A

PROJECT REPORT ON
ORGANIZATIONAL ACTIVITIES OF B.L AGRO

Project is submitted towards partial fulfilment to the degree of

Master of Business Administration
(Session 2015-2016)

Submitted To:
Mr. Tarun Gupta

Submitted By:
Sakshi Goel
Roll No. : 1420103063
MBA (B)

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ACKNOWLEDGEMENT
I would like to acknowledge and extend my heartfelt gratitude to the following persons
who have made the completion of this possible project:
I am greatly indebted to Mr. AnkitSaxena for availing me of his competent guidance
under which I am able to accomplish my dissertation report work successfully.
Dr. Rahul Gupta, my project mentor, for her understanding and assistance, assisting in the
collection of the topics for the project. Last but not the least I also wish to thanks

to

everybody who helped me through the successful completion of the project. The learning
from this experience has been immense and would be cherished throughout my life.

SAKSHI GOYAL

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DECLARATION

I hereby declare that the mentioned information in the project is correct up to my

knowledge and I bear the responsibility for the correctness of the mentioned particulars.

Sakshi Goel

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CONTENTS
Sr No.

Topic

INTRODUCTION

COMPANY PROFILE

WORK DETAIL

SUGGESTION

CONCLUSION

BIBLEOGRAPHY

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INTRODUCTION
COMPANY PROFILE:B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with
regulatory

bodies

at

all

times

and

at

maximum

effectiveness.

Provide a high level of service to our customers with minimum cause for complaint.
Maintain a healthy & constructive work environment that enables personnel to produce
optimal output.
Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004, HACCP
and other government regulations and continuously improve the effectiveness of our
Quality Management System.
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple
corporate objective - to manufacture, package and market the purest possible edible oil
that

would

offer

healthier

and

tastier

solution

to millions

of

consumers.

Currently, B.L. Agro is in the business of Refining, Quality Control, Packaging and
Marketing of branded mustard and other edible oils.

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MANAGEMENT TEAM
CHAIRMAN
A true entrepreneur, Ghanshyam Khandelwal stepped into the mustard oil trading
business in the 1970s when he was still at a very young age. Beginning from Bareilly, he
single-handedly expanded operations and soon transformed 'Bail Kolhu' into one of the
most preferred mustard oil brand in the entire belt of Eastern UP. A man of foresight and
vision Ghanshyam Khandelwal force behind consistent growth of B.L. Agro Oils Ltd.
With an eye on the future, he has, over the years, displayed a tremendous prowess for
anticipating the changing consumer needs and has repeatedly led the organisation to be a
winner in a dynamic industry scenario. The mantras of his success include his unflinching
commitment towards quality and his passion for perfection. An un-doubted achiever, he
is a man of undaunted determination and courage along with exemplary business acumen.
What distinguish Ghanshyam Khandelwal are his philosophies that originate from his
commitment towards the community. A man of values, he strongly believes in business
ethics and corporate social responsibilities.

EXECUTIVE DIRECTOR
AshishKhandelwal Post Graduate in Commerce, AshishKhandelwal joined his father's
business at a very young age. A quick learner and a determined professional he learnt the
nuances of the trade within no time and established himself as a growth motivator by
bringing in new-age marketing concepts and fresh opportunities. With extraordinary
abilities in sales and channel management, AshishKhandelwal has an unmatched hold on
the market pulse. Still in his prime youth, he has already played a key role in taking B.L.
Agro to newer heights. In his leadership, the company entered into the consumer packs
segment and the venture resulted in unprecedented success. Having spent over 15 years in
this trade, AshishKhandelwal possesses a rare combination of experience as well as
youthful exuberance. With a futuristic outlook, he has an unmatched ability to think
ahead of the times and a vision that is set to take B.L. Agro into a glorious future.

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VISION:To be a way of life for every Indian.

MISSION:To be the benchmark in purity and perfection. To achieve a leadership position in the
Indian market and to become the preferred Indian edible oil name globally.

QUALITYPOLICY:B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with
regulatory bodies at all times and at maximum.
.
- Consistently enhance our understanding of market dynamics and changing customer
needs so as to offer finest quality products that at all times meet our customers'
expectations

and

the

ever

changing

demands

of

the

market

place.

- Provide a high level of service to our customers with minimum cause for complaint.
- Maintain a healthy & constructive work environment that enables personnel to produce
optimal output.
- Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004, HACCP
and other government regulations and continuously improve the effectiveness of our
Quality Management System.

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SUCCESS OF COMPANY:-

The MARKET and Consumer Insights possessed byB.L. Agro leadership is unparalleled. B.L.
Agro understands that Fooding habits of consumers are very individualistic and vary from
HOUSE to house. And in order to make a long term relationship with the collective base, the
company needs to pack Real Customer Delight in each pack that it offers.
Moreover what has brought laurels to B.L. Agro and awarded it a leadership position is the
companys ability to anticipate and adoptto Market Demand Shifts resulting from either
consumer Living Pattern Shifts or any other reason. At B.L. Agro, change has been one of the
most consistent processes. Be it technological capabilities, be it the strength of human minds
or be it the collective efficiencies, B.L. Agro has always anticipated the changing
environment and empowered itself for the same.
The most important success driver at B.L. Agro is its ability to offer Consistency of
HighestQuality Standards. Pack by pack, batch by batch, consignment by consignment, the
products of B.L.Agro carry exactly the same quality and purity standards for which they have
gained widespread respect.

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STRENGTH:B.L. Agro Oils Ltd. is also one of the selected oil players in the country that have been
granted the Blending License thus enabling it to further expand its product portfolio. With
the vast possibilities in Blending, the company is now in a position to develop many new
products and cater to the evolving consumer needs.

Whatever the product and whatever be the process, at B.L. Agro the Purity & Hygiene
factor is always the topmost priority. At its technologically advanced refinery plant, all
processes are designed to be automated. Right from the un-loading of the crude oil
tankers to the filling and packaging of oil in various pack-sizes, the product remains
untouched by human hand.
As a result the established Edible Oil Brands of B.L. Agro are today enjoying Market
Leadership in a vast market and region. The unique taste preferences developed by the
companys products ensure an unflinching consumer loyalty that in turn results in the
consistent demand for the company.
The company has secured sources for supply of crude oil. The identification of multiple
regions ensures that supplies to B.L. Agro are not affected by climatic adversities or any
other form of agricultural contingencies.
One of the unique strengths of B.L. Agro is that the company even has its own facilities
for manufacturing of packaging materials used for its products. This results not just in
controlling the costs and enhancing value but also in maintaining the product purity to the
last possible level.

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Social responsibility:B.L. Agro's CSR Policy

Introduction and Background
B.L. Agro Oils Limited is a company with a simple corporate objective to manufacture,
package, and market the purest possible edible oil that would offer healthier and tastier
solution to millions of customers.
While pursuing our business strategy B.L. Agro oils Limited nurtures a commitment of
giving back manifold to the society. In the wake of an age where the society expects the
corporate sector to step in and take up the responsibility for community growth, we at
B.L. Agro Oils Limited focus on CSR Initiative towards sustainability, emphasizes on the
overall development of areas and communities around its establishments. It undertakes
various community development schemes through provision of facilities like health,
education, cleanliness etc.

Our CSR Vision

The CSR Vision of B.L. Agro Oils Limited is ' SWACHHTTA, SWASTHYA AND
SIKSHA'''
our vision actively contributes to the social and economic development of the
communities in which we operate. In doing so we try to build a better, sustainable way of
life for the weaker sections of society and raise the country's human development index".

Our CSR Mission

1.Ensuring

socio-economic

development

of the

community through

different

participatory and need- based initiatives in the best interest of the poor and deprived
sections of the society so as to help them to

become SELF-RELIANT and build a better

tomorrow for themselves.

2. Ensuring environmental sustainability through ecological conservation and
regeneration of natural resource.

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Our Activities
The CSR activities we pursue will be in line with our stated Vision and Mission, focused
not just around our plants and offices, but also in other geographies based on the needs of
the communities.
The three focus areas where our Development programmes would run are:

A.SWACHHTTA
Ensuring

environmental

sustainability and

ecological

balance

through:

Cleanliness campaign and Programs . Plantation in villages, our manufacturing units &
offices/business premises and other areas in general;
Reviving endangered plants, .conservation of natural resources, .Maintaining quality of
soil, air & water. .Promoting alternate energy resources.

B.SWASTHYA
Promoting Health care including Preventive Health care through awareness programmes,
health check-ups, provision of medicine & treatment facilities, awareness programmes
for preventing diseases and building immunity through vaccination drives

C.SIKSHA
Employment and livelihood enhancing vocational skills and projects by identifying the
needs of the local industries so that they can be employed by local industries itself.
Promotion of education among children of poor and deprived sections through:
Non-formal education programs. Improving educational facilities in general. Supporting
children for higher education.

Other Activities
Employing people and incurring other costs to carry out aforesaid activities. Such other
activities as the Board may consider to be appropriate.

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Operations of company:-

.Quality Control

.Refining

.Fractionation

.Blending

.Packing
Marketing of Mustard, Soyabean, Palmolein and other Blended Edible Oils.
The company has its own manufacturing unit of bottles, jars & cartons used
in packaging of its products.

Product

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From Commodity trading business to an FMCG company

From Mustard Trading to Refining

From just Mustard Oil to Blended Oils

From one product to multiple product

Setting up of own QC, packaging units

Establishing own Brand Names and marketing

Establishing distribution network

Bail Kolhu
Bail KolhuKachchiGhani Mustard Oil is the flagship brand of the company. This is a
Grade A Mustard Oil and due to its unique taste and ideal pungency, it enjoys a
tremendous consumer preference throughout the states of UP, Uttaranchal and Delhi. Bail
Kolhu is a clear market leader in most of its distribution territories and commands almost
monopolistic leadership position in many of the markets.

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MERGEFORMATINET
Mohan Dhara
Mohan Dhara is a well accepted brand in the Refined Soyabean Oil segment At B.L.
Agro.

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Balance Lite
This is a fast growing brand that has facilitated the advent of B.L. Agro in the Refined
Vegetable Oil segment.

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MERGEFORMATINET
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AviralDhara
AviralDhara is a multi-product brand of Mustard Oil, Palmolein Oil, and Vegetable Oils.
Having gained instant acceptance in the market, the brand is on a steady growth chart.

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MERGEFORMATINET
Nourish Delite
A soon to be launched multi-product National Food brand. Nourish Delite is a Dream
Project of B.L. Agro management that promises to enhance the image as well as scale of
company's operations. the vision is to make Nourish Delite India's biggest and most
trusted Food Brand and the company is planning and preparing to make this dream a
reality.
First product to be offered under this brand will be Premium Soya bean oil followed by
Premium Mustard Oil. The line will be further expanded to multiple food products that
will even extend beyond edible oils and include products like Atta, Besan, and Pulses on
one hand and Packaged Drinking Water on the other.

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PAGE 18

WORK DETAIL.

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1st week report

To know about company history and all departments.
Meet with all members of different departments.
To know about work which we done during summer internship.

LEARNING:-

How to different departments work as a team for full filling organizations goal.
How to maintain co-ordination between members.
Learn about various function of hr in company.

2rd week report

Understood the working environment

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 Understood the machinery system which helped me to create job profiles.

Understood the policies followed by the company.
Got training from the HR to understand the working of the company.
Created databases of the resumes received by the company.
Shortlisted resumes.

LEARNING:

Learn about that how h.r department work in organization?

Learn about How to maintain manpower in organization?
Learn about retention policies of company.
Learn about human resource planning in practical way.

3rd week report

Filling the form 11 of provident fund.
Selection Process which comprises of collection of resumes & making entry
in the record files.
To know how to recruit people for particular job and select them.
To know about company policies.

LEARNING: To learn about how to fill provident fund form on internet as well as manual.
To learn about company policies such as-compensation, procurement,
development etc.
Learn about resource planning in organization.

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4th week report

Work with production department for 1 week.
To know about production process.
To know about filling, packaging and dispatching process.

LEARNING: how bottles are packaged & how the packaging unit works
How the oil gets transferred from one place to another through tankers as a
transportation medium.
To learn about dispatching process.

5th week report

Work with finance department for 1 week.
To know about sources of fund.
To about various function of finance in company.

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LEARNING: To learn about how to prepare balance sheet.

To learn how & from where an organization arranged the funds for its activities like
purchase, marketing, operations and other expenses.
To learn about how to prepare annual account.

6th week report

To know about various functions of marketing in company.
To know about distribution channel of company.
To know about selling process.

LEARNING: To learn about how to maintain stock of oil and raw material.

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 How to maintain balance between supply demands.

To learn how to promote brand.
Learned about the various suppliers who provide crude oil as importers from
various part of the world.

.
SUMMARY
The title of the Report is Work as a HR trainee & HR representative. The project was
carried out at B L Agro Pvt. Ltd., Bareilly which is prominent oil firm. The duration of
the TRAINING was of two months i.e. 16/06/2015 to 15/08/2015.
One of the fastest growing firm in the market. With a Team of highly trained&
experienced manpower; it consists of independent teams for institutional & corporate
sales. It is 365 days & 24 hours operational.

In the starting I was made to understand the working environment of the

company which involved the active staff, machinery systems which helped

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me to drive out the job profiles & descriptions which were essential for the

vacant posts.
Later on I created Job Description & Job Profile on the basis of the
policies followed by the company.

SUGGESSION

BL Agro is well established because of its distribution channel , but still in some
area like old city ,rajendra nagar etc. supply is improper which is hampering

sales data
New HR policies are required to be implemented which could help in creating
job satisfaction among the workers.

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Promotional actives of B L Agro very week as retailer get hardly any reward or
gift for selling B L Agro product while others competitor are using the tool for
boosting their sale

As many other edible oil are perishable in nature so retailer need replacement
facility by company , which is not as prompt as it should be

For increasing the sale company should reduce the price near about competitor
product price

Build up the brand image in mind of customer by advertisement or through

different media channel and spread the awareness aboutn purity of the product .

Conclusion

Through this short study of 2 MONTHS duration. We can conclude that during its first
working year of B.L AGRO Ltd. At Persakhera, Bareilly has faced many difficulties in
improving the worrying environment of organization and also several ups and down. It
should try to cater to the needs of more customers with more efficiency. On 31st March
2007 the authorized share capital of the b.l agro Corporation has been Rs.7000500.

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Bibliography

www.blagro.org
Past data
www. Google
B.l agro manual.

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