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access to a large population and is already feasible for all income levels. With
the passage of time, banks have developed their services and are adopting diffe
rent means to increase access to customers by adopting service like online banki
ng which facilitates customers to access their bank accounts from anyplace with
internet access. But as cellular services are more easily adopted by customers a
nd attract attention easily, more and more products are getting into the market
and many are still in developing stage related to technology called mobile or bra
nchless banking .
According to World Bank study, world population is around 7 billion and almost 8
0% of population is registered user of cellular services, 1.9 billion have bank
accounts and 1.8 billion credit cards (World Bank Data, 2013). These figures dep
icts that a huge proportion of world population is deprived of financial service
s. Low income population exists in a cash world and avoids availing financial se
rvices because of low income, lack of awareness, limited access to financial ins
titutions in rural areas and high service charges associated with these services
. All of these factors contribute a large share to keep a major part of populati
on unbanked or unaccounted for.