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UNIVISION COMMUNICATIONS

National Hispanic Voter Survey


UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Methodology
1400 Hispanic
registered voters
Dates of Interviews
June 12-June 25
Languages of Interviews English, Spanish
Margin of Error
+/- 2.62%

Sample

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

PROFILE OF THE
HISPANIC
ELECTORATE

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

As you may know, on November 8th, 2016 there will be a presidential


election to elect the next President of the United States. How likely are
you to vote in that election?

92%

Very likely

7%

Somewhat
likely

1%

Somewhat
unlikely
0%

20%

40%

60%

80%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

100%

When thinking about politics and government, do you consider yourself to be

12%

Very/Somewhat liberal

35%

Moderate

11%

Very/Somewhat conservative

Dont know/No answer

28%

16%

32%

21%

5%
0%

10%

20%

30%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

40%

Do you consider yourself a Democrat, a Republican, or an Independent?

26%

16%

58%

Democrat
Republican
Independent

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Do you consider yourself a Democrat, a Republican, or an Independent?


BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Democrat

42%

58%

35%

55%

Republican

33%

18%

27%

12%

Independent

25%

24%

38%

33%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Do you consider yourself a Democrat, a Republican, or an Independent?


BY AGE

18-34 35-49 50-64 65+


Democrat

54%

48%

63% 65%

Republican

15%

21%

13%

Independent

31%

31%

24% 20%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

15%

Do you consider yourself a Democrat, a Republican, or an Independent?


BY LANGUAGE OF PREFERENCE

English

Spanish

Democrat

52%

69%

Republican

19%

11%

Independent

29%

20%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

The Republican Party

13%

Very/Somewhat favorable

23%

24%

Somewhat/Very unfavorable

36%
28%

52%

12%

Don't know/No answer

0%

20%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

60%

10

The Democratic Party

35%

Very/Somewhat favorable

12%

Somewhat/Very unfavorable

13%

68%

33%

25%

7%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

11

OPINIONS OF THE
OBAMA ADMINISTRATION

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Barack Obama

38%

Very/Somewhat favorable

11%

Somewhat/Very unfavorable

20%

64%

26%

31%

5%

Don't know/No answer

0%

20%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

60%

Barack Obama
BY SWING STATE

Florida Nevada

North
Carolina

Colorado

Favorable

55%

68%

61%

67%

Unfavorable

42%

29%

38%

31%

Dont know/No answer

3%

3%

1%

2%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

14

Barack Obama
BY COUNTRY OF ORIGIN

U.S. Born
Favorable

60%

Foreign
Born
70%

Unfavorable

35%

26%

5%

4%

Dont Know/No answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

15

Barack Obama
BY PARTY AFFILIATION

Democrat

Republican

Independent

Favorable

81%

17%

56%

Unfavorable

15%

77%

38%

Dont Know/
No answer

4%

6%

6%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

16

After more than 6 years in office, how would you


rate your overall level of satisfaction with the
Presidency of Barack Obama?

24%

Very/Somewhat satisfied

Somewhat/Very
dissappointed

Don't know/No answer

59%

35%

40%

22%

18%

1%

0%

20%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

60%

After more than 6 years in office, how would


you rate your overall level of satisfaction with
the Presidency of Barack Obama?
BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Satisfied

53%

60%

53%

61%

Disappointed

47%

40%

46%

38%

1%

1%

Dont Know/No
answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

18

After more than 6 years in office, how would


you rate your overall level of satisfaction with
the Presidency of Barack Obama?
BY PARTY AFFILIATION

Democrat Republican Independent

Satisfied

75%

17%

52%

Disappointed

24%

83%

47%

1%

1%

Dont Know/No answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

19

After more than 6 years in office, how would you


rate your overall level of satisfaction with the
Presidency of Barack Obama?
BY COUNTRY OF ORIGIN

Favorable

U.S.
Born
55%

Foreign
Born
64%

Unfavorable

44%

35%

Dont Know/No answer

1%

1%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

20

OPINIONS OF THE
2016 CANDIDATES

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

2016
DEMOCRATIC
CANDIDATES

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Martin OMalley

Very/Somewhat favorable

2% 10%

Somewhat/Very
unfavorable

8% 6%

12%
14%

74%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

80%

23

Bernie Sanders

Very/Somewhat favorable

5% 11%

16%

Somewhat/Very
unfavorable

8% 8%

16%

68%

Don't know/No answer

0%

20%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

60%

24

Joe Biden

19%

Very/Somewhat favorable

Somewhat/Very
unfavorable

13%

31%

13%

50%

26%

24%

Don't know/No answer

0%

20%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

60%

25

Hillary Clinton

44%

Very/Somewhat favorable

Somewhat/Very
unfavorable

8% 18%

24%

68%

26%

6%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

80%

100%

26

Hillary Clinton
BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Favorable

58%

69%

56%

67%

Unfavorable

35%

25%

41%

26%

Dont Know/No
answer

7%

6%

3%

7%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

27

Hillary Clinton
BY LANGUAGE OF PREFERENCE

English Spanish

Favorable

62%

78%

Unfavorable

32%

15%

Dont Know/No answer

6%

7%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

28

Hillary Clinton
BY COUNTRY OF ORIGIN

Favorable

U.S.
Born
60%

Foreign
Born
76%

Unfavorable

33%

17%

Dont Know/No answer

7%

7%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

29

Hillary Clinton
BY PARTY AFFILIATION

Democrat

Republican

Independent

Favorable

86%

20%

57%

Unfavorable

9%

71%

35%

Dont Know/No answer

5%

9%

8%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

30

N=811

If the 2016 Democratic presidential primary or caucus in your


state were held today and the candidates were the ones
below, whom would you support? (Asked of Democrats)

73%

75%
70%
65%
60%
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

8%
Hillary
Clinton

Joe Biden

3%
Bernie
Sanders

1%
Martin
O'Malley

5%

10%

Someone
Don't
else
Know / No
Answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

31

N=811
If the 2016 Democratic presidential primary or caucus in your state were held today and the
candidates were the ones below, whom would you support? (Asked of Democrats)
BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Hillary Clinton

76%

72%

71%

70%

Joe Biden

10%

9%

13%

6%

Bernie Sanders

7%

6%

9%

8%

Martin OMalley

2%

Someone else

4%

Dont know/
No answer

3%

13%

7%

14%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

32

2016
REPUBLICAN
CANDIDATES

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Scott Walker

4% 11%

Very/Somewhat favorable

Somewhat/Very
unfavorable

10%

15%

13%

23%

62%

Don't know/No answer

0%

20%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

60%

34

Rand Paul

Somewhat/Very
unfavorable

22%

17%

5%

Very/Somewhat favorable

32%

17%

15%

46%

Don't know/No answer

0%

10%

20%

30%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

40%

50%

35

Ted Cruz

8%

Very/Somewhat favorable

Somewhat/Very
unfavorable

26%

18%

23%

13%

36%

38%

Don't know/No answer

0%

10%

20%

30%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

40%

50%

36

Ted Cruz
BY LANGUAGE OF PREFERENCE

English Spanish
Favorable

25%

25%

Unfavorable

43%

24%

Dont Know/No answer

32%

51%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

37

Marco Rubio

13%

Very/Somewhat favorable

Somewhat/Very
unfavorable

14%

22%

35%

20%

34%

31%

Don't know/No answer

0%

10%

20%

30%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

40%

50%

38

Marco Rubio
BY PARTY AFFILIATION

Democrat

Republican

Independent

Favorable

24%

62%

40%

Unfavorable

42%

16%

28%

Dont Know/No answer

34%

22%

32%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

39

Marco Rubio
BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Favorable

46%

31%

44%

35%

Unfavorable

42%

35%

35%

34%

Dont Know/No
answer

12%

34%

21%

31%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

40

Jeb Bush

11%

Very/Somewhat favorable

Somewhat/Very
unfavorable

36%

25%

45%

29%

16%

19%

Don't know/No answer

0%

10%

20%

30%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

40%

50%

41

Jeb Bush
BY PARTY AFFILIATION

Democrat Republican Independent


Favorable

26%

71%

39%

Unfavorable

52%

17%

44%

Dont Know/No answer

22%

12%

17%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

42

Jeb Bush
BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Favorable

58%

29%

46%

24%

Unfavorable

37%

54%

44%

57%

Dont Know/No
answer

5%

17%

10%

19%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

43

N=224

If the 2016 Republican presidential primary or caucus in your


state were held today and the candidates were the ones below,
whom would you support? (Asked of Republicans)
40%

40%

35%
30%

22%

25%

16%

20%
15%

8%

10%

6%

5%

4%

4%

0%
Jeb Bush

Marco
Rubio

Ted Cruz

Scott
Walker

Rand Paul

Someone
Don't
else
Know / No
Answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

44

ELECTORAL
MOTIVATION

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Jobs and the economy

90%

Very/Somewhat important

8%

98%

1%
Not too important

1%
Don't know/No answer

0%

20%

40%

60%

80%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

100%

46

Which political party do you think is more in line with your


views on economic policy and the creation of jobs?

60%
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

56%

22%
7%
Democratic
Party

Republican
Party

Both

8%
Neither

7%
Don't know/No
answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

47

Which political party do you think is more in line with your


views on economic policy and the creation of jobs?
BY LANGUAGE OF PREFERENCE

English

Spanish

Democratic Party

51%

64%

Republican Party

26%

15%

Both

5%

8%

Neither

10%

5%

Dont know/No answer

8%

8%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

48

Education

Very/Somewhat important

Not too/Not important at all

9%

89%

98%

1%
1%

0%

20%

40%

60%

80%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

100%

49

Healthcare

85%

Very/Somewhat important

Not too/Not important at all

2%

Don't know/No answer

1%

0%

20%

40%

12%

60%

80%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

97%

100%

50

Immigration

72%

Very/Somewhat important

Not too/Not important at all

5%

0%

3%

8%

20%

40%

20%

60%

80%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

92%

100%

51

Which political party do you think is more in line with your


views on immigration policy?

60%
60%
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

20%
4%
Democratic
Party

Republican
Party

Both

10%

Neither

6%
Don't know/No
answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

52

Which political party do you think is more in line with your


views on immigration policy?
BY LANGUAGE OF PREFERENCE

English

Spanish

Democratic Party

56%

66%

Republican Party

24%

14%

Both

3%

5%

Neither

11%

8%

Dont know/No answer

6%

7%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

53

Which political party do you think is more in line with your


views on immigration policy?
BY PARTY AFFILIATION
Democrat

Republican

Independent

Democratic party

78%

17%

48%

Republican party

9%

59%

21%

Both

3%
7%

4%
13%

5%
15%

3%

7%

11%

Neither
Dont know/No
answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

54

If a candidate for President supports a path to citizenship or


legal status for undocumented immigrants, would it make
you more likely to vote for that candidate, less likely to vote
for that candidate or has no impact on your vote?

54%

More likely

11%

Less likely

31%

Has no impact on vote

Don't know/No answer

4%
0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

80%

100%

55

If a candidate for President supports a path to citizenship or


legal status for undocumented immigrants, would it make
you more likely to vote for that candidate, less likely to vote
for that candidate or has no impact on your vote?
BY LANGUAGE OF PREFERENCE

English

Spanish

More likely

47%

65%

Less likely

13%

7%

Has no impact

36%

22%

Dont know/No answer

4%

6%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

56

If a candidate for President supports a path to citizenship or


legal status for undocumented immigrants, would it make
you more likely to vote for that candidate, less likely to vote
for that candidate or has no impact on your vote?
BY PARTY AFFILIATION

Democrat

Republican

Independent

More likely

61%

33%

51%

Less likely

7%

30%

9%

Has no impact

27%

35%

36%

Dont know/No answer

5%

2%

4%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

57

If a candidate for President opposes a path to citizenship or


legal status for undocumented immigrants, would it make
you more likely to vote for that candidate, less likely to vote
for that candidate or has no impact on your vote?

15%

More likely

52%

Less likely

29%

Has no impact on vote

Don't know/No answer

4%
0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

80%

100%

58

If a candidate for President opposes a path to citizenship or


legal status for undocumented immigrants, would it make
you more likely to vote for that candidate, less likely to vote
for that candidate or has no impact on your vote?
BY PARTY AFFILIATION

Democrat Republican Independent

More likely

15%

21%

12%

Less likely

57%

41%

46%

Has no impact

23%

33%

39%

Dont know/No answer

5%

5%

3%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

59

Foreign Policy

63%

Very/Somewhat important

Not too/Not important at all

5% 4%

23%

86%

9%

5%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

80%

100%

60

If a candidate for President supports the new policy of normalization


of diplomatic relations between the United States and Cuba, would it
make you more likely to vote for that candidate, less likely to vote for
that candidate or has no impact on your vote?

34%

More likely

14%

Less likely

46%

Has no impact on vote

6%

Don't know/No answer


0%

10%

20%

30%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

50%

61

If a candidate for President supports the new policy of normalization


of diplomatic relations between the United States and Cuba, would it
make you more likely to vote for that candidate, less likely to vote for
that candidate or has no impact on your vote?
BY SWING STATE

Florida

Nevada

North
Carolina

More likely

32%

32%

31%

31%

Less likely

19%

11%

13%

15%

Has no impact

46%

50%

54%

51%

Dont know/
No answer

3%

7%

2%

3%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Colorado

62

If a candidate for President supports the new policy of normalization


of diplomatic relations between the United States and Cuba, would it
make you more likely to vote for that candidate, less likely to vote for
that candidate or has no impact on your vote?
BY PARTY AFFILIATION

Democrat

Republican Independent

More likely

39%

25%

32%

Less likely

11%

25%

13%

Has no impact

45%

45%

49%

Dont know/No answer

5%

5%

6%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

63

If a candidate for President supports the new policy of normalization


of diplomatic relations between the United States and Cuba, would it
make you more likely to vote for that candidate, less likely to vote for
that candidate or has no impact on your vote?
BY NATIONALITY

Cuban

Non-Cuban
Hispanic

More likely

40%

34%

Less likely

26%

13%

Has no impact

26%

47%

Dont know/
No answer

8%

6%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

64

If a candidate for President opposes the new policy of normalization


of diplomatic relations between the United States and Cuba, would it
make you more likely to vote for that candidate, less likely to vote for
that candidate or has no impact on your vote?

12%

More likely

32%

Less likely

50%

Has no impact on vote

6%

Don't know/No answer


0%

10%

20%

30%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

40%

50%

65

If a candidate for President opposes the new policy of normalization


of diplomatic relations between the United States and Cuba, would it
make you more likely to vote for that candidate, less likely to vote for
that candidate or has no impact on your vote?
BY PARTY AFFILIATION

Democrat

Republican Independent

More likely

11%

22%

10%

Less likely

36%

22%

31%

Has no impact

48%

52%

54%

Dont know/No answer

5%

4%

5%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

66

If a candidate for President opposes the new policy of normalization


of diplomatic relations between the United States and Cuba, would it
make you more likely to vote for that candidate, less likely to vote for
that candidate or has no impact on your vote?
BY NATIONALITY

Cuban

Non-Cuban
Hispanic

More likely

27%

12%

Less likely

40%

32%

Has no impact

29%

51%

Dont know/
No answer

4%

5%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

67

If a candidate for President opposes the new policy of normalization


of diplomatic relations between the United States and Cuba, would it
make you more likely to vote for that candidate, less likely to vote for
that candidate or has no impact on your vote?
BY SWING STATE

Florida

Nevada

North
Carolina

More likely

16%

10%

12%

13%

Less likely

34%

27%

35%

27%

Has no impact

47%

55%

53%

56%

Dont know/
No answer

3%

8%

4%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Colorado

68

Global Climate Change

59%

Very/Somewhat important

Not too/Not important at all

Don't know/No answer

7% 6%

24%

83%

13%

4%
0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

80%

100%

69

Global Climate Change


BY PARTY AFFILIATION

Democrat

Republican

Independent

Important

89%

68%

80%

Not important

7%

30%

17%

Dont Know/
No answer

4%

2%

3%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

70

Decriminalization of Marijuana

31%

Very/Somewhat important

Not too/Not important at all

38%

23%

15%

57%

26%

5%

Don't know/No answer

0%

20%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

60%

71

Decriminalization of Marijuana
BY AGE

18-34

35-49

50-64

65+

Important

67%

56%

56%

49%

Not important

31%

38%

38%

46%

Dont Know/
No answer

2%

6%

6%

5%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

72

Same Sex Marriage

29%

Very/Somewhat important

45%

27%

18%

Not too/Not important at all

50%

21%

5%

Don't know/No answer

0%

10%

20%

30%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

50%

60%

73

Same Sex Marriage


BY LANGUAGE OF PREFERENCE

English

Spanish

Important

57%

37%

Not important

40%

55%

Dont Know/
No answer

3%

8%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

74

Which one of the following issues will be the MOST important in deciding
your vote for President in November 2016?

Jobs and the economy

36%

Education

18%

Healthcare

14%

Immigration

13%

Foreign Policy

7%

Global Climate Change

4%

Decriminalization of Marijuana
Same Sex Marriage
Other
Dont Know/No answer

2%
1%
1%
4%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

75

If a Presidential candidate were able to speak Spanish fluently


would you be more likely to vote for them, less likely to vote for
them or has no impact on your vote?

26%

More likely

Less likely

3%

68%

Has no impact on vote

Don't know/No answer

3%
0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

80%

100%

76

If a Presidential candidate were able to speak Spanish fluently


would you be more likely to vote for them, less likely to vote for
them or has no impact on your vote?
BY LANGUAGE OF PREFERENCE

English

Spanish

More likely

18%

39%

Less likely

3%

2%

Has no impact

77%

54%

Dont know/No answer

2%

5%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

77

If a Presidential candidate were able to speak Spanish fluently


would you be more likely to vote for them, less likely to vote for
them or has no impact on your vote?
BY COUNTRY OF ORIGIN

U.S. Born
More likely

17%

Foreign
Born
36%

Less likely

4%

2%

Has no impact

78%

58%

Dont know/No answer

1%

4%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

78

If a Presidential candidate were able to speak Spanish fluently


would you be more likely to vote for them, less likely to vote for
them or has no impact on your vote?
BY INCOME

$25K or
less

$25K$50K

$50K$100K

$100K+

More likely

43%

28%

15%

13%

Less likely

4%

2%

2%

2%

Has no impact

49%

68%

83%

85%

Dont know/
No answer

4%

2%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

79

NATIONAL
HORSERACE

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Tracking the Hispanic Vote in Presidential Elections 2000-2012

Percentage of Hispanic electorate

90%
80%
70%

60%
50%
40%

53%
62%
35%

44%

67%

71%

vs.

31%

29%

30%
20%
10%
0%

2000
Gore vs.
Bush

2004

Kerry vs.
Bush

2008

Obama vs.
McCain

2012

Obama vs.
Romney

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

2016
81

I know its a long way off, but if the presidential election to elect the next President of
the United States was held today, would you be more likely to support the
DEMOCRATIC CANDIDATE for President or the REPUBLICAN CANDIDATE for President?

15%

23%

62%

Democratic Candidate
Republican Candidate
Undecided

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

82

I know its a long way off, but if the presidential election to elect the next President
of the United States were held today, would you be more likely to support the
Democratic candidate for President or the Republican candidate for President?
BY SWING STATE

Democratic
Candidate
Republican
Candidate
Undecided

Florida

Nevada

North
Carolina

49%

61%

47%

67%

35%

22%

35%

19%

16%

17%

18%

14%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Colorado

83

I know its a long way off, but if the presidential election to elect the next President
of the United States were held today, would you be more likely to support the
Democratic candidate for President or the Republican candidate for President?
BY PARTY AFFILIATION

Democratic
Candidate
Republican
Candidate
Undecided

Democrat

Republican

Independent

87%

3%

39%

5%

85%

26%

8%

12%

35%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

84

I know its a long way off, but if the presidential election to elect the next President
of the United States were held today, would you be more likely to support the
Democratic candidate for President or the Republican candidate for President?
BY LANGUAGE OF PREFERENCE

English

Spanish

Democratic Candidate

56%

70%

Republican Candidate

27%

16%

Undecided

17%

14%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

85

Democrat Hillary Clinton and Republican Scott Walker, whom would you vote for?

69%

Hillary Clinton

20%

Scott Walker

11%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

86

Democrat Hillary Clinton and Republican Scott Walker,


whom would you vote for?
BY SWING STATE

Florida

Nevada

North
Carolina

Hillary Clinton

58%

70%

59%

67%

Scott Walker

31%

21%

30%

24%

Dont know/
No answer

11%

9%

11%

9%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Colorado

87

Democrat Hillary Clinton and Republican Rand Paul, whom would you vote for?

69%

Hillary Clinton

22%

Rand Paul

9%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

88

Democrat Hillary Clinton and Republican Rand Paul,


whom would you vote for?
BY SWING STATE

Florida

Nevada

North
Carolina

Hillary Clinton

60%

63%

58%

65%

Rand Paul

34%

29%

33%

27%

Dont know/
No answer

6%

8%

9%

8%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Colorado

89

Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for?

69%

Hillary Clinton

22%

Ted Cruz

9%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

90

Democrat Hillary Clinton and Republican Ted Cruz, whom


would you vote for?
BY SWING STATE

Florida

Nevada

North
Carolina

Hillary Clinton

60%

71%

55%

70%

Ted Cruz

32%

21%

34%

24%

Dont know/
No answer

8%

8%

11%

6%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Colorado

91

Democrat Hillary Clinton and Republican Ted Cruz, whom


would you vote for?
BY LANGUAGE OF PREFERENCE

English Spanish

Hillary Clinton

64%

77%

Ted Cruz

26%

14%

Dont know/No answer

10%

9%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

92

Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?

66%

Hillary Clinton

25%

Marco Rubio

9%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

93

Democrat Hillary Clinton and Republican Marco Rubio,


whom would you vote for?
BY SWING STATE

Hillary Clinton
Marco Rubio

Dont know/
No answer

Florida

Nevada

North
Carolina

53%
40%
7%

68%
25%
7%

54% 66%
37% 29%
9% 5%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Colorado

94

Democrat Hillary Clinton and Republican Marco Rubio,


whom would you vote for?
BY PARTY AFFILIATION

Hillary Clinton

Marco Rubio
Dont know/
No answer

Democrat

Republican

Independent

87%
8%
5%

15%
74%
11%

52%
32%
16%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

95

Democrat Hillary Clinton and Republican Marco Rubio,


whom would you vote for?
BY LANGUAGE OF PREFERENCE

English Spanish

Hillary Clinton

69%

75%

Marco Rubio

30%

16%

Dont know/No answer

1%

8%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

96

Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?

64%

Hillary Clinton

27%

Jeb Bush

9%

Don't know/No answer

0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

97

Democrat Hillary Clinton and Republican Jeb Bush,


whom would you vote for?
BY SWING STATE

Florida

Nevada

North
Carolina

Hillary Clinton

49%

67%

53%

67%

Jeb Bush

44%

25%

39%

21%

7%

8%

8%

12%

Dont know/
No answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Colorado

98

Democrat Hillary Clinton and Republican Jeb Bush,


whom would you vote for?
BY PARTY AFFILIATION

Democrat

Republican

Independent

Hillary Clinton

83%

10%

54%

Jeb Bush

11%

81%

29%

Dont know/
No answer

6%

9%

17%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

99

Democrat Hillary Clinton and Republican Jeb Bush,


whom would you vote for?
BY LANGUAGE OF PREFERENCE

English Spanish

Hillary Clinton

59%

72%

Jeb Bush

31%

20%

Dont know/No answer

10%

8%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

100

Methodology
1400 Hispanic
registered voters
Dates of Interviews
July 7-July 13
Languages of Interviews English, Spanish
Margin of Error
+/- 2.62%

Sample

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

101

Recently, Republican Presidential candidate Donald Trump has been in


the news regarding his comments about Hispanic immigrants and in
particular about Mexican immigrants.

Have you heard about Donald Trumps recent comments?

9%

1%

90%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Yes
No
Don't Know /
No Answer

During his speech announcing himself as a Republican candidate for President of the United
States, Donald Trump said the following: When Mexico sends its people, theyre not

sending their best. Theyre sending people that have lots of problems and theyre
bringing those problems with us. Theyre bringing drugs, theyre bringing crime,
theyre rapists, and some, I assume, are good people.
Do you find Donald Trumps comments offensive?

3%

18%

Yes

79%

No
Don't Know /
No Answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

During his speech announcing himself as a Republican candidate for President of the United
States, Donald Trump said the following: When Mexico sends its people, theyre not

sending their best. Theyre sending people that have lots of problems and theyre
bringing those problems with us. Theyre bringing drugs, theyre bringing crime,
theyre rapists, and some, I assume, are good people.
Do you find Donald Trumps comments offensive?

BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Yes

79%

81%

77%

78%

No

16%

17%

22%

20%

Dont Know/No
Answer

5%

2%

1%

2%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

104

During his speech announcing himself as a Republican candidate for President of the United
States, Donald Trump said the following: When Mexico sends its people, theyre not

sending their best. Theyre sending people that have lots of problems and theyre
bringing those problems with us. Theyre bringing drugs, theyre bringing crime,
theyre rapists, and some, I assume, are good people.
Do you find Donald Trumps comments offensive?
BY PARTY AFFILIATION

Democrat Republican Independent


Yes

88%

59%

71%

No

9%

37%

27%

Dont know/No answer

3%

4%

2%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

During his speech announcing himself as a Republican candidate for President of the United
States, Donald Trump said the following: When Mexico sends its people, theyre not

sending their best. Theyre sending people that have lots of problems and theyre
bringing those problems with us. Theyre bringing drugs, theyre bringing crime,
theyre rapists, and some, I assume, are good people.
Do you find Donald Trumps comments offensive?
BY NATIONAL HERITAGE

Mexican-American
Voters

Non-Mexican
Hispanic Voters

Yes

82%

77%

No

16%

20%

2%

3%

Dont know/No answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

In the wake of Donald Trumps comments regarding Mexican immigrants, several


major corporations including Univision, NBC and Macys have ended their business
relationships with Trump and his companies.
Do you agree or disagree with the decision by corporations who have decided to
end their business relationships with Donald Trump?

60%

Strongly/Somewhat Agree

Somewhat/Strongly
Disagree

9% 10%

14%

74%

19%

7%

Don't know/No answer

0%

20%

40%

60%

80%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

100%

In the wake of Donald Trumps comments regarding Mexican immigrants, several


major corporations including Univision, NBC and Macys have ended their business
relationships with Trump and his companies.
Do you agree or disagree with the decision by corporations who have decided to
end their business relationships with Donald Trump?

BY PARTY AFFILIATION

Democrat Republican Independent


Agree

85%

53%

64%

Disagree

9%

40%

27%

Dont know/No answer

6%

7%

9%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

In your opinion do you believe that Donald Trumps comments on


Mexican immigrants represent the views of The Republican Party
or do you believe that those comments only represent the views
of Donald Trump?

7%
18%

14%

Donald Trump

61%

Republican Party
Both
Don't Know / No
Answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

In your opinion do you believe that Donald Trumps comments on


Mexican immigrants represent the views of The Republican Party
or do you believe that those comments only represent the views
of Donald Trump?
BY PARTY AFFILIATION

Democrat Republican Independent


Trump

55%

77%

62%

Party

17%

11%

10%

Both

21%

7%

19%

6%

5%

10%

Dont know/No answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Do you have a favorable opinion or an


unfavorable opinion of Donald Trump?

6% 11%

Very/Somewhat favorable

17%

15%

Somewhat/Very unfavorable

71%
56%

12%

Don't know/No answer

0%

20%

40%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

60%

Donald Trump
BY PARTY AFFILIATION

Democrat Republican Independent


Favorable

10%

36%

20%

Unfavorable

81%

57%

60%

9%

7%

20%

Dont Know/No answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

112

Donald Trump
BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Favorable

18%

16%

18%

17%

Unfavorable

70%

74%

70%

71%

Dont Know/No answer

12%

10%

12%

12%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

113

Republican Presidential Candidates Image Ratings

Favorable

15%

22%

26%

35%

36%

17%

Unfavorable

23%

32%

36%

34%

45%

71%

Dont Know/
No answer

62%

46%

38%

31%

19%

12%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

114

Do you have a favorable opinion or an


unfavorable opinion of The Republican Party?
60%

50%

52%

40%

30%

20%

36%

12%

10%

0%

Favorable

Unfavorable

Before Trump Announcement

Don't know/No answer

After Trump Announcement

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Do you have a favorable opinion or an


unfavorable opinion of The Republican Party?
60%

50%

56%

52%

40%

30%

20%

35%
12% 9%

36%

10%

0%

Favorable

Unfavorable

Before Trump Announcement

Don't know/No answer

After Trump Announcement

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views
on immigration policy the Democratic Party or the Republican
Party?
60%

60%

50%
40%
30%

20%

20%

4%

10%

10%

6%

0%

Democratic
Party

Republican
Party
Before Trump Announcement

Both

Neither

Don't know/No
answer

After Trump Announcement

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views
on immigration policy the Democratic Party or the Republican
Party?
60%

60%

50%
40%
30%

20%

20%

4%

10%

10%

6%

0%

Democratic
Party

Republican
Party
Before Trump Announcement

Both

Neither

Don't know/No
answer

After Trump Announcement

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Based on his comments about Mexican immigrants, do you


believe that Donald Trump should be excluded from the
Republican Presidential Debates?

9%
Yes

40%

51%

No

Don't Know /
No Answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Based on his comments about Mexican immigrants, do you


believe that Donald Trump should be excluded from the
Republican Presidential Debates?
BY PARTY AFFILIATION

Democrat Republican Independent


Yes

58%

36%

45%

No

32%

59%

44%

Dont know/No answer

10%

5%

11%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

If the 2016 Republican presidential primary or caucus in your


state were held today and the candidates were the ones
below, whom would you support? (Asked only of Republicans)
40%
40%

35%
30%
25%

22%

20%

16%

15%

10%

8%

5%

6%

4%

4%

0%

Before Trump Announcement

After Trump Announcement

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

If the 2016 Republican presidential primary or caucus in your


state were held today and the candidates were the ones
below, whom would you support? (Asked only of Republicans)
40% 38%
40%
35%
30%
25%

22% 22%

20%
15%

10%

16%
12%
8%

7%

5%

6% 5%

4%

5%

8%
4% 3%

0%

Before Trump Announcement

After Trump Announcement

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

If the 2016 Republican presidential primary or caucus in your state were


held today and the candidates were the ones below, whom would you
support? (Asked only of Republicans)
BY SWING STATE

Jeb Bush
Marco Rubio
Ted Cruz
Donald Trump
Scott Walker
Rand Paul
Someone Else
Undecided

Florida

Nevada

North Carolina

Colorado

50%
29%
5%
3%
3%
2%
2%
6%

21%
25%
4%
4%
13%
8%
25%

36%
13%
6%
11%
9%
6%
19%

12%
27%
23%
8%
12%
8%
10%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

123

I know its a long way off, but if the presidential election to elect the next
President of the United States were held today, would you be more likely to
support the Democratic candidate for President or the Republican candidate for
President?
70%

60%

62%

50%
40%
30%

23%

15%

20%
10%
0%

Democratic Candidate

Republican Candidate

Before Trump Announcement

After Trump Announcement

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Undecided

I know its a long way off, but if the presidential election to elect the next
President of the United States were held today, would you be more likely to
support the Democratic candidate for President or the Republican candidate for
President?
70%

60%

62% 60%

50%
40%

23% 23%

30%
20%

15%

17%

10%
0%

Democratic Candidate

Republican Candidate

Before Trump Announcement

After Trump Announcement

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Undecided

I know its a long way off, but if the presidential election to elect the next
President of the United States were held today, would you be more likely
to support the Democratic candidate for President or the Republican
candidate for President?
BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Democratic Candidate

49%

59%

48%

66%

Republican Candidate

34%

19%

30%

17%

Undecided

17%

22%

22%

17%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

126

If the candidates in the November 2016 general election were Democrat


Hillary Clinton and Republican Donald Trump, whom would you vote for?

70%

Hillary Clinton

Donald Trump

16%

Undecided

14%
0%

20%

40%

60%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

If the candidates in the November 2016 general election


were Democrat Hillary Clinton and Republican Donald
Trump, whom would you vote for?
BY SWING STATE

Florida

Nevada

North
Carolina

Colorado

Hillary Clinton

61%

66%

57%

69%

Donald Trump

18%

17%

24%

14%

Undecided

21%

17%

19%

17%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

128

If the candidates in the November 2016


general election were Democrat Hillary Clinton and
Republican Donald Trump, whom would you vote for?
BY PARTY AFFILIATION

Democrat Republican Independent


Hillary Clinton

91%

27%

53%

Donald Trump

3%

49%

22%

Undecided

6%

24%

24%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

CLINTON 64% BUSH 27%


CLINTON 66% RUBIO 25%

CLINTON 69% CRUZ 22%


CLINTON 69% PAUL 22%

CLINTON 69% WALKER 20%


CLINTON 70% TRUMP 16%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

DEMOGRAPHICS

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

To make sure that we have a representative sample, can you please tell
me your age are you under 18, between 18 and 34, between 35 and 49,
between 50 and 64, or are you 65 and older?

24%

22%
18-34

28%

25%

35-49
50-64
65+

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

132

Would you prefer to be interviewed in Spanish or English?

37%

63%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Spanish
English

133

What is the highest level of education that have you have completed?

32%

35%

26%

30%

27%

25%
20%

15%

12%

10%

3%

5%
0%
Elementary
school

High school
graduate

Two-year
college or
technical
school

College
graduate or
higher

Don't
know/No
answer

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

134

What is the annual household income of your family before taxes?

25%

23%

24%

22%

18%

20%

13%

15%
10%
5%

0%
Less than
$25,000

Between
$25,000 and
$50,000

Between
$50,000 and
$100,000

More than
$100,000

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

Don't
know/No
answer

135

In what country were you born?


55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

53%

22%
6%

5% 4% 4% 4%

0% 2%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

136

In what country were most of your parents and/or grandparents born?


(Asked only of U.S. born Hispanic voters)
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

54%
30%

4% 2% 2%
1% 2% 2% 3%

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

137

Gender

52%

47%
Male
Female

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

138

Region

18%
7%

39%

Northeast

36%

Midwest
South
West

UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

139

CLIENT LOGO
National Hispanic Voter Survey

For more information please contact:

Fernand Amandi
Principal
305.529.9916
famandi@bendixenonline.com
UNIVISION COMMUNICATIONS NATIONAL HISPANIC VOTER SURVEY

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