Académique Documents
Professionnel Documents
Culture Documents
Ignores how domestic firms compete with each other and with foreign
entrants
STRATEGY AS PLAN
A set of concrete plans to help the organization accomplish its goal (Oster, 1994)
STRATEGY AS ACTION
A pattern in a stream of actions or decisions (Mintzberg, 1978)4
SWOT
(Porter
forces:
inter-firm
rivalry,
threat
of
Growth,
profitability,
downsizing?
Product.
New
markets?
Industry-based
view
degree
of
competitiveness
in
the
industry
Performance Goals