Académique Documents
Professionnel Documents
Culture Documents
The journal of
high-performance business
India
A passage to India
By Armen Ovanessoff and Anish Gupta
Elusive advantage
2
Outlook 2009
Number 1
3
Outlook 2009
Number 1
Middle-class Indians
have long been
accustomed to the
personalized service
that Westerners
now aspire to.
4
Outlook 2009
Number 1
5
Outlook 2009
Number 1
6
Outlook 2009
Number 1
India II
By the numbers
Great expectations
A growing population, well educated and
economically active, offers an attractive
new customer base.
28.2
Brazil
15.4
68
102.7
China
57%
22.0
55
50
200.9
India
107.0
34
Japan
Russia
Brazil
China
India
Russia
South Korea
* Economically active women: women who furnish the supply of labor for the production of goods and services.
Source: International Labor Organization
7
Outlook 2009
Number 1
0
-6.3
-9.5
-7.9
United States
31.6
13.7
Working-age
population
Economically
active population
Headline tk
The number of affluent and consuming families in India has risen markedly since 1995.
Number of households, millions
107
101
91
19951996
68
20002001
20052006
53
42
39
33
26
18
8
Impoverished
(less than $600)
Struggling
($600$1,000)
Consuming
($1,000$1,400)
Affluent
(more than $1,400)
Source: National Sample Survey Organization, Ministry of Statistics of the government of India
Personal disposable income in India has been rising steadily as well, offering a new consumer base to sell to.
Annual disposable income per person, $
1,550
1,378
1,225
1,079
928
787
654
582
$404
409
2001
2002
467
2003
508
2004
2005
2006
2007e
2008f
2009f
2010f
2011f
2012f