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collective decisions on matters of the common good. It holds that political or moral precepts
are the product of collective decisions and that the validity of a precept does not depend on its
content but on whether it has been arrived at correctly. Linking public communication to
questions about collective decision making allows a discussion about what is relevant to
public communication if it is to support valid or legitimate decisions. Habermas, for instance,
argues that some values can, and in a just society must, be discussed rationally (Edgar,
2006, p. 37). Because this study understands public communication as supportive of the
legitimacy of collective decisions, it holds that the value of the public sphere is at least in part
derivative of values such as justice and fairness. The functions of public communication are
to improve public speaking abilities, to improve personal and social abilities and to improve
academic and career skills. For example, a person will learn to conduct research efficiently
and effectively using the latest and the best techniques available as well as communicate his
competence, character and charisma to make himself believable. Theory of Performance
Visualization argues that you can reduce the outward signs of apprehension and negative
thinking that often creates anxiety through a few simple techniques (Ayres & Hopf, 1992,
1993; Ayres, Hopf & Ayres, 1994). For instance, visualizing yourself and develop confidence,
attitude, walk, and self-perception as an effective speaker will help the speaker to deliver a
successful public speech. (DeVito, 2012)
References
DeVito, J. A. (2012). Human communication: The basic course. Boston: Person Education.
Hanska-Ahy, M. T. (2012). Public communication as ideal and practice definitions of the
common good in persian-language transnational newswork. The London School of
Economics and Political Science, p.27.
Kreps, G. L. (1986). Organizational communication. New York: Longman.
Woods, J. T. (2013). Interpersonal communication: Everyday encounters. Boston: Nelsn
Education.
Interpersonal Communication: A First Look. US: Sage Publications. Retrieved from
https://us.sagepub.com/sites/default/files/upmbinaries/52575_Gamble_(IC)_Chapter_1.pdf