T ORIN R OHER

West Linn, OR (310) 993-1985 torin.roher@gmail.com

VP/DIRECTOR OF COMMUNICATIONS & MARKETING

An executive-level professional a difference maker with fifteen years of success in the public relations
industry and 15 years in publishing sales and marketing. A proven record of developing PR programs and
strategies to generate media impressions, increase awareness and drive revenue. Adept at managing and
developing teams, establishing and growing firms, and landing high-profile accounts. Understands the
interplay between marketing efforts, branding, sales, and public relations campaigns. A motivated, driven
professional with the skill set to lead a companys communications program, raise company awareness,
and influence the market.

PR Programs
Communications Programs
Product Placement

Link to Torins Portfolio

Crisis Management
Social Media Strategies
Sales Presentations & Tools

Raising Market Share

Budgeting
Business Development

Link to LinkedIn Profile: https://www.linkedin.com/in/torinroher

PROFESSIONAL EXPERIENCE
ROHER PUBLIC RELATIONS, Los Angeles, CA/Portland OR
1999 Present
Executive Vice President/West Coast Manager
Established West Coast offices for independent, New York-based PR firm.
Consult on crisis management situations, including managing media relations during contentious
acquisitions.
Increase clients levels of awareness and sales by developing and implementing strategic PR and
communications programs.
Create social media strategies to increase influence on target audiences; strategies included
developing executive blogs and developing topics and content for client blogs.
Notable Accomplishments
Produced hundreds of millions of impressions in national business and consumer media, such as
the Wall Street Journal, New York Times, USA Today, Time Magazine, WIRED, NBC, ABC, as well as in
targeted trade media across a wide variety of vertical markets.
Drove awards programs that resulted in Time Magazines Top Electronic Gadget of the Year
award along with numerous other consumer and industry awards.
Placed the first custom audio product covered by Good Housekeeping and the first home theater
projector review in Time Magazine.
Generated $2.5 million in revenue through managing new business development activities.
MILLER FREEMAN, INC., New York, NY
1998 1999
Advertising Sales Director, Giftware Business Magazine
Held direct sales responsibility for 10 major accounts totaling more than 35% of magazines
revenue.
Managed four-person sales staff.
Created sales presentations and sales tools.
Oversaw promotion strategy and copy.
Notable Accomplishment
Developed six new high-profile accounts within six months.

TORIN ROHER

Resume, Page 2

MIRAMAR COMMUNICATIONS, Malibu, CA

1987 1998
Held sales representative, publisher, and marketing director positions with significantly increasing
responsibility.
Created and managed five-member corporate marketing department to support five magazines
and a trade show with market research and promotional material, while also
developing advertising campaigns for magazine clients.
Doubled productivity by developing systems for initiating, prioritizing, scheduling, and tracking
jobs.
Notable Accomplishments:
Increased New Mobility Magazine ad revenues by 53% from FY 1996 to FY 1997.
Raised advertiser base 44%, ad pages 68%, and territory market share by 91% for HomeCare
Magazine in two years.
Returned Bicycle Dealer Showcase to profitability after acquisition.

PROFESSIONAL ASSOCIATIONS
Public Relations Society of America

EDUCATION
George Washington University, Washington, D.C., Bachelor of Science, Zoology
Bernard Baruch College, New York, NY, Advertising Sales
University of California Los Angeles, Los Angeles, CA, Intro to Marketing