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Declaration

IdeclarethattheattachedworkisentirelymyworkandthatIhavegivendue
acknowledgementasrequiredbytheSchoolofBusiness.

Name:

StudentNumber:

RichardStone
95752978

Signed:

______________________________

Date:

6thofJuly2014

Acknowledgements

Iwouldliketoacknowledgeandthankmysupervisor,ProfessorRajivKhoslaforhissupport
andhelpthroughoutmyhonoursstudies.Hisguidancehasmadethisworkpossible.
Iwouldalsoliketoacknowledgeandthankmycosupervisor,DrMeiTaiChuwhose
encouragementandorganisationhaveenabledmetocompletetheworkontimeandDr
PetrusUsmanijforallofhishelpwiththestatisticalanalysis.
Finally,Iwouldliketothankalloftheotherpeoplewhohavelentmetheirsupportand
helpedmewiththisproject,bothwithliteralassistanceandpersonalsupport.Withoutyour
helptheprojectwouldnothavebeencompleted.
Thankyou.

Abstract

Thereisalotofresearchworkbeingdonewithassistivesocialrobotsinhealthcareand
educationaroundtheworld.Insomecountries,therearealreadyassistivesocialrobots
availableinthemarket,withservicepackagesprimarilydesignedforelderly,unwellor
disabledpeople,orforchildren.Manystudieshaveshownthatthereisthepotentialfor
assistivesocialrobotstoenablepeopletoremainlivingindependentlyforlongerthanthey
wouldotherwisebeableto,andwithageingpopulationsallaroundtheworld,therising
costofhealthcareisamajorissueforpeopleandgovernments.Thecostofeducationis
anotherissueforpeopleandgovernments,andsothisisanotherpotentialmarketareain
Australia.Inordertocontributetothesearchforamarketdemandmodelforassistive
socialrobotsinAustralia,thisstudyconsistsofaquestionnaire,primarilytargetingteachers
andstudents,seekinginformationregardingtheirperceptionsoftheusefulnessofassistive
socialrobotsinhealthcareandeducationalapplications.Theresponsestothissurveywere
thenanalysedtodeterminewhetherthereisthepotentialforsignificantmarketdemandfor
assistivesocialrobotsinAustralia.
Morespecifically,usingamodelforemotionalwellbeing,thestudyexaminedseveralofthe
factorsofemotionalwellbeingasanindicatorofqualityoflifebenefittoexamine
perceptionsofqualityoflifebenefitsfromtheuseofassistivesocialrobots.

TableofContents
Declaration..............................................................................................................................................2
Acknowledgements.................................................................................................................................3
Abstract...................................................................................................................................................4
1.

Introduction....................................................................................................................................7

LiteratureReviewandConstructDevelopment.............................................................................8
2.1

Introduction............................................................................................................................8

2.2

DefiningAssistiveSocialRobots..............................................................................................8

2.2.1

Robots.............................................................................................................................8

2.2.2

IndustrialRobots.............................................................................................................9

2.2.3

ServiceRobots.................................................................................................................9

2.2.4

AssistiveRobots..............................................................................................................9

2.2.5

SociallyInteractiveRobots............................................................................................11

2.2.6

AssistiveSocialRobots..................................................................................................14

2.3

DefiningMarketSegments...................................................................................................15

2.4

DefiningMarketDemand......................................................................................................16

2.5

EconomicOpportunities.......................................................................................................17

2.6

DefiningServicePackages.....................................................................................................17

2.7

TheElderlyandTechnologyUptake.....................................................................................18

2.8

AdoptionBehaviour..............................................................................................................19

2.8.1
2.9

PerceivedBenefitsofRobots................................................................................................20

2.10

SecurityPerceptions.............................................................................................................21

2.11

GapintheMarket.................................................................................................................22

2.12

Servicesrequiredfordifferentsegments.............................................................................22

2.13

Screenbasedtechnology......................................................................................................23

2.13.1

3.

NaturalInterface...........................................................................................................19

Limitationsonimpact...................................................................................................23

2.14

ActualBenefitsofRobots......................................................................................................24

2.15

MinimalTrainingRequired....................................................................................................25

2.16

EthicalIssues.........................................................................................................................25

2.17

QualityofLife........................................................................................................................27

2.18

QualityofLifeandMarketDemand......................................................................................27

2.19

AdvantagesandDisadvantagesofonlinesurveys................................................................28

2.20

Nonresponsebias..................................................................................................................29

HypothesisDevelopment..............................................................................................................30

3.1

SensoryEnrichment..............................................................................................................30

Hypothesis1..................................................................................................................................30
3.2

HealthandWellbeing............................................................................................................30

Hypothesis2..................................................................................................................................31
3.3

SocialConnectivity................................................................................................................31

Hypothesis3..................................................................................................................................31
3.4

Productivity...........................................................................................................................31

Hypothesis4..................................................................................................................................31
3.5

QualityofLife........................................................................................................................32

Hypothesis5..................................................................................................................................32
3.6
4.

ListofHypotheses.................................................................................................................32

ResearchMethod..........................................................................................................................34
4.1

DataCollectionProcedure....................................................................................................34

4.2

Sample...................................................................................................................................35

4.3

ResponseRate.......................................................................................................................35

4.4

InstrumentMeasures............................................................................................................36

5.Results...............................................................................................................................................40
5.1UnivariateAnalysis......................................................................................................................40
5.2BivariateAnalysis........................................................................................................................42
5.3MultivariateAnalysis...................................................................................................................43
5.4ReliabilityTesting........................................................................................................................44
6.DiscussionofResults.........................................................................................................................45
7.Conclusion.........................................................................................................................................47
8.LimitationsandFutureDirections.....................................................................................................49
References............................................................................................................................................51
AppendixA

LettertoParticipants....................................................................................................59

AppendixB TheSurveyInstrument..................................................................................................60
AppendixC

StatisticalResults..........................................................................................................63

UnivariateAnalysis............................................................................................................................63
BivariateAnalysis..............................................................................................................................63
MultivariateAnalysis.........................................................................................................................64
ReliabilityTesting..............................................................................................................................68
ListofTables.........................................................................................................................................71
ListofFigures........................................................................................................................................71

1. Introduction

Robotshavebeendevelopingincrediblyquicklyoverthelastfiftyyears,movingfromthe
timewhentheywereonlylarge,expensiveindustrialmachinesintotimeswheretheycan
besmall,affordableandpracticalforuseinindividualpeopleshomes.
Therearetwoprimarycategoriesofrobotsforuseinthehome,thosethatofferphysical
assistanceandareofgreatestusetothosesufferingfromdisabilityorrecoveringfrom
medicalproceduresandthosedesignedtoassistsocially,allowingpeoplewitheasy,
intuitiveaccesstocomputertechnologiesinaformthattheyarecomfortablewithand
whichrequiredlittletrainingtoutilise.
Asthespeedsandcostsofelectroniccomponentsanddatatransferencehavebeen
increasingrecently,sohavethepotentialapplicationsforassistivesocialrobotsindomestic
applications.Aswellasprovidingservicesinthepreventativeandholisticmedicineareas,
andrespiteforcarers,therearepotentialapplicationsineducationthatarealsonow
financiallyviable.
Giventhatthetechnologieshavebecomesufficientlyfast,capableandcheap,itisaperfect
timetostarttomodelthemarketdemandforsuchdevicesinAustralia,inorderto
approachmanufacturersandencouragethemtoreleaseproductsintotheAustralian
market.

2 LiteratureReviewandConstructDevelopment
2.1 Introduction

Thischapterwillexaminetheliteratureexistingaroundrobots,assistivesocialrobots,
marketsegmentsanddemand,servicepackagesandtechnologyuptakeamongtheelderly.
Itwillalsolookatsomeofthebenefitsandadvantagesofrobotsandexamineamodelfor
emotionalwellbeingasakeyelementofqualityoflife.Itwillalsolookatsomeofthe
potentialissuesrelatedtoastudyutilisingaconveniencesample.
Aninvestigationintomarketdemandforassistivesocialrobotsmustfirstdefineseveral
concepts.SociallyAssistiveRoboticsisafieldthatliesattheintersectionofassistiverobotics
andSociallyInteractiveRobotics(FeilSeiferandMatari2005).

2.2 DefiningAssistiveSocialRobots

2.2.1 Robots

Arobotisprogrammablesystem,whichmaybeeitherautonomousorsemiautonomous,
thatinteractswithpeopleortheirenvironmentphysically,intherealworldandiscapable
ofperformingavarietyoftasksthroughpreprogrammedmotions(Mataric2007).Itcan
alsobedefinedasanactuatedmechanismprogrammableintwoormoreaxeswitha
degreeofautonomy,movingwithinitsenvironment,toperformintendedtasks.Autonomy
inthiscontextmeanstheabilitytoperformintendedtasksbasedoncurrentstateand
sensing,withouthumanintervention(ISO2012).

2.2.2 IndustrialRobots

Industrialrobotsareacategorythatincludesmanipulators,capableofmovementinthree
ormoreaxes,andemployedinarangeoflabourintensiveindustries,withthelargest
numbersofinstalledunitsinchemical,electronicsandautomotivemanufacturing(ISO
1994).

2.2.3 ServiceRobots

Aservicerobotsisarobotthatperformsusefultasksforhumansorequipmentexcluding
industrialautomationapplications(ISO2012).Thisdefinitioncanincluderobotsthatcould
alsobeclassifiedasindustrialrobotsinadifferentoperationalcontext,forexamplean
articulatedrobotinaproductionlinewouldbedefinedasanindustrialrobot,whileasimilar
deviceusedtoservefoodwouldbeclassifiedasaservicerobot(ISO2012).

Servicerobotsarefurtherbrokendownintopersonalservicerobotsandprofessional
servicerobots,generallyonthebasisofthenatureoftheapplicationoftherobot.
Examplesofpersonalservicerobotsareautomatedwheelchairsandpetexercisingrobots.
Examplesofprofessionalservicerobotsarefirefightingrobotsorsurgeryrobotsinhospitals.

2.2.4 AssistiveRobots

AssistiveRoboticsisafieldthathasbeenaroundforsometime,andisgenerallyassociated
withroboticdevicesthatphysicallyassistpeoplewithdisabilities(FeilSeiferandMatari
2005).Theseroboticdevicesincluderehabilitationdevicessuchasthemirrorimagemotion
enabler(MIME),aroboticassistedtherapydeviceabletomoveapersonsarmsinorderto
helpthemtoregaintheabilitytomovetheirarmsafterastroke(Burgaretal.2000).
PAMM,thePersonalAidforMobilityandMonitoring,adevicedevelopedtoprovide
physicalsupportandguidanceaswellastomonitorapersonsbasicvitalsignsalsofallsinto
thiscategory(Dubowskyetal.2000).TheCambridgeprojectinvestigatedtheuseofa
roboticworkstationintheeducationofseverelyphysicallydisabledchildren,anotherAR
device(Harwinetal.1988).Roboticdevicessuchasthesehavebeenfoundtobeeffective
inhelpingstrokesufferersrecover(Kwakkeletal.2008).
Assistiveroboticsalsoencompassesrobotsdesignedtoimproveanindividualsmobility
(FeilSeiferandMatari2005).Robotshavebeenusedinmultiplewaystoaugment
mobility,withvoicecontrolledpoweredwheelchairsenhancedwithobstacledetecting
sensorsandobstacleavoidingfeaturesbeingoneofthemoreobviousones(Simpsonand
Levine2002).Anotherexampleofroboticmobilityaideswouldberoboticcaneswhich
utiliseultrasonicsensorstodetectobstacleswithinabout1.5metresofthecaneandlead
theiroperatorsaroundthem,allowingvisuallyimpairedpeopletomoveaboutatarapid
walkingpace(BorensteinandUlrich1997).Roboticwalkersfortheelderlyarealsoassistive
robots,insomecasesbasedonastandardfourwheeledwalkerwithaddedmotors,sensors
andsafetydevicessuchasJohnnie(KuanTingetal.2010).Johnnieisaconventionalwalker
withtwomotors,anemergencystopbutton,forcesensorsinthehandlestocontrol
direction,sonarsensorsandalaserrangefindertodetectobstaclesandhandlelocalization
andmapping,andanotherlasersensortotracktheusersfootsteps(KuanTingetal.2010).

Manipulatorarmsforthephysicallydisabledarteanotherformofassistiverobots,with
systemslikeMATSbeingcapableofmovingaboutthehouseandprovidingsophisticated
physicalassistanceforthingslikemanipulatingplatesorcups,orforthebrushingofteeth
(Gimenezetal.2003).MATSisalsocapableofclimbingobstaclesorfurnituretobebetter
abletoperformitsassistiveduties(Gimenezetal.2003).TheCareObotwasdevelopedin
thiscategoryaswell,amobileservicerobotcapableoftaskssuchasfetchandcarry,aswell
asotherassistivetasksandalsofeaturescommunicationalandsocialfeatures,suchasvideo
telephoneandemergencycalls(Grafetal.2002).
Ithasalsobeendiscussedthatthereisaneedforintelligenceinrehabilitationrobots,in
orderthattheynotonlyreducethephysicalrequirementsplaceduponaperson,butsothat
theycanalsoalleviatethementalburdenofoperatingnonintelligentroboticsystems
(Kawamuraetal.1995).
2.2.5 SociallyInteractiveRobots

Sociallyinteractiveroboticsisafieldthathasbeendevelopingsincethe1940swhenWilliam
GreyWatercreatedrobotictortoisescapableofinteractingthroughheadlightsandthe
abilitytorecogniselightandappearedtosocialiseevenwithoutanydirectcommunication
ormutualrecognition(Holland1997).Thefieldmovedontostigmergyinthe1990s(Fong
etal.2003).Stigmergyisindirectcommunicationbetweenindividualsviamodifications
madetothesharedenvironmentwhereswarmorcollectiveroboticbehaviourwas
experimentedwithinimitationofsocialinsectcolonieswhichareabletoproducecomplex
patternsofbehaviourandphysicalstructuresdespiteindividualsappearingtoworkalone
(Fongetal.2003).Similartostigmergyaretheresearchareasofmultirobotsystemsand

distributedroboticsystems(Mataric1995).Communication,interferenceandaggressive
competitionaresomeofthecommunicationmethodsemployedintheseareas,allwitha
goalofutilisingmultiplerobotstomaximisetaskperformancethroughcollectiveaction
(Fongetal.2003).Thesetypesofinsectbasedsocialbehaviourhavebeenpopularamongst
researchesduetotheirenablingrelativelysimpleandthereforecosteffectiverobotsto
performcomplextasks,buttheydonotprovideanidealmethodforinteractingwithpeople,
ashumansocietyplacesgreatvalueontheindividual,andassuchpeopleneedtobeableto
formrelationshipswiththepeopleorrobotstheyinteractwith(Fongetal.2003).
ThisproblemhasledtothefollowingdefinitionofsocialrobotssuggestedbyDautenhahm
andBillard(1999,p.366):
Socialrobotsareembodiedagentsthatarepartofaheterogeneousgroup:asociety
ofrobotsorhumans.Theyareabletorecognizeeachotherandengageinsocial
interactions,theypossesshistories(perceiveandinterprettheworldintermsof
theirownexperience),andtheyexplicitlycommunicatewithandlearnfromeach
other.
Thedevelopmentofsocialrobotsclearlyneedsdifferenttechniquestothecollective
techniquesdiscussedearlier.Specifictechniquesincludenaturallanguageandgesture
communication,sociallearningandimitation,emotionandpersonrecognitionareall
important(DautenhahnandBillard1999).Theneedforutilisingthesetechniquesandthe
widerangeofsocialbehavioursexhibitedinindividualisedsociety,socialrobotscanbe
dividedintofourdifferentclasses.Theseclassesaredefinedintermsofhowwelltherobot
cansupportthesocialmodelattributedtoit,andhowcomplexitsinteractionscenarioscan
be(Breazeal2003).

Sociallyevocativerobotsevokenurturingemotionsorsocialresponsivenessinpeople,but
throughpeoplebeinginvolvedintheircreationorresponsibleforthemasopposedto
becauseofanyparticularactivityorbehaviouroftherobot(Breazeal2003).Socialinterface
robotsusehumanlikesocialcuesandcommunicationstofacilitateinteractionswithpeople
(Breazeal2003).Theserobotsareused,forexample,asroboticmuseumtourguides,oras
anavatartofacilitatelongdistancecommunication,andtendtoofferonlyshallowor
reflexive(Breazeal2003).Sociallyreceptiverobotsarethosethatlearnandimprove
themselvesfrominteractingwithpeople,althoughtheythemselvesaresociallypassive
(Breazeal2003).Sociallyreceptiverobotsmaybeabletoacquiremotorskillsfromtheir
interactionswithhumans(AtkesonandSchaal1997).Otherapplicationsincludeorganising
therobotsmotorsysteminordertoperformnewgesturesbasedoninteractions,andthis
typeofrobotisgenerallyveryperceptivewithregardtosocialcuesfrom(Breazeal2003).
Sociablerobotsarethehighestorderofsocialrobots,sociallyparticipativecreatures
whichhavetheirowninternalgoalsandmotivations(Breazeal2003).Theserobotspro
activelyengagepeoplesociallynotonlyforthebenefitoftheperson,butalsoforthe
benefitoftherobotthroughthingslikeimprovingitsperformanceortolearnfromthe
person(Breazeal2002).
Otherclassesthatcanbeaddedtothelistofdifferenttypesofsocialrobotsincludesocially
situatedrobots,sociallyembeddedrobotsandsociallyintelligentrobots(Fongetal.2003).
Sociallysituatedrobotsperceiveandreacttothesocial,environmenttheyaresurrounded
by(Dautenhahmetal.2002).Theymustbeabletodistinguishbetweenvariousobjectsin
theenvironmentaswellasothersocialagents(Fongetal.2003).Sociallyembeddedrobots
interactwithotherobjectsandpeoplewithinthesocialenvironmentthattheyaresituated
in,arestructurallycoupledwiththissocialenvironmentinthattheirsensoractivityisbased

onthesocialenvironment,andtheyareattheveryleastpartiallyawareofhuman
interactionstructures,suchastakingitinturns(Dautenhahmetal.2002).Socially
intelligentrobotsusedeepmodelsofhumancognitionandsocialcompetencetoshow
aspectsofhumanstylesocialintelligence(Dautenhahm1995).
Sociallyinteractiverobotsareadescriptionofrobotsthatisapartfromtheprevious
classifications.Itisusedtorefertorobotsthatforwhichsocialinteractionplaysacrucial
role(Fongetal.2003).Theyarenotapartfromthepreviousclasses,butratheritisaterm
usedtodistinguishtheserobotsfrommoretraditionalandfamiliarrobots,suchasrobotic
telephonesystemsandincludesassistivesocialrobots(Fongetal.2003).
2.2.6 AssistiveSocialRobots

Theassistivesocialrobotsthatarethefocusofthisthesisfallthesociallyinteractive
category,astheyexpressorperceiveemotions,communicatewithhighleveldialogueand
maintainsocialrelationships.Theserobotsareusefulbecausethereisageneralassumption
thatpeoplepreferinteractingwithmachinesinthesamewaysthattheyinteractwithother
people(Fongetal.2003).
Assistivesocialrobots,therefore,areusefulinapplicationswherethemainpurposeofthe
robotistointeractsociallywithpeople(Fongetal.2003).Someapplicationsforassistive
socialrobotsincludeutilisingrobotstopersuadepeople;tochangebehaviour,attitudesor
feelingsinpeoplesuchasinautismtherapy(Fogg1999).Assistivesocialrobotscanalsobe
utilisedasavatars,functioningasaphysicalrepresentativeofafriend,relativeorhealth
careorsupportprofessional(Fongetal.2003).

2.3 DefiningMarketSegments

Marketsegmentationisaveryusefulconceptinmarketing,andthegoalofsegmentationis
tosplittheconsumermarketupintogroupswithsignificantlydifferentpurchasing
behaviour(KamakuraandRussell1989).Ithasalsobeendefinedasgroupingpotential
customersintosetsthatarehomogeneousinresponsetosomeelementsofthemarketing
mix(DolniarandLeisch2014).Asignificantproportionoftheliteraturerelatingtomarket
segmentationrelatestobrandswitchingbehaviour,andthisisnotconsideredcrucialtothis
study,althoughmarketsegmentsarecrucialtotheestablishmentofademandmodel,
especiallyforaproductascustomizableastheassistivesocialrobot.
Therearetwoprimarymethodsformarketsegmentation:commonsenseorapriori
segmentationanddatadrivenoraposteriorisegmentation(DolniarandLeisch2014).The
commonsensesegmentationapproachusesasinglecriterionsuchasageorgenderupon
whichtosplitthemarketintohomogeneousgroups(Dolniar2004).Thedatadriven
approachusesmorecomplexsetsofvariablesandtheiranalysistodeterminesegments
(Dolniar2004).Commonsensesegmentationissimpletodoandeasytounderstand,but
datadrivensegmentationmaywellperformbetter,asthesegmentationbasefordata
drivensegmentationcomesfromasetofvariablesthatcombinetoformthesegmentation
base,andthereforeareusually,whenproperlyadministered,moreaccuratealthoughfar
morecomplexinadministrationandinterpretation(DolniarandLeisch2014).Although
thereisthepotentialforgreateraccuracy,intheinterestofdeterminingamarketdemand

modelpriortoenteringtheassistivesocialrobotmarketinAustralia,thecommonsense
methodshouldsufficewithanynewsegmentationanalysis.
Therobotmarkethasalreadybeendividedintosegmentshowever,andsotheseneedtobe
lookedat.Firstly,therearetwobroadsegmentsoftheglobalroboticsmarket,industrial
robotsandservicerobots,withservicerobotsconsistingofbyfarthelargermarketshare,
althoughthemajorityofsalesinthisareaareofsimpleandlowcostroboticsystemssuchas
robotvacuumcleaners.Thissegmentcanbefurthersplitdemographically,astheageofthe
userissignificantinlookinggatthedemandforassistiveservicerobots,asdemandishigher
inolderpeople(CICCP2012).Evenallowingfortheincreasedcomplexityandcostof
assistivesocialrobots,thereisahugemarketsegment(CICCP2012).

2.4 DefiningMarketDemand

In2012,globalindustrialrobotsaleswereslightlylowerthanthepreviousyearat159,346
(IFR2013).Inthesameyear,professionalservicerobotsalesrose2%to16,067units(IFR
2013).Moreimportantlyforthepurposesofthisstudy,personalservicerobotsalesroseto
about3millionunits,anincreaseof20%fromthepreviousyear,withthevalueofthese
devicessalesincreasingtoUS$1.2billion(IFR2013).Ofthese3millionunits,themajority
arevacuumcleaning,lawnmowingandentertainmentandleisurerobots(IFR2013).While
handicapassistancerobotsaleshavenotyettakenoff,researchindicatesthatthereisa
greatpotentialinthisfield,andprojectionsarethatglobalsalesinthisspacewillincreaseby
morethantentimesby2016,withasubstantialincreaseinthemarketoverthenext20
years(IFR2013).Theprojecteddemandgrowthinthissegmentcanreasonablybeapplied
toassistivesocialrobotsaswell,astheyserveademographicallysimilarmarketsegment.

2.5 EconomicOpportunities

Failinghealthisamajorcauseofstressfortheelderly,andstudieshaveshownthatasmany
as67%ofmenand83%ofwomenovertheageof84havedifficultywithatleastonedaily
livingactivity,activitiessuchasdressing,washingandeating(Roelandsetal.2002).Inthe
nearfuture,theageingpopulationinAustraliawillnecessitateamassiveandongoing
increaseintheamountofcareneeded(Roelandsetal.2002).Assistivesocialrobotscan
helptorelievetheburdenoncaregiversbycomplimentingtheircareandimprovingtheir
efficiency(Broadbentetal.2009).
Despitesomeperceivedstereotypes,olderadultstendtohavemorepositivethannegative
attitudestowardstechnology(Mitzneretal.2010).Ithasalsobeenfoundthatwhileolder
peoplemaynotprefertohavearobot,ifitwasabletohelpthemwithdailylivingactivities
andhelpthemtomaintaintheirindependenceforlonger,thentheywouldbehappyto
haveone(Flandorfer20102).Thissuggeststhatthereisnotonlyagrowingmarket,butalso
oneinwhichmanypeoplemaybelessreluctantthanmanythinktoentertheassistive
socialrobotmarket.

2.6 DefiningServicePackages

Servicepackagesareacrucialelementtotheconceptoftheassistivesocialrobot,asthe
robotwillbedeliveringaservicepackageanditisthecombinationofthedeliveryofthe
servicepackageandtheuniqueinterfacethatwillenabletoassistivesocialroottoaddvalue
toaconsumer.Servicepackages,inthecontextofassistivesocialrobots,canbedefinedas
thepackagethatisacandidateforinstallationintheappropriatetargetmachines

(Hellersteinetal.2006).Inotherwords,theassistivesocialrobotwillbedeliveringa
packageofsoftwarethatcanbecustomisedtosuitindividualconsumersandensurethat
theconsumersarenotpayingforsoftwareorservicesthatarenotneededbythem.

2.7 TheElderlyandTechnologyUptake

Oneofthemainpotentialmarketsegmentsforassistivesocialrobotsistheelderly.The
robotsareseenashavingthepotentialtoassisttheelderlyliveindependentlyforlongerby
assistingthemwitheverydaylifestyletasks.Oneofthemainconcernsthatthisbring
thoughisthelikelihoodoftheelderlyactuallyacceptingtherobotsintotheirlives.There
havebeenstudiesthathavefoundthattheelderlyresistbeingrelocatedandchangesin
theirworkenvironment(Kasteleretal.1968,PollmanandJohnson1974).Olderadultshave
beenfoundtobeamongthelasttoadoptnewproductsandservices(Robertson1971,Uhl
etal.1970).Ithasalsobeenfoundthatthereisanegativecorrelationbetweentheageofa
consumerandtheirattitudetowardstechnology,orinotherwords,thattheolderaperson,
themorenegativetheirviewtowardsnewtechnology(KerschnerandHart1984).Allofthis
seemstoindicatethatthismaybeamarketsegmentthatisveryreluctanttoconsider
somethinglikeanassistivesocialrobot,butmuchofthisresearchisold,andithasalsobeen
foundthatolderpeoplesacceptanceofnewtechnologicaldevicesincreaseswhenthey
discoverthatthedeviceshaveusefulfeaturesandareconvenienttouse(VanDijk2006).
Twoofthemainbarrierstoolderpeopleacceptingnewtechnologieshavealsobeenfound
tobelowselfefficacyandhighanxietyregardingtheuseofcomputers(Czajaetal.2006).
Thissuggeststhatassistivesocialrobotscouldbeaveryusefultoolinconvincingolder

peopletoadopttechnologyduetothenaturalinterface.Italsosuggeststhattiscrucialto
convinceolderpeoplethatthetechnologyprovidessignificantbenefits(Mitzneretal.2010).

2.8 AdoptionBehaviour

Consumerbehaviourregardingtheadoptionofnewtechnologyhastraditionallybeen
studiedusingthetechnologyacceptancemodel(TAM)(Davis1989).However,asthismodel
wasdesignedwiththebusinessuserinmind,morerecentstudieshavebeencompleted
focusingonthevoluntary,orhouseholdenduser.Regardingconsumersintentions
regardingadoptingnewtechnology,23themeswerefound(ChenandMort2007).Ofthese
23themes,however,convenience,usefulnessandneedswerefrequentlynamedasthe
threemostsignificantfactors(ChenandMort2007).Oncemore,thispointstoaneedto
educatepeopleaboutthepotentialusefulnessofservicebundlesforassistivesocialrobots,
aswellastheeaseofuseofthenaturalinterfaceofferedbytherobots.Crucially,these
informationcampaignsmustalsobetargetedtowardsgroupswithahighpropensityto
needthespecificservicepackagestheyarebeinginformedabout.
Anotherpotentialmarketsegmentforassistivesocialrobotsrelatestoeducation.
Importanttothemarketacceptingtheuseofsuchrobotsinearlychildhoodeducationisthe
attitudeofteachers,andithasbeenfoundthatpreschoolandelementaryschoolteachers
reactpositivelyanddisplayacceptanceofhumanoidsociallyassistiverobots(Fridinand
Belokopytov2014).
2.8.1 NaturalInterface

Inordertoensuresignificantuptakeofassistivesocialrobots,caremustbetakenregarding
theinterface.Asthedevicesaredesignedtobeofhelptopeoplewithavarietyofdifferent
ages,educationlevels,andfamiliaritywithcomputersandothertechnologies,itisessential
thattheyhaveanaturaluserinterfac4ethatrequiresminimaltrainingtouse.Towardsthis
end,thehumanrobotinterfacemustbeabilateralcommunicationchannelthatallows
conveying/acquisitionofinformationbetweenahumanandarobotforthepurposeof
performinggiventasksorservices(Khamisetal.2007,p.216).Thiscommunication
channelneedstohavetwointerfaces,aservicerequestinterfaceandaserviceresponse
interface,onewherebyapersoncanactivateaserviceontherobotandanotherbywhich
therobotcanletthehumanknowwhatishappeningregardingtheservices(Khamisetal.
2007).Inassistivesocialrobots,itiscrucialthatthischannelismultimodal,andinorderto
beasnaturalaspossiblethechannelneedstoincorporatespeechrecognitionandemotion
recognitionsoastobeasnaturalaspossiblefortheuser.

2.9 PerceivedBenefitsofRobots

Therearealargenumberofstudiesthathavebeencompletedandarebeingundertakenat
themomentintothebenefits,bothperceivedandreal,ofassistivesocialrobots.Someof
theapplicationdomainsare;careoftheelderly,careofindividualswithphysicalrecovery
needsandcareofindividualswithcognitivedisabilities(Tapusetal.2007).Incareforthe
elderly,perceivedbenefitsincludetheabilitytoassistindailyactivitiesandthusallowthe
elderlypersontoremainlivingindependentlyforlonger,andtheabilitytoreducestressand
depression(Tapusetal.2007).Motivationisrecognizedasthesinglemostsignificant
challengeinphysicalrehabilitation,andassuchtherecanbeagreatbenefitinthisarea

fromanassistivesocialrobot,evenifitisunabletophysicallyparticipateinthe
rehabilitationortraining(Tapusetal.2007).Giventheageingpopulation,thereisa
likelihoodofincreasedneedforphysicalrehabilitationforstrokevictims,andthusassistive
socialrobotscanprovidesignificantbenefithere.Inthecareofthementallyhandicapped,
manystudieshavefoundthatrobotscreatehighlevelsofmotivationandengagementin
childrenwithautism(WerryandDautenhahn1999,MichaudandClavet2001).Someother
areasthatappeartohavethepotentialforbenefitsfromassistivesocialrobotsaretelecare
andtelehealth,particularlyamongsttheelderlywherethenaturalinterfacemayencourage
higheruptake,invitalsignsmonitoringandinsafetyandsecuritymonitoring(Blackman
2013).

2.10 SecurityPerceptions

Whiletherearemanyperceivedbenefitstoassistivesocialrobots,therearealsosome
safety,securityandprivacyconcerns.Safetyisacriticalelementinthedevelopmentof
assistivesocialrobots,andhasbeencarefullyconsideredthroughoutthehistoryofrobotics,
withsystemsbeingdesignedinmilitaryrobotstoensurethatautonomousmilitaryrobots
donotbehaveunethically(Arkin2008).Thereisthepossibilitythatanyinternetconnected
computersystemwithinthehomemaycomeunderbeattackedbysomeoneremotely,and
someofthepotentialsecurityissuesare;robotvandalism,spyingonhomesorpeople
withinthem,psychologicalattacksandissuesineldercare(Denningetal.2009).
Robotvandalismmayconsistofseveralthings,butchiefamongstthemwouldbeusingthe
robottocausedamagetoproperty,possiblytherobotitself(Denningetal.2009).Whileit
mayseemthatasmall,relativelyweakassistivesocialrobotwouldbeunabletocausemuch

damage,itcouldbeusedtopushobjectsfromtablesordownstairs,whichwouldallowitto
causesignificantlymoredamagethanitsownpowerwouldallow,andcouldalsocreate
otherissuessuchasknockingsmallobjectsontothefloorandcreatingachokinghazardfor
smallchildren.Anysystemdesignedtoallowvideocallingalsohasthepotentialtoallow
otherpeopletolookintothehomeoftheuserofanassistivesocialrobot.Thiscould
enablesomeonetoobtainoffensivephotosorvideo,oritcouldbeusedbyacriminalto
examinealikelytargetbethatahome,anelderlypersonorpossibleachild.Ineldercare,
robotscouldbeusedasortocausetrippinghazards,andtheycouldbeusedtomakenoises
orspeakinwaystocauseconfusionforadementiasufferer(Denningetal.2009).

2.11 GapintheMarket

Atthisstage,inAustralia,whiletherearemanyassistivetechnologiesavailableforthe
elderly,forstudentsandforothermarketsegments,therearecurrentlynoassistivesocial
robotsonthemarket.Thisisclearlyagapinthemarketforassistivesocialrobots.

2.12 Servicesrequiredfordifferentsegments

Asmuchastherearemanydifferentmarketsegmentsforassistivesocialrobots,thereare
alsodifferentservicesrequiredforthem.Variousandmanypreviouslymentionedrequired
serviceshavebeenestablishedforelderly,disabledanddementiasufferers(Blackman2013,
BorensteinandUlrich1997,Broekensetal.2009,Flandorfer20102,Grafetal.2002,Harwin
etal.1988,Kawamuraetal.1995,KuanTingetal.2010,Kwakkeletal.2008,Simpsonand

Levine2002,WerryandDautenhahn1999).Therehavealsobeenseveralservices
mentionedintheeducationalsector(FridinandBelokopytov2014,Michaudetal.2007,
Murphy2000).Itisclearthattherearedifferentservicesrequiredforthedifferentmarket
segments,butalsothatthereissomeoverlapintheservicesrequired.Ontopofthis,as
servicebundlesarecustomizable,thereisnoreasonthatbundlesofservicescantbe
designedtoallowfordifferentpeoplesdifferent,potentiallycrosssegmentrequirements.

2.13 Screenbasedtechnology

Oneissuewithscreenbased,traditionalcomputertechnologyistherelianceinthe
technologyonconventionalinterpretationsofthesymbolsandtheirplacementinthe
graphicalinterface(Norman1999).Screenbasedtechnologiesalsosufferfromlimited
naturalinterfacing,andaninterfacethat,amongstthoseunfamiliar,requiresaleveltraining
tooperate(Norman1999).Usersmustlearnnottoclickunlesstheyhaveanappropriate
curserform,asperaculturalconstraintthatmustbelearned(Norman1999).Thisisavery
unnaturalformofinterface.
2.13.1 Limitationsonimpact

Screenbasedtechnologiesutilizegraphicaluserinterfaces(GUIs)toprovideuserswith
menusandicons,accessedthroughpointingdevicessuchasthemouse,withtheoutput
displayedonthescreeninoneormorewindows(CohenandOviatt1995).Theuseofa
screenforoutputlimitstheimpactthatthecomputercanhaveonaperson.

WeaknessesofGUIsincludelimitedmeansofidentifyingentities,meaningthatthereisa
needfortraininginasystemsuse(CohenandOviatt1995).GUIscanalsorequiretheuser
toremembercomplexmenustructuresinordertobeabletooperateallavailable
commands,particularlyincomplexsystemswithmanycommandsavailable,suchasin
assistivesocialrobots.GUIsalsorelyheavilyonthehandsandeyesoftheuserwhich
maybeaproblemamongstelderlypeople,peopleneedingphysicaltherapyorpeople
sufferingfromdementiawhomayfinditdifficulttophysicallymanipulatethetoolsrequired
ortoseethescreen(CohenandOviatt1995).GUIsdonotprovideanatural,universally
acceptableinterface,andrequireextensivetrainingforthosecompletelyunfamiliarwith
them.
Screenbasedtechnologiesalsolimittheabilityforpeopletoformemotionalattachments
totheirmachines,asthephysicalpresenceofanassistivesocialrobot,alongwiththemore
naturalinterfaceandcommunicationmethodsallowacloseremotionaltietothemachine
(Broekensetal.2009).

2.14 ActualBenefitsofRobots

Therehavebeenmanystudiesonthebenefitsofrobots,andinstudiesrelatedtothe
elderlytheyincludeincreasedactivityindementedpatients,decreasedstressand
loneliness,decreaseddepression,andimprovedmood(Broekensetal.2009).With
children,therehavebeenstrongresponsesfromchildrenwithautism,butgenerallyrobots
areabletocreatenoveltyinlearningsituationsandthusimproveengagementfromchildren
bothwithandwithoutautism(Michaudetal.2007).

2.15 MinimalTrainingRequired

Oneofthebenefitsofassistivesocialrobotsisthatwithcustomizedservicepackagesand
thenatural,multimodalinterface,thereisalmostnotrainingrequiredforuserstobeable
toutilisethesystem.Theassistivesocialrobotinterfaceinquestionincorporatesvoice,
emotion,gesturesandtouch.

2.16 EthicalIssues

Inexaminingtheethicalconcernsregardingrobotusageineldercare,therearetwo
fundamentalbasesthatshouldbeconsidered;humanrightsandsharedhumanvalues
(SharkeyandSharkey2012).TheUniversalDeclarationofHumanRightsincludesprovisions
thatpeoplehavearighttoastandardoflivingadequatetohealthandwellbeing,to
freedomfromtortureandinhumanordegradingtreatment,tofreedomfromdiscrimination
andtoprivateandfamilylife(SharkeyandSharkey2012).Iftherightsoftheelderlyareto
beupheld,thenitiscrucialthattherobotsareofbenefittotheelderlythemselves,andare
notsimplysomethingtoreducetheburdenoncarersandfamily(SharkeyandSharkey
2012).Aneasierwaytolookatthisissuemaybetoconsideritfromahumanvaluespoint
ofview.Therearetwelvehumanvaluesthatareessentialinthedesignofassistivesocial
robots;humanwelfare,ownershipandproperty,freedomfrombias,privacy,trust,
useability,environmentalsustainabilityandcalmness(Friedmanetal.2006).Clearlyhuman
welfareiscrucialfromthislistinregardtotheuseofassistivesocialrobotsinelderlycare,
anditiscrucialthatthewelfareofthosebeingcaredforisthefirstpriority,andnotthe
welfareofothers.

Anexampleofapotentialhazardincludestheuseofrobotsformenialtasksortoassistthe
elderlyintheirdailylivescouldmeanthattheelderlypersonisdeprivedanopportunityfor
meaningfulsocialcontact(SharkeyandSharkey2012).Studieshavefoundthatsocial
engagementreducestheriskofdementia,sointhisinstanceroboticassistancemayactually
beexposinganelderlypersontoanincreasedriskofdementia(Saczynskietal.2006).Social
contacthasalsobeenassociatedwithlowerstressandotherhealthbenefits,soitis
importanttoensurethatassistivesocialrobotservicepackagesfortheelderlyinclude
servicesdesignedtoencourageandassistsocialinteraction(Smith2003).
Therearealsoclearethicalconsiderationsregardinganykindofrobotthatcanmonitora
person.Firstly,therewouldbeareductioninhumancontactwithanelderlypersonbeing
monitoredbyarobot(SharkeyandSharkey2012).Robotsenablingavirtualvisittoa
relativemayresultinfeweractualvisits,andarobotthatmonitorspeoplecouldsavethe
needforaservicetocallandcheckontheperson.Bothoftheseexamplescanbealleviated
easilyenough,butneedtobeconsidered.Secondly,thereisthepotentialforsignificant
privacyviolations.Again,thiscanbedesignedaround,forexampleforbiddingtherobot
fromenteringthebathroom,orrequiringittonotifytheelderlypersonfirstandawait
permission.Therearealsoissuesrelatingtothekeepingofinformation,whereandhowitis
kept,aswellasforhowlong(SharkeyandSharkey2012).Finally,thereisaconcernthata
robotusedtomonitoranelderlypersonmayimpingeuponthatpersonsfreedomif,for
example,thepersonwasabouttodosomethingdangerous,wouldtherobotbe
programmedtopreventit,andifsohow
Similarly,inchildcare,arobotundertakingmenial,dirtyorunpleasanttaskscandeprivea
parentofanopportunitytointeractwiththechildandbond(SharkeyandSharkey2012)

2.17 QualityofLife
Oneofthekeyaspectsofmeasuringqualityoflifecomesfromemotionalwellbeing(Diener
etal.2003).Withperceivedqualityoflifeapotentiallycrucialelementofindividual
demandforassistivesocialrobots,emotionalwellbeingwillbeexaminedasasourceof
demand.Emotionalwellbeinghasfiveelements,resilienceandcoping,beingproductive
andmakingacontribution,socialconnections,basicneedsandcomfortandsensory
enrichment(DepartmentofHealth2011).Basedonthefollowingmodel,elementsof
sensoryenrichment,healthandwellbeing,socialconnectivityandproductivitycanbe
analysedfromthequestionnairetoestablishperceptionsofimprovedemotionalwellbeing
andthereforequalityoflife.

Figure2.1:FiveElementsofEmotionalWellbeing

2.18 QualityofLifeandMarketDemand

Qualityoflifemarketingisaconceptthathasbeenwrittenaboutsincethemidnineties
(SirgyandDongJin1996).QualityoflifemarketingisalsohighlyconsistentwithKotlers
(1986)widelyciteddefinitionofsocietalmarketing:
Thesocietalmarketingconceptholdsthattheorganizationstaskistodeterminethe
needs,wants,andinterestsoftargetmarketsandtodeliverthedesiredsatisfactions
moreeffectivelyandefficientlythancompetitorsinawaythatpreservesorenhances
theconsumersandthesocietyswellbeing(p.16).
Thequalityoflifemarketingconcept,whichfocusesonconsumerwellbeingthroughtheir
longtermsatisfactionbyemphasisingconsumerwellbeing(SirgyandDongJin1996).The
drivetowardsqualityoflifeimprovementsforconsumersinmarketingclearlyindicatesthat
thereisapotentialformarketdemandwherethereisaperceptionofimprovedqualityof
life.

2.19 AdvantagesandDisadvantagesofonlinesurveys

Giventhatinternetusagehasbeencontinuallygrowing,onlinesurveysarebecomingmore
andmorerelevant.InAustralia,householdinternetaccesswasat83%in20122013,and
ashighas96%inhouseholdswithchildrenunder15yearsofage(ABS2013).Thenumber
ofindividualinternetusersissimilar,at83%with97%of15to17yearoldsusers(ABS
2013).Thisprevalenceofinternetsuggeststhatonlinesurveysarelegitimate,andthey
alsooffertimeandcostsavingsasaformofdatacollection(Dillman2000).Online
surveyscanalsobeattractivetorespondents,astheycangenerallybecompletedata
convenienttimeandinaconvenientplace(Saxetal.2003).

Onthedownside,thereisthepossibilityofbiasinthatthereareproportionsofthe
populationthatdonothaveaccesstotheinternet.Therearealsoconcernsinonline
researchregardingsecurity,dataintegrityandconfidentiality(Saxetal.2003).
Responseratesareanotherissuewhenitcomestoonlinequestionnaires,astherecanbea
hugevarietyinresponserates,andthereareindicationsthatpeoplerespondbettertopen
andpapersurveys(Handwerketal.2000).Ontheotherhand,therehavealsobeen
studiesthathavesuggestedtheopposite,thatresponseratesarehigherforonlinesurveys
(Antonsetal.1997).

2.20 Nonresponsebias

Nonresponsebiasisbiasthatexistsintheresponsestoasurveywhenthosewhorespond
differinattitudeordemographicaspectstothosewhodidnotrespond(Saxetal.2003).
Thiskindofbiasiscommonamongstonlinesurveys,asresponseratescanbelow(Saxetal.
2003).Thereisalsoevidencethatresponserateshavebeendecliningoverrecentdecades
(Dey1997).Whilelowresponseratesmayleadtononresponsebias,thisisnotalwaysthe
caseandwhenrespondentcharacteristicsarerepresentativeofnonrespondents,thenlow
responserateswillnotcauseanybias(Krosnick1999,Dillman1991).

3. HypothesisDevelopment
Constructsthatwereidentifiedintheliteraturereviewsectionareplacedintoindividual
hypothesesinorderthattheycanbetested.Hypothesesaredevelopedonthebasisofthe
modelforemotionalwellbeingandthusqualityoflifeandthefactorsthatcontribute
towardsit.

3.1 SensoryEnrichment

Sensoryenrichmentisoneofthefiveelementsofemotionalwellbeing.Severalelementsof
assistivesocialrobotservicebundlesrelatetosensoryenrichment,andhypothesisoneis
basedonthis.
Hypothesis1

Thatpeopleexpecttoreceivepositivesensoryenrichmentfromtheuseofassistivesocial
robots.

3.2 HealthandWellbeing
Healthandwellbeingisoneofthefivefactorsofemotionalwellbeingandqualityoflife.
Withsuchacrucialelementofqualityoflifeitwasessentialtoexaminepeoples
expectationsregardingassistivesocialrobotsandtheirrelationshiptohealthandwellbeing.
Assuch,thequestionnairefeaturedseveralquestionsrelatingtothisandhypothesis2was
basedonperceptionsofhealthandwellbeingapplicationsofassistivesocialrobots.

Hypothesis2
Peopleperceivehealthandwellbeingbenefitsfromtheuseofassistivesocialrobots.

3.3 SocialConnectivity

Socialconnectivityisoneofthefiveelementsofemotionalwellbeing.Assuch,perceptions
ofsocialconnectivitybenefitfromassistivesocialrobotsisanotherkeymeasureofpotential
marketdemandforthedevices.
Hypothesis3
Peopleperceivethattheywillimprovetheirsocialconnectivitythroughtheuseofassistive
socialrobots.

3.4 Productivity

Productivityisoneofthefiveelementsofemotionalwellbeingandthereforequalityoflife.
Assuch,perceivedproductivityimprovementsareanindicatorformarketdemand,and
potentiallyakeyindicatorasproductivityimprovementsmaybeoneareawherethecostof
theassistivesocialrobotsmaybereadilyjustified.
Hypothesis4
Peoplebelievethattheywillbecomemoreproductivethroughtheuseofassistivesocial
robots.

3.5 QualityofLife
Asemotionalwellbeingisakeyindicatorforqualityoflife,thefactorsofemotional
wellbeingareakeyindicatorforperceivedqualityoflifeimprovementsthoughtheuseof
assistivesocialrobots,andassuchqualityoflifeisanindicatorthatisdrivenbythefour
elementsofemotionalwellbeingalreadyaddressedinsensoryenrichment,healthand
wellbeing,socialconnectivityandproductivity.

Hypothesis5
Thatpeopleperceivethattheuseofassistivesocialrobotswouldimprovetheirqualityof
life.

3.6 ListofHypotheses
Hypothesis1
Thatpeopleperceivepositivesensoryenrichmentfromtheuseofassistivesocialrobots.
Hypothesis2
Peopleperceivehealthandwellbeingbenefitsfromtheuseofassistivesocialrobots.
Hypothesis3
Peopleperceivethattheywillimprovetheirsocialconnectivitythroughtheuseofassistive
socialrobots.
Hypothesis4

Peoplebelievethattheywillbecomemoreproductivethroughtheuseofassistivesocial
robots.
Hypothesis5
Thatpeopleperceivethattheuseofassistivesocialrobotswouldimprovetheirqualityof
life.

4. ResearchMethod

4.1 DataCollectionProcedure

Datacollectionswasconductedintwophases;apresurveystudyphaseandanonline
survey.Onlyonequestionnairewasdevelopedfordatacollection,althoughthe
respondentswereofferedtheoptionofhavingthesurveypostedtothemwithastamped
returnenvelopeiftheypreferrednottocompletethesurveyonline.Therespondents
chosentobethekeyinformantsinthestudywereAustralianteachers.Sinceteachersare
potentiallybothparentsandrecommenderstoparentsregardingeducationalmatters,itis
reasonabletoassumethattheyhavehigherthanaverageinfluenceregardingthemarket
forassistivesocialrobotsintheeducationsector.
Inthepresurveyphase,theinstrumentwasdevelopedandthenateacherandaparent
wereselectedtodeterminethevalidityoftheinstrument.Duringthisphasetheinstrument
wasadministeredinthepresenceoftheauthorandfeedbackledtosomeminoralterations
tothesurvey,thosebeingtheadditionofsomequestions,theremovalofsomequestions
andslightalterationstoothers.Oncethesealterationsweremade,thequestionnairewas
madeliveonlineandreadyfordatacollection.Thepretestresponseswerenotincludedin
thefinaldata.
Intheonlinesurveyphase,severalAustralianschoolswerecontactedandaskedtoprovide
anemailtoalloftheirstaff.Theemailcontainedanintroductionletterandalinktothe
onlinesurvey.Theintroductionletterinvitedpeopletoparticipateandincludedsome

informationregardingthestudyandassistivesocialrobotsandtheirpotentialservice
packagesandprovidedanincentiveofadrawtowinoneofthree$100vouchersforColes
supermarkets(SeeAppendixA).
Respondentswereaskedtocompletetheonlinesurveyandemailtheiruniqueresponse
codetotheresearchersinordertobeinthedrawtowinavoucher.Thefirstsectionofthe
questionnaireincludedsomeinformationaboutassistivesocialrobotstoinformparticipants
whodidnotreadtheintroductionletterfully,aswellasanassuranceofconfidentialityand
instructionsonhowtoenterthedrawforthecompletionprize.

4.2 Sample
Theselectionofthesamplewasbasedonarandomselectionofschoolsselectedfromalist
generatedfromonlinedirectories.Fiveschoolswerecontactedandaskedtocontactallof
theirstaff.Theresponseratefromtheseschoolswaspoor,soanemailwassenttoLaTrobe
Universitystudentsinvitingtheirparticipation.

4.3 ResponseRate
Givenanuncertainexactnumberofrecipientsofthemailouttoschools,anestimateof100
staffperschool,basedonthelargestoftheschoolshavingastaffofapproximately150
suggestthatapproximately500peoplewerecontacted.Given52responses,thisindicates
anapproximately10percentresponserate.Thislevelofresponsehasbeenseeninother
studies,andwasexpected(Thong1999).Alloftheresponseswerekeptinthedataset.
Therewasalsoafurther796responsesaftertheLaTrobeUniversitystudentswereinvited
toparticipate.

4.4 InstrumentMeasures
ThesurveyinstrumentincludedLikertscaledquestions,andopenandclosedquestions.
Intenttouseresponsesweregaugedonayes/no/unsurescale.Theusefulnessofpotential
serviceswasratedona5pointLikertscalerangingfrom0=NotVeryusefulto4=
ExtremelyUseful).Questionsregardingtechnologyandassistivetechnologyknowledge
wereratedona5pointLikertscale(0=Verypoorto4=Verygood)andTechnologyuse
questionsona5pointLikertscale(0=AbsolutelyNotto4=AbsolutelyYes).Single/
Multipleselectionswereofferedfordecisionquestions,mobile/stationarywerepresented
astheoptionsregardingmodelofassistivesocialrobotpreference,anddemographic
questionsuseddropdownlistsforselectionofprofession,genderandagegroup.Acopyof
theentireinstrumentcanbeseeninAppendixB.

Resultsweregroupsaccordingtothefactorsofqualityoflifeasperthemodelofemotional
wellbeingandaddedtogethertoformnewfieldsasasummatedscaleindex.Fournew
fieldswerecreatedtorepresentthefourelementsofperceivedqualityoflifebeing
examined,usingasummatedscaleindex.SensoryEnrichment,HealthandWellbeing,Social
ConnectivityandProductivityarethegroups,andtheyweremadeupoftheanswersto
questionsaslaidoutintables4.14.5.

Element

SensoryEnrichment

Questions

2.1

Playingmusicanddancingortellingjokes

2.2

Playinggames,playinggameswithotherpeoplewith
robots

2.4

Readingbookstoyou

2.5

Maintainingadiarywithvideo,photoandaudio
recordings

2.6

Reminiscingprogramusingphotos,stories,songsand
videos

2.7

Readingthenewstoyou

Table4.1.SensoryEnrichmentanditsfactors

Element

HealthandWellbeing

Questions 2.14

Reminderstotakemedication

3.1

Obstaclereminders,warningofwaterontheflooretc.

3.2

Emergencyassistancecontacting000,reportingfalls

3.3

Trackingmovement

3.4

Onlineconsultationwithdoctors

3.5

Monitoringhealthparameterssuchasbloodpressure

3.6

Controllinghouseholdappliancesbyvoicelights,watertemp.
etc.

Table4.2.HealthandWellbeinganditsfactors

Element

SocialConnectivity

Questions 2.2

Playinggames,playinggameswithotherpeoplewith
robots

2.8

Sendingandreceivingemailsviavoicecontrol

2.9

Voiceoperatedphoneandvideocalling

2.12

VoiceControlledSocialmedia(Facebooketc.)

2.13

Remindersforappointments

2.15

Planninggroupactivities

Table4.3.SocialConnectivityanditsfactors
Element

Productivity

Questions 2.2

Playinggames,playinggameswithotherpeoplewith
robots

2.3

Playingquizzes

2.4

Readingbookstoyou

2.10

VoiceoperatedInternetaccess

2.11

Voicecontrolledonlineshopping

2.13

Remindersforappointments

Table4.4.Productivityanditsfactors
Thesevariableswerecomparedtoafifthcreatedvariable,qualityoflife,avariable
generatedbasedontheperceptionsoftherespondentsonalloftheelementsofquestions
oneandtwo.


Element

QualityofLife

Questions 2.1

Playingmusicanddancingortellingjokes

2.2

Playinggames,playinggameswithotherpeoplewithrobots

2.3

Playingquizzes

2.4

Readingbookstoyou

2.5

Maintainingadiarywithvideo,photoandaudiorecordings

2.6

Reminiscingprogramusingphotos,stories,songsandvideos

2.7

Readingthenewstoyou

2.8

Sendingandreceivingemailsviavoicecontrol

2.9

Voiceoperatedphoneandvideocalling

2.10

VoiceoperatedInternetaccess

2.11

Voicecontrolledonlineshopping

2.12

VoiceControlledSocialmedia(Facebooketc.)

2.13

Remindersforappointments

2.14

Reminderstotakemedication

2.15

Planninggroupactivities

3.1

Obstaclereminders,warningofwaterontheflooretc.

3.2

Emergencyassistancecontacting000,reportingfalls

3.3

Trackingmovement

3.4

Onlineconsultationwithdoctors

3.5

Monitoringhealthparameterssuchasbloodpressure

3.6

Controllinghouseholdappliancesbyvoicelights,watertemp.
etc.

Table4.5.QualityofLifeanditsfactors

5.Results

5.1UnivariateAnalysis

Forthepurposesofunivariateanalysisoftheresponses,qualityoflifewascategorisedinto
threegroups;low,moderateandhigh.Thesegroupsweredeterminedonthebasisofthe
meanofqualityoflife1standarddeviation.Thisfigurewasusedasitwouldplace
approximately68%ofresponsesinthemoderatecategory,assumingthatthedatais
normallydistributedandthereforeleaveapproximately15.9%ofcasesinthehighandlow
categoriesagainassumingnormaldistribution.Thisisbasedontheempiricalrule.
Thelevelofexpectedqualityoflifebygenderisshownintable5.1.Theresultsrevealthat
overall,15.2%ofrespondentsperceiveahighqualityoflifeimprovementfromtheuseof
assistivesocialrobots,with16.7%offemalerespondentsinthehighcategory,butonly
11.9%ofmalerespondents.

Qualityof
Female

Male

Total

Life

Frequency

Percentage Frequency Percentage

Frequency

Percentage

Low

54

13.5%

44

22.8%

98

16.5%

280

69.8%

126

65.3%

406

68.4%

High

67

16.7%

23

11.9%

90

15.2%

Total

401

100.0%

193

100.0%

594

100.0%

Moderate

Table5.1.QualityofLife/Gender
Thelevelofexpectedqualityoflifebyagegroupisshownintable5.2.Therewerefive
respondentsfromagegroupsnotincludedinthisanalysis,asthenumberofrespondentsin
thesegroupswasconsideredinsignificanttoplayasignificantroleintheresults.
Table5.2showsthatoverall15.2%ofrespondentsperceiveahighlifestylebenefitfrom
assistivesocialrobots,withthoseaged1829at16.0%,thoseaged3039thelowestat8.6%,
thoseaged4049at19.6%andthoseaged5059at18.2%.
Qualityof

18

30

40

Life

29

Freq

Low

60

14.3% 21

22.6% 11

21.6% 5

22.7% 97

16.6%

Moderate

292

69.7% 64

68.8% 30

58.8% 13

59.1% 399

68.2%

High

67

16.0% 8

8.6% 10

19.6% 4

18.2% 89

15.2%

Total

419

100.0% 93

100.0% 22

100.0% 585

100.0%

39
%

Freq

50

49
%

Freq

100.0% 51

Table5.2.Expectedqualityoflifebyagegroup

Total

Freq

59
%

Freq

5.2BivariateAnalysis

Productivity

QualityofLife

.844**

.899**

.897**

.729**

.710**

.873**

.844**

.729**

.947**

.951**

.899**

.710**

.947**

.946**

QualityofLife .897**

.873**

.951**

.946**

Sensory

Sensory

Healthand

Social

Enrichment

Wellbeing

Connectivity

.660**

.660**

Enrichment
Healthand
Wellbeing
Social
Connectivity
Productivity

**. Correlation is significant at the 0.01 level (2-tailed).

Table5.3.PearsonsCorrelationsbetweenQualityofLifeanditspredictorsSensory
Enrichment,HealthandWellbeing,SocialConnectivity,ProductivityandQualityofLife

Table5.3showsthePearsonscorrelationsbetweenallofthepredictorsofqualityoflife
andqualityoflife.Pearsonscorrelationsareusedbecauseitisbelievedthatthe
relationshipbetweenthefourfactorsandqualityoflifeislinear.Thetableshowsthatallof
thevariablesarehighlyintercorrelatedandthatthecorrelationsarestatisticallysignificant
(p<.01).Thecorrelationsintable5.3rangefrom+.660and+.951.Thestrongest
correlationsarebetweensocialconnectivityandqualityoflife(r=.951),SocialConnectivity
andproductivity(r=.947)andproductivityandqualityoflife(r=.946).Theremaining
dimensionsarealsostronglycorrelated,withtheweakestcorrelationbeingbetween
sensoryenrichmentandhealthandwellbeing(r=.66)andallofthecorrelationsare

statisticallysignificant.Thesecorrelationsshowthatthereisastrongrelationshipbetween
allofthefactors,butthattheweakestisbetweensensoryenrichmentandhealthand
wellbeing(r=.66),whilethestrongestisbetweensocialconnectivityandqualityoflife
(r=.951).
Thestrengthofthesecorrelationsindicatesthatthereisgroundsforfurtherstudy.

5.3MultivariateAnalysis

Regression performed on the sensory enrichment predictor indicates that it accounts for
80.5% of the changes in quality of life, and that it is statistically significant (p < .01). This
confirms hypothesis 1, thatpeopleperceivepositivesensoryenrichmentfromtheuseof
assistivesocialrobots.

Regression performed on the health and wellbeing predictor indicates that it accounts for
76.3% of the changes in quality of life, and that it is statistically significant (p < .01). This
confirms hypothesis 2, that peopleperceivehealthandwellbeingbenefitsfromtheuseof
assistivesocialrobots.

Regression performed on the sensory enrichment predictor indicates that it accounts for
90.4% of the changes in quality of life, and that it is statistically significant (p < .01). This
confirms hypothesis 3, that peopleperceivethattheywillimprovetheirsocialconnectivity
throughtheuseofassistivesocialrobots.

Regression performed on the productivity predictor indicates that it accounts for 89.5% of the
changes in quality of life, and that it is statistically significant (p < .01). This confirms
hypothesis 4, that peoplebelievethattheywillbecomemoreproductivethroughtheuseof
assistivesocialrobots.
Regression utilising all of the predictors was used to establish a formula for predicting quality
of life, and the formula is:

Y = -0.458 + 0.698 X1 + 1.027 X2 +1.082 X3 + 0.533 X4

Where Y = Quality of life, X1 = Sensory enrichment, X2 = Health and wellbeing, X3 = Social


connectivity and X4 = Productivity.

Thepredictorsused(sensoryenrichment,healthandwellbeing,socialconnectivityand
productivity)explain99.5%ofthechangesinthedependentvariablequalityoflife,andall
aresignificant(p<.01).Thisconfirmshypothesis5,thatpeopleperceivethattheuseof
assistivesocialrobotswouldimprovetheirqualityoflife.

5.4ReliabilityTesting

Reliabilityanalysiswasundertakentotestwhetherthevariablesusedforsummatedscales
wereinternallyreliableandstable.Generallyspeaking,theclosertheCronbachsAlphaisto
1,thehigherthereliabilityofthevariable(Nunnally1967).

Thereliabilityofsensoryenrichment,healthandwellbeing,socialconnectivity,productivity
andqualityoflifeareshownintable5.4.

No Variable

VariableType

NoofItems

Name
1

Sensory

Cronbachs
Alpha

Independent

.888

Independent

.909

Independent

.892

Independent

.873

21

.958

Enrichment
2

Healthand
Wellbeing

Social
Connectivity

Productivity

QualityofLife Dependent

Table5.4.ReliabilityResults
Theresultsofthereliabilitytestingindicatethatsensoryenrichment,healthandwellbeing,
socialconnectivity,productivityandqualityoflifeareallstatisticallyreliableandconsistent.
Thereliabilityofproductivityisthelowestofanyofthevariables(=.873)butisstillwell
abovethevalueof.60whichisgenerallyconsideredacceptable.

6.DiscussionofResults

Perceivedqualityoflifeimprovementscanbeusedtoestablishamarketdemandfora
product.Utilisingthelinkbetweenemotionalwellbeingandqualityoflife,thefactorsof
emotionalwellbeinghavebeenusedtopredictperceivedqualityoflifechangesrelatingto

assistivesocialrobots.Thefactorsofsensoryenrichment,healthandwellbeing,social
connectivityandproductivitywereallfoundtobesignificantcontributorstoperceived
qualityoflifeandtherewasanoverallperceptionthatthesefactorswouldbeenhanced
throughtheuseofassistivesocialrobots.
Sensoryenrichmentwassuggestedasbeingpossiblethroughtheuseofassistivesocial
robotsforplayingmusic,dancing,tellingjokes,playinggameswithotherpeopleandplaying
audiobooks.Readingthenews,reminiscingandmaintaininganaudio/videodiarywere
alsoofferedaspossibleapplications,andoveralltherespondentsindicatedthatthey
perceivedanoverallbenefitforsensoryenrichmentthroughtheuseoftherobots.
Perceivedhealthandwellbeingbenefitwascalculatedbasedonresponsesregarding
reminderstotakemedication,obstaclereminders,emergencyassistance,trackinga
personsmovement,enablingonlineconsultationswithdoctors,monitoringhealth
parametersandvoicecontrollingofhouseholdappliances.Therespondentsoverall
perceivedhealthandwellbeingadvantagesfromtheutilisationofthesuggestedprograms
onassistivesocialrobots.
Socialconnectivitywassuggestedasbeingpossiblethroughtheutilisationofprogramssuch
asvoiceoperatedemail,gameswithotherrobotowners,phoneandvideocalling,
remindersofappointments,assistanceplanninggroupactivitiesandvoiceoperatedsocial
media.Theoverallresponsesindicateapositiveperceivedbenefitonthiselementof
emotionalwellbeingandthereforequalityoflifeaswell.
Productivityapplicationssuchasonlineshopping,reminders,audiobooks,games,quizzes
andinternetaccessweresuggested,withastrongindicationofperceivedbenefitinthe
responses.

Withqualityoflifebeingcontributedtosignificantlybythesefactors,thereisaclear
indicationthattherespondentstothesurvey,overall,perceiveaqualityoflifeimprovement
fromtheuseofassistivesocialrobots.

7.Conclusion

Thisstudyaimedtocontributetowardsamarketdemandmodelforassistivesocialrobotsin
Australia.Perceivedqualityoflifeimprovementswereusedtoascertainthisthroughthe
evaluationofseveraloftheelementsofemotionalwellbeing,acrucialelementitselfof
qualityoflife.
Emotionalwellbeingiscomposedoffiveelements,resilienceandcoping,productivity,
sensoryenrichment,comfortandbasicneedsandsocialconnectivity.Sensoryenrichment,
productivityandsocialconnectivitywereallexaminedindividually,whileresilienceand
copingwasexaminedwithcomfortandbasicneedsashealthandwellbeing.Thiscreated
fourpredictorsforperceivedqualityoflife,allofwhichwerefoundtocontributestrongly
towardsit.
Sensoryenrichmentwascomposedofapplicationsforplayingmusic,dancingandtelling
jokes,playinggames,readingbooks,keepingadiary,areminiscingprogramandreadingthe
news.Overallrespondentsindicatedthattheyperceivedalikelysensoryenrichment
benefitfromtheuseofassistivesocialrobots,andthatthiscontributedsignificantlyto
perceptionsofqualityoflifeimprovements.
Healthandwellbeingwascomposedofapplicationsforreminderstotakemedication,
warningsandremindersofobstacles,emergencyassistance,movementtracking,online
medicalconsultations,healthparametermonitoring(suchasbloodpressure)andvoice

controlofhouseholdappliancessuchaslights.Overallrespondentsindicatedthatthey
perceivedalikelyhealthandwellbeingbenefitfromtheuseofassistivesocialrobots,and
thatthiscontributedsignificantlytoperceptionsofqualityoflifeimprovements.
Socialconnectivitywascomposedofapplicationsforplayinggamesbothaloneandwith
otherpeople,voicecontrolledemails,voicesoperatedphoneandvideocalling,voice
controlledsocialmedia,remindersforappointmentsandhelpinplanninggroupactivities.
Overallrespondentsindicatedthattheyperceivedalikelysocialconnectivitybenefitfrom
theuseofassistivesocialrobots,andthatthiscontributedsignificantlytoperceptionsof
qualityoflifeimprovements.
Productivitywascomposedofplayinggames,playingquizzes,readingbooks,voiceoperated
internetaccess,voicecontrolledonlineshoppingandremindersforappointments.Overall
respondentsindicatedthattheyperceivedalikelyproductivitybenefitfromtheuseof
assistivesocialrobots,andthatthiscontributedsignificantlytoperceptionsofqualityoflife
improvements.
Itwasfoundthatthesefourpredictorvariablescontributedsignificantlytoperceivedquality
oflife,withaformulaof:
Y = -0.458 + 0.698 X1 + 1.027 X2 +1.082 X3 + 0.533 X4
Where Y = Quality of life, X1 = Sensory enrichment, X2 = Health and wellbeing, X3 = Social
connectivity and X4 = Productivity.

8.LimitationsandFutureDirections

Whiletheseresultsindicateapotentiallystrongmarketdemand,therearesomelimitations
tothestudy.
Firstly,theuseofaconveniencesampleisnottheidealmethodofcollectingdata,anda
widerdistributionofthesurveyisdesirable,althoughthesamplesizewasquitesatisfactory.
Nonetheless,thereisthepossibilityofresponsebiasinthatthesmallproportionofpeople
contactedwhocompletedthesurveymayhavehadapriorinterestintheareaand
thereforemayhaverespondedmorefavourablythantheoverallpopulation.Further
studiescouldmorecarefullymanagethedistributionoftheirquestionnairesinorderto
ensurethatthereisnoresponsebias.
Secondly,thequestionnairecouldhavebeenmorestronglytailoredaroundemotional
wellbeing/qualityoflifeanditselements,andtheinclusionofmorequestionsregarding
resilienceandcopingcouldenhancethemodeldeveloped.Closerfocusondirectresponses
regardingqualityoflifeshouldalsobeconsideredforfurtherstudies.
Thirdly,adetailedanalysisoftheresponsescouldidentifyinvalidentries,andtheexclusion
ofentriesfoundtobenongenuinefromtheresultscouldenhancethevalueofthestudy.
Thiscouldhelptolimitoneofthelimitingfactorsofonlinestudies,namelythatthereisno
controlormonitoringoftherespondentsortheirresponses.Futurestudiescould
alternativelyutilizeamorereliablemethodofcompletingthequestionnaires.
Whiletherehasbeenasignificantamountofresearcharoundthevarioustopicsdiscussed
inthisstudy,thereisalackofstudiesregardingmarketdemandforassistivesocialrobotsin

Australia,andthestudiesonthematterinternationallyhaveoftenbeengovernment
supportedandhavenotallcomefrompeerreviewedsources.Furtherstudiesinthearea
andpublicationinacademicjournalscouldremedythis.
Futurestudiescouldalsoexaminetheresultsindetailinordertoestablishpotentiallyin
demandapplicationsorbundlesofapplicationsforassistivesocialrobots.

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AppendixA

LettertoParticipants

DearParticipant,
IamaresearchstudentfromtheFacultyofBusiness,EconomicsandLawatLaTrobe
University.IamveryinterestedintheperceptionsoftheVictoriancommunityabout
assistivetechnology,andinparticularassistivesocialrobots,andsoIaminvitingyoutotake
partinaresearchstudyinvestigatingthemarketdemandforassistivesocialrobotsin
Australia.
Assistivesocialrobotsaredevicesthatexistattheintersectionofassistiverobotsandsocial
robots.Assistiverobotsaregenerallyobjectsthatprovidephysicalassistance,suchassmart
wheelchairsorartificiallimbs,whilesocialrobotsaredesignedtointeractsociallywith
people.Assistivesocialrobotsarerobotsthatassistpeople,butprimarilythroughsocial
interactionratherthanphysically.Anexampleisarobotwhichcansinganddancetoyour
favouritesongsandtomaketelephonecallsforsomeonethroughtheuseofvoice
commands.
ThestudyaimstofindoutwhatkindofapplicationspeopleinAustraliaseeaspotentially
usefulinanassistivesocialrobot,andwillbeseekingtheopinionsofpeoplefromavariety
ofbackgrounds,agesandprofessions.Ihopetousetheinformationfromthisresearchto
directdevelopmentandtestingofapplicationsofassistivesocialrobotsandtoestablishthe
levelofmarketdemandforsuchapplications,withinAustralia,soastoacceleratethe
developmentofaproductforAustralia.
Ifyoutakepartinthisstudy,youwillbeaskedtofillinabriefquestionnaire.The
questionnairemaybecompletedonline,orifyoupreferacopycanbemailedouttoyou,
withareturnenvelope.Itisestimatedthatthequestionnairewilltakeapproximately5
minutestocomplete,anditwillaskquestionsaboutwhatyouthinkmayormaynotbe
usefulapplicationsforanassistivesocialrobot.Theidentityofallparticipantswillbekept
private,andallinformationwillbeanonymous.Theinformationcollectedwillbeusedto
developamarketdemandmodel,aswellasforresearchpublications.Allparticipantswill
beenteredintoadrawtowinoneofthree$100Colesvouchers.
Ihopethatyouwillbeabletohelpthisresearchstudybycompletingthebrief
questionnaire.
Pleaseseethequestionnaireat
https://latrobe.co1.qualtrics.com/SE/?SID=SV_2c5BpIZ3sdNoqr3orpleasecontactmeat
r.stone@latrobe.edu.auoron(03)94791226toarrangepostingacopy.
Thankyou.
YoursSincerely,
RichardStone

AppendixB

TheSurveyInstrument

AppendixC

StatisticalResults

UnivariateAnalysis

Gender

Valid

Missing

Frequency

Percent

Female

429

66.4

Male

203

31.4

Total

632

97.8

14

2.2

646

100.0

System

Total

Age Group

Valid

Missing

Frequency

Percent

18-29

445

68.9

30-39

99

15.3

40-49

52

8.0

50-59

25

3.9

Total

621

96.1

25

3.9

646

100.0

System

Total

BivariateAnalysis

Correlations
SensoryEnrichm

HealthWellBeing SocialConnectivit

ent
Pearson Correlation
SensoryEnrichment

Pearson Correlation
HealthWellBeing

.660**

.844**

.899**

.000

.000

.000

631

616

619

628

.660**

.729**

.710**

.000

.000

Sig. (2-tailed)

.000

616

624

611

618

.844**

.729**

.947**

Sig. (2-tailed)

.000

.000

619

611

Pearson Correlation
SocialConnectivity

Sig. (2-tailed)
N

Productivity

.000
626

621

Qual

.899**

.710**

.947**

Sig. (2-tailed)

.000

.000

.000

628

618

621

633

.897**

.873**

.951**

.946**

Sig. (2-tailed)

.000

.000

.000

.000

602

602

602

602

Pearson Correlation
Productivity

Pearson Correlation
QualityofLife

**. Correlation is significant at the 0.01 level (2-tailed).

MultivariateAnalysis

Variables Entered/Removeda
Model

Variables Entered

Variables

Method

Removed
Productivity,
1

HealthWellBeing,

. Enter

SensoryEnrichment,
SocialConnectivityb

a. Dependent Variable: QualityofLife


b. All requested variables entered.

Model Summary
Model

.998a

R Square

Adjusted R

Std. Error of the

Square

Estimate

.995

.995

1.29798

a. Predictors: (Constant), Productivity, HealthWellBeing,


SensoryEnrichment, SocialConnectivity

ANOVAa
Model

Sum of Squares
Regression

Residual
Total

df

Mean Square

220664.389

55166.097

1005.790

597

1.685

221670.179

601

F
32744.567

Sig.
.000b

a. Dependent Variable: QualityofLife


b. Predictors: (Constant), Productivity, HealthWellBeing, SensoryEnrichment, SocialConnectivity

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B
(Constant)

Beta

-.458

.228

.698

.020

HealthWellBeing

1.027

SocialConnectivity

SensoryEnrichment
1

Std. Error

Productivity

-2.009

.045

.222

34.922

.000

.012

.355

86.899

.000

1.082

.028

.347

39.022

.000

.533

.034

.166

15.653

.000

a. Dependent Variable: QualityofLife

Variables Entered/Removeda
Model

Variables

Variables

Entered

Removed

SensoryEnrich

Method

. Enter

mentb

a. Dependent Variable: QualityofLife


b. All requested variables entered.

Model Summary
Model

.897a

R Square

Adjusted R

Std. Error of the

Square

Estimate

.805

.805

8.47812

a. Predictors: (Constant), SensoryEnrichment

ANOVAa
Model

Sum of Squares
Regression

Residual
Total

df

Mean Square

178543.026

178543.026

43127.154

600

71.879

221670.179

601

Sig.
.000b

2483.953

a. Dependent Variable: QualityofLife


b. Predictors: (Constant), SensoryEnrichment

Coefficientsa
Model

Unstandardized Coefficients

Standardized
Coefficients

Std. Error

Beta

Sig.

(Constant)

19.886

1.115

2.822

.057

17.842

.000

49.839

.000

1
SensoryEnrichment

.897

a. Dependent Variable: QualityofLife


Variables Entered/Removeda
Model

Variables

Variables

Entered

Removed

HealthWellBein

Method

. Enter

gb

a. Dependent Variable: QualityofLife


b. All requested variables entered.

Model Summary
Model

R Square

.873a

Adjusted R

Std. Error of the

Square

Estimate

.763

.762

9.36109

a. Predictors: (Constant), HealthWellBeing

ANOVAa
Model

Sum of Squares
Regression

Residual
Total

df

Mean Square

169092.144

169092.144

52578.036

600

87.630

221670.179

601

Sig.
.000b

1929.613

a. Dependent Variable: QualityofLife


b. Predictors: (Constant), HealthWellBeing

Coefficientsa
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B

Std. Error

(Constant)

3.166

1.628

HealthWellBeing

2.529

.058

Beta
1.945

.052

43.927

.000

1
a. Dependent Variable: QualityofLife
Variables Entered/Removeda
Model

Variables

Variables

Entered

Removed

Method

.873

SocialConnectiv

. Enter

ityb

a. Dependent Variable: QualityofLife


b. All requested variables entered.

Model Summary
Model

R Square

.951a

Adjusted R

Std. Error of the

Square

Estimate

.904

.903

5.96852

a. Predictors: (Constant), SocialConnectivity


ANOVAa
Model

Sum of Squares
Regression

Residual
Total

df

Mean Square

200296.241

200296.241

21373.938

600

35.623

221670.179

601

Sig.
.000b

5622.630

a. Dependent Variable: QualityofLife


b. Predictors: (Constant), SocialConnectivity

Coefficientsa
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B
(Constant)

Std. Error

13.955

.820

2.966

.040

Beta
17.012

.000

74.984

.000

1
SocialConnectivity
a. Dependent Variable: QualityofLife

Variables Entered/Removeda
Model

Variables

Variables

Entered

Removed

Productivityb

Method

. Enter

a. Dependent Variable: QualityofLife


b. All requested variables entered.

Model Summary

.951

Model

R Square

.946a

Adjusted R

Std. Error of the

Square

Estimate

.895

.895

6.22201

a. Predictors: (Constant), Productivity

ANOVAa
Model

Sum of Squares
Regression

Mean Square

198442.152

198442.152

23228.027

600

38.713

221670.179

601

Residual
Total

df

Sig.

5125.932

.000b

a. Dependent Variable: QualityofLife


b. Predictors: (Constant), Productivity

Coefficientsa
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B

Std. Error

(Constant)

13.178

.869

Productivity

3.043

.042

Beta
15.162

.000

71.596

.000

1
a. Dependent Variable: QualityofLife

ReliabilityTesting
All variables
Case Processing Summary
N
Valid
Cases

Excludeda
Total

%
602

93.2

44

6.8

646

100.0

a. Listwise deletion based on all variables in the


procedure.

Reliability Statistics
Cronbach's
Alpha

N of Items

.946

.879

Sensory Enrichment
Case Processing Summary
N
Valid
Cases

%
602

93.2

44

6.8

646

100.0

Excludeda
Total

a. Listwise deletion based on all variables in the


procedure.

Reliability Statistics
Cronbach's

N of Items

Alpha
.683

HealthandWellbeing

Case Processing Summary


N
Valid
Cases

%
602

93.2

44

6.8

646

100.0

Excludeda
Total

a. Listwise deletion based on all variables in the


procedure.

Reliability Statistics
Cronbach's

N of Items

Alpha
.700

SocialConnectivity

Case Processing Summary


N
Cases

Valid

%
602

93.2

Excludeda
Total

44

6.8

646

100.0

a. Listwise deletion based on all variables in the


procedure.

Reliability Statistics
Cronbach's

N of Items

Alpha
.712

Productivity

Case Processing Summary


N
Valid
Cases

%
602

93.2

44

6.8

646

100.0

Excludeda
Total

a. Listwise deletion based on all variables in the


procedure.

Reliability Statistics
Cronbach's

N of Items

Alpha
.698

ListofTables

Table4.1

SensoryEnrichmentanditsfactors

p.36

Table4.2

HealthandWellbeinganditsfactors

p.37

Table4.3

SocialConnectivityanditsfactors

p.38

Table4.4

Productivityanditsfactors

p.38

Table4.5

QualityofLifeanditsfactors

p.39

Table5.1

QualityofLife/Gender

p.40

Table5.2

Expectedqualityoflifebyagegroup

p.41

Table5.3

PearsonsCorrelations

p.42

Table5.4

ReliabilityResults

p.45

Fiveelementsofemotionalwellbeing

p.20

ListofFigures

Figure2.1

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