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Industry Overview
Global automotive ECU market size is anticipated to surpass USD 45 billion by 2020, growing at 6% over
the forecast period. Mounting deployment in infotainment systems coupled with increasing ECU
implementation in electric vehicles is expected to drive demand growth over the next six years.
Telematics systems and connected navigation systems require a growing amount of embedded software
in order to manage an increasing number of services such as better HMI technologies, communication
management and website access. For instance, BMWs ConnectedDrive provides various applications for
download to the iDrive multimedia system. It avoids new systems and hardware development, hence
expanding the opportunity of existing infotainment system.
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