Chuck Gray

Contact
Chuck Gray
14247 W. Calavar Rd.
Surprise, Arizona 85379
E: chuckjgray@gmail.com
C: 602.460.8530
www.bigtimecoach.com

Table of Contents
Flier
Event Ad
Photodesign
Montage
Logos
Business Card
Stationary
Web Page
Brochure

Flier
Description

Professional flier completed in grayscale, which promoted an upcoming

graduate leadership conference.

Date

October 4th, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Program(s)/Tools
Adobe InDesign

Objectives

Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic flier layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign document to keep links
in InDesign intact.

Process

My first step was to sketch out four designs to get my thoughts flowing on the
concepts. After I completed the sketches I spent about 30 minutes thinking
through the design elements, seeking inspiration. From there I was inspired
by the graduation cap. From there I moved my sketch to a digital design in
Adobe InDesign. The first aspect of the design was focused on getting the
graduation cap placed correctly on the flyer, using the rule of thirds to guide
my placement and size. It was at that moment that the image should be placed
in the graduation cap. I used a lot of black to focus your attention to the
image and cap. That concept failed initially. I reversed the black to white and
the image came alive. That also allowed me to focus more of my attention on
the title and focus more on the message. After a couple of critique sessions
were completed, I made a few tweaks including; adding a black box and white
lettering for Leadership Conference, creating more white space around the
cap and finally, moving the body copy over to the left to better align with the
cap, while reducing the size of the logo. Overall, I was very excited about my
design layout.

RADUATE

LEADERSHIP CONFERENCE

October 21, 2015

8:00PM 5:00PM
Lincoln Convention Center
Do you want to have the competitive edge in business?
Come Learn how at Vouant Communications annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrows leaders gain essential
leadership skills in the workplace. During this dynamic three-day seminar, attendees
will meet with top executives of Vouant Communications to discuss breakthrough
leadership techniques, while cultivating attributes of leadership that will market to any
employer.
Conference is available to graduating seniors. Space is limited.
Registration and more information available at
http://www.vouantcomm.com/leaders

Event Ad
Description

This project is a full-bleed event ad to promote a Bake Sale for Marley Park
Elementary using only Microsoft Word and a tabletop scanner.

Date

October 10th, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Program(s)/Tools
Microsoft Word

Objectives

Comprehend image sizing (how pixels and inches work together)

Find, scan and import a high-quality image. Create a full-bleed design.
Choose a color scheme and typeface(s) for your message and audience.
Learn to use only Word design features without using any Adobe programs,
including Photoshop.

Process

As with my previous projects I started off by sketching several ideas for the
flyer based on the idea of a bake sale. From there I did research looking for
images that would help me message the event. I ultimately choose lemon
cupcakes, which happens to be the school colors for Marley Park Elementary.
I then scanned the image in using a flatbed scanner, cropping out most of the
image to focus on the cupcake image. This provided good white space around
the cupcake, which I could leverage for the content of the message. I used
a text box for and utilized the color picker to choose a font color from the
cupcake wrapper. Additionally, I chose a color out of the frosting for the text
box. I then used 40% transparency so the image would come through the text
box while offering some background, allowing more contrast for the font.
This helped greatly with the readability of the message.

Marley Park Elementary Bake Sale

Come one, come all!

7th Annual Bake Sale

Cookie Monster Contest

Best Cupcake Contest
Pie Eating Contest
Maverick Raffle
Silent Auction
Cake Walk

Saturday, October 21, 2015

From 12:00PM to 4:00PM
3163 Bell Road, Surprise AZ
Help Support Marley Park raise money to
improve the educational resources for
each of our students in Kindergarten
through Eighth Grade.

Photodesign
Description

Spend more time on photography, increase awareness of Photoshop and use

the digital enhancement features to really bring the photograph to life. This
combined with use of the photograph in a poster to communicate a new
message to a specific audience was this weeks challenge.

Date

October 18th, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Program(s)/Tools

Adobe Photoshop, Adobe Illustrator

Objectives

Learn basic photography skills. Choose a color scheme, take a photo to match
those colors, then incorporate the colors into the layout. Use a digital camera
to take a quality image, then download it. Adjust image levels, saturation,
color balance, sharpen tool on separate layers for NDE (non-destructive
editing.) Size and crop the image, then place on an 8.511 page layout. Use
layers to design text, and repeating graphic elements in Photoshop. Print with
full-bleed margins. Trim only 1/8 (0.125) from all four sides.

Process

I found inspiration in a photo that delivered great linear length. At that point
the design started to come into focus. The color scheme came quickly to me
as I used the most common color scheme in sports Red, White and Blue, but I
moved toward richer colors that gave me a sense of trust and effort. I used my
Rebel Canon Camera for the photo shoot. It took me over 60 shots to get one
that worked before the weather turned again. Tried 3 previous shoots but the
weather was unhelpful this week. Once I got the photo, I spent time working
on the levels, saturation and color adjustments. This really helped me to bring
out the colors as I had envisioned the photo. From there everything fell into
place. I went back to one of my favorite fonts in Duke, that gave me the bold
messaging I was looking for in this poster. I used rectangles throughout the
flyer driving consistency and length. By using the messaging on the top and
bottom it helped to drive focus to the center image.

HARD WORK BEATS TALENT

red

white

blue

- Tim Notke

Montage
Description

This is a spiritual montage with the use of three images and the use of
typography.

Date

October 24th, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Program(s)/Tools
Adobe Photoshop

Objectives

Use the FOCUS design process with strong focal point and flow. Unify a
layout with a consistent theme and dominant spiritual message. Learn to
blend two or more images together gradually, using masks. Demonstrate
more advanced Photoshop skills for layout with multiple elements. Use a
mask to apply a filter to one part of the image. Apply typography principles
(titles, quotes, events or scripturesyour choice). Format type: Legibility;
Small copy & Title with varying text size. Theme word(s). Select good quality
images.

Process

I started with a blank Photoshop page at 8.5 x 11 inches. Then I placed the
storm image into the file, cropping the image to fit the page. I selected the
mountain from the second image with the laso tool and 100% opacity with
soft edges and placed it over the storm. From there I created an overlay effect
allowing the clouds to come through the mountain. The last image was the
praying hands, using the laso tool as I did before with 100% opacity and soft
edges. That was placed as the third layer. Again, I added an overlay effect
to that image too. Finally, I added typography Moving Mountains and the
scripture quote. Here I added an emboss effect on both typography and a
gradient on the Moving Mountains title. Lastly I added a layer and used a
paint brush by choosing the darker brown tones under the text to drive out
more of the white. I stayed very focus on alignment, proximity, the rule of
thirds and color swatch.

...if ye shall say unto this

mountain, Be thou removed,
and be thou cast into the sea;
it shall be done.
... ask in prayer, believing, ye
shall receive.
Mathew 21: 21-22

Logos
Description

Create a business logo for the company, Big Time Coach.

Date

November 1st, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Proram(s)/Tools
Adobe Illustrator

Objectives

Create three completely different, original logos to fit a company or personal

image that will appeal to the audience. Do not imitate existing logos or use
previous designs. Market research: gather opinions from at least ten people
about which logo appeals most to them. Use only the Illustrator tools to
create and draw your logos. (No Illustrator pre-fabricated flares, symbols, etc..
No photos or live-tracing. You may use an image or drawing as a guide to
trace it with the pen/pencil, but delete the image before submitting.) Refine
one logo with variations for color

Process

Of all the projects that we have done, this has been my favorite. Ive been
wanting to create a logo for my business and Im very excited for how it
turned out. After researching many sport organization logos I sketched out
several variations. Then I went to work in Illustrator. I ultimately chose the
most voted version, as it was also my favorite. I wonder whether or not I
could have created a second version that would have challenged the vote?
That said, I had a vision in my head for a while on this particular logo, which
is why I think it turned out strong in the first attempts. My refinements were
for the most part small, reduced typography on Coach, made some changes to
stroke lines and slight changes on color choice. The best part of the revisions
was working on the white out version. I envisioned T-shirt Design in the
process. I think it turned out pretty great.

Big Time Coach

BIG TIME
COACH

BIG TIME
COACH

BIG TIME
COACH

Business Card
Description

Created matching business cards and letterhead using a newly created logo for
Ghost Light Theatre.

Date

November 8th, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Proram(s)/Tools

Adobe Illustrator, Adobe InDesign

Objectives

Use the basic tools in Illustrator & InDesign. Create a new logo to fit a
company or personal image. Use the new logo to design consistent layouts
for a business card and letterhead. Business card should be 3.5 x 2 and printed
above center on a vertical page. Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of
white space. Include contact information: name, address, phone, website,
and email on each piece. Use periods, bullets, or spaces in phone number; no
parentheses/ hyphens.

Process

I looked for inspiration for this logo and found it in our local community
theatre. After looking at their logo, I could see it was time for an update. I
did a lot of research regarding Ghost Light to discover its a single light left
on the stage to ensure safety in the theatre. Every design I came across had a
bulb encased in a wire covering. I started with that in my initial design. I used
the pen tool to help me with the design of the light. My design started with
a full bleed black background, as I wanted the light to appear as it would in
the theatre. I used the back of the card for contact information to ensure good
white space usage on both sides of the business cards.

Chuck Gray
Director

Ghost Light

Theatre

13541 W. Camino Del Sol

Sun City West, AZ 85375
623.252.5127
www.ghostlightaz.com
admin@ghostlightaz.com

Stationary
Description

Created matching business cards and letterhead using a newly created logo for
Ghost Light Theatre.

Date

November 8th, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Proram(s)/Tools

Adobe Illustrator, Adobe InDesign

Objectives

Use the basic tools in Illustrator & InDesign. Create a new logo to fit a
company or personal image. Use the new logo to design consistent layouts
for a business card and letterhead. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be 3.5 x 2 and printed
above center on a vertical page. Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of
white space. Include contact information: name, address, phone, website,
and email on each piece. Use periods, bullets, or spaces in phone number; no
parentheses/ hyphens.

Process

Having found inspiration in the Theature for the Ghost Light, I utilized
that design into the Letterhead. For the letterhead, I chose to keep the left
alignment on the contact info and top logo. Then I used a larger light bulb
image with 19% transparency. I also used a gradient for the black to white to
maintain the integrity of the black card. Staying focused on the Ghost Light
helped me drive repetion while furthering the message behind the company
name.

Ghost Light
Chuck Gray Director

Theatre

13541 W. Camino Del Sol Sun City West, AZ 85375

623.252.5127 www.ghostlightaz.com admin@ghostlightaz.com

Web Page
Description

This webpage was created to showcase my logo creation for Big Time Coach.

Date

November 22nd, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Proram(s)/Tools

NetBeans, BBEdit, HTML, CSS

Objectives

Size and optimize an original logo as a .png for a web page so the long side
is 300 500 pixels. Write content to describe the process of creating your
logo and how it appeals to a target audience. Acquire a working knowledge
of HTML. Acquire a working knowledge of CSS. (Customize the provided
CSS provided to format the HTML to complement the logo design. Change
at least the following: The h1 text color & h1 background color, font colors
for the paragraphs & list items, the background color, font families and add at
least one css comment.) Identify hex colors to match logo, using Photoshop
color picker. Open the HTML page in a web browser and capture a quality
screen shot with .5 inch margins for printing.

Process

Instead of using a pre-made CSS document, I started from scratch as I had a

particular design that I wanted to utilize for my logo webpage. From there I
used the colors from my logo to tie in different elements to my website. This
was easy because I had the colors on file from when I originally created my
logo. I try and maintain a library of details when creating design work using
Illustrator, InDesign or Photoshop. Using the eyedropper helps to get the
correct color code. Then I simply record the details for the work I created.
For the header I used a typeface from Adobe called, Gin. It is the same
typeface that is used in the logo. For the body copy I used Times New Roman
and a combination of Georgia and Sans-Serif as back up typefaces. Lastly, I
used a two column approach, which helped me to layout the work in a way
that would be easy for the user to follow along.

Brochure
Description

A two sided 8 x 10.5 (duplex) gateway folding brochure.

Date

December 6th, 2015

Course/Instructor
Comm 130 Section 12
Emily Kunz

Proram(s)/Tools

Adobe Illustrator, Adobe InDesign and Adobe Photoshop

Objectives

Set up and align a two-sided, folded document with a new logo. Incorporate
quality images. One image should be clipped in Photoshop and text-wrapped
in InDesign. Write at least 250 words of original copy in at least three
paragraphs, headers, and subheaders. Trim for a full bleed.

Process

For this brochure I set up a gateway fold using Adobe InDesign. My design
was split into four sections. The font would open with the design of home
plate and an action message, Unlock your potential. The inside of the
brochure was set up with a center panel along with a left and right column.
From a design perspective I used an image of dirt that was used as a full bleed
across the outside and inside of the brochure. However, on the inside I chose
to overlay blue over the dirt. That way the text and messaging would pop
and align with the color choices from the logo. You can still see the some of
the texture in the print on the inside which I think helps to carry the theme
throughout the brochure.
The logo was created in Illustrator using a number of tools and features.
I researched several images and ideas that represented both coaches and
communication. I really liked the use of Chalk especially with the dirt I
already had in the design. The stroke of genius came when I split the Coach
Chalk into two colors ,one orange and the other white. What I did not realize
was how well that would help to lead the eye left to right. That really helped
to solidify my design choices.

Front

Back

Inside