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This study examined the relationships between students' personality styles and their intentions to
become an entrepreneur, after completing a course in entrepreneurship education. Results indicated
that, the majority of the students were extroverted, intuitive, thinking-judging, (ENTJ); introvertedsensing, thinking-judging (ISTJ); extraverted-sensing, feeling-judging (ESFJ) or extroverted-sensing,
thinking-perceiving (ESTP). The students in this study had moderate intention in a new business startup. The researchers found that, students with extraversion and sensing personality types had higher
level of entrepreneurial intentions than students with introversion and intuitive styles. The result of this
study has implications for higher education which entrepreneurship educators should not adopt, a "one
style fits all" approach in the classroom.
Key words: Entrepreneurship education, cognitive styles, intentions, personality types, Myers-Brigs Type
Indicator (MBTI).
INTRODUCTION
In recent years, the government of Iran has shown
interest in entrepreneurship because of its relationship
with regional economic development through new
ventures and job creation. Thus, colleges and universities
across Iran have been challenged by the Ministry of
Science, Research, and Technology (MSRT) to establish
Centers for Entrepreneurship as part of the countries'
entrepreneurship development program (EDP). The
Centers for Entrepreneurship offers academic training at
both undergraduate and graduate levels, to support
students along the continuum of thinking and behaving
entrepreneurially. The Centers' goal may vary, but they
hold a premise that entrepreneurship education is not just
about teaching someone to run a business. It is also
about encouraging creative thinking, enhancing levels of
innovation and promoting a strong sense of self-worth
and accountability (Heinonen et al., 2006).
It is commonly assumed that the personal
characteristics (Bechard and Toulouse, 1998; Gorman et
al., 1997) and skills of the entrepreneur can be developed
68
Zarafshani et al.
69
specific
research
questions
were
70
Dimension
Extroversion (E)
Introversion (I)
Sensing (S)
Intuition (N)
Thinking (T)
Feeling (F)
Judging (J)
Perception (P)
F
171
109
161
119
171
109
172
108
Percent
61.1
38.9
57.5
42.5
61.0
39.0
61.4
38.6
Function
Sensing Thinking
Intuition Thinking
Sensing Feeling
Intuition Feeling
Total
F
90
81
71
38
280
Percent
32.1
29.0
25.4
13.5
100.0
try things out while focusing on the outer world of people. Introverts
(I) on the other hand, like to think things through while focusing on
the inner world of ideas and impressions.
Sensors/Intuitors: The Sensor/Intuitor pair refers to how we prefer
to perceive or take in information. Sensors (S) tend to be practical
and detail oriented while focusing on concrete information, facts
and procedures gained from their senses. Intuitors (N) tend to be
imaginative and concept-oriented, while focusing on meanings and
the future. The Intuitors views lean towards new patterns and new
possibilities.
Thinkers/Feelers: The Thinker/Feeler pair refers to how we tend to
evaluate and process information and then use that information to
make decisions. Thinkers (T) tend to be skeptical, and to make
decisions based on logic, and rules, and on objective analysis of
cause and effect. Feelers (F) are appreciative and tend to make
decisions based on values, personal and humanistic
considerations, and the subjective evaluation of person centered
concerns.
Judgers/Perceivers: This pair refers to our orientation towards life.
Judgers (J) like to set and follow agendas, as well as a planned and
organized approach to life. The Judgers prefer to have things
settled and seek closure even with incomplete data. Perceivers (P)
tend to adapt to changing circumstances, are flexible and
spontaneous, and resist closure for the sake of obtaining more
data.
The MBTI has been described and validated through almost 40
years of research (Cano and Garton, 1994) and has been
acceptable by researchers throughout the world. Split half reliability
coefficients computed on continuous scores run between 0.80 and
0.92 across all four dimensions for groups aged 15 through 60 plus
years (Myers and McCauley, 1985). Test-retest reliability
coefficients have been estimated based on the percent of
Zarafshani et al.
71
Table 3. Rank ordered of frequency and percent of MBTI personality type profiles (n=280).
Profile
ENTJ
ISTJ
ESFJ
ESTP
ENFP
ISTP
ESFP
INFP
ESTJ
ISFJ
ISFP
ENTP
INTP
INTJ
INFJ
ENFJ
Total
Male
f
25
23
16
10
9
9
6
6
5
4
4
3
2
2
1
0
125
%
8.9
8.2
5.7
3.6
3.2
3.2
2.1
2.1
1.8
1.4
1.4
1.1
0.7
0.7
0.4
0.00
44.5
Female
f
%
30
10.7
20
7.1
19
6.8
9
3.2
11
3.9
4
1.4
9
3.2
7
2.5
10
3.6
8
2.9
5
1.8
6
2.1
8
2.9
5
1.8
1
0.4
3
1.2
155
55.5
f
55
43
35
19
20
13
15
13
15
12
9
9
10
7
2
3
280
%
19.6
15.4
12.5
6.8
7.2
4.6
5.4
4.7
5.4
4.3
2.9
3.3
3.6
2.5
0.7
1.1
100.0
Total
Cumulative percent
19.6
35.0
47.5
54.3
61.5
66.1
71.5
76.2
81.6
85.9
88.8
92.1
95.7
98.2
98.9
100.0
concluded that students tended to lean towards the fieldindependent learning style. Moreover, Miller et al. (1990)
found that Asian students in the College of Agriculture at
Ohio State University exhibited field independent learning
styles. The students who completed introductory
entrepreneurship course during the academic year 2007
reflected all 16 personality type profiles measured by the
MBTI. The most common profiles among students were
ENTJ (19.64%), ISTJ (15.36%), ESFJ (12.50%), and
ESTP (6.80%). Nearly 55% of students had a profile of
either ENTJ, ISTJ, ESFJ, or ESTP. The least common
profiles were ENFJ (1.1%), INFJ (0.7%), INTJ (2.5%),
INTP (3.6%), and ENTP, and ISFP, which accounted for
3.2% each. ISTJ and ESFJ were also predominant
among a sample of agricultural students at Ohio State
University in the United States studied by Kitchel and
Torres (2006). A gender analysis (Table 3) indicated that,
among ENTJ students, 10.7% were female whereas
8.92% were male. There were more male (8.21%)
students with ISTJ personality type than their female
(7.14%) counterparts. The ESFJ personality type was
more prevalent in female students (6.78%) than male
students (5.71%). The ESTP personality type was almost
evenly distributed among male (3.57%) and female
students (3.21%).
The students in our sample who completed an
entrepreneurship course in the College of Agriculture,
showed a moderate level of entrepreneurial intention (M
= 4.10, SD = 0.86). The relatively small standard
deviation was also an indicator that, indeed, there was a
small deal of variation in students' intention to become an
entrepreneur. Miettinen (2003) in an international survey
72
Source
Extroversion-Introversion
Thinking-Feeling
Sensing-Intuition
Judging-Perceiving
df
1
1
1
1
SS
526.70
132.85
498.89
176.41
F
5.20
1.31
4.80
1.74
p
0.02
0.26
0.03
0.16
AND
Zarafshani et al.
focus on commonly identified entrepreneurial management and planning skills, but ignore the impact of
personality style in the acquisition and development of
entrepreneurial skills, including innovation and risktaking. The current research also suggests the
importance of supporting would-be and nascent
entrepreneurs in understanding their own personality
styles, allowing them to recognize what particular stages
of the entrepreneurial process their modes of thinking
may preclude. The point is to teach the value of all the
stages in new venture creation, so as to maximize the
likelihood of future entrepreneurs' success.
One implication that would make for an interesting
classroom experiment is to assess personality style, and
then require students to focus on those stages that they
would seem to prefer the least (e.g., for extroverted: the
opportunity identification stage, and for sensing students:
the planning and marshalling stage). In this way, as
educators, we may be able to strengthen those cognitive
processing modes that are most needed for each group
of students to succeed in entrepreneurial endeavors.
Moreover, in the entrepreneurship education classroom,
creating a learning environment that offers students
appropriate supports and challenges that match their
personality styles may measurably increase their selfefficacy throughout their program.
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