3.

Operation Management

3.1

Location

Our business is located in the busy business district of Kota Damansara. The business
district has heavy traffic and pedestrian flow daily. The main reason we choose this location
is we are close to our target market which is the middle and upper income level community.
There are a lot of offices in this business district and we do welcome those office workers to
get some light refreshments from our business during their busy working days. Other than
that, our businesses 10 minutes driving distance away from Bandar Utama residential district.
Thus, it is very convenient for the residents there to visit our store or attend our baking
classes. There are also many parking spaces available nearby our business. Our store is
located close to the entrance of the business district. And we are going to put up a
conspicuous signboard in order for customers to locate us easily.
There are other similar stores in the Kota Damansara business district such as
Starbucks and Bakewell Bakery. However, we do not treat the competition as a threat because
our business is special in term of customer-friendly. Our main business concept is that our
customers are free to customize their cake according to their preferences.
3.2

Business Operation
The Bread Box is operating seven days a week. During weekdays the operating hour

is from 10am to 10pm while for weekends the operating hour is 11am to 10pm. In addition,

customers can purchase our freshly baked bread and cake online. Our webpage is
www.thebreadbox.com.my. Customers can refer to our daily menu online as we providing
special cake and bread for every single day. Due to the advanced of technology, we follow
the trend of global which customers can install apps from android market or IOS bread
story apps which allow customers to create their ideal cake or bread inside the apps and can
place orders.
Our company has management team and full-time co-owners that are assigned to take
care of different business aspects, branch manager, account staff, clerk, supervisor and
coworkers.

3.3

Premise Layout

3.4

Equipment
Our business operation equipment must buy from Murni Machinery who offers a wide

range of flexible options that may be combined according to your needs, whether it is
production capacity, available space, budget, or equipment mix. With the full support of our
principals and suppliers, and as exclusively appointed trusted representatives, we act as
professional consultants for new set-ups ranging from bakery retail shops to fully automated
production plants. At Murni Machinery, we operate with the philosophy of providing total

customer satisfaction through high standards of professionalism, prompt customer support

and efficient before and after-sales service.
Equipment

Quantity(unit)

Prices (RM)

Divider

2300.00

Molder

1300.00

Rack

1000.00

Proofer

2000.00

Rack Oven

3200.00

Deck Oven

3000.00

Water chiller

900.00

Walk in cooler

950.00

Starter Processor

4000.00

Mixer

2000.00

Refrigerator

5000.00

Cupcake pan/tray

10

550.00

Cupcake stand

300.00

Icing bag

3 dozen

330.00

Spatula

12 dozen

1200.00

3.5

Regulations
Our business had registered under Section 6 of the Franchise Act 1998 with the

Registrar of Franchises, Ministry of Domestic Trade, Co-Operatives and Consumerism

(KPDNKK)
3.6

Products
Our business carried is based product and service oriented business. We offer variety

of bread and cake to our customers. In addition, our business meet the criteria for Halal

certification and is issued with Halal Certificates. Therefore, our products are suitable for
Muslim consumers and the others.
3.7

Process and Suppliers

Our ingredients and raw materials are produced by ourselves. This is to ensure the

originality of our brand and image with the assurance of quality. Also, when use our
ingredients and raw materials to produce bread, the smoke that had released is very nice and
attract people outside to buy our bread. This is a specialty of our bread. By the way, suppliers
also include in our business. We had make an agreement with Sunway Trading Suppliers who
can supply raw materials to our business which included fresh fruits, flour, eggs, chocolate
chips and so on. Besides that, our cake also ready-made and display in the shop. Customers
can freely add their own favourite filling to decorate the cake. Cake available in variety kind
of taste and shape.
Following are the flow chart about the process of making bread :

3.8

Physical Necessities
The Bread Box is located in the busy business district of Kota Damansara. We will

choose this place because it is strategic in term of heavy traffic. Everyday a lots people will
pass by our shops as it is nearby with offices, malls and post office. We target that office
worker will come to buy our freshly made bread every morning, rest time or even back from
work. Due to busy traffic of people will occur at the peak time, our online booking and apps
been prepared easier and comfortable to customers apply booking or order first before take. It
reduces time and can satisfied customer service. Besides we have necessities like cashier,
display refrigeration for our cakes and bread, chairs and tables, ovens, blender, and kitchen
necessities.
3.9

Product Pricing
Our products price is varying. This is because cost of materials is different as our

cakes and breads are normally customized based on customers preference. We intend to get
35% profit margin for products and services sold. However, they are additional charges or
taxes such as government and services taxes (GST).

3.10

Express Bakery Counter

There is ready made bread such as oat, italian, parmesan, and so on but customers are

free to choose their own fillings. Fillings like custards, meatball, chicken slice or beef slice,
cheese, butter and so on. Meanwhile, cake also can be choose its own topping and cream. The
flavoured cream that available including chocolate, vanilla, coffee, strawberry, blueberry,
orange and also Peanut-butter. The topping available including fresh fruits, variety of
chocolate such as Kitkat, Maltesers, M&M, Ferrero Rocher, Oreo, nuts and also whipping
cream.
This is to make our customers feel delighted and fulfilment as they can choose the
combination of cakes and bread. For those customers that are health conscious, they can
choose to apply less cream, less sugary topping and replaced with fresh foods and nuts. In
addition, the process is not time consuming, it takes only 15 minutes for it to be served. But
the express cake counter service only available for customers that purchase the whole cake.
Not only cake, but also included other bread.

3.11

Online Order Customize Cakes with Personal Apps

Nowadays, business become more advance with the modern technology. E-commerce

is one of the example. Thus, we offer online order special and customize cake for our
customers. We can make one, two or multiple tier cake, any shape, and even cartoon or hero.
Customer can inbox us what they want in details and we will try our best to fulfil their needs.
But customers need order three days before the date they want to get their cake. We
recommend customer can go through apps to create their own special cake and order.