Revenue Models

27
B2C
Revenue Model Options

curated by @arnevbalen
boardofinnovation.com
flickr cc 59937401@N07
Why did Board of Innovation

make a tool to explore ways to find new revenues?
As an agency specialised in business model innovation, we support
our clients to develop sustainable new revenue streams. By asking
the right questions, different options to cash in on your new idea will
arise. Unfortunately, we cant be everywhere at the same time. Thats
why we made a flowchart to help you and your team to discuss the
alternative monetisation tactics & pricing options.
Step 1: Flowchart
Find new revenue models for your idea

Cool! You just
it for free!
Maybe
Of course! How
No!
It's not about the
Do you want more than one

contact moment with your
user?
everyone will pay!
Not relevant
for my product!
High chance that you'll
devastated if
their user data

was lost!
High chance that you'll
7. Loss/Aversion
Absolutely!
Don't forget
to check this
one as well!
Yes, they
Solution
the money!
Does your product need a critical

amount of users to show it's value?
Definitely!
Is it your goal to have

direct revenue from this
product/service?
mass needed!
Of course!
2.Tip jar/donation
3. Barter
Is the variabel cost per extra user

non-existent or negligible?
not living in the
faster, stronger!
we make
software!
We do have some
Middle Ages anymore!
Harder, better,
That's why
Seriously? We are
Charity?
No thanks!
5. Pay-what-youwant
You can probably
Afraid that you
make even more
won't receive
extra costs...
money on this! Just
enough donations?
give it a try!
Not knowing
No, it would
what's coming
lower the
Can you think of features that only

part of your user base would pay for?
is always kind
of exciting!
10. Convenience/
Shortcuts
Sounds like
You won't
gambling!
than the smell
regret this!
F*ck off!
of fresh money
Yes!
4. Freemium
Didn't I say I don't
Your journey requires
want them to pay?
Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.
in the morning...
11. Helping peers/

Gifts
For example:
10. Convenience/ shortcuts
Integrated
It's not about
1. Early Exit
No...
value!
Yes!
Nope, no critical
What about offering a

box without telling
what's inside?
Hell yeah!
6. Vanity/
Reputation
would love it!
this road once!
17. Matchmaking
platform
Yes,
Do you want to have an

integrated solution that seems
to be your own offering?
My product is all
One Laptop Per Child

13. Get one Give one
Nothing better
You can only walk
trusted
partner
Are there any complementary

services/products to your offer
that your users expect?
In fact, yes!
use everything they have!
Did you develop a feature/product

significantly more convenient than
the best alternative users have?
No! Amongst everyone!
Would users value the possibility to

share the product with their peers?
Remember:
Advice to
16. Data Resell
they need!
Not at all, they already
Nope!
Would the status only be relevant

amongst the user base of your product?
That's how
advantage!
is fine!
Do your users have non monetary

resources the company (or other
users) normally would have to pay for?
Can the user receive a higher

status by using the product?
a teleportation! Find
the exit...
Ever played Monopoly?

Go back to start!
Close...
12. Exclusivity/
Limited Availability
#Awesome! You have some

options that your users
might be willing to pay for.
Do you want the user to own the

product once they pay?
Yes!
Would you like proof of

interest from your users
before you launch?
Damn right
about that!
23. Crowdfunding
Not really!
Will the user have the

exclusive right to use
this product?
Not
We will launch
nessecarely!
anyway!
Do your users want to

pay every time they use
your product/service?
Do you think the user might

have trouble paying the entire
product at once?
No!
Yes!
Monetization driver
(How to cash in)
Always come together
Free!
For the user.
Third party
pays the bills
Nope!
Yes!
No, but we do
have a recurring
cost in mind!
Crowdfunding is
only the beginning...

Can one product
be shared amongst
different users?
Yes!
Could you introduce physical

consumables to be used
together with the product?
No!
What would that mean !

for your idea?

for your idea?
Try to imagine
Try to imagine

for your idea?

for your idea?
Try to imagine
Try to imagine
but yet so far...
9. Mystery/Surprises
What about these colours?

Paid!
The user = Client
Step 3:
Brainstorm template
15. Affiliate/
Referral
is our competitive
No!
be useful!
users to pay!
it works!
Do you want to offer a

product/service to people
that can't afford it?
Exactly!
Yes, that would
Not relevant!
find more reasons for
14. Advertising
How to cash in on your ne
Ads, are
Shht... user data
Do you generate user-data

relevant for others?
Not
Does your product/service

remember previous use of a
user? (eg. memory card)
Note: This is not a scientific tool. Dont expect the ultimate solution.
you crazy?
just not sure if
necessary!
users to pay!
They would be
Do you dream of
making even more
money with this idea?
Check!
Not really...
ability to pay. I'm
find more reasons for

8. Privacy/
Anonymity
Do you believe other companies

would have interest in targeting
your user base?
Will users have to give their

personal details in order to use
your product/service?
can I let them
pay otherwise?
Do you think your users could
feel uncomfortable if all their
friends know that they use
your product/service ?
This flowchart will be most effective in one of the following 2 use cases:
You have a new idea and you are wondering if you can monetise it.
You already developed your business model and you would like to
challenge your current monetisation strategy.
Step 2:
Revenue Cards
Hint >You might find gold at
the other side of this tunnel
No, let's give
Yes!
teleported
yourself here!
Obviously...
Start here!
Answer quick! What comes to mind

first is the right answer. Here we go:
Will the majority of users pay for
your product?
When should I use it?
What wou
for yo
Try to
Yes!
Nope!
22. Fractional
Ownership
Good
idea!
Always come together
25. Razor-blade
19. Subscription
(time related)
20. Leasing
21. Pay-per-use
18. Flat rate

(one-time-fee)
Do you see the

option to sell
something extra
to part of your
customer base?
24. Add-ons
Rules of the game:

Start from a concrete idea
Continue until you are at a location where
you have been already (vicious cycle!)
Check all answers before choosing a path
Dont judge yet, seriously!
Rules of the game:

Check cards to understand the
monetisation principle if you need some
clarification or examples.
Its totally ok to peak into the revenue
cards that you didnt have as an outcome
from the flowchart ;)
Download all files for free:
www.boardofinnovation.com/FindNewRevenue
What wou
for yo
Try to
Rules of the game:

Take all outcomes into consideration
For example:
Translate10.
the
theoretical
outcome
Convenience/
shortcuts
into concrete ways to earn money
Ask all team members to come up
with
their own translation
What wou
for your idea?
for your idea?
Try to imagine
Try to imagine
for yo
Try to
#1 Vanity/Reputation
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Allowing customers to distinguish themselves from other customers will make

them feel important. Often used in gaming!
2 Examples to turn theory into practice
1. Windows 8 Pro
2. Reputation in games
Pro and Business versions of Windows do not differ that much in features,
while Pro is priced much higher than the basic version. But wait Do you
want to be the one opening your Windows Home Edition with a new client?
Gamers of World of Warcraft often pay to fit in, for exclusivity, to show
commitment or simply to show off to the starters (aka .#noobs) in the game.
Its all about perception!
#2 Loss/Aversion
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
A technique used by drugs dealers for many years and also known as locking-in
customers: give something for free (or cheap) and provide lots of hassle ( or
effort) when they want to change to a different alternative.
1. Dropbox
2. Seven
Dropbox is the most expensive player in the cloud storage market, but they
were first and everyone integrated 3rd party services with their dropbox
account. Who knows what might stop working once you switch to an
alternative?
Seven is a fitness app with a goal to workout each day for 7 months. If you
miss a day, you lose a heart. Once you lose your 3 hearts, you have to start
again from zero. Expert tip: Extra hearts can be bought ;).
#3 Privacy/Anonymity
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
When you dont want other people to find out who is using the service, users
might want to pay for this matter.
1. DateMeKenya
2. Vanilla Visa
Anonymity is crucial when you want to hide what you are doing.
DateMeKenya has the anonymity feature only available for their paying
members. You dont want your husband/wife to find out that you are dating,
right?
Vanilla Visa is a gift or reward card that works the same as a normal
creditcard but without identification. Fees are higher than regular credit
cards but the money is untraceable.Expert hint: Extra hearts can be bought ;).
#4 Mystery/Surprises
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Giving people a reason to believe that they might win a lottery creates customer
experience. Not knowing whats coming can often be exciting!
1. Birchbox
2. Mystery in Gaming
Birchbox is a subscription service that sends you (or someone that received it
as a gift) a monthly box full of cosmetics. You wont know whats inside until
you open it and thats why its so much fun to find in your mailbox.
No payment trigger that the gaming industry doesnt use! In this mystery
crate you have a (small) chance of finding rare items (eg. crystal sword). You
might call it a virtual lottery.
#5 Convenience/
Shortcuts
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Delivering a product/service that is more convenient/easy to use compared to

existing alternatives is worth paying for!
1. Shyp.
2. Zynga Games
You want to send a camera to your brother abroad but you hate the hassle
with sending? Shyp will be your best friend! You simply take a picture of the
camera, choose the destination and Shyp comes to pick it up within 30
minutes.
The power of Zynga-like games is the simple choice e.g. when you want to
grow a plant you can: grind (click 5000x), spam (invite 50 friends for double
speed) or pay (#coins).
#6 Helping Peers/
Gifts
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Think about this as paying a round of drinks in a pub with your friends. You will
get instant social status as a result. Giving something valuable to someone you
care about creates satisfaction.
1. A Small World
2. Baekdal Plus
A small world is a social network for the #UltraRich. If you are not part of it,
you wont be one of them. To get access, you need an invite. To get an invite,
you need to pay. Get it?
You check Baekdal Plus, a website full of in-depth research articles and you
find a highly relevant article for your colleague. Baekdal Plus lets you share
that $20 article for free if you have subscription ($9/month). Great deal, isn't
it?!
#7 Exclusivity/
Limited Availability
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Having something with a certain exclusivity is a certain show-off. It has always

been like that and it will always be the case. The more people have access to the
product, the harder it gets to use this as a value perceiver.
1. Vertu
2. Wu-Tang Clan
Vertu offers a phone for a stunning 12 000 and you know what? People pay!
The reason: its your key to exclusive services (e.g. a concierge to call in any
circumstance) and events.
Instead of selling copies to all their fans, Wu-Tang Clan released just one copy
of its secret Album. Musea can rent the album to offer fans to listen the
album once for $40/time.
#8 Non monetary
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
There is no such thing as a free lunch! Apart from direct revenue, companies
launch products/services for other reasons: user base, prestige, contact details,
etc.
How it usually works - General visualisation

1. Whatsapp
Mobile messaging with friends all over the world is becoming
more popular than social media. WhatsApp had 450Mio users
(and their address book) when acquired by Facebook for
$16Bio. Fact: WhatsApp had no revenue model at that time.
Service
HQ
Inc
MyStartup.com
Consumer
Lower price than service cost

(often free)
Data, the right to use data or something else

non monetary and valuable for the MyStartup.com
2. Thunderclap
The world's first crowd-speaking platform. At time of writing
(March 2015), over 3 million people have donated their social
reach for ideas and causes that matter. The service given to the
users in this case is reputation.
#9 Tip jar/Donation
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Some products need a lot of users to function appropriately. Some people will
highly appreciate what they get. Giving these people a chance to show this
appreciation in a gift () is a tip jar/donation.

1. Wikipedia
Wikipedias sole revenue stream is donations from users that
love the online encyclopedia. When you have (and need) a huge
user base, some of these users will be willing to help.
HQ
Inc
MyStartup.com
Information
Consumers
Donation
2. Amazon Smile
Amazon uses donations as a sneaky loyalty scheme. With every
purchase, Amazon Smile donates 0.5% of the purchase price to
a cause of your choice.
#10 Barter
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Receiving products/services you want in return for another good or favour.

Most barter are triangle deals!

1. homeexchange.com
Home exchange is a website that allows you to exchange your
own home with other travellers for a limited amount of time
(aka. your holiday period) in return for a $9,95/month
subscription fee.
Consumer
HQ
Inc
Platform
Product
Product
MyStartUp.com
5
Commission
Consumer
Consumer
Product
2. Swap your car

The government of Murcia (Spain) encouraged their
inhabitants to swap their car for a free lifetime tram pass.
Note: this is not a triangle deal!
#11 Freemium
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Segmenting your user base in users that get the service for free and users that
pay, is called a freemium business model. The paying customers usually have
access to superior features.

1. Spotify
Free users of Spotify receive advertisements every 20
minutes, paying users dont. Nothing more nothing less, it
doesnt have to be complex all the time.
2. Dropbox
Dropbox gives more online space to their PRO users that paid
for the service. Meanwhile, Business users have unlimited
space and extra services for teams to collaborate.
#12 Pay-what-youwant
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Similar to donation but with a stronger focus on revenues, not users. Here you
get to choose what you pay for the product. Only works when variable costs are
negligible (e.g. music, games, virtual books, software, etc.)

1. Humble Bundle
Humble Bundle offers book and game bundles for a price that
you choose yourself. If you are one of the top payers, you
receive limited bonus books/games.
HQ
Inc
MyStartup.com
Information
Consumers
Money
2. 8k design agency
Offer what you want for their services and they pick the offers
they like. Apart from money, value drivers for 8k could be:
availability of their designers, big brands for their portfolio, etc.
#13 Get one-Give one
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Sometimes you want to target a user segment that simply cant afford your
product in any way. The decision to make another segment pay double has been
made for charity: laptops, flash lights, etc.

1. One Laptop per child
For every laptop bought in the US and Europe, one of these
laptops was sold to charity organisations for highly deducted
prices. Fact: the low tech of these laptop triggered the
notebook trend (9 laptops) in the US and Europe.
2. Starbucks campaign
For every coffee bought, Starbucks donated 25 cents to Oasis,
an organisation helping locally based family organisations
worldwide.
#14 Advertising
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
The user becomes the product. Companies pay to reach the customers of your
service. The desired result is to drive consumer behaviour with respect to a
commercial offering.

1. Metro News
Metro is free around the world. Their goal? To reach as much
commuters as possible. The more eyeballs they keep rolling,
the more companies will pay for ads in these newspapers.
2. Pinterest
Pinterest is a great way to integrate advertising in behaviour
that people choose to keep doing: finding inspiration - clothes,
furniture, moodboards, etc.
#15 Affiliate/Referral
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
When referring your customers to another company, you are driving their sales.
Depending on the product and program, 5-10% of the product price, is a good
indicator of the lead fee youll receive.

1. FindGift.com
FindGift helps people to find the right gift. Once the service
guided you to what you want to buy, you will be directed to the
website of their partner. If you buy, FindGift gets paid.
2. ASAP54
ASAP54 is the Shazam for fashion. If you see something you like,
the app will tell you what it is and where you can buy it. Often
you will even get a direct buying link. Well, thats convenient
(and #smart). Good integration is the key!
#16 Data Resell
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Selling customer data is a lucrative business for many purposes:

targeted advertising, medical research, personalised services, etc. Being
transparent is one of the keys to success!

1. PatientsLikeMe
PatientsLikeMe offers a valuable (and free) P2P service for
people searching for the best treatment of their disease.
Anonymous data is sold to Pharma, so they can come up with
better treatments.
2. Data Coup
The money saved by not providing a free service could be given
to the users willing to share their data. Thats exactly what
DataCoup is doing. You can earn up to $9/month, providing
them all data you already give to other companies.
#17 Matchmaking
Platform
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
When matching 2 relevant parties to each other, both value your service and
might pay for it. Dating platforms are the best known example of matchmaking
platforms.

1. Jobr
Money
Jobr is a Tinder for jobs matching companies with open

applications (and looking for the perfect applicant) with
applicants searching for their perfect job.
Consumer
Service
HQ
Inc
Experience
My organization
Experience
Service
2. Babelverse
Consumer
5
Money
Babelverse is P2P translator for spoken communication

available on-demand in any language and remotely on any
device. Fact: Launched as a business service but envisioning a
tool that will helps bridging the language gap at overseas
nature disasters.
#18 Marketplace
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
A marketplace always has clear supply and demand. Bringing these 2 sides
together might require a platform (marketplace) or a serviceprovider (broker)
The one delivered most value to is mostly the one that pays the commission fee
(buyer, seller or both).

1. Airbnb
HQ
Inc
Airbnb is a travel service that links people with space available

to people searching for a good place to stay (with locals).
Commissions charged are 6-12% of the listing fee.
MyStartUp.com
Platform
Commission
Money
Consumer
Consumer
Experience
Product
Community
Service
2. Ebay
Ebay is a well known auction platform for second hand goods.
Apart from commission on listing fee, sellers are also charged
to keep their offer on top of the page.
#19 Flat rate
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
This is how most products are sold. You pay a one time fee and you own the
product or you receive access to a lifetime service.
1. A banana
You buy it. You draw a face on it to extent its lifetime for 3
more minutes. You eat it. Youre done.
HQ
Inc
Service
MyStartUp.com
Product
Consumer
One-Time Fee
2. VPN Unlimited
VPN Unlimited is your one-stop shop for protecting your WiFi
connection, securing your online activity, and bypassing web
content restrictions. You pay 40 for a lifetime subscription.
#20 Subscription
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
A subscription is a service you sell in a certain timeframe. The service can vary:
receiving a newspaper every day, using a cloud service (software), being able to
call car assistance when needed, etc.

1. Adobe Creative Cloud
Adobe Creative Suite has had a single purchase for life for a
long time. Now they switched to a cloud service: you only pay
for what you need for the time you need it. According to Adobe
its cheaper. Disclaimer: They are lying :).
HQ
Inc
Service
MyStartUp.com
Consumer
Subscription
2. Dollar shave club

Every week you receive fresh razorblades in your mailbox for
$1/month. Thats convenient! Apart from razorblades, you
might find this kind of services for socks, fruit, candybars, etc.
#21 Leasing
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Customers receive a physical product for a limited period to fulfil their needs.
Within the leasing period, a product can only serve the needs of one customer
(exclusive use).

1. LeasePlan
Leasing of cars is a service used by all companies worldwide.
Leaseplan is one the leading providers of this service.
HQ
Inc
Inc
Service
Flat Fee
Company
MyStartUp.com
Product (bought)
Consumer
Fee/Time
2. Lease a Jeans
Not much people think about it, but leasing is a revenue model
used for other goods as well: diamonds, bags, jackets and yes,
jeans as well. Hint: check www.mudjeans.com
#22 Pay-per-use
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Some products are only used a limited amount of times per customer (a car is idle
97% of the time on average). Paying only for the times you need a product/
service creates flexibility and increases the value per use.

1. Blendle
Do you read the entire newspaper? Exactly, me neither.
Blendle is an aggregator of most Dutch newspapers. It sells the
articles separately for 10-20% of the newspaper price.
HQ
Inc
Service
MyStartUp.com
Consumer
Fee per use
2. Car vending machine

Did you know that the average car is idle 97% of the time?
Paying only for that 3% does makes sense! Our world would
need 30 times less cars. Here: a car vending machine in China
where you pay $3,5 per hour.
#23 Dynamic pricing
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
A pricing strategy with highly flexible prices for products or services based on
different variables: demand-based, time-based , profile-based, etc.

1. Qatar Airways
Airlines change prices depending on the day of the week, time
of day, and number of days before the flight, number of seats,
departure time and average cancellations on similar flights
HQ
Inc
Price based on
one or multiple variables
My organization
Consumer
Service
2. SF Park
Parking spaces are provided with a sensor, detecting parking
availability. To help achieve the right level of parking availability,
SFpark periodically adjusts meter - and garage pricing up and
down to match demand. Fact: 14 pilot project in San Fransisco
#24 Fractional
ownership
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
When customers are not able to pay for the entire product, you can allow them
to buy it together with peers. Another variation of buying together with peers is
group buying to achieve a discount on everyones product or service.

1. Elite Destination Houses
Consumer
Always nice to go on holiday to your own villa. Elite Destination

Houses sells to groups of people and maintains the villas
during the year.
HQ
Inc
Shared Product
MyStartUp.com
Consumer
5
Total price divided by

# consumers
Consumer
Product
Owners
2. Share a car
This could be your car-sharing calendar: brown is your
neighbours holiday in Spain. Red are your important meetings
in Paris. The rest of the time the car is available.
#25 Pre-Sales
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Pre-sales is a way to offer a product/service/right for sale before it is developed

entirely. Mostly used to fund a project or to receive proof of customer interest
before launch. Always to be combined with another pricing tactic!

1. The Dash
HQ
Inc
The Dash (by Bragi) are Wireless Smart Headphones launched

on Kickstarter. Bragi used a crowd funding platform for raise a
development budget and to receive customer feedback before
investing in production facilities.
MyStartUp.com
Service
% Commission
Small Reward
Small Micro-Funding
Community
Member
Large Reward
Fund Seeker
Large Macro-Funding
Community
Member
Funding
Crowd
2. Pave
Pave is a service to fund students for expensive universities. As
a student, you pay part of your wage to the investors once your
start earning.
#26 Up-selling
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
aka. Add-ons. Some customers might have deeper pockets than you think.
Always allow them them to spend all the money they have! The gaming industry
understands this aspect, the music industry does not.

1. Audi
The entry level Audi R8 has a modest price tag of 120k. By
requesting a more luxury interior, extra options or some extra
horse power, you will have to pay extra. An Audio R8 full option
would cost you more than 250k.
HQ
Inc
Free/Cheap Product
MyStartUp.com
Consumer
Low Price
Upgrade
2. Wordpress Support
5
Fee
Wordpress is a free open-source DIY website platform. If you

need a more custom solution or if you do have some trouble,
you can pay for a support service.
#27 Razor-blade
Free!
For the user.
Value
Proposition
Third Party
pays the bill
Pricing tactic
Revenues are spread over the lifetime of a product. After a flat fee, customers
have recurring expenses they cant refuse. (e.g. Razor blades, coffee pads,
updates GPS devices, etc.)

1. Nespresso
Nespresso doesnt earn (much) on their coffee machines (they
dont even make them themselves). All of the money comes
from the pads. Interesting fact: Dyson chose for the opposite
strategy by taking away vacuum cleaners bags.
2. Tomtom GPS updates

An update is still cheaper then a new GPS system, right? This
is exactly how Tomtom and Garmin made big money for years.
Users choose to either pay or use outdated maps.
Avoid your Kodak or Nokia moment

hire our team
info@boardofinnovation.com
their
if
user
data
was
lost
!
High
chan
ce t
find
hat
mor
you'l
e re
l
ason
user
s fo
s to
r
pay!
Abso
lutely
!
e sta
tu
user s only b
e
base
of yo relevant
ur p
rodu
ct?
No!
Amo
ngst
ever
yone
!
Not
relev
ant
nece
ssar
y!
Don't
forg
et
to c
heck
this
one
as w
ell!
Hell
Do y
prod ou wan
t to
uct/
offe
ra
that service
to
can't
affo people
rd it
?
!
Yes,
that
wou
ld
be u
sefu
l!
Nop
Exa
ct
e!
One
yeah
!
No...
Wha
ta
box bout of
ferin
with
wha out tell g a
t's in
in
side g
?
it w
ould
lowe
r th
e
value
!
10. C
onv
Sho enience
rtcu
/
ts
Not
at a
ll, th
use
ey a
ever
lread
ythin
y
g th
ey h
ave!
Lapt
op P
e
ly!
Doe
s
amo your pr
unt
of us oduct n
ee
ers t
o sh d a crit
ic
ow it
's va al
lue?
Nop
e, no
critic
mas
al
s ne
eded
!
kno
wing
wha
t's c
omin
is a
g
lway
s k
ind
of e
xcitin
g!
3. Ba
rter
Char
ity?
No t
hank
s!
Serio
usly?
We
not
are
living
Midd
in th
le Ag
e
es a
nym
ore!
yste
ry/S
urpr
ises
Alwa
ys c
ome
t
Thir
pays d party
the
bills
Yes!
Can
part you thin
of yo
k
ur u of featu
ser b
r
ase es that
wou
o
ld pa nly
y for
?
Didn't
I say
wan
I don
t th
't
em
to p
ay?
You
won
ing m
't
oney
regr
Get
et t
Hmm
on y
out
his!
our
m
of yo
..
ur co produ .
ct
mfo
rt zo seems
t
ne!
It's i o be a to
nno
vate ugh one
Clos
.
or d
e...
ie.
but
yet
so f
ar...
#Aw
eso
opti me! Yo
migh ons tha u have
so
t
t be
willi your us me
e
ng t
o pa rs
y for
.
Will
th
exclu e user h
ave
sive
t
this right to he
prod
u
uct? se
Not
Yes!
4. Fr
eem
ium
playe
d M
Go
onop
back
oly?
to s
tart
!
Your
jour
ney
a te
requ
lepor
ires
tatio
n! Fin
the
d
exit..
.
Do y
really
!
ou w
a
prod nt the u
se
uct o
nce r to ow
they
n
pay? the
Not
ness
ecar
ely!
Yes!
Wou
inte ld you li
k
rest
from e proof
b
the
Yes,
Integ
rate
d
Solu
tion
not
abou
t
mon
ey!
Of c
ours
e!
5. Pa
y-w
ha
wan t-yout
Ever
part
n
is fin
It's
Is it
dire your go
ct re
al to
v
h
prod enue fr ave
o
uct/
serv m this
ice?
Tha
t's w
hy
we
mak
e
soft
ware
!
We
do h
ave
som
extr
e
a co
sts..
.
Adv
trus
D
inte o you w
ant t
grat
e
to b d solut o have a
ion t
e yo
n
ur o
wn o hat seem
fferin
s
g?
itely!
Is th
e
Mak
hese
colou
rs?
Fre
or th e!
e us
er.
esell
www.boardofinnovation.com/FindNewRevenue
dver
tisin
g
16. D
ata R
Defin
var
non iabel co
-exis
s
tent t per ex
t
or n
eglig ra user
ible?
14. A
Shh
t... u
ser
is o
data
ur c
omp
etitiv
adva
e
ntag
e!
Are
t
serv here an
y co
ices
m
/p
that roduct plemen
st
ta
your
user o your o ry
s ex
pect ffer
?
My
prod
uct
is
all
they
need
!
In fa
c t, y
es!
k!
Ads,
are
you
craz
y?
No!
Download all files for free:
Not
Chec
really
...
ou g
rele enerate
vant
u
for o ser-dat
a
ther
s?
ild
Sou
nds
like
gamb
ling!
F *c k
off!
9. M
Not
Do y
r Ch
13. G
et
Give one one
Do y
o
wou u believ
ld ha
e
ve in other c
o
your terest in mpanie
s
user
t
base argeting
?
It's
not
abou
abilit
t th
y to
e
pay.
just
I'm
not
s
ure
ever
if
yone
will p
ay!
Do y
o
res ur use
user ources rs have
no
th
s) no
rma e comp n mone
lly w
a
t
ould ny (or o ary
th
have
to p er
ay fo
r?
Did
yo
sign u deve
ific
lop
the b antly m a featu
or
re
est a
ltern e conve /produc
nien
t
ative
user t than
s ha
ve?
No,
12
Limit . Exclus
ed A ivity/
vaila
bilit
Not
Can
th
stat e user r
us b
y us eceive a
ing t
he p higher
rodu
ct?
Wou
ld
hare users v
alu
the p
rodu e the po
ct w
s
ith t sibility
heir
t
peer o
s?
nt
t mo more th
men
an o
n
t
user with yo e
?
ur
onta
c
Doe
s
rem your pr
emb
odu
user er prev ct/serv
ic
? (eg
io
. me us use e
mor
o
y ca f a
rd)
2.Tip
Afra
id th
won
't re
enou
gh d
ona

Revenue Models

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Revenue Models

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27

Revenue Model Options

Why did Board of Innovation

Find new revenue models for your idea

It's not about the

Do you want more than one

everyone will pay!

High chance that you'll

their user data

High chance that you'll

Does your product need a critical

Is it your goal to have

Is the variabel cost per extra user

Middle Ages anymore!

You can probably

Afraid that you

make even more

money on this! Just

Can you think of features that only

than the smell

Didn't I say I don't

Your journey requires

want them to pay?

11. Helping peers/

It's not about

What about offering a

would love it!

this road once!

Do you want to have an

One Laptop Per Child

You can only walk

Are there any complementary

use everything they have!

Did you develop a feature/product

No! Amongst everyone!

Would users value the possibility to

Not at all, they already

Would the status only be relevant

Do your users have non monetary

Can the user receive a higher

Ever played Monopoly?

#Awesome! You have some

Do you want the user to own the

Would you like proof of

Will the user have the

Do your users want to

Do you think the user might

Always come together

only the beginning...

Could you introduce physical

What would that mean !

What would that mean !

What would that mean !

What would that mean !

but yet so far...

What about these colours?

Do you want to offer a

Yes, that would

find more reasons for

How to cash in on your ne

Shht... user data

Do you generate user-data

Does your product/service