Royal Holloway University of London, Berlin & Prague, May 07 - May 14, 2016

Sat, May 07, 2016

arrive Berlin
arrive Berlin
transfer to the hotel, drop-off luggage

day 1
air
bus transfer

lunch on your own

afternoon
evening

Sun, May 08, 2016

morning

check-in
welcome dinner

walk

the many faces of Berlin

day 2

breakfast

hotel

cultural event: guided bike tour of Berlin

a guided bicycle tour is one of the best ways to discover Berlin; ride through
public transport/bike
the citys expansive, green and primarily flat urban landscape as your guides
"take you to some of Berlins most interesting, exciting and unexpected places"
group lunch

evening

Mon, May 09, 2016

morning

walk/restaurant

return to hotel

rest of the day at leisure

OR
OR
optional cultural event: Team Escape
break the routine as you and your team race against time to find hidden
objects and hints and combine them to solve mysteries and puzzles; all of this
with only one goal - to escape!

restaurant

sts pay individually

key regional players

day 3

breakfast

hotel

visit: challenges and opportunities for the future transport market

e.g. Deutsche Bahn
key points: managing growth and change, strategic partnerships and M&A,
industry leadership and future vision
management presentation, discussion

bus full day

lunch on your own

afternoon

visit: creativity without borders - trends and vision for today's advertising
ecosystem
e.g. Wall AG (street furniture design & outdoor advertising)
key points: creative advertising for today's consumer, exploring marketing
channels that really work, measuring impact, innovative design thinking
management presentation, discussion, showroom tour
rest of the day at leisure

1/3

Royal Holloway University of London, Berlin Prague, May 07 - May 14, 2016

12/29/2015

Tue, May 10, 2016

morning

Berlin's battle to be a tech hub

day 4

breakfast

hotel

visit: the transformational role of technology

e.g. Google
key points: technology and its role in changing our lives, thought leadership in
the high-tech sector, brand management, talent acquisition
management presentation, discussion

bus full day

lunch on your own

afternoon

late afternoon

Wed, May 11, 2016

recommendation for afternoon: Berlin TV tower

discover one of the most popular tourist attractions in Berlin and enjoy the
360 view of the city! Booking tickets online in advance is recommended
visit: Europe's hottest startup capital - why Berlin?
e.g. Axel Springer Plug n Play Accelerator
key points: start-up accelerator functions and services, start-up pitches open
to student feedback and debate, challenging business propositions and voting
on best idea and sales pitch
presentation, interactive brainstorming and networking session with in-house
startups
rest of the day at leisure
recommendation for evening: Solar Bar & Lounge
head for the heights! Leave your stomach behind as the glass lift glides up the
outside of the building, then watch the city light up at dusk as you sip a
prosecco with lychee liquor; after dinner, totter upstairs to the glass-walled
lounge bar, which mixes video art with music by guest DJs from around
Europe

transfer to Prague

day 5

breakfast

hotel

check out, load luggage on the bus

morning

afternoon
late afternoon

2/3

transfer to Dresden (duration approx. 2.5 hrs)

cultural event: visit the Transparent Factory, one of Volkswagen's
manufacturing jewels
this non-traditional factory, situated in the heart of Dresden, handles the
assembly of Volkswagen's luxury sedan, the Phateon; the factory's walls are
made almost completely of glass and its floors are covered entirely in
Canadian maple, housing a number of interactive visitor attractions to
complement the on-site assembly process for a unique visitor experience not
to be missed!
group lunch in Dresden

bus transfer

transfer to Prague (duration approx. 2.5 hrs)

bus transfer

check-in
cultural event: guided tour of Prague
discover the magical 'city of a hundred spires,' walk through its fairy-tale small
lanes and see its major landmarks including Old Town Square and its
astronomical clock, Wenceslas Square and Charles Bridge
rest of the day at leisure

restaurant

public transport/walk

Royal Holloway University of London, Berlin Prague, May 07 - May 14, 2016

12/29/2015

Thu, May 12, 2016

morning

afternoon

the interface of Czech business and culture

day 6

breakfast
visit: mobile app development - cornerstones for success
e.g. STRV
key points: key differentiators in a highly competitive industry, from idea to
IPO?, rapid growth strategies, shortage of IT talent
management presentation, discussion
lunch on your own
cultural event: cultural immersion activity
immerse yourself into everyday life in Prague; work in teams to complete
pragmatic tasks and fun activities that will give you a glimpse into the daily
lives of the locals as you make the cultural, linguistic and practical
adjustments to being in this beautiful, post-Communist country
rest of the day at leisure

hotel

bus half day

public transport/walk

recommended activity: Letna beer garden

if you wish to partly relive Berlin, head to Letna and enjoy some delicious tank
beer with a breathtaking view of Prague in this 'hipster culture pocket', where
local alternative DJs provide a soundtrack to your evening

Fri, May 13, 2016

morning

staying relevant

day 7

breakfast

hotel

visit: bridging tradition and innovation for commerical success

e.g. Jan Becher - Karlovarska Becherovka, a. s.
key points: tradition vs innovation - hitting the sweet spot, embracing change
while staying close to roots, market positioning
management presentation, discussion, tour of facilities

bus half day

lunch on your own

afternoon
evening

free for sightseeing & shopping

farewell dinner
return to hotel

Sat, May 14, 2016

depart for UK
breakfast
check out, transfer to the airport
depart for UK

3/3

Royal Holloway University of London, Berlin Prague, May 07 - May 14, 2016

public
transport/restaurant
public transport

day 8
hotel
bus transfer
air

12/29/2015