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CHAPTER IV
RESTAURANT MANAGEMENT - A CASE STUDY OF
HYDERABAD MARRIOTTS
History of Marriott:
Marriott International, Inc. is a leading worldwide hospitality company. Its
heritage can be traced to a small root beer stand opened in Washington, D.C.
in 1927 by J.Willard and Alice S. Marriott. Today it has nearly 2,900 lodging
properties in the United States and 68 other countries and territories across
18 lodging and vacation resort ownership brand1
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India
Animesh Barat
(Director of Events)
Arun Kumar
(Restaurant Manager)
Bidri - Restaurant
Murali
(Captain)
Mohit
(Asst. Captain)
K.S.Manivannan
(Asst. Banquet Mgr)
Shabir
(Captain)
Stewards
Sandilya
(Banquet Supervisor)
Stewards
Trainees
Trainees
Ranjit Roy Rafique Venkatesh
(Captains)
Stewards
Trainees
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:
:
:
department
2.
To ensure catering targets are reached
3.
To devise plans and schemes with consultation of the Executive chef,
ways to increase turnover
4.
To ensure maximum safety towards staff and guests.
5.
To confer regularly with the staff of other deparments
6.
To requisition for few new products available so as to keep up with
latest trends.
7.
To plan menus in consultation with the executive chef
8.
To ensure proper co-ordination of other departments in ensuring
smooth functioning.
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Title
Responsible for
Responsible to
:
:
:
Restaurant Manager
F&B Manager
His Restaurant and his Staff
:
:
:
Catering Assistant
Restaurant Manager
His Restaurant and its Staff
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6.
7.
:
:
:
Captain
Restaurant manager
His section and its staff
restaurant manager
4.
He takes stock of the liquor, glassware, crockery, cutlery etc.
5.
He is required to have a good knowledge of food and wines
6.
He should be able to discuss the menu with the guests.
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12.
13.
All silver plated items including the tips of forks shine always
All napkin folds are simple and the napkins are clean and crisply
starched.
14. Wines are presented to guests, water or beer bottles are not
15. Always repeat the order
16. Make eye contact
17. Please dont point in the restaurant
18. Dont be too formal and dont be over familiar
19. Use only Marriott Hyderabad without delay
20. Always carry a captain order pad
21. Process orders into Micros without delay
22. Use only Marriott Hyderabad matches, lighters and pens
23. Always carry a captain order pad
24. Cutlery is adjusted as soon as the order is taken
25. There is no need to introduce yourself
26. Never walk back to the kitchen or the heart of the house empty
handed.
27. Use the guest name at least once after they have written their name on
the bill or when you return the credit card
28. Bid an attentive farewell and thank the guests
29. Be a good team player and help your colleagues whenever possible8
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Staffs:
Restaurant Manager : 01 no
Captains : 01no
Hostess : 01 no
Stewards : 06 nos
Barman : 01 nos.
(During Restaurant Manager off manager from Okra will relieve .)
Average sales is Rs 50,000/A.C.P is Rs 500/-
OKRA11
It is a 24 hours coffee shop which serves ala carte as well as a set buffet.
The coffee shop is beautifully laid and service here is very informal which
makes it very special
The speciality of this coffee shop is three meals with live kitchen
It has a very famous teepayanki counter which serves assorted ice creams
with your choice of toppings which is the only one in the city.
Timings = 24 hours coffee shop
Location = Lobby level
Floor = Tile
Chair = Wooden Chair with cushion
Cutlery Stainless steel
Crockery Ceramic
Glass Scott Wiesel
Capacity :
Total 190 Covers . Indoor 142 covers, Outdoor 48 Covers
Buffet Timings:
Breakfast : 0600 1100 Hrs
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: RS 1200
100
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10 years
: Rs1200
100
: Rs1100
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Revaluation Method13
It would be impracticable to work out the individual amounts of
depreciation on small items of equipment such as Cutlery, corkscrew, icecream scoops, servers, plate and linen. Such equipment is best depreciated
by the revaluation method. A periodical inventory is made and the difference
between the value of such equipment at the beginning of the period and at
the end of the period is written off as depreciation.
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sections of a business. Hence when one budgets one budgets one plans future
operations in respect of a definite period of time.
A budget is a statement expressed in monetary or quantitative terms,
reflecting the policy of a business and determining business operations in
respect of a particular trading period. Most budgets are expreseed in
monetary terms, e.g cash budget, sales budget, labour cost budget, budgeted
profit and loss account. There are some budgets however which may be
expressed in terms other than money. A personal budget may project the
number of separations over a period of time and show the number of
employees to be engaged for various departments of a business. The sales
budget may in addition to sales values, show the budgeted number of covers
and the budgeted percentage of room occupancy.
BUDGETARY CONTROL15
It is the responsibility which is assigned to managers is usually
expressed in terms of sales targets, profit margins, cost ceiling etc. Another
essential ingredient of budgetary control is the continual comparison of
budgeted and actual results and the ascertainment of variances (differences
between budgeted and actual results) where there is a system of budgetary
control in operation current operating results are reviewed frequently.
Weekly monthly and sometimes quarterly in order to ascertain to what
extent current catering operation are in accordance with the policy of the
business.
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KINDS OF BUDGET
When we consider the subject matter of budget we distinguish
between capital budgets and operating budgets. Capital budgets deals with
the assets and capital funds of the business. Budgets for plant, equipment,
cash and stocks are therefore capital budgets. Operating budgets are those
concerned with income and expenditure of the business. Budgets for sales,
purchases, labour costs and office expenses are therefore operating budgets.
When we consider the scope of the budget we distinguish master
budgets and departmental or functional budgets. Master budget incorporates
all the income and expenditure or all the assets and liabilities of the business.
The former would be described as the budgeted profit and loss account and
the later as the budgeted balance sheet. A departmental or functional budget
is one which is in respect of a single department of a business e.g a
banqueting budget or a particular function such as sales purchases or
advertising.
Finally it is possible to distinguish between fixed budgets and flexible
budgets. Whether a budget is fixed or flexible depends of the effect of the
level of turnover e.g. advertising budget office administration budget or
maintenance budget is known as fixed budget. It is a fixed budget because
short run changes in the volume of turn over have no effect on the budget
concerned. A budget which provides for a several possible levels of turn over
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Catering Policy
Financial Policy
Operating Budgets
Capital Budgets
Sales Budgets
Cash Budgets
Master budgets
Budgeted Profit and Loss Account
Budgeted balance Sheet
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Total Sales
Average Spending Power(ASP) =----------------------Number of customers Served
Food Cost
Food Cost Percentage = ------------------- X 100
Sales
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Provident fund .
Travelling allowances .
Workmmens compensation.
Group life insurance .
Health insurance .
Pension plan payments.
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7. Employee meals.
8. Employee training expense.
9. Employee medical.
10.Employee housing.
11.Vacation and sick leave.
ASSESING LABOUR PRODUCTIVITY.
There are meny ways to access labour productivity , in general productivity
is measured by the following formulas18 .
OUTPUT productivity
INPUT
FOR:EG: a restaurant in which the waitresses served 16 guests using the
productivity ratio formula, the output is guest served, and the input
waitresses employed, as follows
60 guests
= 15 guests per waiter
4 waitresses
Our productivity ratio is one waitress per 15 guests or 15 guests to 1
waitress.
There are many ways of understanding food service output and input, this
there are several types of productivity variation. They are helpful
determining the answer to the question how much should I spend on a
labour? How many can poor waitresses serve? Etc. these cost can, however,
be managed. Each food service operator must develop his or her method for
managing payroll because each food service unit is different.
MANEGING PAYROLL COST (payroll cost determination)
Essentially the management of payroll cost is a four step process that
includes the following factors
Step 1- Determine productivity standard
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correspondence .
h. Accepting travelers cheque : Which re accepted ? , what currencies are
available .
i. Accepting complimentary or signed bill : check against currency list
of authorized persons and signature systems .
SYSTEMS
a) MANUAL
b) AUTOMATED
a) MANUAL
Sales check : Duplicate or triplicate cheques are used on an aid to controll
A. To provide a written record of what was ordered and what was received .
B. To authorize kitchen etc to issue food .
C. Allows the comparison of top copy with duplicate to check variance .
CASHIERS ROLE
A. Issuing check pad to staff , record number of cheques issued in each pad and
get staff signature and after completion of service receive it back.
B. To check the pricing extentions and sub totals of cheques and add tax.
C. To receive cheque , money , credit or , and signature required .
D. Complete missing check list for each meal period . respective check number
in the list are crossed out when payment is made .
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E. To complete restaurant same control sheet for each period . All revenue
received is recorded under headings like cash , cheques , credit card
transactions .
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Some food service operators refers to use the term standard cost rather
than budgeted cost when referring to their work . if productivity standards
are used to establish budgeted labour cost , than of course , the two terms are
synonyms.
TRAINING IN RELATION TO MANAGEMENT
As a manager of a hospitality operation what are our greatest fears or
worries on a daily basis? Is it turnover and not having enough people to
operate your establishment effectively? Is it cost management and the
balance of expenses needed to run your property? Is it service and what
appears to be a decline around the industry in service standards and
expectations or is it sales and revenue generation and how to meet and
exceed budget and forecasts.
There are many fears that a manager and leaders face on a daily basis.
There is however one solution that is common to each of the following
questions.
How can you reduce turnover
How can you control cost more effectively
How can you improve service
How can you increase sales
The answer is not new . It is training
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to greet guests, serve guests and interact with guest. Every employee in your
organisation may come into contact with guests and should be trained to
handle an interaction appropriately.
CHAPTER IV
Restaurant Management A Case study of Hyderabad Marriott
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I.B.I.D
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I.B.I.D
I.B.I.D
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I.B.I.D
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I.B.I.D
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Concepts of food Service Operations and Management Mohomad A.Khan - Tata Mcgraw Hill
-2004
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Financial Cost Control in Hotel and Catering Industry Jag Mohan PHI - 2004
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