PORTFOLIO

Mark Heldt

Contact
Mark Heldt
2713 Parkside Lane
McKinney, TX 75070
469.667.6345
mrkhldt@gmail.com

Table of Contents
Imaging
Montage
Logos
Letterhead
Business Card
Brochure
Flier
Event Ad
Web Page

Imaging
Title

Photodesign Project

Description

Photoshop Design of our own choosing. This design was

centered on books, reading and imagination.

Programs

Adobe Photoshop and Illustrator

Date

October 17, 2015

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

To learn basic photography skills and how to choose a color

scheme that best fit the photo. We needed to shoot original
photos, crop, and layer shapes and designs.

Process

The project began with trying to determine which color

scheme would work best for my design. Honestly, I spent
to much time thinking about that and could not come to a
conclusion. So, I decided to go out and find something that
was interesting to me and took a lot of photos. I wanted to
capture several of the important elements in the picture. I felt
that light was critical, mixed with depth of field and overall
general composition.
Once the photo was complete, I was able to find a theme, or
message to associate with the photo. This took shape into
what the final image looked like.

Montage
Title

Montage Project

Description

This was a montage design with a variety of images that we

had taken, or found from other sources.

Programs

Adobe Photoshop

Date

October 20, 2015

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

I learned a great deal about layers and overlays. It became

very apparent that as you started to experiment with the
various layers, that you could come up with some very
creative results. It was a great week for learning.

Process

We were instructed to only use Photoshop, camera, or

website to select the images used in the project.

Logos
Title

Logos Project

Description

This was an exercise in learning to create a company logo

that we were asked to do.

Programs

Adobe Illustrator

Date

October 29, 2015

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

We had to come up with a logo for a company of our choice.

It could not be previous work we had done. We were only
allowed to use Illustrator. The logo needed to be creative, but
get across the the message of the company. Branding was
key.

Process

I took the time to sketch several different ideas of what might

work. The most difficult process was simply coming up with a
concept, or company that I wanted to create a logo for. Once
I had an idea of what I wanted to do, my efforts turned to
illustrator. I outlined a real snorkel, and used it as the the B
in the name of the company. Then I decided to create a back
drop that looked like the word scuba was under water, with
the snorkel of the B above the water as it would be in the
real world of snorkeling. I then gave it different color spins.

Scu a
World

Scu a

World

Scu a
World

Letterhead
Title

Stationary Project

Description

This stationary was designed for the electronic device

tracking industry, specifically for the vertical pet market.

Programs
Photoshop

Date

October 20, 2015

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

We needed to learn the process of coordinating a design

that could repeat itself across all publications. The intent is to
learn the branding process for a company.

Process

I started out working with just drawing shapes of the paw

print and then used several different colors to see what
would stand out. This it dawned on me, with the suggestion
from a classmate, to put a circuit board in the design
somewhere. That is when the idea to combine the circuit
board into the shape of the footprint. I was able to use
illustrator for creating the paw print and then combining the
circuit board with the paw print.
This is how I create the paw logo, and used it for the
letterhead logo, and watermarked the paw in the lower right
corner of the letterhead.

Business Card
Title

Stationary Project

Description

This stationary was designed for the electronic device

tracking industry, specifically for the vertical pet market.

Programs
Photoshop

Date

October 20, 2015

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

We needed to learn the process of coordinating a design

that could repeat itself across all publications. The intent is to
learn the branding process for a company.

Process

I started out working with just drawing shapes of the paw

print and then used several different colors to see what
would stand out. This it dawned on me, with the suggestion
from a classmate, to put a circuit board in the design
somewhere. That is when the idea to combine the circuit
board into the shape of the footprint. I was able to use
illustrator for creating the paw print and then combining the
circuit board with the paw print.
I was able to take the paw design and put the logo, with the
company name on one side of the card, and the contact
info on the other side. I replicated the watermark from the
letterhead.

Brochure
Title

Brochure Project

Description

This is a brochure design of our own choosing. We had to

come up with a design for a brochure that was requested by
company executives.

Programs

InDesign, Photoshop, Illustrator

Date

December 5, 2015 (two week project)

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

It was to learn and understand the complete process of

implementing everything we have learned all semester. We
had to plan, sketch, find images, set the theme, create a logo
and make it appealing enough for someone to look at it.=

Flier
Title

Flier Project

Description

Black & White Flier - Graduate Leadership Conference

Programs
InDesign

Date

October 3, 2015

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

Learn how to create a better visual flow with more impact and
interest.

Process

The first thing I had to do was create four different sketches

of ideas for my flier. These sketches were designed to
brainstorm various ways in which I could organize the
elements of the event. They allowed me to test elements for
contrast, repetition of parts and color ideas. The final design
was chosen from these four sketches and then finding ways
to simplify the design to give it the most impact.

Graduate

Leadership
Conference

Do you want a competitive edge in business?

Come learn how, at the Vouant Communications
Annual Graduate Leadership Conferenc. We are
devoted to helping tomorrows leaders gain
essential leadership skills in the workplace.
During this dynamic three day seminar, attendees
will meet with top executives of Vouant
Communications. They will discuss breakthrough
leadership techniques, while cultivating leadership
attributes that are marketable to any employer.
The conference is available to graduating seniors
only, and space is limited. Registration and
additional information is available on our website.
We look forward to meeting you.
Vouant Communications

Date:
Time:
Place:
Website:

October 21, 2015

8:00am - 5:00pm
Lincoln Convention Center
http://www.vouantcomm.com/leaders/

Event Ad
Title

Event Ad Project

Description

his was a Word document that required us to use only the

features within Word to generate an advertisement to an
event of our choice.

Programs

Microsoft Word & Scanner

Date

October 10, 2015

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

How to work with scanning images and how that effects the
sizing. This was the primary goal, but learning the powerful
features in Microsoft Word was the other objective of this
week.

Process

The first thing we had to do was come up with our own ideas
of what kind of event or initiative we wanted to support.
We could only use Microsoft Word to create this document.
We were required to find at least one photo, scan it into a
.jpg image, and inserting this into our Word document. The
image had to be 300dpi. Once we did this, we had to use the
FOCUS principles while being creative in what we wanted to
design for this event.

Web Page
Title

Web Page Project

Description

This was our first Webpage design that talked about the
creation of our Logo.

Programs

Microsoft Word & Scanner

Date

October 10, 2015

Course

COMM 130-11

Instructor
Emily Kunz

Objectives

This webpage was created to showcase the logo I created

earlier in the semester. It includes, but is not limited to, the
process of creating the logo, rationale for color choices,
appeal to target audience, and design skills. We then had to
create a webpage that incorporated the logo with content.

Process

The first thing I had to do was make sure the logo was
created as a .png file for the webpage. Then we had to work
with html and css to make sure the page would display on
the internet, and work with the css features to make sure the
formatting was exact to the specificiations given.