Leadership Coaching Services:

Coaching Individuals, Teams and Organizations for Results that Matter.

www.ccl.org/coaching

Our Philosophy
Since its inception over 40 years ago, the Center for Creative Leadership
has been at the cutting-edge of leadership development. Coaching has
been part of our research and education efforts ever since, starting
with our pioneering use of 360-feedback for development. We believe
coaching is one of the most effective tools available to take leadership
development to a deeper and more sustainable level whether focused
on the individual, groups, executive teams, or the entire organization.
CCL has nearly 600 coaches who have capabilities in a variety of
industries and fields, as well as expertise in diverse languages and
cultures across the globe. We have a strong reputation for quality,
experience and coaching-related research. Based on this foundation
of excellence, our promise is that your leaders and teams will work with
high quality coaches who will drive for results through a consistent
approach and who will be close to your organization not only in terms
of geography and language, but also in terms of corporate culture and
business experience. We believe that results do matterand that CCL
can deliver those results to your organization.

Were committed to delivering Results That Matter: visit www.ccl.org

Why CCL?
CCL offers a turn-key experience for organizations
seeking to take their leadership development
further. With solid research as our foundation,
we can seamlessly integrate into your other
leadership development initiatives by supplying a
full suite of leadership development solutions.
We offer assessment tools, leadership programs,
publications, webinars and more to meet the needs
of your organization.
With coaches located across the globe, we offer
seasoned staff who are all trained in the same
methodology, but each with a variety of industry
experience and cultural nuances. Our coaches are
supported and evaluated by CCL regularly to make
sure they are always offering the most up-to-date and
innovative leadership solutions to our clients.

Unlike other coaching providers, CCL offers:

Ten offices around the globe to support
coaching engagements.
Use of a wide range of validated assessments to
clarify strengths, opportunities for development
and potential goals for coaching.
A full portfolio of coaching services for individuals,
teams and coaching skills development for
target populations.
A proven research-based and dynamic coaching
framework (RACSR) to guide coaching
engagements towards measurable behavior change.
Coaching Effectiveness 360 (CE360), a unique
assessment tool that measures key skills and
tracks developments over time.
CCLs Coaching Evaluation Assessment (CEA),
a customizable assessment which measures goal
progress and more so coaching can be tailored
individually throughout the process.
Unique tracking and reporting software that is
flexible enough to handle your organizations
specific needs and broad enough to handle large
global coaching and development projects.
Give us a call to learn how CCL coaching can play
a role in helping you achieve Results that Matter.

Were committed to delivering Results That Matter: visit www.ccl.org

What We Provide
Global Capability, Innovative Solutions
Todays organizations often operate on a global stage. CCL serves more than 3000 organizations across the world
annually, providing best practices knowledge to leaders across every major business sector. We currently have
over 600 multilingual, multicultural executive coaches located in 30 countries.
Our world is a rapidly changing one. In order to offer innovative leadership solutions, CCL researchers conduct
on-going research around topics such as coaching in an electronic environment, virtual teams, and flexible work
styles. This research is disseminated to our coaches and faculty for real-time use.

Were committed to delivering Results That Matter: visit www.ccl.org

Were committed to delivering Results That Matter: visit www.ccl.org

What We Provide
Experienced, Dedicated Coaches
with a Wealth of Resources
For coaching to be effective, a relationship of trust
must be established and a rapport built on mutual
understanding must be in place. Because of their
extensive experience, CCL coaches are able to quickly
gain a credible understanding of the individuals
responsibilities in any given industry, understand and
reflect the values of your organization, and be sensitive
to the culture in which a leader operates. In addition, our
coaches have the ability to influence and communicate
clearly and are able to teach these skills to others.
CCL continually recruits, trains and manages the best
and brightest coaches in the leadership development
field. On a global level, our coaches are rigorously
evaluated regularly and are supported by practiced
senior-level faculty.
We know that to be relevant, CCL coaches must be
current on the latest research, business trends and world
events. To aid our coaches in this, we have created a
community of support. Continuous training for our
coaches is offered and allows for the sharing of case
studies and innovative approaches among those working
in the field. As recognized by the International Coach
Federation, CCL also offers online webinars and Learning
Day events to keep our coaches ahead of the curve.

(cont.)

CCL Coaches: Core Attributes, Skills,

and Competencies
An advanced degree in business or
behavioral science
Strong business acumen and interpersonal skills
More than 5 years of coaching experience
Executive credibility and authenticity
Real-world work experience in either leadership
or key industry expertise
Multilingual and multicultural abilities
A high regard for confidentiality and ethics

CCL Coaches: Offering Extensive

Knowledge of Your Industry
Pharmaceutical

Transportation

Chemistry

Technology

Government

Retail

Finance

Education

Healthcare

Creative

Energy

Were committed to delivering Results That Matter: visit www.ccl.org

Offering Solutions Tailored

to Your Organizational Needs
Coaching for Different Situations, at
Different Levels of Your Organization
CCL has developed individual, team and group-focused
leadership coaching solutions that provide developmental
choices for leaders and organizations
When individuals and organizations want to unlock
personal potential and accelerate the learning and
development process, coaching is often the most
effective way to achieve results.
The right type of coach is essential to help build skills,
call out weaknesses and enhance strengths. Time is
in short-supply developmental opportunities must be
carefully planned to optimize potential. For this reason,
we offer a variety of coaching methods to fit the
schedule and personality of different leaders,
teams and organizations.

Our Offerings Include:

1-1 Executive Coaching
Team Coaching
Coaching Integrated to Extend Classroom learning
Coaching and Mentoring Skill Development Programs

Were committed to delivering Results That Matter: visit www.ccl.org

1-1 Executive Coaching

CCLs individual coaching provides one-on-one custom leadership development opportunities for senior
managers and executives. Our coaching framework ensures that the coach and the leader establish a sound
and constructive relationship. Through regular contact, the coach gains an understanding of strengths and
weaknesses, allowing for innovation solutions to be prescribed and implemented. The coach continuously
creates a supportive environment that fosters new ways of thinking, acting and influencing to achieve
significant business results.

Our 1-1 Executive Coaching Solutions

Leadership Development & Succession Planning

This process enlists important stakeholders,
often including members of the board. Utilizing
assessment tools to leverage strengths and uncover
areas in need of development, the coach creates
a customized Executive Coaching plan to
successfully move the executive forward.

Feedback and Coaching for Behavior Change

Coaching can provide a safe space for creating
awareness of areas in need of development
and the creation of a plan to foster specific
behavioral change.

Support for Leaders Transitioning to

the Next Level
CCL offers specialized coaching programs for
individuals integrating into new positions. Coaching
includes examining organizational culture, identifying
must-have accomplishments for the first 100 days on
the job, analysis of the leaders network and key
stakeholders, and managing expectations.

Creating Executive Presence

Research has shown that executives who clearly
articulate their vision are more effective leaders.
CCLs executive coaches are trained to work with the
highest levels in leadership and coach executives on
their presence as leader.

Were committed to delivering Results That Matter: visit www.ccl.org

Triad Coaching
With triad coaching,a coach facilitates a discussion
between two people who may need an intermediary
to help them understand each others point of
view and clarifykey points in the dialog. This
program is particularly helpful for high potentials
seeking to develop the capability to build consensus
among their team.

Change Leadership Coaching

Change is inevitable in any organization and our
coaches can help leaders translate their vision of
change from the C-Suite to all levels of the organization,
support direct reports as they navigate the emotions
related to change and transition, and influence
the key change agents to generate alignment
and commitment.

Executive Leadership Coaching Awareness

Program for Executive Excellence (APEX)
APEX was created specifically to help senior-level
executives successfully meet the challenges of
providing leadership at the highest levels in an
organization. Leveraging a comprehensive mix of
assessments, experiential learning, and individual and
team effectiveness coaching, APEX provides a nuanced
understanding of ones leadership impact and assists
the leader in making changes that offer a stronger
leadership presence.

Key Features of APEX

Initial visit to the organization to gain an
understanding of the culture and dynamic
within which the executive leads.

Attendance at Leadership at the Peak 5-day

program to experience a transformational, off-site
leadership immersion in the company of a small
but diverse group of peers from various industries
and regions.

Multiple feedback/insight and goal-setting sessions.

Customized reassessment of progress towards goals
Involvement of the executives team to advance
leadership effectiveness and team functioning,
with team coaching as a valuable option.
Learn more about 1-1 Executive Coaching on pg. 20.

Comprehensive in-person interviews with the

executives business associates, peers from other
industries, family members and friends.

Were committed to delivering Results That Matter: visit www.ccl.org

Team Coaching
Leadership Team Coaching

Action Learning

A leadership team coaching process, particularly at

the Senior or Executive Team level, can effectively
prepare a team to implement a large-scale organizational,
strategic or cultural change. Leadership team coaching
helps each member and the collective team excel.
Depending on the need, the process may involve
deepening awareness; strengthening alignment,
relationship building, communication and collaboration.
Performance on leadership metrics is a focus.

Action Learning takes place when a team works with

a coach over a longer period to increase leadership
competencies and learning agility through the use of
inquiry and reflection while the team is working on
organization-sponsored project. The process helps
the team break ineffective and unhealthy patterns,
replacing those with behaviors that encourage
innovation and collaboration. The objective is to
maximize individual and team learning from the
project experience, while developing individual leaders
and high-potentials with a focus on learning agility,
networking, influence, and cross-functional leadership.

CCLs emergent process allows teams to be more

productive and effective by working together on
real-world business challenges in a safe environment
that is conducive to increasing team members
understanding of group dynamics, and other factors
that may be limiting the team from operating to its
full potential.
Key Features
Custom assessment package to determine
the teams readiness, strengths and
development needs.
A combination of face-to-face, telephone and
video conferencing, as well as direct observation
and feedback sessions.
Motivational, consultative and educational
process interventions designed to enhance
team awareness and effectiveness.

Were committed to delivering Results That Matter: visit www.ccl.org

Learn more about Team Coaching on page 20.

Coaching Integrated to Extend Classroom Learning

Impactful learning takes place over time. CCL integrates coaching into our leadership development
programs, enabling individuals to try new behaviors in the workplace and reflect on the impact, while
creating new and sustainable habits.
Learn more about Integrated Classroom Coaching on page 20.

Coaching and Mentoring Skill Development Programs

Teaching the Skills of Coaching for Managers
Successful leaders develop people through a mix of providing direction and space to reflect, offering
opportunities to learn independently and opening up space to question current ways of thinking. Leaders
who complete our Coaching for Greater Effectiveness course learn a simple, powerful framework for
coaching that provides the tools and concrete skills to immediately start coaching their direct reports and
peers. This program is available through our open-enrollment offerings. It can also be customized for your
organization and is designed for mid- to senior-level leaders.

Coaching for Human Resource Professionals

Nobody knows your organization as well as your internal support staff. CCL offers targeted coach-training
for internal HR and talent management professionals so they can coach and support leadership using
innovative research and proven processes from CCL. This course provides 30 Coach Specific Training hours
towards certification by the International Coach Federation.

Mentoring in the Entire Organization

CCL works with organizations to create formalized mentor programs and helps develop mentors
within the organization
All of CCLs Coaching Skills Program enable leaders to:
Develop new coaching skills that can be put to immediate use.
Get thorough feedback through small group interaction, videotaped practice sessions and
master coach facilitation.
Create a results-driven development action plan.
Work with a CCL Master Coach in follow-up coaching sessions to extend classroom learning.
Learn more about our Coaching Skills Programs on page 20.

Were committed to delivering Results That Matter: visit www.ccl.org

10

Provider of Large-Scale
Customized Coaching Initiatives
Providing Comprehensive Coaching Services across the Organization
CCL provides large, global organizations with turnkey coaching services that include reporting, quality
management, coach supervision and central points of contacts so that your business leaders can work
consistently with top-coaches across the world at predictable pricing. In addition, CCL can provide a full
array of services to bring coaching skills into your organizations to help you create a culture of coaching.

Tracking and Reporting Services

CCLs reporting software is highly flexible, capable of incorporating a variety of presentation options,
and powerful enough to handle the largest global projects. Our sophisticated scoring and reporting
rules-based engine allows CCL to customize assessment reports, scoring and reporting criteria and
configurations to your specifications
CCL is able to capture real-time data about the type, length and status of coaching engagements and create
utilization reports that can show the status of participants during any stage of the process. Development goals
and progress toward those goals over time are also tracked within this system. CCL compiles data to generate
reports on goal trends and success rates.

Standard U/liza/on & Status Report

This report provides a glance into Coaching ac/vity.
Leaders listed have open engagements, as of report date.
Report may be generated on a monthly or quarterly basis.

Status

Participant

Client Utilization Report - June 3 0, 2015

Coach

Phase

Used
Hours

Balance
Hours
38.00

Sample, Anita

Coach Sample

Step 2: I ntroduction a nd Orientation

39

1.00

Sample, Derrick

Coach Sample

Step 7: Evaluation a nd Final Alignment

18

16.00

2.00

Sample, Hima

Coach Sample

Step 4: I nsight, Goal Setting, a nd Action Planning

41

12.00

29.00

Sample, Jacob

Coach Sample

Step 5: Stakeholder/Manager Alignment

41

25.00

16.00

Sample, Lydia

Coach Sample

Step 6: Development Coaching

41

32.00

9.00

Sample, Nathan

Coach Sample

Step 2: I ntroduction a nd Orientation

39

1.00

38.00
18.00

NS

Sample, Nerina

Coach Sample

Step 0: Engagement Set-up

18

0.00

Sample, Priya

Coach Sample

Step 7: Evaluation a nd Final Alignment

39

37.00

2.00

Sample, Terry

Coach Sample

Step 4: I nsight, Goal Setting, a nd Action Planning

18

3.00

15.00

Sample, Tuuli

Coach Sample

Step 3: Leadership Assessment

41

2.00

39.00

Example page from Tracking Report.

11

Allotted
Hours

Were committed to delivering Results That Matter: visit www.ccl.org

Notes

Leader r ecovering from s urgery

Red=No contact in 6+ weeks, needs prompt aNen/on from CCL/Client Account Team
Yellow=No contact in 3-5 weeks, needs prompt aNen/on from Coach
Green=Contact has occurred within 1 day-3 weeks, on track
NS=No sessions have taken place

2014 Center for Crea/ve Leadership. All rights reserved.

Evaluating Impact
CCL is the creator and exclusive provider of the Coaching Evaluation Assessment (CEA), a customizable product
that measures the impact of executive coaching. The CEA tracks goal progress, critical behavior change in the
leader being coached, and individual, team and organizational impact as judged by others. The flexibility of the
CEA allows for an accurate measurement of impact with a low investment of time by raters.
In addition to measuring the impact of single coaching engagements, the CEA also provides coaches with
feedback about their style and organizations with data that is critical to maintaining coach quality.
CCLs Evaluation Group can also create custom evaluations to fit a clients specific needs.
Learn more about CCLs Global Coaching Services on page 20.
Pat Leader

COMPREHENSIVE DATA ON GOAL PROGRESS

Goal #2
I will increase my ability to think strategically to better position my department for future growth.

I will delegate three pieces of the XYZ project to my direct reports in order to free up my time and
develop their skills.

I will write and present to top management a proposal outlining my plan for a new product that will
increase our competitive advantage in key markets.

I will schedule meetings (one per week) with other department heads to learn more about their
departments and the interdependencies between them.

PROGRESS
1

No Progress

A Little Progress

Some Progress

Significant Progress

Completed

Self

4.00

All Raters

3.67

Boss

4.00

Peers

3.67

Direct Reports

3.67

HR Stakeholders

3.00

Others

4.00

IMPORTANCE FOR CAREER SUCCESS

1

Not at all Important

Slightly Important

Important

Very Important

Critically Important

Boss

4.00

All Raters

4.11

Example
from Coaching Evaluation Assessment (CEA).
Goal #3page
(Private)
I will set boundaries that allow me to decrease stress in an effort to increase my focus and productivity.

I will leave the office by 5:30 pm at least two times per week and go home to spend time with my family.

I will take a short walk at lunch at least two times per week.

I will schedule 30 minutes on my calendar at the same time every week to reflect on what I've
accomplished, what I've learned and to plan for the week ahead.

PROGRESS

Self

No Progress

A Little Progress

Some Progress

Significant Progress

Completed

Were committed to delivering Results That Matter: visit www.ccl.org

3.00

12

Coaching Model & Process

CCLs Coaching Model

CCLs coaching model, called RACSR, is a comprehensive, researched-based,
dynamic framework for leadership development.
The five key components of this model, when used in proper proportion, guide
the coaching engagement, and produce optimal personal and professional results.

Coaching as a Core Business Strategy

Good coaching challenges assumptions, provides space for
reflection and gives safety for exploration and innovation.
Embedding the language of coaching and asking powerful
questions can create the right environment for your business
leaders to grow and achieve results. CCL can provide a wide
scope of services to support this effort, from 1-1 coaching,
team coaching, providing coaching skills to leaders and
training staff to take on internal coaching responsibilities.

13

Were committed to delivering Results That Matter: visit www.ccl.org

Engagement

A SS

TIO

ESSMENT

NS

REL

NGE

SHIP

LE
AL

IO

NS

HIP

CH

L
A
T

A
EL

ONSHIP

RE

R E L AT I O N

SH
I

N
TIO

L AT I

PO

Action Learning

Assessment

RE

RESULTS
SUP

AT

IO

IP

IP

Reassessment

SH

RELA

Insight

Goal-Setting

Were committed to delivering Results That Matter: visit www.ccl.org

14

Coaching Process

Step 1

Step 2

Step 3

Step 4

Introduction and Orientation

to Coaching Process

Leader Assessment

Insight Session

Alignment Session and Development Planning

Collect qualitative and quantitative data to

investigate leadership style, natural strengths,
and challenges associated with the work situation.

Integration of the various assessments

and data collected.

Final Development Plan that:

- reflects target goals and outcomes
necessary for success.

Clarity about roles, responsibilities

and confidentiality.
Clarity about what the leader wants
out of the experience, initial outcomes
desired, ways of working, and
establishment of rapport.

Identification of themes and patterns.

Leader being coached asks for feedback on

his/her leadership style and behaviors from
colleagues and other key individuals.

Increase self-awareness, insight, and

commitment on the part of the leader.

Completes self-assessment instruments.

Draft a Development Plan that reflects

target goals and outcomes.

Clarity about how and when

to involve key stakeholders.

is aligned with the needs of the business.

is clear about process and outcomes.
Full buy-in and support from key stakeholders.

Step 5

Step 6

Step 7

Ongoing Coaching

Mid-Point Check-In

Final Alignment and Evaluation

Coach supports and challenges

the leader to achieve outcomes.

Key stakeholders are brought up

to speed on the leaders progress.

- Maintain commitment
and motivation.

Feedback from key stakeholders

is shared with the leader.

Thorough evaluation of progress including

perception of progress, behavior change,
and organizational impact.

- Overcome obstacles and

explore options to help
achieve goals and outcomes.

is aligned with the expectations

of key stakeholders.

Development Plan is adjusted as needed.

Coach and coachee discuss best way forward to

sustain momentum and build next generation
development goals.

- Learn from mistakes.

15 Were committed to delivering Results That Matter: visit www.ccl.org

Were committed to delivering Results That Matter: visit www.ccl.org

16

CCL Offering

Description

Best Suited For

Format and Special Features

EXECUTIVE COACHING
Executive Leadership Coaching
Typically lasts 6 to 12 months or longer, according
to the executives needs.

Executive Integration Coaching

CCL Coaching Services Overview

Typically lasts 6 months.

APEX Coaching
Typically lasts 12 to 24 months.

A custom-built, one-on-one developmental experience

for executives. This opportunity can be used in conjunction
with another CCL program.

Mid- to senior-level executives who:

Are preparing for a greater scope
of responsibility.
Have recently taken a new position.
Want to make changes in their
approach to leadership in situations.

Comprehensive assessment package and

interviews with selected work colleagues.
In-person feedback and
goal-setting sessions.
Boss-alignment session to ensure agreement
and support on development goals.

Ongoing coaching utilizing a variety

of media.
On-site observations.

An intense on-boarding process to quickly integrate

a leader into a new role.

Mid- to senior-level executives who are:

Joining or adapting to a new organization
and/or culture.
Preparing for greater scope
of responsibilities.
Building a new stakeholder network.

Comprehensive assessments and

interviews with key stakeholders.
Insight session and goal setting.
Boss alignment session.

Ongoing coaching.
On-site observation.
Reassessment of goals and progress.

The most intensive and extended individually focused

development opportunity offered. Provides a customdesigned whole-life development experience.

Very senior-level executives: CEOs, COOs,

CFOs, CIOs, chairmen, board members,
officers and ascending senior executives.

Custom assessment package that

includes personality style surveys
and 360-degree feedback.
In-person interviews with executives
business associates, family members
and friends.
Multiple feedback/insight and
goal-setting sessions.

Customized reassessment of goals.

At the conclusion of an individual APEX
coaching engagement, there is a 2- to
3-day program designed in collaboration
between CCL and the APEX executive for
the executives team.

Develops teams through increasing cooperation

through a deeper understanding of others work styles
and preferences, how the team shares information, how
different individuals impact the team and team
process norms.

Executive and senior management teams.

Start Up teams.
Teams that desire the value added by an
external professional.

Custom assessment package to determine the teams strengths and development needs.
Coach uses motivational, consultative and educational process interventions to enhance
team effectiveness.

A process aimed at maximizing individual leadership

competencies, team and individual learning agility, and ability
to work effectively within a team.

Any level team or group of peers who

come together for a project; often involves
high potentials.

Typically a team of peers with project sponsor rather than a formal team leader.
Typically embedded in a broader leadership initiative.

Designed for individuals who are participating in a CCL

program. Allows individual to build on individual
assessments, program reflections and goal setting.

Any participant in a CCL program who wants

to deepen the impact and value of his/her
learning experience.

Designed around program experience.

Can be customized to include face-to-face sessions.

A process aimed at ensuring the successful implementation

of strategic initiatives while increasing an organizations
capacity to adapt to change.

Any level as determined by the needs of the

strategic change initiative.

Generally delivered in three phases; engaging the steering committee and clarifying
the strategic change initiative; designing the initiative; and implementing the strategic
change projects.

Provides HR professionals the skills necessary to

understand and build the coaching relationship.

Mid- to senior-level HR professionals.

Sharing best practices with other

HR professionals.
Take-home coaching skills.
Coaching vignettes to practice
giving feedback.

Open-enrollment program that provides a framework

to assess personal style and increase the ability to carry
out effective coaching.

Leaders responsible for managing, coaching

or leading others.

A combination of small group interaction

and videotaped practice sessions.
Results-driven development planning.
Follow-up coaching session.
Ability to customize exclusively to
your organization.

TEAM COACHING
Leadership Team Coaching
Typically consists of 3-12
telephone sessions.

Action Learning Coaching

Typically 3-12 months, depending on the project.

INTEGRATED COACHING
Programmatic Follow-on Coaching
Typically lasts 6 to 12 months or longer, according
to the executives needs.

Action Development Coaching

Typically lasts 6-14 months.

COACHING AND MENTORING SKILL DEVELOPMENT PROGRAMS

Coaching for HR Professionals
Three-day program

Coaching for Greater Effectiveness

Three-day program

17

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Follow-up coaching session.

Ability to customize exclusively to
your organization.

Many CGE participants add CCLs two-day

Assessment Certification Workshop to their
three-day coaching experience.

Were committed to delivering Results That Matter: visit www.ccl.org

18

CCL - Americas
www.ccl.org
+1 800 780 1031 (U.S. or Canada)
+1 336 545 2810 (Worldwide)
info@ccl.org
Greensboro, North Carolina
+1 336 545 2810
Colorado Springs, Colorado
+1 719 633 3891
San Diego, California
+1 858 638 8000

CCL - Europe, Middle East, Africa

www.ccl.org/emea
Brussels, Belgium
+32 (0) 2 679 09 10
ccl.emea@ccl.org
Addis Ababa, Ethiopia
+251 118 957086
LBB.Africa@ccl.org
Johannesburg, South Africa
+27 (11) 783 4963
southafrica.office@ccl.org
Moscow, Russia
+7 495 662 31 39
ccl.cis@ccl.org

CCL - Asia Pacific

www.ccl.org/apac
Singapore
+65 6854 6000
ccl.apac@ccl.org

Results That Matter: Sustained Impact

for You, Your Business, and the World

Gurgaon, India
+91 124 676 9200
cclindia@ccl.org
Shanghai, China
+86 182 0199 8600
ccl.china@ccl.org

CB0515

2015 Center for Creative Leadership.

All rights reserved.