CHAPTER ONE

INTRODUCTION

A. Basic Information of the Company and Its Business (Product and Services)
A1. Name of the Company
A2. Nature of the Business
A3. Location of the Head Office of the Company
A4. Head Office of the Company
B. Historical Background of the Company
C. Affiliation of the Company
D. Response to Globalization
E. Environmental Sustainability
F. Asset, Revenue Size and Profit
G. Major Markets Served

DETAILS

CHAPTER ONE
INTRODUCTION

(This chapter serves as an introduction of the company; This chapter

prepares the student in extensive strategy formulation, implementation and
evaluation in the later chapters.)

A. Basic Information of the Company and Its Business (Product and Services)

(The student must fill-up the following :)

A1. Name of the Company: (Write the complete name of the company;
Example in the case McDonald Philippines, the name of the local company to
be analyzed is Golden Arches Corporation because they acquire the mother
franchise of McDonalds; For Bench, the complete name is Suyen Corporation;
Some students will find that some international companies has no direct
business partner or distributor here in the Philippines.) [ 1 sentence]
A2. Nature of the Business: (Mention products or services of the company;
Describe the product/s or service/s; This must be illustrated by pictures;
Minimum of 2 PICTURES; Mention also the nature of the business of company
if it is retailer, manufacturer (or combined retailer and manufacturer),
distributor, service provider, logistic services, including its business mode if it
is B2C or B2B, etc; The student may mention or emphasize some feature of
the company or what the company is known for or mention the pioneer
product of the company) [ 3 sentences]

Product Picture
1

Product Picture
2

A3. Head Office of the Company: Must mention the address of the head
office; There must be minimum of 2 pictures. [ 3 sentence]
Picture 1 (Pic of the
Office building office of
the company)

Picture 2 (Inside office pic of the

company or the manufacturing site of
the company)

B. Historical Background of the Company

(Write here a short background or history of the company. The background
can be the history of the company, the founder and the previous company
president or the compelling reason why the company was established. If
applicable, the student may mention that the chosen company is a previous
business division of a mother company. For example, the San Miguel
Yamamura Packaging Corporation (SMYPC) is previously a business division
of the mother company San Miguel Corporation (SMC). As a business division
of SMC it is named as SMPP San Miguel Packaging Products. Then as it

grows and serves other clients outside San Miguel Group of Companies the
business is now a separate company renamed as San Miguel Yamamura
Packaging Corporation. So, the history of the company and its packaging
products are meant to originally serve its beer and alcohol businesses.
Business family history can be mentioned also such as the case of Steelcon
Shoes, as mentioned in the first day strama lecture, wherein the sisters
formed a company that manufactures safety shoes because their father had
an accident that badly injured his feet.) [ 3 sentences]
C. Affiliation of the Company
(The business partner/s of the company or the association where it is
connected with must be discussed here, if there is any. For example, the
student can mention if the company is part of group of company of Lucio Tan
or Gokongwei. It can be mentioned that the company is a subsidiary of a
holding company such as the SMYPC as subsidiary of the San Miguel
Corporation, Ayala Land Corporation and Globe Telecom is a subsidiary of
Ayala Corporation. Another consideration is the alliance of local airlines here
in the Philippines with airlines in other countries) [ 2 sentences]
D. Response to Globalization
(Globalization is the integrated internationalization of markets and
corporations. Part of the quick assessment of the strama company is to write
the response of the chosen company to globalization. In the case of medium
sized company, write here what has been the preparation of the company
towards globalization. So the student must shortly discuss here what has
been the effort of the company to export the product to other countries or
attempt of the company to manufacture the product in other countries. The
supply chain logistics movements of the finished products or the needed raw
materials from other countries can be mentioned here. International
assignment and trainings of personnel should considered here also, if there is
any. As more industries become global, strategic management is becoming
an increasingly important way to keep track of the international
developments and position a company for long-term competitive
assignment.) [ 3 sentences]
E. Environmental Sustainability
(Environmental sustainability refers to the use of business practices to
reduce a companys impact upon the natural, physical environment. The
must just quickly describe any effort of the company for environmental
sustainability. Is the company sensitive environmentally? Are there any
environmental project that is being implemented by the company? Does the

company respond to complaints or comply with governmental regulations

towards climate change? Its ok if the student found out that the company
has no environmental project or its environmental projects has no impact.) [
3 sentences]
F. Asset, Revenue Size and Profit
(The student should describe the company in terms of asset, revenue size
and profit of the company for the past 3 years. The year of operation of the
company must be describe here also, e.g. 4 years, 5 years, etc. This must be
supported by the financial statements got from S.E.C.) [ 3 sentences to
describe the key financial highlight]
Table 1.1: Asset, Revenue and Profit of _______________________Year 2014

Year 2013

Year 2012

Asset
Revenue
Profit
Note: Content of this table must come from the Audited Financial Report

Or

Year 2013

Year 2012

Year 2011

Asset
Revenue
Profit
Note: Content of this table must come from the Audited Financial Report

G. Major Markets Served

(The student should describe the target market of the company based on its
business nature. In this chapter, the student is just conducting a quick
analysis, so a simple description of the target market must be discussed
here.) [ 3 sentences]