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dmimila@yahoo.com
Competitive Advantage:
Blend of strategic thinking, creative skills, online marketing knowledge, and design
expertise; language skills and strong personal motivation to create outstanding marketing
communications solutions.
PROFILE:
PROFESSIONAL EXPERIENCE:
Online Marketing Coordinator
Opie Marketing Group Inc, Oakville, ON, Canada
September 2009 -
• Worked directly with the VP of Marketing and freelance flash developer to create display
advertising banner ads for protectionpower.ca
• Assisted in the design of landing pages for protectionpower.ca
• Scripted and produced short video tutorials for protectionpower.ca
• Responsible for the design and management of numerous paid search campaigns in
Google Adwords, MSN AdCenter and Yahoo Sponsored Search
rd
• Researched, selected and implemented a 3 pixel manager solution for all properties
rd
• Researched and selected a self-serve 3 party ad server solution for display advertising
campaigns
DAVID MIMILA
dmimila@yahoo.com
Marketing Co-op Student
Opie Marketing Group Inc, Oakville, ON, Canada
May 2009-September 2009
• Contributed to the creation of a new SEO action plan for all web properties
• Presented the Google Adwords certification exam - 95%
• Presented the MSN AdCenter certification exam - 98%
• Created Paid Search Advertising Campaigns for numerous websites
• Researched Display Advertising Publishers to be included in the Media Plan for
protectionpower.ca
EDUCATION:
Marketing Management Post Graduate Diploma
Sheridan College Institute of Technology and Advanced Learning
September 2008- August 2009
GPA: 4.0 GPA
Projects Included:
• Developed an Integrated Marketing Communications Plan for Steam Whistle Brewing
o Established a new position for the brand, created advertising campaign for various
media, PR and sales promotion strategies; developed budget and media
schedules for overall campaign
• Produced a pre call report to sell the services of Fuel Industries to Marvel Entertainment
o Established main features of Fuel Industries service and related them to key
needs of Marvel Entertainment, determined main selling points and anticipated
possible objections and ways to overcome them