Audience Research

What is your age?

10%
16-24
25-33
34-42
43-51
52-60
90%

The majority of my audience are between the ages of 16-24.

This will influence the conventions and layout of my
magazine. This information will help me design my magazine
to appeal to the target audience.

What is your sex?

30%
Female
Male
70%

The majority of my audience are female. This influences the

type of content that will be in my magazine. This will also
influence the design of my magazine. For example, serif
typography is appealing to a female audience, as curly
writing can be associated as feminine.

What is your gender?

36%

Heterosexual
Homosexual
Bisexual
64%

Prefer not to answer

The majority of my audience are heterosexual. This will

influence the content that will be in my magazine. As the
majority are female and heterosexual, contents on male
celebrities/artists may be within the audiences interest.

Which of the following categories best

describes your employment status?
9%

Student

27%

Working Part-time
Working Full-time
64%

The majority of my audience are students. To appeal to this

audience, I could use a star around the same age, as they can
act as an opinion leader. This is and example of two-step
theory, which explains that an audience consumes a text
because they trust the star/opinion leader. Nearly 30% of
my audience are working part-time and 9% work full-time.
So this could mean, they dont have time to read magazines. I
could make my magazines content available on other media
platforms to target a wider audience. This is an example of
audience segmentation.

What genre/s of music do you like?

2%
8%

Pop
Rock

30%

Hip Hop
60%

R&B

The majority of my audience like the pop genre. This is

important, as this is the genre of my genre. This means that
my magazine could already have an audience as the genre
appeals to the target audience.

What attracts you to a magazine?

10%

10%

10%
Colour
Image
Stories
Layout

70%

70% of my audience are attracts to a magazine because of

the image/s in/on it. I will make my images interesting to

the audience to compel them to consume the text. I will make

the images big enough for the audience to see, so it stands out
to them.

What kind of stories would you expect

to see in a music magazine?
20%
40%

Interviews
News
Latest Hits

20%

Celebrity Gossip

20%

40% of my audience would expect to see interviews in a

music magazine. This is effective information, as the main
interview will be linked to the image on the front cover. The
main cover line will compel the audience to read the
interview. My audience would equally expect to see news,
latest hits and celebrity gossip. The interview will be with the
star from the front cover. They are an opinion leader to the
audience, so this will compel them to consume the.

What kind of stories would you like to

see in a music magazine

40%

40%

Celebrity Gossip
News
Interviews
Gigs

5%

15%

40% of my audience would to see content of celebrity gossip

and 40% would like to see content on gigs. This shows the
audience consumes the text to gain information. This is an
example of the uses and gratification theorys surveillance,
which explains that an audience consumes a text to learn/
gain information.

What colours would you like to see in a

pop magazine?
6%
6%
Pink

29%
12%

Purple
Blue
Red
Yellow

29%

All of the above

18%

The majority of my audience would like to see pink and blue in

my magazine. This will influence the design of my magazine.
Including these colours will appeal to the target audience.
Brighter colours will stand out the audience and compel them
to consume the text.

How often do you buy magazines?

22%
Weekly
Fortnightly

45%

Monthly
11%

Rarely
Never

22%

45% of my audience rarely buys magazines; this is an

effective piece of information, as it shows my audience may
use other media platforms. My magazine can appeal to its
target audience by using other media platforms. This is an
example of audience segmentation.

How often do you read magazines?

13%

12%
Weekly
Monthly
Fornightly

38%

37%

Yearly
Never

The majority of my audience read magazines fortnightly and

monthly. Although less people read magazine read magazine
monthly, than they do fortnightly, I will publish my magazine
monthly. A lot of music magazine publish monthly, so if my
magazine were to be seen with other popular magazine, this
may compel the audience to consume the text.

How often do you think a magazine

should be published?
11%
22%

Weekly
Monthly
Fortnightly

67%

The majority of my audience thinks that magazines should be

published monthly. I will be publishing my magazine monthly
because it is within the audiences interest and may target a
wider audience.

Where do you shop for clothes?

8%
23%

Primark
Superdry

23%

Hollister
Forever 21
H&M
23%

15%

Nike
Sports Direct

8%

The majority of my audience buys their clothes at Primark,

Superdry and H&M. I could include these brands in the
advertising to appeal to the target audience and compel them
to consume the text.

Where do you go to buy food?

14%
36%

McDonalds
Tesco

14%

Asda
Morrisons
KFC
36%

The majority of my audience equally buys their food at

McDonalds and Tesco. I could also include these brands in my
advertising to appeal to the target audience

How often do you go to gigs?

25%

25%
Yearly
Occasionally
Rarely

50%

50% of my audience goes to gigs occasionally. I could include

this topic in my content. I could include adverts of gigs in my
magazine to appeal to the target audience, and potentially
provide discounts of gig tickets to compel the audience to
consume the text.

How much would you expect to pay for

a music magazine?
22%

1-2
3-4

78%

The majority of my audience would expect to pay 3-4 for

a music magazine. The higher the price of a magazine, the
more content it contains, so the audience may assume that
the magazine has a lot of content and be compelled to
consume the text.

What font would you expect to see in a

pop magazine?

50%

50%

Sans Serif
Serif

Half of my audience would expect to see serif typography and

other half would expect san serif typography. I think the use
of serif typography in my magazine would be effective as the
majority of my audience are female and serif typography has
feminine connotations. This is appealing to the target
audience, especially if the masthead was in a serif font,
which is large and stands out to the audience, compelling
them to consume the text.

What kind of images would you expect

to see in a pop magazine?
20%

Celebrities/Artists
Instruments
20%

60%

Gigs

The majority of my audience would expect to see images of

celebrities/artists in a pop magazine. This is effective as a
celebrity/artist may be associated with the pop genre,
therefore compelling the target audience to consume the text.
Celebrities/artists can also be seen as opinion leaders, which
the audience looks up to, therefore appealing to them.

What is your favourite kind of content

in a music magazine?
15%

8%

Charts
Interviews
Competitions

23%
46%

Celebrity Gossip
News

8%

The majority of my audiences favourite kind of content is

interviews. This is effective as the star on my front cover
will be in an interview. The combination of image and cover
lines will compel the audience to consume the text.

What kind of advertising would you

expect to see in a pop magazine?
22%

22%
Merchandise
Latest albums
Fashion
Music shops

22%

Gigs
34%

The majority of my audience would expect to see adverts of

latest albums in a pop magazine. Product placement is
effective as both the magazine and artist/album company
make money. If the audience likes a certain artist, this will
compel them to consume the text.