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Contents

Executive Summary.................................................................................................... 1
Strategic Marketing Plan............................................................................................. 1
Technology of Nissan............................................................................................... 2
Culture.................................................................................................................... 2
Goals....................................................................................................................... 2
Distributors and Suppliers....................................................................................... 3

Executive Summary
This report is about the strategic marketing plan of Nissan which will incorporate
Situational Analysis, Marketing plan and critical review of the current debate in
marketing and brand management. It is a true fact that for the purpose of satisfying
the needs of the customer profitably, it is quite necessary for the firm to understand
the internal and external situation that incorporates the customer, capabilities of
the firm, and the market environment. Moreover, there is a great need for
forecasting trends within the dynamic envrionment within which the operational
activities are conducted. Therefore, in order to perform a situational analysis, a
useful framework for this is the 5 C Analysis. This is found to be an environmental
scan for the 5 critical areas that are applicable especially to the marketing
decisions. It incorporates the micro and macro environment along with the internal

situation. The 5 Cs will discuss about the Company Nissan, its product line, market
image, experience and technology, goals and culture. This is further emulated by
Collaborators, which incorporates suppliers, distributors, and alliances. The next C
talks about the customers which would cover the customers, incorporating market
size and growth, segments within the market, consumer benefits, retail channel,
purchase frequency and purchasing preferences and trends. The next one will
discuss about the competitors of Nissan either potential or actual, indirect or direct,
positioning, products, strengths and weaknesses of the rivals and market shares.
The last one which is the most significant one is context or culture incorporating
regulatory and political environment, social and cultural environment which covers
societys fashion and trends emulated by the technological environment where it
discusses about the technological products for the current existing products or
items.

Strategic Marketing Plan


The first and foremost C for this plan is the companys product line. The product
lines include Infinity, Nissan, Datsun, Heritage, Motorsports etc. It includes certain
other aspects of the 5 Cs like technolgoy and experience. In the 12 months, NMC i.e.
Nissan Motor Corporation has turned into a more grounded, more effective, and
better-performing organization. However, the fiscal 2014 was stamped by numerous
operational and budgetary changes and by huge development in key markets.
Nissan proceeds with its journey to streamline the development of the product and
implement a deliverance of a very creative innovation. Today, in different nations
and districts, all around the world, the consumers and user appreciate a stellar
notoriety for making genuinely creative vehicles emulated by the service programs.

The Infiniti brand is truly give prominent value for its propelled plan and effective
performance in the market which incorporates the Canada, US, Russia, Europe,
China, the Middle East and Korea. In accordance with its responsiveness and truly
refined style, Infiniti guarantees a promising and unparalleled appealing driving
experience.
Datsun will make a provision of a sustainable and appealing experience of motoring
to idealistic cutting-edge clients in high-development markets. Datsun consolidates
80 years' of Nissan's expertise with the old Datsun Brand i.e. DNA. Datsun vehicles
would be ensured and guaranteed by a Global Brand as Local Products and
initializes sales in Indonesia, India, South Africa and Russia from 2014.
Nissan is glad to get involved in the events related to motorsports around the world,
in quest for making a provision of pleasure to the customers.

Technology of Nissan
Nissan has a theoretical perspective of a safety and security framework that makes
it a 360 degree security system which shields drivers from approaching ultimate
risks around the vehicle. Such collision free concept is an objective which serves to
control the enhancement and development of Nissan's propelled technologies.
The technology of Nissan covers 360 degrees as actually all around. The distance
control assist facilitates the driver for having a proper distance from the vehicle
subsequently by automatically involving the brakes. The sounds of Lane Departure
Prevention a discernible warning when the vehicle begins to float out of the path
and daintily applies the brakes to move vehicle back between the lines. Backup
Collision Intervention and Lane Departure Prevention alerts the one driving the car

with a specific end goal to avert impact if there should arise an occurrence of
backing out of the parking space or changing lane. Such framework can likewise
mediate to bolster the avoidance of collusion. Furthermore, the "Around View
Monitor" framework gives an elevated perspective of the vehicle and that "Moving
Object Detection" framework informs the driver of moving articles around the
vehicle. With these capacities, the "Overall Driving Support System" has made
Nissan one stride closer to accomplishing their definitive objective i.e. to become a
Collision free Vehicle

Culture
They cherish what they do. This energy channels into all parts of our work, and is
shown by their dedication to the NISSAN WAY. This is their corporate DNA that edges
their reasoning (Mindset) and aides their expert conduct (Actions). It's the means by
which they drive new thoughts and test themselves to achieve market leaps forward
and make esteem for both their clients and business. It's additionally how they
perceive and remunerate proficient execution.

Goals
As a worldwide automaker, Nissan steps to distinguish the immediate and circuitous
effects of its business on nature to minimize them. We will likely lessen the
ecological effect created by our operations and Nissan vehicles all through their
lifecycle to a level that can be consumed actually by the Earth by advancing viable
utilize and reusing of vitality and assets. Automobiles depend completely on oil for
energy. The utilization of oil has been connected to environmental change through
the emanation of nursery gasses and to the biological system's corruption through
the penetrating of oil wells and tainting of water and soil amid transport. Such effect

may be lessened through either enhancements in vitality proficiency or a movement


to optional abilities.

Distributors and Suppliers


Nissan suppliers from around the globe gather at the quality meeting, where we
impart Nissan's quality guidelines and trade sees amongst the worldwide suppliers.
An auto is mind boggling item comprised of an enormous number of segments
upwards of ten thousand of them. For Nissan's situation, suppliers may give up to
70 or 80 percent of those parts. As of now, we source segments from around five
thousand suppliers. To raise the last's nature item, we have to keep up the nature of
every segment. Nissan's SQA* activities guarantee that we reliably get brilliant
parts from suppliers. To secure a reliable supply of astounding segments, Nissan
accomplices with solid and trustworthy suppliers. Through our SQA exercises, we
regard our suppliers as equivalent business accomplices to accomplish a commonly
productive relationship. The Supplier Quality Assurance Group, which advances SQA
exercises, utilizes a goal and unbiased perspective to assess the needs of Nissan
configuration, Nissan generation and that of our suppliers. The point is to quickly
enhance the nature of sourced segments and fortify common comprehension
between the three taking an interest substances. Nissan has been resolved to set a
worldwide standard for the segments' nature from its suppliers' base. With the
Renault Alliance, the foundation of a typical worldwide administration framework
has been quickened with the Alliance's supply base around the world. Therefore,
despite the fact that we have different suppliers in distinctive parts of the world with
fluctuating principles, societies and traditions, the segments they give are ensured
to meet with Nissan's strict quality guideline