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SOC 101
10/01/2015
II.
Introduction
i. Social networks suck most of the population into a virtual landscape
ii. Feral Trade
1. Cant trust packaging labels, but can trust firsthand reports of colleagues
2. Extended social network allows for peer-to-peer product for cash
transactions around the globe
iii. Connections between groups matter, specifically size and shape, group member
roles, and groups vs institutions/individuals
Social Groups
i. Without knowing about the group members individual psychology or
cultural/social context in which they are embedded, we can make predictions
about the way people will behave based on the number of members, according to
sociologist Georg Simmel
b. Just the Two of Us
i. Dyads
1. Most intimate form of social life because of dependent members
2. Existence of group contingent on both parties participating
3. No third person to buffer situation/mediate
4. No need to concern with third party perception
5. Dependencies are created, even with master/servant relationship
6. Change in dyad dynamic can threaten existence of group
a. Divorce rates highest when first child is born in marriage,
turning dyad into triad due to lack of intimacy, or spouse feels
trapped superficially in marriage due to child.
c. And Then There Were Three
i. Triads
1. Group holds supra-individual power.
2. If one leaves, group still exists independent of particular members
3. Secrets/Politics exist within triads
4. Different possible roles for incoming third member
a. Mediator - resolve conflict between two members
b. Opposite of mediator, rejoices from disagreements between other
members, like marriage counselor who profits from mediating
c. Person who intentionally drives a wedge between members
d. Size Matters: Why Social Life is Complicated
i. Dyads have one possible relationship, while Triads have three
ii. As number of group members increases, more relationships can be made, such as
f members having 6 possible relationships, while 5 members can have 10, and 6
having 15.
iii. Even while some members dont relate, group still exists
e. Lets Get This Party Started: Small Groups, Parties, and Large Groups
i. Groups larger than Triads are small groups, parties, or large groups
1. Small group is a group characterized by face-to-face interaction, a
unifocal perspective, lack of formal arrangements, and a certain level of
equality
2. Party is a group that is similar to a small group but multifocal
Anuj Patel
III.
SOC 101
10/01/2015
Anuj Patel
SOC 101
10/01/2015
3. Linking two unrelated network groups can create a very large single
network group, creating opportunities for dating between not only the
link members, but other members of each others groups as well
a. This would be called a structural hole, a gap between network
clusters, or even two individuals, if those individuals (or
clusters) have complementary resources
b. Sociologist Ronald Burt found that those with the most structural
holes in their social networks were the ones who rose through
the company ranks the fastest and farthest.
IV.
V.
c. Six Degrees
i. Theory that each one of us is connected to every other person by social chains of
no more than six people.
ii. Evidence came out of research undertaken by Stanley Milgram in 1960s.
d. Social Capital
i. Having many weak ties is one form of what sociologists call social capital
ii. Social capital is the information, knowledge of people, and connections that help
individuals enter, gain power in, or otherwise leverage social networks
iii. The denser the social capital, the more people will feel inclined to help each
other by returning favors or keeping an eye on ones property in a neighborhood
iv. Even if you dont know someone directly, chances are that you are only one or
two degrees removed from him or her
v. Strong social capital binds people together
e. Case Study: Survival of the Amish
i. The secret to Amish success turns out to be the way they strategically combine
their traditions with the rest of the modern world
ii. Amish have become entangled in contemporary capitalism, but have held onto
cultural traditions by maintaining an ideologically integrated and homogenous
community
iii. Singular fashion, no government, and rejection of mass media leads to a
homogeneity of belief and values and most importantly, dense social capital
Network Analysis in Practice
a. The Social Structure of Teenage Sex
i. American teenagers supposedly approach their love lives with a blas attitude
1. Hooking up has replaced going steady
2. Friends with benefits are preferred over girlfriends and boyfriends
ii. The sexual mores of American adolescents are putting them at greater risk of
contracting STIs than ever before
iii. Two-thirds of American teens are having sex or participating in some form of
sexual activity
iv. Most adolescents with an STI have no idea that they are infected
v. Since not much of sexual networks of American Adolescents was known until
recently, it was difficult to design safe-sex programs to reduce rate of STIs
vi. Eliminating structural holes can prevent two networks from mingling and cutting
off an entire network from STIs
b. Romantic Leftovers
i. Do not date the ex of your exs current boyfriend or girlfriend, since you will be
viewed as left-overs
Organizations
Anuj Patel
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SOC 101
10/01/2015