sasha madfes 1400 Portola Dri ve San Fra ncisco, Ca

s as ha @s as ha m ad f es . c om
(41 5) 59 5 37 67

SASHA MADFES is a proc ess driven, client foc used Manager wit h a unique ability t o not lose sight of the " big
pict ure" y et still be obs essive about det ails partic ularly when it comes to communic ation, doc umentat ion, t rans ferring
knowledge, s haring information, and analyzing data in an effort to ac hieve t argeted and measurable results.
Over 10 y ears of varied levels of responsibility working in bot h B 2B and S aaS focus ed start -up and t urn-around
int eractive mark eting environments helping to deliver solutions to c ustomers t hat have a real impact on their business.
Consist ently rec ogniz ed for acc omplis hments stemmed from quickly and effectively identifying and resolving problems
or their pot ential by utiliz ing a wide variety of t echniques and being able t o fores ee, adapt, and produc e positive res ults
in a landscape where a c hange in priorities t hen had t o occur t o quickly matc h business needs.

LEAD GENERATION | SEM | SEARCH MARKETING | SAAS | WEB 2.0 | KPI | CRM | SFDC | SALESFORCE
INTERACTIVE MARKETING | RESEARCH | METRICS | AFFILIATE MARKETING | ECOMMERCE | PPC | PAID SEARCH
Success ful wit h manipulating dat a for wrangling, res earc h, and analysis
Adept at developing and deploying effective servic e delivery, call cent er, and quality cont rol strat egies
Provided sales s upport through competitive res earc h, lead generat ion, and pipeline management
Maint ains active part ners hips with 3rd party A ffiliate Mark eting s ervices t o drive t raffic to advertis ed ret ailers
Experienced wit h developing print ed materials, facilit ating trainings, and c reat ing policy and procedure manuals
Knowledgeable in t he principles and proc ess es for providing c ustomer s ervic e, incl uding needs ass essment,
meeting quality standards, and evaluation of cust omer sat isfaction

TECHNICAL SK ILLS AND EDUC AT ION

MICROSOFT OFFICE Word, Excel, Publisher, Outlook, & Powerpoint
Advanc ed k nowledge of efficient methods for us ing functions of Mic ros oft Office applications, including: writing,
utiliz ing, and testing mac ros to increase productivity ; arranging dat a using pivot tables, formulas for cell references,
vlookup, conc atenate functionality, and if/t hen st at ements

CRM Sale sforce .com

SFDC Administrat or level access for importing, de -duplic ating, merging, converting, and cleaning up of syst em dat a

OPERATING SYSTEMS M icrosoft Win98 Win95 WinME WinNT WinXP Win2000 Vista & Win7
Experienced wit h performing ext ensive tec hnical support, general t rouble shooting of s oft ware and hardware failures,
and ident ifying network problems when relat ed t o work st ation configurations inc luding: hardware inst allations, software
configurati on changes, regist ry repairs, and regular maint enance

SAN DIEGO STATE UNIVERSITY Bachelor of Arts, Communication 0 8. 9 1 0 5. 96

RELATED PROFESSION AL EXPER IENCE

Marin Software's SaaS offering is the "Marin Search Marketer" an enterprise-class paid search management application
that analyzes, manages, and optimizes large-scale SEM/PPC campaigns of companies
with a minimum online marketing spend of $100k per month on paid search across Google, Yahoo, and MSN's Bing
MARIN SOFTW ARE Rese arch Associate , Te am Lead 08. 08 09. 09 SALES SUPPORT
Coordinat ed a team of 5 in c onducting cust om st rategic investigat ion of pros pective clients t o identify and verify relat ed
informat ion of t he appropriat e contacts res pons ible for t heir c ompany 's key word bidding. Trained new employees to
underst and t he standard operating procedures and use of t he CRM tool S ales forc e.com.
major accomplishments:
- Determined best practic es t o res olve das hboard and dat a report ing iss ues aft er res earc hing and identify ing
application solutions, enhanc ements, and syst em int egrations in a S ales forc e.com Administ rat or capacity
- Provided several new res ourc es and met hods of investigation for analyzing t he existing online advertis ing
pres enc e of pros pects t hat bec ame instrumental qualifying leads generat ed for the inside sales team; t his
directly res ult ed in number of monthly conversions multiplying and t he company becoming t he leading supplier
in its s pac e, ac quiring accounts managing $650 million of annual paid s earc h spend wit h bidding on over 100
million key words
 s a s h a @s as h am a d fe s .co m P AG E 2 OF 2 (415) 595 3767

Reply's primary service at the time was lead generation and performance-based online marketing with a national network of
17,000+ service providers receiving inquiries from OpenAuto, RealtyNow, AgentConnect, iMotors, and CarClub brands
REPLY! INC Manager of Data Quality 06. 05 06. 07 CALL CENTER
Responsible for daily conversion of leads generated from online acquisit ion c hannels including SEM, int ernet
market ing, and email c ampaigns. Scheduled 15 non -exempt, full -time employ ees to maint ain 24x7 c overage of all
brands; motivat ed department members to meet tight and c onst antly changing deadlines and t o remain focused while
numerous c ustomer requests impact ed t he timing of the product approval and delivery. S upervis ed pers onnel,
conducted performance evaluations, and int erviewed new hire pros pects for the department tasked with s creening
requests, verifying c ont act information, and c onfirming interest for follow-up information relat ing t o real estat e specifics
or an upc oming new car purc has e. Forecast ed daily work loads, balanc ed volume s pik es, ass essed work flow and
res ourc e demands, and report ed on key met rics.
major accomplishments:
- Multiplied revenues, ac hieving major improvements in speed and accuracy, by implementing new depart ment
validat ion proc edures
- Reduc ed operating ex pens es, aut omating t he lead review proc ess, by integrat ing a 3rd party dat a verificat ion
provider TA RGUS Info
- Insured round-t he-c lock c overage as business needs dict at ed by creating, assembling, t raining, maint aining,
and managing a nationwide team of 20+ long term independent cont ractors
- Introduc ed, monitored, and implement ed an ins pect ion proc ess to t rack disc overed XML dat a iss ues from
outs ourc ed lead providers and evaluat e iss ues relat ed to product quality
- Identified various system problems and suggest ed solut ions by collect ing dat a examples, capt uring the
surrounding facts, and drawing valid c onc lusions

REPLY! INC Se nior Account M anager 06. 04 06. 05 CLIENT SERVICES

Acted as the primary cont act and c ustomer issue escalat ion point for Reply !s major aut omotive s ervic es clients.
Process ed monthly billings and oversaw ret ention efforts; responsible for approving the servic e sus pension of
delinquent or breac h accounts prior to t he expiration of c ont racts. Implement ed overall roles and responsibilities,
direction, and leaders hip of Client S ervic es department staff.
major accomplishments:
- Developed strat egies t o drive efficient operations and profitability by creating and implementing an audit
proc ess to determine and res olve servic e standard complianc e iss ues
- Independently identified and investigated a 3-y ear-old dat abas e iss ue that failed to report over $870, 000 in
past -due, unc ollect ed revenue and caus ed premature acc ount clos ure, exposing serious billing inacc uracies
when c ompared t o t he s ervices rendered
- Success fully c ollect ed over 60% of t h e discovered lost revenue by establis hing proc edures t o generat e
doc umentat ion of the identified billing and report ing error and overs eeing t he negot iation of balanc es due

REPLY! INC Clie nt Service s Specialist 06. 03 06. 04 CUSTOMER SERVICE

Account able for staff scheduling, pay roll, human res ourc e coordination, product c ont rol, staff training, and managing
cont racts. Served as primary account manager and k ey cont act for various strat egic client acc ounts.
major accomplishments:
- Increased ROI and reduc ed losses c aused by wasteful pract ices by implementing an improved prot ocol for
managing member accounts after identifying, doc umenting, and pres enting client s ervic e proc ess inefficiencies
to upper management

REPLY! INC Regional Sales Exe cutive 04. 03 06. 03 BUSINESS DEVELOPMENT

GIGANTIC INC Eve nt Staff Coordinator 10. 99 04. 06 BAR & CLUB

BANK OF AMERICA Re search Analyst 10. 97 11. 99 INTERACTIVE BANKING

MIDW EST TV/RADIO (CBS) M arket Re search Analyst 09. 96 07. 97 COMMERCIAL RADIO

PRINCESS RESORT Assistant to the F&B Director 06. 96 07. 97 HOTEL MANAGEMENT

ASSOCIATED STUDENTS Exe cutive Vice President 05. 95 05. 96 SDSU AUXILIARY