A

SYNOPSIS ON

A STUDY
A study on consumer preference towards KLF Nirmal industries (p) LTD,
Irinjalakuda

COMPANY PROFILE
KLF Nirmal industry is one of the leading manufacturers of coconut oil industries in the
southern state in India .It is the fully automatic plant in our state. KLF Nirmal oil industries
won good position in the mind of people.
In 1988 Mr.K.L Francis started KLF Nirmal coconut oil industries in Irinjalakuda which is in
Thrissur, Dist Kerala. It was established in a short span period. The company has added a
host of new product to its range making KLF the most versatile company; it comes to prove
value added packing.KLF has become trust worthy have foe its dependable product which
have penetrated not only in the Indian market but also in the market outside the country. KLF
has maintained sustained growth since its inception to become one of the Indias premium
coconut oil manufacturing companies and has spread its wings across the states of Karnataka,
Tamil Nadu, Andhra, Maharashtra, Orissa and Chathisgad apart from its home state of Kerala
and gulf countries of U.A.E, Bahrain, Kuwait, Oman and Saudi Arabia.

STATEMENT OF THE PROBLEM

This study help to understand the consumer preference towards KLF Nirmal industries (p)
LTD, Irinjalakuda .
The main objective of the company is the consumer satisfaction and consumer delight. Their aim
is the production and supply of high quality and hygienic coconut oil to the people who are
needed and when and where they needed. So this study helps me to understand which the factors
are influencing consumers buying behavior towards the KLF Nirmal coconut oil.
OBJECTIVES OF THE STUDY
The objective decides where we want to go ,what we want to achieve and what is our goal or
destination.The objective of a study on consumer preference towards the KLF Nirmal coconut
oilis to1. To identify the most important factors influencing the consumers preference towards
KLF Nirmal coconut oil.(Product price, quality,quantity,advertisement,brand name)
2. To analyze the consumer preference towards KLF Nirmal coconut oil

RESEARCH METHODOLOGY
Research methodology in a way is a written game plan for conducting research.Research
methodology has many dimensions.

1.2 EXECUTIVE SUMMARY

My project topic is consumer preference towards KLF Nirmal coconut oil at
Irinjalakuda region. Main objective of this project is to identify the most
important factors influencing the consumers preference towards KLF Nirmal
coconut oil as its primary objective and secondary objective is to analyze the
consumer preference towards KLF Nirmal coconut oil. This study helped to
identify the specific factors, which seem to influence the consumers and also
to understand the consumers response towards the KLF Nirmal coconut