Photo: Jon Warren

MONDAY DEVELOPMENTS MAGAZINE

2010 MEDIA KIT

THE LATEST ISSUES

AND TRENDS IN
INTERNATIONAL
DEVELOPMENT AND
HUMANITARIAN
ASSISTANCE
 MD: Monday Developments Magazine, is where discussions of international
development come alive. It features the latest issues, trends, controversies and best
practices in the development and humanitarian assistance arena. The magazine is
read nationally and internationally by development professionals, NGOs, volunteer
organizations, students and academics, contractors, think tanks, the World Bank, the
MONDAY DEVELOPMENTS MAGAZINE
United Nations, USAID and other offices within the U.S. government.

MD is the perfect vehicle for reaching a broad audience within the international develop-
ment community. Target your product and service ads directly to decision makers, and
reach a large pool of qualified candidates with your job announcements.

MD is an effective way to promote:

>> Events >> Programs >> Announcements
>> Recruiting >> Services >> Publication launches

MD is distributed monthly via subscriptions and also at key

conferences and international development events.

Monday Developments Magazine is all of these things.

In this media kit, you’ll find information on how we can work with you to customize
a successful campaign from start to finish. Whether you’re looking to generate
sales leads or extend your brand, MD has the audience and the experience to meet
your needs.

We look forward to working with you in 2010.

Chad Brobst
Managing Editor
cbrobst@interaction.org

Photo: Jason Seagle

Circulation

Print Circulation
• Average of 1700
copies/month sent to
subscribers.
• Average of 300
copies/month
distributed at events
and conferences.

Total Readership
• Up to 10,000
readers/month
(print copies with an
average pass along rate
of 5.2 people per issue,
plus free web downloads)
 Demographics
Monday Developments has
the built-in audience your
business wants to reach.
It is read by the CEOs and
decision makers who control
their organizations’ resources,
and it is also read by aid workers
in the field who recommend
and directly use those resources.
At all levels, MD’s readers are
well-informed and interested
in improving their education
and training.
No other publication speaks
directly to the U.S.-based
international NGO community
like Monday Developments.
Photo: Bill Weaver
Based on Monday Developments Magazine’s
2009 Readership Survey
MD is targeted
• Each issue is read by staff of more than 185
U.S.-based NGOs working internationally.
MD readers are qualified
• 90% currently work in the international
development and humanitarian assistance field.
• 82% are between the ages of 24–54.
• 68% work for one of InterAction’s members.
• 99% have college degrees.
Bachelor’s Degree
23.9%
High School
0.7% Master’s Degree
62.7%
Doctorate Degree
12.7%
MD is widely read
• 57% of readers pass along their print copy.
• On average, 5.2 people read each copy.
• 60% have refered MD to friends and colleagues.
MD readers are loyal
• 58% have subscribed for more than a year, and
24% for more than 5 years.
MD has a shelf-life
• 36% of print readers have downloaded past
issues from www.mondaydevelopments.org
MD has potential job candidates
• 68% of readers actively look at MD’s job
advertisements.
 2010 Editorial Calendar Monday Developents Magazine
is published 11 times per year.

Issue Issue Anticipated Article Advertising

Date Featured Articles*
No. Mailing Date Deadline Deadline
Aid effectiveness
January/
No. 1/2 January 22 Donor and NGO transparency Dec. 20, 2009 January 1
February
The business-side of aid

Food security
No. 3 March February 19 Family planning January 25 February 1
Elections and conflict prevention

Women’s issues
Aid reform
No. 4 April March 19 February 22 March 1
Citizen aid worker—making your host
country your own

Trends in philanthropy
Career development advice
No. 5 May April 16 March 22 April 1
When bad aid workers undermine
good work

MDGs—10 down, 5 to go
Sustainable post disaster reconstruction
No. 6 June May 14 April 19 May 1
Ethical dilemmas in humanitarian
assistance

Monitoring and evaluation successes

and failures
No. 7 July June 18 NGO space May 24 June 1
Migration and refugees

No. 8 August July 16 InterAction Forum 2010 Highlights June 21 July 1

The changing face of USAID

No. 9 September August 20 Housing, shelters and settlements July 12 August 1
Climate change

Poverty alleviation
No. 10 October September 17 Water and sanitation August 23 September 1
Addressing urban vs. rural poor

Security and logistics

No. 11 November October 22 Does NGO self-policing work? September 20 October 1
Funding: partnership vs. competition

Staff care
No. 12 December November 19 Child trafficking October 18 November 1
Continued effects of the global recession

* Please note that this calendar is for planning purposes only.

Content and scheduling may change without notice.
Articles to be included in each issue are not limited to the topics listed.

MONDAY DEVELOPMENTS MAGAZINE

2010 Rates and Ad Sizes
PRODUCT & SERVICES DISPLAY ADS JOB DISPLAY ADS
Size 1x 2x 4x 6x 11x Size Members Non-members
Full page $1725 1550 1380 1210 1035 Full page $1149 1510

1/2 page $1040 935 830 725 615 1/2 page $485 695

1/3 page $860 770 695 625 560 1/4 page $330 485

1/4 page $725 650 575 500 440 15% discount for running a job ad in all 11 issues
Front Inside
$1900 1700 1540 1380 1240
Cover
Back Cover
$1150 1035 925 800 690 JOB CLASSIFIED ADS
1/2 page
Back Cover Size Members Non-members
$2000 1800 1620 1460 1300
Full page First 100 words $64 64
2-page Each additional
$3300 2950 2650 2380 2000 $2.50 4.50
Spread word
All classified ads may be edited for style and format.
Special discount on Product & Services Ads!
InterAction Members = 20% off above rates To place a classified ad, send and email to
Nonprofits & Universities = 10% off above rates publications@interaction.org that includes the job
title, location, a brief synopsis of the position and
Display Ads Details Color vs. Black & White application information.
Although specific position All rates are based on
For billing purposes include: billing address and
placement requests are 4-color artwork. Advertisers
the issue date the ad should run.
considered, ad placement submitting black & white ads
is at the discretion of will be billed at the color rate.
the publisher. If Monday All ads must be in CMYK DISPLAY AD SIZES (TRIM SIZE = 8.375” X 10.75”)
Developments is required to format. Size Width Height
provide ad design services
Full page 7.125” 9.5”
there is an additional charge Inserts
of $50 per ad. Ads must be Inserts of 8.375” x 10.75” or Full page (bleed) 8.375” 10.75”
submitted in digital format smaller are accepted. Please 1/2 page 7.125” 4.625”
(TIF or PDF) at 300 dpi contact us for rates.
1/3 vertical 2.25” 9.5”
and sized to required ad
dimensions. Fonts must Frequency Discounts 1/3 standard 4.5” 4.5”
be embedded. DO NOT Product & Service ad rates 1/4 page 3.5” 4.625”
INCLUDE CROP MARKS. are earned by the total num-
ber of insertions used within
Monday Developments is the year from the date of your
not responsible for errors in first insertion. Spreads are Full-Page 1/2 Page 1/3 Page
Vertical
ads submitted via e-mail, counted as two insertions.
and is not responsible for Inserts count as one insertion
misdirected emails. for each page (side).

To advertise or receive more information, 1/3 Page 1/4 Page

please contact Katie Delaney Standard
Phone: 202.552.6548
Fax: 202.729.6748
Email: publications@interaction.org
04/10

MONDAY DEVELOPMENTS MAGAZINE www.mondaydevelopments.org

Advertising Insertion Order
Please print the following information and e-mail the completed form to
publications@interaction.org or fax to 202.729.6748
MONDAY DEVELOPMENTS MAGAZINE

1.
Company Name

Contact name of the person authorized to place advertising Title

Billing Address

City/State/Zip
( ) ( )
Area Code Telephone Number Area Code Fax Number

E-mail Address
Ad Size Chart
2. Insertion Date 3. Ad Specifications
q Single insertion Headline of ad: _________________________________________ Full-Page
Issue Date: _______
Ad Size: q Two-page spread (17” x 11”)
q Multiple insertions q Full page without bleed (7.125” x 9.5”)
Issue Dates: q Full page with bleed (8.375” x 10.75”)
q Half page (7.125” x 4.625”) 1/2 Page
1._______ 2._______ 3._______ q Third page vertical (2.25” x 9.5”)
q Third page square (4.5” x 4.5”)
4._______ 5._______ 6._______ q Quarter page (3.5” x 4.625”)
q Insert (no larger than 8.375” x 10.75” folded)
7._______ 8._______ 9._______
Position request
10.______ 11.______ 12.______ (not guaranteed): ________________________________________ 1/3 Page
Vertical

4. Payment Terms
For new advertisers, full payment is required with placement of this insertion.
For all other advertisers, payment is due 30 days from invoice date.
TOTAL
PRICE: $ 1/3 Page
Ad price: $_____________________ Discount (if any): $__________
Standard

q Visa q Mastercard q Amex

Credit card number: __________________________________________________Expiration date: _____________

Name on card: __________________________________________________________________________________

1/4 Page
We authorize the insertion of advertising according to the specifications listed. We agree to promptly pay at the rate and under
the conditions indicated on this form. Advertising deemed objectionable by the publisher for any reason may be rejected.
04/10

Signature of authorized agent: ________________________________________________Date:________________

About InterAction
InterAction is the largest alliance U.S.-based
nongovernmental international humanitarian relief and
development organizations with more than 185 members.
Our members operate in every developing country, working
with local communities to overcome poverty and suffering
by helping to improve their quality of life.

Photo: Benjamin Edwards

Phone: (202) 552-6548

Fax: (202) 667-8236
Email: publications@interaction.org
Web: www.interaction.org
1400 16th Street, NW, Suite 210, Washington, DC 20036