Business, Finance & Marketing BA (Hons)

Key features of this course:

Eligible for exemptions from ACCA and CIMA. ICAEW Partner in Learning and mapped against the Chartered Institute of Marketings Professional
Marketing Standards.
Optional one-year paid work placement, which is likely to improve your final year grades and may even lead to a job offer when you graduate.
Opportunity to study abroad in America, Canada, Europe, Australia or New Zealand.
Real-world focus taught by finance specialists with consultancy and management experience in investment banking, corporate rescue and
international manufacturing; and by marketing practitioners with extensive experience of domestic and international marketing.
Lots of opportunity to engage with employers, take up internships, enhance your job prospects and start to build a professional
network.
Development of job-ready career skills (such as how to become an excellent communicator, analyst, problem solver, decision
maker, team worker and business strategist, as well as skills in creative thinking, time management, personal
initiative, self-reliance, organisation, prioritisation, responsiveness, proactivity and reflective thinking.).
Entrepreneurial Projects to impress employers or inspire you to set up your own business. Previous
students have created pop-up shops, designed advertising campaigns, launched a business; raised funds for
local charities and presented business plans to a major bank all as part of their course.
95.2% of 2013 Business and
Management graduates employed
or actively engaged in other activities
(eg further study) after six months.
Our graduates have secured jobs
with companies such as Apple,
Home Retail Group, IBM, KPMG,
PepsiCo.
Ranked 1st in Management
Studies in 2014 National Student
Survey for staff access and 10th for
overall satisfaction.
Ideal preparation for the broadest
possible range of careers within
general business management or
consultancy and the finance and
marketing sectors, as well as more specialist roles such as a market analyst. Many CEOs have a marketing or financial background, so it is also excellent preparation for a
future career in senior management.

Entry requirements
280 UCAS Tariff points and Grade C in GCSE English Language and Mathematics
The University will consider each application on its individual merits and will recognise a range of qualifications not currently included in the Tariff, including Access courses,
European Baccalaureate and pre-2002 qualifications such as GNVQ. Please contact the Admissions Office for advice.
FurtherinformationabouttheUCASTariffcanbeobtainedfromwww.ucas.com
Applicants with no formal qualifications may be considered for Mature Student Entry Routes.

UCAS code
Business, Finance & Marketing BA (Hons): NN1M
Business, Finance & Marketing(Placement Year) 4 Yr: N135
UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.
Read our How to apply pages for more information on applying and to find out what happens to your application.

Course fees
The standard annual fee for full-time UK/EU students enrolling in 2016 is 9,000 per year. Part-time fees are generally charged on a pro rata basis.
For more details, please visit our course fees page.

Study options
University of Worcester Business degrees are flexible - the first year is integrated, which means that the modules you study will be similar whichever degree you have
chosen, allowing you to change to an alternative course after your first year.
All Business School courses are available to study as a 3-year full-time or 4-year sandwich course, with the opportunity to take part in a work placement year. You can also
choose to study abroad (in Australia, Europe or USA) for one semester in your second year.
If you would like to specialise in Marketing you may wish to explore:
Marketing BA (Hons)
ForamoregeneraldegreeinBusinessManagement,whichincludesopportunitiestofocusonMarketingorFinancewithinabroaderbusinesssetting,seealso:
Business Management BA (Hons)

Get in touch
John Gardener
Business School Admissions Tutor
01905 855357
j.gardener@worc.ac.uk
Doug Wotherspoon
Course Contact
01905 54 2125
d.wotherspoon@worc.ac.uk
Admissions Office
01905 855111
admissions@worc.ac.uk

Meet our experts

Get to know our expert staff and meet some of the team who you'll be learning with at the University of Worcester
Jamie Wells, Paul Furniss, Tao Chang, Dr Marwa Gad Mohsen, Dr Jenny Ma (Wei-chen Ma), Dr Richard Nicholls, Dr Tim Sellick

Course structure
Year1
Marketing & Management Perspectives (double module)
Business Challenge (double module)
Business Viability: Financial & Economic Perspectives (double module)
Business Option (eg: Business Law; Creative Communications: Ideas & Impacts; Web & E-business)orElective (eg: Business & Social Enterprise)
Year 2 (content will vary if you choose to spend a semester at a partner university overseas)
Taxation (double module)
Customer Behaviour & Decision Making (double module)
Business Option(eg:Financial&ManagementAccountingContemporaryMarketingCommunicationsInternationalMarketing)or Elective
Year 3
Business Project or Work-based Learning (double module)
Enhancing Organisations & Employability
International Business Strategy
International Banking & Finance (double module)
Strategic Marketing (double module)

Elective modules
Single Honours Students: The structure of our courses allows you to tailor your studies according to your interests and strengths. You can study topics outside of your chosen
course if you wish, thus giving you the opportunity to build skills that can boost your employability. You are able to choose from a number of Elective Modules in your first and
second years which add breadth to your studies, make your degree distinctive and enable you to stand out from the crowd.
Visit our Elective Modules pages to find out more.

Olivia Larsson
Student, Business, Marketing & Public Relations BA (Hons)
The range of modules in the course are perfect for me, since they are creative and outgoing. The teachers are amazing and incredibly enthusiastic.

You will learn how to

Explore the reallife application of learning via tutors with business practitioner experience, via work placement, and via contact with local, national and international
businesses in the past these have included Shell, Barclays Bank, BBC. There will be opportunities to take part in competitions, projects for clients, visits to businesses,
international events in Europe, trips to places of relevance to your subject, live and computerised simulations, exhibitions, alongside the usual workshops, case studies,
lectures and seminars. You will develop a host of skills, which you can evidence on your CV and talk about at job interviews.

Teaching approach
Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work. Tutors are
friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle. You will progressively build
your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through a traditional lecture/seminar as well as electures, workshops and simulations. In a typical week, you will have up to 12 hours of scheduled contact time, which you will supplement by tutorial meetings to suit you and
around 20 hours of guided independent study. Assessment will be via a variety of assessment types and sometimes you will even be able to choose an assessment style to
suit you.

Employability
We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses:
offer the option of a paid placement year which significantly increases your chance of getting a job when you graduate, possibly even with your placement company (except
Information Technology for Education BSc (Hons)). We also advertise short-term vacancies on our VLE
offer the option to spend a semester abroad at one of our exchange universities in the USA, Canada, Europe, Australia or New Zealand to help you develop the intercultural
skills that are so highly sought after by todays employers
target selected Employability Standards in every module. These are designed by Worcester Business School in consultation with employers so you will always be able
to see the employability relevance of what you are studying
include automatic access to our electronic CV Compiler Tool to create a live and evidence-based CV
are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate
provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design
courses, offer scholarships and prizes, host student visits, support student competitions, provide work-related projects and contribute to teaching activities
offer employment preparation workshops which include CV preparation, mock interviews/assessment centres and meetings with employers
are written and taught by business professionals and practitioners who are fully aware of what todays employers are looking for
include work-based learning modules where you can learn via a live work-based project
adopt a real-world, applied approach to learning, teaching and assessment so that what you learn is relevant and useful to your future employer(s)
offer access to a host of CV-enhancing co-curriculum activities such as our start-upcaf,internationalstudyweeks,casestudy/businessplancompetitions,vacation
research projects, mentoring activities, etc
promoteearn as you learn part-time work opportunities which will significantly boost your employability after graduation
Read some of our work placement student stories

Employer's view
"We've had a fantastic time with the students from the University of Worcester's Business School. The Business Challenge module is truly innovative, providing opportunities
to be creative and work with a great group of people. The students have not only left Funny Blood with a lasting legacy of ideas, campaigns and contacts but they've also
raised awareness of Platelet Function Disorders both locally and - literally - Worldwide as well as raising vital funds for the Haemophilia Unit at Birmingham Children's
Hospital. Their projects have provided us with some amazing experiences like playing the giant killers at Worcester City FC, being on court with the Davis Cup players at
Pershore Tennis Centre and Worcester Wolves and saving lives via #giveblood with NHS Give Blood. As a result, Funny Blood's been featured in the local press and radio a
number of times and our social media interaction has increased; at the project's peak, our reach on Facebook was over 57k. A truly fantastic experience, thank you!"
Ruby Edwards
Founder, Funny Blood

University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 - Last reviewed: Monday, 07 December 2015
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