Vous êtes sur la page 1sur 7

Comparative Study of

Customers Satisfaction
http://www.managementparadise.com/mba-projects/consume r-behaviourprojects/

managementparadise.com

ABSTRACT
The present study was undertaken to know the preference of the
customers towards HDFC Bank and State Bank of India (SBI).
The main problem of the customers is they are not well aware of
the services provided by their banks. The study also force on the
customer perception that how the banking service can be
improved. In our study we have used both primary sources of
data as well as secondary sources of data. During project we
came to know that both the banks are highly preferred by the
customers but their preference is different up to some extent
towards the service of these banks.

managementparadise.com

ACKNOWLEDGEMENT
No serious and lasting achievement or success one ever
achieves without the friendly guidance and cooperation of so
many people involved in work. Foremost of all, I express my
gratitude to the Almighty for his blessings and for vesting
wisdom in all my wishes. A feeling of elation insists us on
expressing our heartiest gratitude to Mr.Amit Mahendroo, who
allowed doing our project under his supervision. I place our
thanks to all those who spared their time and made it convenient
for us to complete the research. We deeply acknowledge their
concern for our research. Last but not the least, we also wish to
red cord our gratitude for any person, our memory has failed to
recall, who rendered his/her/their support and services.

managementparadise.com

managementparadise.com

Chapter 1
BANKING INDUSTRY
1.1Introduction to Indian Banking System
History of Banking in India
Without a sound and effective banking system in India it cannot have a
healthy economy. The banking system of India should not only be
hassle free but it should be able to meet new challenges posed by the
technology and any other external and internal factors. For the past
three decades India's banking system has several outstanding
achievements to its credit.
The most striking is its extensive reach. It is no longer confined to only
metropolitans or cosmopolitans in India. In fact, Indian banking system
has reached even to the remote corners of the country. This is one of
the main reasons of India's growth process. The government's regular
policy for Indian bank since 1969 has paid rich dividends with the
nationalization of 14 major private banks of India Not long ago, an
account holder had to wait for hours at the bank counters for getting a
draft or for withdrawing his own money.
Today, he has a choice. Gone are days when the most efficient bank
transferred money from one branch to other in two days. Now it is
simple as instant messaging or dials a pizza. Money has become the
order of the day. The first bank in India, though conservative, was
established in 1786. From 1786 till today, the journey of Indian
Banking System can be segregated into three distinct phases.
They are as mentioned below: Early phase from 1786 to 1969 of
Indian Banks Nationalization of Indian Banks and up to 1991 prior to
Indian banking sector Reforms. New phase of Indian Banking System
managementparadise.com

Download Consumer
Behaviour Projects

http://www.managementparadise.com/dhananjays
harma/documents/14077/blackbook-project-oncustomer-satisfaction-towards-hdfc-bank-amp-sbi/

managementparadise.com

managementparadise.com