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A failure of

imagination
by CEOs
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Today every company


is a cyber company
Nearly a third of CEOs list
cyber security as an issue
that has the biggest impact
on their company today

Keeping data safe is no


longer an afterthought
whether its customer
data or IP necessary to
run the company

of CEOs indicated that


information security /cyber
is the risk they are most
concerned about

86%

of CEOs list cyber


as the issue that
has the biggest
impact on their
company today

29%

Are you ready?

Only half of CEOs surveyed


say they are fully prepared
for a future cyber event

Are you ready?

While a large majority of


US CEOs feel fully prepared,
Europe and Asia CEOs are
not as confident

Of CEOs

Globally

In the US

49%

87%

31%

32%

In Europe

In Asia Pacific

are fully prepared for a cyber event

What keeps CEOs


awake at night
Cyber security is tied to customer
loyalty and trust as well as innovation

86%

72%

66%

CEOs are concerned about


loyalty of their customers

CEOs are struggling to


keep up new technologies

CEOs are concerned about the


relevance level of their
products and services

A breach can seriously


undermine customer confidence
and damage brand reputation

Together these issues are creating


the perfect storm on the talent side
40%

of CEOs anticipate skill gaps


will emerge shortage is
more acute when cyber
professionals blend business,
management & risk skills
along with technical savvy.

of CEOs not prepared for


a future cyber event are
more likely to increase
head count

48%

Many companies that suffer


serious breaches think they were
prepared. The root cause of their
failing is often a failure of
imagination. A failure to imagine
the sophistication and
persistence of their attackers.

Malcolm Marshall
Global Cyber Security Leader

We interviewed 1250 CEOs


Across 10 key markets:
400

150

125

125

125

US

UK

Germany

China

India

100

75

50

50

50

Japan

France

Italy

Spain

Australia

We interviewed 1250 CEOs


9 key sectors:

Asset management

Automotive

Healthcare

Banking

Insurance

Consumer markets

Manufacturing

Energy/Utilities

Technology

Big businesses

1/3 of respondents have over US$10B in annual revenue


No responses from companies under US$500m

For more information

Visit kpmg.com/CEOOutlookCyber

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