in averting the potential legal problems.
Course Contents:
Unit I
Lectures: 14
The Indian Contract Act, 1872: Meaning and Essentials of contract; law relating to offer, acceptance
consideration, competency to contract, free consent, agreements declared void, performance of contracts,
discharge of contracts, breach of contracts and quasi contract. Special contracts: contract of indemnity and
guarantee, bailment and pledge, and agency.
Unit II
Lectures: 10
Sale of Goods Act 1930: Sale and agreement to sell, implied conditions and warranties, sale by non-owners,
rights of unpaid seller. Negotiable Instruments Act, 1881: Meaning of negotiable instruments, type of
negotiable instruments, promissory note, bill of exchange, cheque & bouncing of cheques.
Unit III
Lectures: 14
The Indian Companies Act, 1956: Meaning and types, incorporation, memorandum & articles of association,
prospectus, issue of shares and bonus shares, rights issue, sweat equity, role of directors, share qualification,
company meetings and management. The Limited Liability Partnership Act, 2008: meaning and nature of
limited partnership, formation, partners & their relations, extent and limitation of liability.
Unit IV
Lectures: 12
Information Technology Act, 2000: Scheme of the act, definitions, digital signature, electronic governance.
Competition Act, 2002: objectives, definitions, competition policy, prohibition of certain agreements and abuse
of dominant position. Consumer Protection Act 1986: Objectives and machinery for consumer protection,
defects and deficiency removal, rights of consumers.
Unit V
Lectures: 6
Intellectual Property Rights: The Patents Act, 1970, The Copyright Act, 1957, The Trade Mark Act, 1999, &
The Right to Information Act, 2005: Salient features of the act and its redressal mechanism.
Text Books:
1. M.C.Kucchal (2010). Business Law ( 5th ed.). Vikas Publishing House Pvt.Ltd.
2. S.S.Gulshan (2013). Business Law( 3rd ed.). Excel Books.
References:
1. Avtar Singh (2007). Principles of Mercantile Law( 8th ed.). Eastern Book Company.
2. Rohini Aggarwal (2007). Mercantile and Commercial Law (1st ed.). Taxmann.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER NO. 6.1
BASIC ECONOMETRICS
Course Contents:
Unit I
Lectures: 13
Classical Two Variable Linear Regression Model: Types of Data : Time Series, Cross Section and Panel Data.
Concept of Population Regression Function (PRF) and Sample Regression Function (SRF). Estimation of the
SRF using Ordinary Least Square (OLS). Analysis of variance and R squared. Understanding the residuals/error
term. Assumptions of the model. Expectation and standard errors of the regression coefficients and the error
term. Gauss Markov Theorem. Confidence intervals and tests on population regression coefficients, variance of
population disturbance term, and forecasts. Testing the significance of the model as a whole. Testing the
normality assumption.
Unit II
Lectures: 12
Multiple Regression Model: The three variable case. Derivation of the coefficients. Correlation. Additional
assumptions. Adjusted R square. Confidence intervals and testing of the regression coefficients. F and t tests for
structural stability, contribution and justification of an explanatory variable.
Unit III
Lectures: 8
Other Functional Forms: Regressions in deviation form and through the origin. The log-log, log-lin, lin-log,
reciprocal, log-reciprocal models with application.
Unit IV
Lectures: 11

Dummy variables & Introduction to panel data: Intercept dummy variables, slope dummy variables,
Interactive dummy variables. Dummies for testing the presence of seasonal trends. Use of dummies in
fixed and random effects.
Unit V
Lectures: 12
Relaxing the Assumptions of the Classical Linear Model: Multicollinearity: The problem. Detection. Solution.
Heteroscedasticity: The problem. Detection. Solution. GLS. Autocorrelation: Problem. Tests for detection.
Solutions. Specification Errors: Omission of a variable, Inclusion of irrelevant variable, tests for detecting
errors, errors in explanatory and dependent variable.
Text Books:
1. Christopher Dougherty (2007). Introductory Econometrics (3rd ed.). Oxford University Press.
2. Gujarati, Damodar and Sangeetha (1995). Basic Econometrics (4th ed.). New Delhi: McGraw Hill.
References:
1. Pindyck, Robert S. and Daniel L. Rubinfeld (1997) Econometric Models and Economic Forecasts. (3rd
ed.). Singapore: McGraw Hill.
2. Ramanathan, Ramu (2002). Introductory Econometrics with Applications (5th ed.). Thomson South
Western
Note: The use of relevant statistical software is encouraged for the making projects based upon sections from
this paper.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 6.2
INTERNATIONAL TRADE & FINANCE
Learning Objective: This paper will provide the understanding of various aspects of international trade,
finance and currency derivatives.
Course Contents:
Unit I
Lectures: 12
International Trade Theories and Introduction to Forex Markets: Absolute advantage, Relative advantage, and
H-O theory, Leontief Paradox, Porters Diamond paradox; Foreign Exchange (Forex) Market, Communication
in Forex Markets, Currency Quotes- both in global and domestic market; types of quotations in forex markets,
calculation of forward rates using spot rates, calculation of discount/premium on spot rate using spot and
forward rates, Spot Rates with and without transaction costs, synthetic quotes.
Unit II
Lectures: 12
Arbitrage: one point, two point and three point arbitrage; Interest rate Parity (explanation of borrowing and
lending criteria, diagrammatic presentation) PPP Principle (both absolute and relative versions), International
Fischer Effect. The International Monetary System: Bretton Wood system; Exchange Rate Regimes, Euro
Market, International Banking, Concept and Development of Universal banking; Syndicate loan; parallel loan.
Euro currency market- Euro loan, Euro deposits, American depository receipt, Global depository receipt, Indian
depository receipt. International Trade Financing: Letter of Credit (LoC), buyers credit, sellers credit, pre and
post shipment line of credit.
Unit III
Lectures: 8
Currency Exposure and its Management: Types of Forex Exposures: Transaction, Translation, and Economic
Exposure and their management; Country Risk-Analysis and Management. Multinational payments
Management: Leading, Lagging, Pooling and Netting.
Unit IV
Lectures: 12
Financial Derivatives with respect to currency: Forwards and Futures, Interest rate futures and currency futures;
Determination of forward and futures prices; Options and related terminology, Calculating the pay-off from
options and diagrammatic representation.
Unit V
Lectures: 12
Pricing of Options- Binomial model and Black-Scholes model; trading strategies involving options;
Introduction to Swaps, Interest rate swaps, currency swaps, cross currency swaps; Forward rate agreements
(FRA). Interest rate caps, floors, collars.
Text Books:
1. Maurice, Levi. International Finance (4th ed.). McGraw Hill.
2. Hull, John C. Options, Futures and Other Derivatives (7th ed.). Pearson Education
References:
1. Apte, PG. International Finance. TMH
2. Madura, Jeff. International Financial Management. Cengage Learning
3. Shapiro, Alan C. Multinational Financial Management (6th ed.).Wiley publication.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 6.3
OPERATIONS MANAGEMENT
Learning Objective: To understand the production and operation function and familiarize students with the
techniques for planning and control.
Course contents:
Unit I
Lectures: 6
Operations Management: An Introduction: Introduction to Production & Operations Management: Definition,
need, responsibilities, key decisions of OM, goods vs. services. Operations as a key functional area in an
organization. . Operation Strategies-Definition, relevance, strategy formulation process, order qualifying and
order winning attribute. Definition of lean production, lean Demand Pull logic, waste in operations, elements
that address elimination of waste, 2 card kanban Production Control system.
Unit II
Lectures: 10
Forecasting and Scheduling: Forecasting-Definition, types, qualitative (grass roots, market research and delphi
method) and quantitative approach (simple moving average method, weighted moving average and single
exponential smoothing method), forecast error, Mean Absolute Deviation (MAD). Scheduling: Operation
scheduling, goals of short term scheduling, job sequencing (First Cum First Serve (FCFS), Shortest Processing
Time (SPT), Earlier Due Date (EDD), Longest Processing Time (LPT), Critical Ration (CR)) & Johnsons rule
on two machines, Gantt charts.
Unit III
Lectures: 20
Planning Techniques: Aggregate Planning: Definition, nature, strategies of aggregate planning, methods of
aggregate planning (level plan, chase plan and mixed plan, keeping in mind demand, workforce and average
inventory. Capacity Planning: Definition, measures of capacity (input and output), types of planning over time
horizon, Decision trees analysis. Queuing and Inventory Models: Elementary Queuing Theory Models: PoissonExponential Single Server Model with Infinite Population; M/M/1, M/M/C, Inventory Management: Economic
Order Quantity with finite and infinite supply
Unit IV
Lectures: 8
Operations and Services Design: Process Selection: Definition, Characteristics that influence the choice of
alternative processes (volume and variety), type of processes- job shop, batch, mass and continuous, productprocess design Matrix and Services design matrix, technology issues in process design, flexible manufacturing
systems (FMS), computer integrated manufacturing (CIM). Layout Decision: Layout planning Benefits of
good layout, importance, different types of layouts (Process, Product, Group technology and Fixed position
layout). Assembly line balancing by using Longest Operating Time (LOT) rule. Location Decisions & Models:
Facility Location Objective, factors that influence location decision, location evaluation methods- factor
rating method.
Unit V
Lectures: 12
Maintenance Management & Quality Control: Maintenance Management: Need of maintenance management,
equipment life cycle (Bathtub curve), measures for maintenance performance (Mean Time Before Failure
(MTBF), Mean Time To Repair (MTTR) and availability), Reliability: Definition and function of series and
parallel. Statistical Quality control: Variations in process (common & assignable causes), Variable measures
(mean and range chart), Attribute measures (proportion of defects and no. of defects) using control tables
control charts, single sampling plan : OC curve Acceptance sampling.
Text Books:
1. Mahadevan B (2006). Operations Management Theory & Practice (2nd ed.). Pearson Education.
2. S.N. Chary(2000). Production & operations management (3rd ed.). New Delhi: Tata McGraw Hill.
References:
1. S.C. Gupta & V.K. Kapoor (2010). Fundamentals of Applied Statistics (4th ed.). Sultan Chand & Son
2. Heizer Jay & Render Barry (2005). Production & Operations Management (8th ed.). Pearson Education
3. Chase R B, Aquilano N J , Jacobs F R and Agarwal N(2006): Production & Operation Management
Manufacturing and Services(11th ed.), Tata McGraw Hill
4. V.N.A Naikan (2011): Reliability Engineering And Life Testing, Eastern Economy edition, PHI

Page 19 of 25

FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 7.1
RESEARCH METHODOLOGY
Learning Objective: To provide an exposure to the students pertaining to the nature and extent of research
orientation, which they are expected to possess when they enter the industry as practitioners. To give them an
understanding of the basic techniques and tools of business research.
Course Contents:
Unit I
Lectures: 8
Nature and Scope of Business Research Role of Business Research in decision making. Applications of
Business Research; The Research process Steps in the research process; the research proposal; Problem
Formulation: Management decision problem vs. Business Research problem.
Unit II
Lectures: 12
Research Design: Exploratory, Descriptive & Causal. Validity in experimentation-internal validity and external
validity. Secondary Data Research: Advantages & Disadvantages of Secondary Data, Criteria for evaluating
secondary sources, secondary sources of data in Indian Context, Syndicated Research (in India)
Unit III
Lectures: 10
Primary Data Collection: Survey Vs Observations. Random sample collection methods. Comparison of selfadministered, telephone, mail, emails techniques. Qualitative Research Tools: Depth Interviews focus groups
and projective techniques.
Unit IV
Lectures: 10
Measurement & Scaling: Primary scales of Measurement-Nominal, Ordinal, and Interval & Ratio. Scaling
techniques-paired comparison, rank order, constant sum, semantic differential, itemized ratings, Likert Scale;
Questionnaire-form & design. Fundamentals of Scale Evaluation-Reliability, Validity and Generalizability
Sampling: Sampling techniques, determination of sample size using statistical techniques, Cronbachs Alpha
test for reliability(using software).
Unit V
Lectures: 16
Data and the Methods of Analysis: Analysis of Variance (ANOVA) One-Way & Two-Way, Chi square test
(goodness of Fit). Multivariate Data Analysis: Factor Analysis(Principal Component Analysis), Discriminant
Analysis. Above statistical test also to be explained using statistical software package.
Text Books:
1. Chawla, D, & Sondhi,N. (2011) Research Methodology Concepts and Cases (1st ed.). Vikas Publishing
House
2. Malhotra, N & Dash. S (2010) Marketing Research An Applied Orientation (6th ed.). Pearson, Prentice
Hall of India.
References:
1. Zikmund, W.G., Babin, B.J., Carr, J.C. & Griffin, M. (2013). Business Research Methods (9th ed.). Cengage
Learning.
2. Johnson, R.A. & Wichern, D.W. (1997) Business Statistics-Decision Making with Data (1st ed.). John
Wiley & Sons.
3. Cooper, D.R. & Schindler, P.S. (2008) Business Research Methods (10th ed.). McGraw Hill Education.

Page 20 of 25

FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 7.2
INVESTMENT AND RISK MANAGEMENT
Learning Objective: The aim of this course is to provide a conceptual framework for analysis from an
investors perspective of maximizing return on investment a sound theoretical base with examples and
references related to the Indian financial system.
Course Contents:
Unit I
Lectures: 12
Basics of risk and return, concept of returns, application of standard deviation, coefficient of variation, beta,
alpha. Bonds-, present value of a bond, Yield to Maturity, yield to call, yield to put, systematic risk, Price Risk,
Interest rate risk, Default risk. Yield curve. Unsystematic risk and non-risk factors that influence yields.
Duration and Modified Duration; Bond Convexity, Immunization.
Unit II
Lectures: 12
Fundamental analysis: EIC framework; Economic analysis: Leading lagging & coincident macro-economic
indicators, Expected direction of movement of stock prices with macroeconomic variables in the Indian context;
Industrial analysis: stages of life cycle, Porters five forces model, SWOT analysis, financial analysis of an
industry; Company analysis. Share valuation: Dividend discount models- No growth, constant growth, two
stage growth model, multiple stages; Relative valuation models using P/E ratio, book value to market value.
Unit III
Lectures: 14
Technical analysis: meaning, assumptions, difference between technical and fundamental analysis; Price
indicators- Dow theory, advances and declines, new highs and lows- circuit filters. Volume indicators- Dow
Theory, small investor volumes. Other indicators- futures, institutional activity, Trends: resistance, support,
consolidation, momentum- Charts: line chart, bar chart, candle chart, point & figure chart. Patterns: head
&shoulders, triangle, rectangle, flag, cup & saucer, double topped, double bottomed, Indicators: moving
averages (no numericals in technical analysis) Efficient market hypothesis; Concept of efficiency: Random
walk, Three forms of EMH and Implications for investment decisions (No numericals). Portfolio analysis:
Portfolio risk and return, Markowitz portfolio model: 2 and 3 asset portfolio, concept of efficient frontier &
Optimum portfolio. Market Model: concept of beta systematic and unsystematic risk. Investor risk and return
preferences: Indifference curves and the efficient frontier, Traditional portfolio management for individuals:
Objectives, constraints, time horizon, current wealth, tax considerations, liquidity requirements, and anticipated
inflation, Asset allocation: Asset allocation pyramid, investor life cycle approach, Portfolio management
services: Passive Index funds, systematic investment plans. Active market timing, style investing.
Unit IV
Lectures: 10
Capital asset pricing model (CAPM): Single period classical model. Characteristic line, Capital Market Line,
Security market Line. Mutual Funds-Introduction, Calculation of Net Asset Value of a Fund, Classification of
Mutual Fund Schemes (Open end & closed end, income & growth schemes, sectorial schemes, index Schemes,
Fund of Funds Schemes, Gold Exchange Traded Fund, Hedge Funds, Faith based funds, Arbitrage funds)
Tracking Error, Tactical Asset Allocation, diversification vs asset allocation, Portfolio Rebalancing .
Performance Evaluation: Sharpes Treynors Jensens & Sortino measures.
Unit V
Lectures: 8
Derivatives with respect to stocks and indices: Forwards and Futures, Options and related terminology; in the
money, at the money and out of the money options. Calculating the payoff from options and diagrammatic
representation. Factors that influence put and call prices. Black and Scholes Model demonstrated using
templates in Excel (No Derivations or manual calculations of B& S model). Some motivations for buying and
selling options; Simple combinations of underlying asset & options; Option spreads: Covered call, Bull & Bear
spreads with puts and calls, Straddle, Collars.
Text Books:
1. Fischer, D.E. & Jordan, R.J. (2006). Security Analysis & Portfolio Management (6th ed.). Pearson
Education.
2. Sharpe, W.F., Alexander, G.J. & Bailey, J.(1998). Investments (6th ed.). Prentice Hall of India.
References:
1. Singh,R.(2009). Security Analysis & Portfolio Management (1st ed.). Excel Books.
2. Shahani, R. (2011). Financial Markets in India, A Research Initiative (3rd ed.). Anamika Publishers &
Distributors (P) Ltd
3. Frank K Reilly & Keith C Brown (2006). Investment Analysis and Portfolio Management. (8th ed.). Cenage
India Pvt. Ltd.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 7.3
TAX PLANNING FOR BUSINESS
Learning Objective: The objective of this course is to acquaint the students with the tax structure for
individuals and corporates and also its implications for planning.
Course Contents:
Unit I
Lectures: 8
Income tax concepts: Previous Year, Assessment Year, Person, Assessee, Income (including agricultural
income), Residential Status and their incidence of tax, Gross Total Income, Total Income; Income which do
not form part of total income, Tax Evasion, Tax Avoidance.
Unit II
Lectures: 10
Computation of Income under the head: salary .
Unit III
Lectures: 12
Computation of Income under the Head: House Property and Profits and gains from Business or Profession.
Computation of Income under the Head: Capital gains and Income from other sources.
Unit IV
Lectures: 18
Clubbing of Income, Set-off and carry-forward of losses , Deductions from gross total income as applicable to
an individual and Business Units; Computation of total income and tax liability of an individual and Business
Units, Procedure for assessment: E-filing of return,
Introduction to Goods and Services Tax (GST) and
Direct Tax Code (DTC).
Unit V
Lectures: 8
Meaning of Tax Planning and Management; Nature, scope and justification of corporate tax planning;
Computation of taxable income and tax liability of companies: Minimum Alternative Tax, Introduction to tax
planning with reference to financial decisions; tax planning with reference to amalgamation or de-merger of
companies (only theory)
Text Books:
1. Singhania, V.K. Student Guide to Income Tax. Taxmann Publications Pvt. Ltd. (Latest ed.)
2. Ahuja & Gupta. Simplified Approach to Corporate Tax. Flair Publications Pvt. Ltd.( Latest ed.)
References:
1. Ahuja & Gupta. Simplified Approach to Income Tax. Flair Publications Pvt. Ltd.
2. Mahesh Chandra & Shukla, D.C. Income Tax Law & Practice. Pragati Publications.
3. Goyal, S.P. Tax Planning and Management. Sahitya Bhawan Publications.
4. Singhania, V.K . Student Guide to Income Tax. (University ed.). Taxmann Publications Pvt. Ltd.
Online Readings/Supporting Material:
1. Finance Act for the relevant assessment year.
2. CBDT Circulations.
3. Latest Court Judgements for the relevant Assessment year.

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 8.1
RESEARCH PROJECT
The Students shall be assigned to work on the Project in an applied area of management in the beginning of the
VII semester and run through the VIII semester.
The Students will work under the supervision of the faculty and also a mentor from the industry. The Project
report/dissertation is to be submitted in partial fulfilment of the honours degree of Baccalaureate of
Management Studies. This has to be evaluated by a group of teachers & mentors from industry. The last date of
the submission of further examination through presentation and viva voce to be decided by each college
conduction such course.
The format of the dissertation should be as follows;
<Title of the Project>
A Dissertation submitted in
Partial Fulfilment of the
Honours degree of Bachelor of Management Studies(BMS)
Submitted by:
<Name of the Student>
<Examination Roll No.>
<Name of the College>
Page 1 of 5
On the letter head of College
Certificate
This is to certify that the dissertation entitled
is the Project work
carried out by <Name of the Candidate> at <Name of the College> for partial fulfilment of BMS. This report
has not been submitted to any other College/Institute for the award of any Degree /Diploma.
<Name & Signature of Student>

<Name & Signature of the Supervisor>

<Signature of the Principal>
<Stamp of the College>
Page 2 of 5
Executive Summary

Page 3 of 5
Contents
Chapter No.

Title of the Chapter

Page No.

Appendices (if any)

References
Page 4 of 5
Acknowledgement

Page 5 of 5
PAPER No. 8.2

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

GLOBAL BUSINESS ENVIRONMENT AND ETHICS
Learning Objective: To acquaint students with the latest developments in the international business
environment. To familiarize students with the ethical and governance aspects of the business.
Course Contents:
Unit I
Lectures: 9
An overview of international business environment: Importance, nature and scope of international business,
modes of entry into international business, internationalization process and managerial implications; Domestic,
foreign and global environments and their impact on international business decision; Growing concern for
environmental issues.
Unit II
Lectures: 18
International economic & trading environment: Regional integration and trade blocks, regionalism v/s.
multilateralism, european union, integration of developing countries - SAARC, NAFTA; World trade in goods
and services - Major trends and developments; World trade and protectionism - Tariff and non-tariff barriers ;
Counter trade, Economic institutions International Monetary Funds (IMF), World Bank, Asian Development
Bank, UNCTAD, WTO, GATT, GATS, TRIM, TRIPS.
Unit III
Lectures: 9
International investment: Types and significance of foreign investments, factors affecting international
investment, growth and dispersion of FDI, Cross border mergers and acquisition, foreign investment in IndiaImpact of reforms on competitiveness of the Indian Firms, EURO/ADR issues, current economic crises in
US/Europe/Asia and its impact on economic growth in India.
Unit IV
Lectures: 10
Business ethics: Difference between values, morals and ethics, ethical dilemmas, unethical issues in business
(unethical issues relating to manufacturing, marketing or advertising products/services). Ethical principles in
business (utilitarianism: weighing social cost and benefits, rights and duties, Justice and fairness, ethics of care),
integrating utility, rights, justice and caring, An alternative to moral principles: virtue ethics, moral issues in
business-workers and employees rights & responsibilities.
Unit V
Lectures: 10
Corporate Social Responsibility (CSR): Understanding CSR, CSR models, common indicators for measuring
business social performance, reporting social responsibility measures in annual report; Business ethics and CSR
in Indian perspective. Corporate Governance: Understanding corporate governance, features of good
governance, need to improve corporate governance standards, theories of corporate governance; Indian
experience- imperatives of corporate governance, SEBI clause 49, role played by regulators to improve
corporate governance in Indian context; Role of board, directors, auditors and shareholders in enhancing
corporate governance, CEO duality.
Text Books:
1. Hill, W. L. Charles and Jain, A.K. (2008). International Business (6th ed.). India: McGraw Hill.
2. Fernando, A.C. (2011) .Corporate Governance: Principles, Policies and Practices. India: Pearson
Education.
References:
1. Roger, Bennet (1999). International Business, Financial Times. London: Pitman Publishing.
2. Sharan, Vyuptakesh (2003). International Business (2nd ed.). India: Pearson Education.
3. Krueger, Anne O. (2002). Economic Policy Reforms and the Indian Economy. OUP.
4. Velasquez, Manuel G. (2012). Business Ethics Concepts and Cases (7th ed.). New Delhi: PHI.
5. Case studies in Business Ethics, (Vol. I) (ICFAI).

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FOUR YEAR UNDERGRADUATE PROGRAMME IN BACHELOR OF MANAGEMENT STUDIES

PAPER No. 8.3
CORPORATE STRATEGY
Learning Objective: To understand the concepts underlying how strategy is implemented in the business
environment.
Course Contents:
Unit I
Lectures: 12
Introduction to Strategy: Nature & importance of business policy & strategy, Introduction to the strategic
management process, Strategic Management & related concepts, Characteristics of corporate, business &
functional level strategic management decisions. Companys mission statement, Need for a mission statement,
Criteria for evaluating a mission statement, Formulation of a mission statement
Unit II
Lectures: 12
Environmental Analysis & Diagnosis: Analysis of companys external environment-Environmental impact on
organizations policy and strategy, Organizations dependence on the environment. Analysis of remote
environment, Analysis of specific environment- Michael E.Porters 5 Forces model, Positioning against five
forces. Analysis of internal environment-Importance of organizations capabilities, competitive advantage and
core competence, Michael E. Porters Value Chain Analysis.
Unit III
Lectures: 10
Competitive Strategies: Perspectives to competition- industry, marketing & strategic group; Competitive
strategies- Michael E. Porters generic competitive strategies, Implementing competitive strategies- offensive &
defensive moves.
Unit IV
Lectures: 12
Corporate Strategies: Formulating corporate strategies, Introduction to strategies of growth, stability and
renewal, types of growth strategies concentrated growth, product development, integration, diversification,
international expansion (multi domestic approach, franchising, licensing and joint ventures), strategic
fundamentals of merger & acquisitions(M&A), types of renewal strategies retrenchment and turnaround.
Unit V
Lectures: 10
Strategic Frameworks: Strategic analysis & choice, Strategic gap analysis, Portfolio analysis MECE approach,
BCG, GE, product market evolution matrix, experience curve, directional policy matrix, life cycle portfolio
matrix, Grand strategy selection matrix; Behavioral considerations affecting choice of strategy. Culture and
strategic leadership: Implementing & operationalizing strategic choice, Impact of structure, culture &
leadership; Functional strategies & their link with business level strategies.
Text Books:
1. Pearce, J.A., Robinson, R.B. & Mittal Amita. Strategic Management: Formulation,
Implementation and Control (12th ed.). India: Tata McGraw-Hill Publishing Company Ltd.
2. Ghosh, P.K. (10th ed.). Strategic Management. India: Sultan Chand and Sons.
References:
1. Michael Porter. Competitive Strategy.
2. Thompson, Arthur A., Strickland III, A. J., Gamble, John E. and Jain A.K. (2006). Crafting and Executing
Strategy: Concepts and Cases (14th ed.). India: Tata McGraw Hill.
Online Reading/Supporting Material:
1. Case discussion on RyanAir with reference to its low-cost strategy and market leadership
2. Case discussion on CocaCola with reference to 5-forces
3. Case discussion on Apple with reference to value chain and innovation
4. Introduction to Social Entrepreneurship and BOP theory of CK Prahalad
5. Case discussion on Zappos with reference to culture
6. Case discussion on Verghese Kurien with reference to leadership
7. Case discussion on Richard Branson with reference to creativity

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