International Association for the Study of Traditional Environments (IASTE)

CREATED TRADITIONS: THE CASE OF THE ESTRADA REAL, A CULTURAL ROUTE IN BRAZIL
Author(s): Leonardo Castriota
Source: Traditional Dwellings and Settlements Review, Vol. 20, No. 1, INTERROGATING
TRADITION: Epistemologies, Fundamentalisms, Regeneration, and Practices: Twentieth
Anniversary Conference of the International Association for the Study of Traditional
Environments, December 12-15, 2008, United Kingdom: Conference Abstracts (FALL 2008), p. 95
Published by: International Association for the Study of Traditional Environments (IASTE)
Stable URL: http://www.jstor.org/stable/41758688
Accessed: 29-12-2015 18:59 UTC

Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/
info/about/policies/terms.jsp
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content
in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship.
For more information about JSTOR, please contact support@jstor.org.

International Association for the Study of Traditional Environments (IASTE) is collaborating with JSTOR to digitize,
preserve and extend access to Traditional Dwellings and Settlements Review.

http://www.jstor.org

This content downloaded from 128.173.127.127 on Tue, 29 Dec 2015 18:59:04 UTC
All use subject to JSTOR Terms and Conditions

95

andrecreational
huboftheGulf.Historically,
Bab-almereiai
Bahrain
as
portandserved
(Bahrain
Gate)oncefacedthecity's
wasthemainentrance
toManamasouq
landreclama; however,
tionhasremoved
itfrom
thewater's
edge.Thepaperwillfocus
ontheareaofBabAl-Bahrain
anditsurbanandarchitectural
adjaand
cenciestoillustrate
Bahrain's
efforts
topromote
itshistorical
cultural
as a vehicle
fortourist
development.
heritage
areaiming
tohelpBabAl-Bahrain
Twomajornewprojects
its
historic
These
importance. arethenewwaterfront
regaining
andtherenovation
ofthe
Bahrain
Financial
Harbor,
development,
Al-Manama.
Because
these
are
located
on
oldmarket,
opposite
Souq
inthisunique
sidesofthegate,
construct
polesofdevelopment
they
andanalyzed.
context.
Thetwocasestudies
willbe juxtaposed
thelegitimacy
andthecomThepaperwillalsoinvestigate
historical
intoa hyperof
heritage
plexdynamismtransforming
inorder
tofacilitate
touristic
a sortof"authentic
fake,"
tradition,
It
that
tourism
has
of
Bahraini
culture.
consumption
argues
the
ofcreatthe
host
and
influenced
community
process
changed
fake
authenticity.
ing
OFTRADITION
CONSUMPTION
TRADITION
OFCONSUMPTION,
Catherine
Sckerl
doesthe
thequestion,
"What
Thisessayinvestigates
impact
of
tradition
as it
have
on
the
definition
of
traditionconsumption
and
environservices
tothemaking
oftraditional
relates
goods,
inthe
theroleofconsumption
ments?"
Thepaperfirst
explores
ecohasexpanded
Itexplains
thatconsumption
beyond
everyday.
life.The
toinform
thelogicwithin
nomicdefinitions
everyday
contexts
thateveryday
consumer
emerge
papergoesontopropose
as both
oftradition
is mostfluid,
as placeswherethedefinition
definiinscribe
tradition's
andconsumers
reciprocally
producers
marketed
andconsumed.
aremanufactured,
tionwhenproducts
conanexample
ofan everyday
identifies
Thepaperpreliminarily
intheUnitedStates,
sumercontext,
a new-town
development
thatoccurbetween
thenegotiations
whichillustrates
producers
areformed.
as newtraditions
andconsumers

mutual
interactions
oftheir
an enhanced
presentation
through
andinfluences.
thisimportant
Thispaperwillexamine
idea,whichcanpertrathedialectical
ofidentifying/creating
exemplify
process
fectly
routeis,inmanycases,a
dition.Itwillshowhowa cultural
tounify
discreated
a mental
tradition,
imagethatis fabricated
Atthesame
traditions.
historic
facts,
places,andcultural
parate
thatthisvery
simulation
canbecomethe
time,itwilldemonstrate
andserving
a refashioned
tradition,
itself,
perfectly
reality
creating
economic
andcultural
toassertspecific
policies.
theEstrada
Real(King's
thepaperexamines
Asa casestudy,
centuin
to
the
seventeenth
cultural
route
Brazil.
a
Dating
Road),
and
road
for
a
this
was
moving
gold diary,
originally900-mile
and
then
onto
MinasGeraistoBrazil's
mondsfrom
ports
it
has
been
an
Rediscovered
recently,
objectofgreat
Portugal.
wishtoestaband
civil
which
the
attention
society
by government
intheregion.
tourism
routetopromote
lishitas a cultural
ofthepopmystic
Thepaperwillalsodiscusstheinfluence
bookaboutthe
Paulo
Coelho's
andBrazilian
best-selling
homeboy
Brazilians
to
which
has
led
de
to
pilgrimageSantiago Compostela,
to
the
Estrada
Real
path.
Spain'sreligious
compare
ORRETHEFUTURE
OFTHEBAYTARABI:PRESERVING
A SYRIANTRADITION
CREATING
FaedahTotah

hasled
around
theworld
inheritage
tourism
Theincrease
the
vernacular
thebayt
in Damascustoreimagine
investors
arabi,
notonlyforitsspeas an "authentic"
tradition,
courtyard
dwelling,
ithascometoembody.
butforthehistory
cificarchitecture
existin Damascus,
oftraditional
other
forms
dwelling
Although
inthe
becomea focusofopportunity
arabihasrecently
thebayt
butthey
tobehabitable,
intramural
OldCity.Baytarabicontinue
as a
tomodern
inferior
havelongbeenconsidered
apartments
who
toinvestors,
Butthisis notanobstacle
placeofresidence.
unsuitable
for
andtherefore
themas heritage,
wanttorender
theOldCityfrom
whichprotect
modern
policies,
living.Official
itas a tourist
destination
andpromote
modernization
extensive
in
Asa result,
arabias tradition.
theibayt
alsoencourage
viewing
innonresiofbayt
arabihasresulted
somecasesthepreservation
THECASEOFTHEESTRADA
TRADITIONS:
CREATED
REAL,
intotourist
establishdential
A CULTURAL
ROUTEINBRAZIL
use,as thehousesaretransformed
hotels.
as restaurants
either
Castriota
Leonardo
ments,
and/or
haverefurbished
onhowinvestors
Thispaperwillelaborate
Thisis a process
establishments.
housesintotourist
field
innovative
a newandhighly
routes
constitute
Cultural
courtyard
tradition
forfuture
a vernacular
intheir
conservation. that,
ofcultural
framework
within
thetheoretical
preserves
opinion,
heritage
removes
and
it
At
the
same
immaterial
material
and
combines
Theconcept
time,
profit
generates
generations.
inextricably
The
conversion
the
context.
the
local
to
arabi
from
the
been
considered
have
of
culture
that
global
bayt
sepapreviously
only
aspects
is
as
to
what
also
raises
use
in
to
nonresidential
of
this
the
Council
Toward
launched,
end,
beingprequestions
Europe
1987,
rately.
for
whom.
served
and
to
intended
Routes
theCultural
demonstrate,
by
visibly
program,
features
architectural
ofthehistorical
a description
counmeansofa journey
Through
spaceandtime,howdifferent
through
form
of
a
certain
a
I
how
will
illustrate
the
of
The
"Routes"
cultural
triesinEuropesharea common
arabi,
dwelling
bayt
heritage.
I
local
tradition.
for
an
entire
to
stand
has
come
historical
to
is
UNESCO
similar,
period
promote
aiming
implemented
by
project
into
a
restauarabi
of
the
the
conversion
will
describe
and
cultures
mutual
civilizations,
bayt
process
religions
among
knowledge

This content downloaded from 128.173.127.127 on Tue, 29 Dec 2015 18:59:04 UTC
All use subject to JSTOR Terms and Conditions