JUNE 2002

EMBARGOED
Not for use before 00.01 hours
on Monday 15 July 2002

Television
Advertising
Complaints

REPORT

How Television Advertising

is Controlled
The ITC is the statutory body created by the Broadcasting Act 1990
to licence and regulate commercial television in the UK. It remit
extends to all commercially funded television services broadcasting
from the UK, including satellite and cable services. The Act requires
the ITC to draw up and enforce a code on advertising standards and
practice. The ITC also has a duty under the Control of Misleading
Advertisements Regulations 1988 to consider complaints about
misleading television advertisements.
The ITC set standards for television advertising through its Code of
Advertising Standards and Practice. This is adopted and reviewed
after wide public consultation. The ITC also consults regularly with
the Government and has a duty to carry out any government
directions about categories of products and services which may or
may not be advertised. In addition, the ITC receives regular advice
on advertising standards from an external advisory committee
comprising representatives of both consumer and advertising
interests.
The ITC enforces compliance through a combination of prevetting
requirements and direct intervention. It requires the television
companies it licenses to employ trained staff to check advertising
carefully before accepting it for transmission. In particular they are
required to satisfy themselves that any claims are accurate and,
where appropriate, to inspect documentary evidence or seek the
advice of independent consultants. The majority of television
advertising is vetted by a central body called the Broadcast
Advertising Clearance Centre (BACC) who act on behalf of a
number of ITC licensees collectively, including ITV, GMTV,
Channel 4, Channel 5, BSkyB and UK Gold. In practice, most
television advertising is submitted initially in script form and
clearance for film production is given only when the BACC, or the
individual company, is satisfied that there will be no breach of the
rules. Where there is doubt about interpretation of the rules the
television companies are encouraged to seek guidance from the ITC.
These procedures, which are more searching than those applicable to
any other advertising medium, ensure that the vast majority of
advertisements which appear on television do not breach the rules.
The ITC does, however, monitor the finished output closely and
where necessary intervenes to require non-complying advertising to
be withdrawn. A decision by ITC to suspend or discontinue an
advertisement has mandatory and immediate effect and there are
severe sanctions for non-compliance.
The ITC considers all complaints which it receives about advertising
and, where an investigation is necessary, requires the television
companies to submit background material to it promptly so that an
assessment may be made with a minimum of delay. All complainants
receive a personal reply to their complaint.

CONTENTS

Complaints of Substance

12

Summary of Other Complaints

35

Analysis

Complaints
of Substance

HARMFUL

COMPLAINTS FROM

Boots
J. Walter Thompson
1 Viewer

BACKGROUND

An advertisement for Boots featured a daughter discovering that her mother had
used her Boots Advantage Card to buy shower gel which she described as orgasmic.

ISSUE

A viewer complained that she had seen the advertisement on HTV at 15:25 during
children's television and felt the use of the word "orgasmic" was inappropriate for
broadcast at that time.

ASSESSMENT

The BACC had approved the advertisement on the condition that it should not be
shown immediately before, during or immediately after children's programmes.
HTV said its scheduling staff had missed the restriction and had consequently
broadcast the advertisement during a children's programme. The ITC judged the
broadcaster was in breach of the code.

CONCLUSION

Breach of ITC Rules on Amount and Scheduling of Advertising 4.2.3. Complaint

upheld

HARMFUL

Walkers Lites Sunflowers

Abbott Mead Vickers BBDO

COMPLAINTS FROM

52 Viewers

BACKGROUND

The commercial was set in a romanticised countryside with a gentle, pastoral, music
soundtrack. Gary Lineker strolled through a field of sunflowers but suddenly
noticed a bicycle which had been left unattended. Looking shifty, he picked up a
packet of crisps from the bike's basket but then saw Helena Christensen
approaching in dream-like soft focus. He was dumbstruck by her beauty. When she
reached him, the idyllic mood was shattered when she punched him in the face and
stomach, snatched back her crisps and told him to "Get your own".

ISSUE

Over half of the complainants thought the use of violence gave a bad example,
particularly to children. One complaint reported that a child had copied the actions.
Most of the other complainants objected to violence against men, arguing that, if the
gender roles had been reversed, the advertising would never have appeared.

ASSESSMENT

The ITC does not allow advertising to feature violence which is likely to have a
harmful influence or to cause serious offence to viewers but does not object to the
kind of "theatrical" violence which is common in, for example, trailers for
action/adventure films or some forms of cartoons. That kind is generally accepted
as harmless because it is "distanced" from real life.
In this case, the ITC judged that there was a sufficient air of unreality, or fantasy, to
distance the violence from everyday experience. The fact that the two protagonists
were well-known personalities added to this effect. The commercial was also one in
a long series which has featured Gary Lineker in "bad boy" roles which are in sharp,
comic contrast to his normal image.
The ITC thought that most viewers would be familiar with these. Although the ITC
regretted the report of emulation, it judged that this was likely to be an isolated case
and that, for the reasons above, the advertising was unlikely to cause trouble on any
significant level. There was no evidence of any other problems. For the same
reasons, although the ITC regretted that some male viewers found the commercial
objectionable, it did not agree that the advertising was likely to be found widely or
deeply offensive.

CONCLUSION

MISLEADING

COMPLAINTS FROM

Not upheld

Chessington World of Adventure

J. Walter Thompson
1 Viewer

BACKGROUND

An advertisement for Chessington World of Adventure claimed the new Vampire

ride would open on 8 April.

ISSUE

A viewer complained that he and his family had visited the theme park on 11 April
but discovered that the ride was closed. He felt the advertisement was misleading.

ASSESSMENT

The advertiser apologised for any disappointment caused. It explained it had been
confident that the new rides at the theme park, including Vampire, would be
operational before the television campaign began on 21 March. The ride
manufacturer told it there was a possibility that Vampire would not be ready until 1
April, so it decided to use 8 April as the opening date in the advertisement. Work
was completed by 6 April but there were still safety issues to be resolved and
therefore it was not possible to open the ride by the advertised date. The marketing
department were not aware of this problem until 6 April when it was too late to
cancel the advertising.

The advertiser stressed it had done everything it could not to mislead or disappoint
its guests including carrying up-to-date information about the ride on its website
and offering discount vouchers for return visits.
The ITC accepted that the advertiser had taken steps to warn visitors that the ride
was not operational. However, it noted that the marketing department had been
aware of technical difficulties with the ride and judged that it ought reasonably to
have foreseen the possibility of further delay to the opening, and planned its
television advertising accordingly. It found the advertising to have been capable of
misleading viewers into thinking that the ride would be open on 8 April.
CONCLUSION

Breach of ITC Code rule 24. Complaint upheld.

MISLEADING

Currys
M & C Saatchi

BACKGROUND

An advertisement for a television with free video and DVD player available from
Currys appeared to imply that as part of the advertised service Currys would
deliver, install and remove the old appliance.

ISSUE

In response to a viewer complaint about an earlier version of the commercial

containing the same claims, the ITC judged that it had "strongly implied that
removal of old appliances, installation of new ones and Sunday delivery were all
part of the same service". As installation and removal of the old appliance were not
available as part of the one service, the ITC found the advertising to be misleading
and ordered that it be removed from air.
During routine monitoring the ITC noted this slightly different version of the
advertising was being broadcast.

ASSESSMENT

BACC explained that following the previous adjudication Currys had amended its
policy to include the removal of an old appliance if requested by the customer, free
of charge. It argued that the claims were therefore accurate. The ITC noted this
change in policy but sought confirmation that Currys would also install a customer's
new appliance as implied in the commercial. Currys advised the BACC that it
would again amend its policy to include installation of the product featured in the
specific commercial, free of charge if requested in-store.
The ITC judged that at the time of raising these issues with the BACC Currys did
not install the new appliance as suggested in the advertising and as such the
advertising had been capable of giving viewers a misleading impression of the
advertised service.

CONCLUSION

MISLEADING

COMPLAINTS FROM

Staff intervention. Breach of Rule 24.

Ideal World HS

1 Viewer

BACKGROUND

An Ideal World Home Shopping promotion for an adhesive product called

Powerbond included a video clip from a previous programme which showed the
presenter sitting on a swing suspended from two strips of tape that had been bonded
together with Powerbond. The bonded tape appeared to carry the presenter's weight.
At the end of the clip, the presenter commented "it would have been so funny if the
Powerbond had failed there but it doesn't, that is the point".

ISSUE

A viewer complained that the video clip was taken from an earlier presentation in
which the tape carrying the swing had broken. He felt the presenter's comments
were misleading because they supported a false depiction of the product's strength.

ASSESSMENT

Ideal World said that an Assistant Producer had edited the video clip without
realising the possible implications. Due to time constraints the presenter had not
been fully briefed and was "unaware of what happened next". It stressed there had
been no intention to mislead.
The ITC considered that the video clip together with the presenter's statement gave
a misleading impression of the product's strength. Whether or not members of the
production team were aware of what happened next, company management must
have known about the previous failed product demonstration, and should have taken
steps to prevent the tape being misleadingly re-used. The presenter's comment was
also ill-advised. It judged that the production team should be careful when using
presentation extracts and that they and the presenters should be reminded of the
wider implications of using such "throwaway" comments namely, the potential for
misleading viewers about the nature of a product and affecting their economic
behaviour.

CONCLUSION

MISLEADING
COMPLAINTS FROM

Breach of ITC Code Rule 24 (a). Complaint upheld.

NTL - Broadband Cable

J. Walter Thompson
1 Viewer

BACKGROUND

Ntl Channel 120 carried information about Ntl services and included a feature on
broadband explaining what it was and how to subscribe. A cable modem had to be
installed to receive the service but it stated that Ntl would arrange for an engineer to
install it for you and showed two Ntl employees arriving at a customer's home. It
said the modems could be bought from an Ntl-approved list of suppliers or bought
or rented direct from Ntl. The presentation claimed that once installed the user
would be "up and running".

ISSUE

Two viewers complained that the presentation was misleading for suggesting it was
much easier to connect to Ntl's broadband service than was actually the case. One
viewer said that customers had to install software disks, after connection of the
modem, and both viewers had spent significant amounts of time and money on the
telephone to Ntl's technical support line before they were able to access the service.
Ntl had told one viewer that the option to buy your own modem was not available
because rental of the modem was included in the subscription.
Ntl said that once customers ordered Ntl services, including internet access, they
received a kit with a cable modem, one installation disk, cabling and installation
guide. Customers had the option to install the modem themselves or hire an
electronics engineer to install the equipment provided for them.

ASSESSMENT

Ntl explained the option to buy your own modem was no longer available and that
rental of the modem was included in the subscription. The broadband feature was
amended to reflect this change.

The ITC did not think the broadband feature on Ntl's information channel had
accurately reflected the actual broadband installation process. The presentation
suggested installation would be done by an Ntl engineer at no extra cost with the
option to buy your own modem, when in reality the option to buy a modem was not
available and customers had to install it themselves or spend more money hiring an
electronics engineer to do it for them. It judged the advertising was misleading.
CONCLUSION

ITC Code rule 24 was breached. Complaints upheld.

OFFENSIVE

Echo Biscuit Bar

St. Lukes

COMPLAINTS FROM

32 Viewers

BACKGROUND

An advertisement for Echo Biscuit Bar featured men giving thanks for Echo
because it saved them from a world of women made irrational through lack of
chocolate. A vision of this world revealed women abusing their partners and rioting
in the street. The end shot showed a woman raising a vacuum cleaner above her
husband's head to strike him. The camera cuts away before impact.

ISSUE

The majority of complainants objected to what they regarded was the sexist
suggestion that women needed chocolate in order to behave reasonably. Eight
viewers felt it made "domestic violence a subject for comedy" and two were
concerned that it condoned violence towards men.

ASSESSMENT

The ITC noted that some viewers felt the advertisement was sexist but it considered
the scenarios depicted too surreal to be genuinely denigratory towards women and
unlikely to condone or encourage sexist views. The bizarre nature of the
advertisement also diffused the extent to which the women's actions could be
regarded as aggressive and made them seem more slapstick and cartoon-like. It
judged the advertisement was acceptable for broadcast.

CONCLUSION

Complaints not upheld.

OFFENSIVE

McDonalds - Zoo trip

Leo Burnett

COMPLAINTS FROM

103 Viewers

BACKGROUND

The advertisement featured a small boy whose parents were separated. Getting him
ready for a trip to the zoo with his father, his mother said that later she would take
him to McDonalds. When the father came to collect him, the boy boasted that his
mum was taking him to the zoo. To the boy's delight, his father responded by taking
him to McDonalds as well.

ISSUE

Viewers were concerned that the advertisement made light of the serious issue of
family break-ups and that it appeared to encourage children to lie to get what they
want. Some viewers were also concerned that it encouraged unhealthy eating
practices as the boy was going to eat two McDonalds meals in one day. The
complainants included two teachers who were concerned that the advertisement
would be unhelpful to children who might be dealing with their own parents'
separation.

ASSESSMENT

The ITC understood the concerns expressed by viewers and acknowledged that the
chosen theme did not appeal to all. Although family break-ups are likely to be
traumatic for children, the complaints did not indicate that the advertising itself was
causing them upset. The ITC did not consider that this mildly humorous scene in
which the boy was shown to be coping well with his situation - was likely to be any
realistic encouragement of undesirable behaviour or unhealthy eating practices.

CONCLUSION

Complaints not upheld.

OFFENSIVE

Microbake Pies - Grannie

Cheetham Bell

COMPLAINTS FROM
BACKGROUND

ISSUE
ASSESSMENT

12 Viewers
An advertisement for Microbake Pies featured an elderly woman punching her
grandson in the stomach when she discovered him eating them instead of her
homemade pies.
Viewers complained that the advertisement trivialised domestic violence.
The advertiser said that throughout its development the commercial had been well
received by viewers and focus groups who thought it was in good humour. It
acknowledged that domestic violence was a serious issue but did not think its
portrayal of this frail grandmother and 18-year-old grandson realistically
represented a likely domestic violence scenario.
The BACC understood why some viewers found the image of one family member
hitting another offensive but said they felt that most viewers would appreciate the
humour, which derived from an improbable scenario. Because the advertisement
featured interpersonal violence, BACC had excluded the commercial from around
children's programmes.
The ITC believes that TV advertising, because it is often powerful and frequently
repeated, should not encourage or normalise the use of violence in real life. Whilst
"cartoon-style" violence and the kind of mayhem common in action films are
generally thought unlikely to cause problems, there is more concern about violence
which looks real, which seems to take place in everyday life and to involve ordinary
people, particularly where someone uses violence to get their own way. The ITC
noted that there have been a number of advertisements recently which showed some
form of "real life" violence and it was concerned about the possible cumulative
effect of these repeated and powerful scenes.

In this case, the "aggressor" was a small, frail woman and the "victim" was her
strapping teenage grandson. It is likely that domestic violence in particular is a
function of unequal power in a family relationship rather than the aggressor
necessarily being stronger than the victim (as indicated by the significant levels of
female violence against men, who are usually physically stronger). However, the
ITC accepted that the scenario of an aged grandmother hitting her brawny grandson
was unusual and that the use of humour helped to lighten the tone. On balance,
therefore, the ITC concluded that this particular advertisement was unlikely to
condone violence. However, it warned the BACC that slightly different
circumstances in future cases could result in a different decision.
CONCLUSION

Code rule: Appendix 1, rule 1. Complaints not upheld but guidance given.

OFFENSIVE

Phones 4U changing room

Cheetham Bell

COMPLAINTS FROM

44 Viewers

BACKGROUND

The advertisement, set in a men's changing room, featured a man padding out his
boxer shorts with a pair of socks. Another man entered the changing room and
caught him admiring all angles of his new profile in front of a mirror.

ISSUE

Viewers complained that the advertisement was sexually suggestive. Two viewers
considered the advertisement to be racist and negatively stereotypical for using two
black actors. Other viewers were concerned about the scheduling of the
advertisement which appeared during the day and in the early evening.

ASSESSMENT

The ITC judged the advertisement to be lighthearted and unlikely to cause deep felt
or widespread offence. Any sexual innuendo was slight, harmless and largely
defused by humour.
Although black actors had been chosen, the ITC did not agree that the
advertisement negatively stereotyped black men - the humour seemed to apply to
men in general rather than to particular racial groups.
The ITC noted that the advertisement had been excluded from children's
programmes and channels and judged this restriction to be adequate.

CONCLUSION

MISCELLANEOUS

COMPLAINTS FROM
BACKGROUND

Complaints not upheld.

Amount of Advertising
ARY Digital
2 Viewers
Two viewers felt the amount of advertising taken by ARY Digital on 31 January and
4 February was in breach of ITC rules.

ASSESSMENT

ITC rules allow Satellite and Cable broadcasters a maximum of 9 minutes of

advertising per clock-hour averaged over the whole broadcast day, with a maximum
of 12 minutes in any one clock-hour (promotions and trailers do not count towards
advertising). ARY were asked to provide the ITC with information, reports, and
VHS tapes as required by their licence.
After repeated requests and missed deadlines only part of the information the ITC
required was provided. This was not enough for the ITC to complete its
investigation. The ITC therefore had no choice but to uphold both complaints.

CONCLUSION

MISCELLANEOUS

COMPLAINTS FROM
BACKGROUND

ISSUE

Breach of ITC Rules on the Amount and Scheduling of Advertising 4.2.7.

Complaints upheld

Scheduling - Actor Separation

Carlton Westcountry
1 Viewer
On 9 February Carlton Westcountry transmitted an advertisement featuring Pete
Waterman at the end of the programme Pop Idol in which he also appeared.
A viewer was concerned that this was a breach of ITC rules.

ASSESSMENT

ITC rules require that advertisements featuring a personality or performer must not
be scheduled in or adjacent to a programme in which they also appear. Carlton
explained that due to a human error there had been some confusion over the
restriction placed on the advertisement. This, had led to the advertisement being
incorrectly scheduled. Carlton apologised for the breach of ITC rules.

CONCLUSION

Breach of ITC Code rule 6. Complaint upheld. The ITC has written to licensees,
pointing to the need for more vigilance in this field

MISCELLANEOUS

COMPLAINTS FROM
BACKGROUND

ISSUE

Separation of Advertisements
Fox Kids
1 Viewer
On the 4 April Fox Kids transmitted an advertisement featuring Mary Kate and
Ashley Olsen during an episode of "So Little Time" in which they also appeared.
A viewer was concerned that this breached ITC rules.

ASSESSMENT

ITC rules require that advertisements featuring personalities or performers must not
be scheduled in or adjacent to programmes in which they also appear. Fox Kids
apologised for unintentional error made when scheduling the advertisement. The
ITC note that Fox Kids are taking steps to prevent a recurrence of this incident and
are reviewing their current procedures accordingly.

CONCLUSION

Breach of ITC Code rule 6. Complaint upheld

MISCELLANEOUS

COMPLAINTS FROM
BACKGROUND

Separation of Advertisements
Channel 4
4 Viewers
Digital television now provides interactivity. Using the remote control a viewer can
choose to 'enhance' programming and advertising with extra material, whether text
or video. Links to many other different services, usually commercial ones, are also
frequently offered from 'enhancing' screens. An 'icon' is displayed during an
advertisement or programme to alert viewers to the presence of interactive options.
The ITC has published guidance for broadcasters on the use of interactivity. One of
the assumptions behind the guidelines is that advertising and programming should
continue to be kept separate, following the principle of 'traditional' television. This
principle is reflected generally in the ITC Rules on the Amount and Scheduling of
Advertising. Two of the guidelines' requirements are therefore that icons displayed
during programmes must not carry advertisers' messages or branding and that initial
interactive supplements accessible from programmes must not be wholly or mainly
commercial in nature.

ISSUE

Four viewers complained about an interactive icon from a commercial appearing on

Channel 4's digital satellite service during an episode of Frasier.

ASSESSMENT

Channel 4 admitted that an icon intended for an interactive advertisement had been
displayed during Frasier. The accompanying interactive functionality, which if
selected would have brought up additional all-advertising screens, was also active
for that time.
The licensee explained that this lapse was caused by a technical problem. The
interactivity and the advertisement were mismatched by equipment slowing down
so that the advertisement had finished by the time the icon and interactivity were
applied to the broadcast signal.
The ITC accepted that there had been no intention by Channel 4 to blur the
boundaries between advertising and programming and that the icon's appearance in
programming was entirely accidental. However, the ITC noted that technical
problems had led to similar errors in the past that had been tolerated as teething
troubles. Channel 4's failure to put its systems right in the light of these now meant
that a recorded intervention was appropriate, although the ITC did recognise the
technical complexity of interactive applications and that in taking steps to try to get
the systems right the channel had taken its responsibilities seriously.

CONCLUSION

This error was a breach of the ITC Rules on the Amount and Scheduling of
Advertising. Rule 3.1 states that "Television advertising must be readily
recognisable as such and kept quite separate from other parts of the programme
service". Complaints Upheld.

Summary of
Other Complaints
Advertisements for the products or services listed below attracted
complaints which after preliminary assessment, did not raise issues
of substance requiring further investigation
These included complaints repeating points already considered and
covered in previous summaries, as well as isolated expressions of
personal opinion or experience which did not call into question the
conformity of the advertisements with the requirements of the ITC
Code of Advertising Standards and Practice.

Product or Advertisement

HARMFUL
AA Insurance
AA Insurance DIY
Arnold Clarke Motor Dealers
Auto Trader
B4U TV
Batchelors Cup a Soup
Benylin Active Response
BF Goodrich
BMW
BMW Mini Zombies
Bold Wrinkles
Bounty Towel Maureen
British Telecom Answer 1571
British Telecom 1571 - Bathtime
BT Openworld Anytime
Campino Sweets
Cancer Research UK - Photo Mirror
Cancer Research UK - Photograph
Carling Black Label
Carling Black Label - Frustration
Celebrations Toys
Centrum Bubblewrap
Cheesestrings Marquee
Chemical Generation album
Chicago Town Pizza dentist
Coca Cola - 3pm
COI - Learn Direct
COI - Learn Direct (Phones)
COI - Literacy & Reading
Colgate Toothpaste
Coors Light - Beer Run
Daewoo Cars
Dairylea Lunchables
Daz Ultra
Direct Line Home Insurance
Direct Line Motor Insurance
Direct Line Rescue
Dulux Colour Plasticine
Fairy Aromatics
Fanta
Febreeze - Fabric Spray
Fedex Ambulance
FedEx - Pizza to go
Fiat Stilo
Film Trailer - The Time Machine
Ford Mondeo
Fruit Winders
Fybogel
Gaviscon Heartburn Remedy

Number of
Complaints
1
1
1
1
1
1
9
1
1
1
1
24
1
1
1
1
1
1
1
1
2
10
1
1
1
1
1
1
1
5
1
1
1
1
1
1
1
2
3
1
1
2
1
1
1
3
6
1
5
1

Glade Touch n Fresh

Golden Wonder Crisps - Shopkeeper
Grand Theft Auto
Halifax Building Society
Halls Mentholyptus Golfer
Haribo - 100 metres
Harvester Monkeys
Heineken Rudolph
Heinz Tomato Ketchup
Hermesetas Granulated Sugar
Homebase Sale Bunkbed
HSA - Patrol Car
HSA Superplan
HSA Superplan Laundrette Rab
Hula Hoops Shoks eels
ITV Digital Promotions
ITV Digital Sport Never Told
Jacobs Club
Jaffa Cakes
Jaffa Cakes Teeth
JD Williams Shogun Knives
Johnson & Johnson Baby Wipes
Kelloggs Crunchy Nut
Kelloggs Fruit Winders
Kentucky Fried Chicken
Kinder Surprise
Kit Kat
Levis Engineered Jeans
Little Rolo
Max Steel
Mazda - Zoom Zoom
McCain Oven Chips Granny
McCains Wedges
McDonalds corporate
McDonalds Corporate
McDonalds - home safety
McDonalds McChoice Menu
McDonalds - Paul Gascoigne
Milkybar Munchies Children
Mr Kipling Cakes
Muller Rice Polaroid
Music - Sophie Ellis Bextor
National Autistic Society
Naturally Close Lingerie Catalague
News of the World In Body
Nicorette
Nintendo Game Boy Colour
Nissan Primera
Nivea
Norton Finance
NTL Digital
Pampers Baby Wipes - Feel

2
12
1
1
1
1
1
1
1
1
1
3
1
44
1
1
5
1
2
1
4
4
2
1
1
2
1
1
5
1
1
1
1
2
1
2
1
2
22
2
3
1
1
1
1
1
1
1
1
2
1
1

Pantene ProV Vitamin Drink

Parazone Flushable Wipes
Penguin Bar
Peugeot 406 train
Philishave - Cool Action
Police Recruitment
Post Office - Boy on phone
Pot Noodles
Quorn
Quorn - Shovel Boy
RBS Advanta shopping
Readers Digest - love & life
Red Bull Airplane
Reebok - The Blob
Reef
Renault statistics
Renault Clio Kitchen
Ribena Tooth Kind
Right Guard - Xtreme Dating
Rover MG Saloons
S1Play.com
Searching for Product
Shelter Marie
Shop America Mega Memory
Shreddies
Slim Fast Soup
Solpadeine
Suzuki Ignis
Tampax Compak
Tennent's Lager Murder One
Tia Maria
Toyota Avensis
Toyota Corolla
TV Shop product
Vauxhall Zafira School
Vodafone
Volkswagen Diesel
Volkswagen Passat Ice Cream
Volkswagen Passat Operation
Volkswagen Polo Surfer
Walkers Crisps
Weedol Gun
Werthers Origional
Whiskas Pet Food
WKD donut
Wrigleys Airwaves Boa
Yakult
Yorkie Girl Builder
Zurich Bank

6
1
1
4
1
6
7
1
1
13
1
1
1
1
1
1
6
1
5
1
2
1
1
1
6
1
1
1
5
2
1
1
103
1
5
1
1
1
2
7
1
5
1
1
1
1
2
1
1

Product or Advertisement

MISLEADING
Hellenic Voyages'
Imperial Travel'
Malta Bargains'
Mario World Travel'
The Firing Line'
TravelCityDirect'
0
1-2-1 Chatlines
200
207
212
219
224
225
229
231
272
276
278
283
318
381
392
667
AA Insurance
AA Insurance Online couple
Admiral Motor Insurance
ADT Burglar Alarms
Adult Channel
Agatha Christie Collection
Allied Dunbar
Alpen
Always Pads
ALY Channel
Ambre Solaire Bronzer
American Express Trav.Cheque
AOL - 100 Hour Free Trial
AOL - Flat Rate
AOL - Parental control
AOL Internet - New Version 7.0
Argos
Argos Voucher
Ariel
Ask Jeeves
Astral Moisturiser
Auction World Product
Autoglass - safety features
AXA Sunlife Bonus Cashbuilder
Axa Sunlife Direct

Number of
Complaints
5
1
1
1
1
1
1
4
1
1
1
1
1
3
1
1
1
2
1
1
1
1
1
1
1
6
5
1
1
1
1
1
1
1
1
2
1
4
1
2
1
2
1
1
1
1
24
1
1
1

B&Q
B & Q Dehumidifier
B & Q - Floormaster Loc
B&Q Superstore
BACS Direct Debit
Baines & Ernst
Bank of Scotland 20%
Bells Whisky
Benadryl
Benecol
Bid-up.tv
Bid-up.tv product
Blockbuster Video
BMI Baby.com
Boots
Boots Opticians
Braun Toothbrushes
Brewsters Restaurants
Brita Water Filters
Britannia Home Video
British Airways
British Eggs - empty fridge
British Gas
British Gas devil
British Telecom
British Telecom Answer 1571
British Telecom Cheap Weekend
British Telecom Surf Time
British Telecom Together
Brooks & Bentley Footprints
BT - Weekend Special
BT Cellnet
BT Internet Anytime
BT Openworld Anytime
BT Openworld Anytime Pool
Build The Titanic Magazine
BUPA - Active Care
BUPA - Mrs Hunter
Burger King
Calpol
Camelot - Cash for Life
Camelot Lottery Extra
Cancer Research UK Photograph
Capitol One Platinum Card
Carlsberg
Carpet Right
Cheltenham & Gloucester Mortgage
Chessington World of Adventure
Christian Aid
Churchill Insurance
Churchills Mobility Aids
Citroen C5

5
3
1
2
1
3
2
1
1
1
6
13
2
1
1
1
2
1
1
1
1
1
7
1
2
3
1
1
7
1
1
2
3
15
1
2
6
2
4
1
1
1
1
1
1
1
1
1
1
1
1
1

Citroen Xsara Picasso

Claims Direct
Clairol Herbal Essences
Co-Op Stores
COI - Anti Smoking
COI - Benefit Fraud
COI - Blood Donors
COI - DVLA Vehicle Tax
COI Environment
COI - Modern Apprenticeships
COI - road tax evasion
COI - Royal Navy
COI - Smoke Alarms
COI - Smoke Alarms (Graveyard)
COI/DTLR - road safety motorbike
Comet
Cornhill Insurance
Cornhill Insurance Cashback
Courts Furnishings
Cravendale Milk
Currys
Daily mail
Daily Mail - Queen Mother Plate
Danone Actimel
Daz Dyelock Plus Mental
Del Prado Victorian Dolls
Dept. of Transport
DETR - Think Speed
DFS
DFS - Sale End
Dial -4-a-Loan
Diamond Car Insurance
Direct Car Finance
Direct Car Finance - 1000
Direct Line Granny robbed
Direct Line motor insurance
Direct Line Home Insurance
Direct Line Home Insurance
Direct Line Motor Insurance
Direct Line Pet Insurance
Direct Line Rescue
Dollond & Aitchison - Jan Sale
Dolphin Bathrooms
Dove Soap
Dreams Beds
Dulux Colour Plasticine
Dyson - root8 cyclone
E4 Trailers/Promotions
Egg Card Daisy
Egyptian Tourist Board
Elephant.co.uk Insurance
Esure - Careless Driver

1
2
1
1
1
2
1
2
1
1
1
1
1
1
1
3
3
1
1
2
3
1
1
1
2
1
1
12
5
2
1
1
1
1
2
1
1
2
4
1
1
1
4
2
1
1
1
1
1
1
2
10

Eumovate Eczema Cream

Euro Changeover
Fairy Liquid
Fifty Plus Catalogue
Film Four
First Plus Financial Loans
Flymo Sandpit
Ford Cars
Ford Focus
Ford Focus
Ford Mondeo
Freeserve
Freeserve Groovey
Geomag construction toy
Great Eastern Trains
Halifax Current Account - Swan
Haribo
Harrods infomercial
Harry Potter DVD
Haze Airwick - Free offer
Head & Shoulders
Heat Magazine
Hellmanns Mayonnaise
Hidden Hearing
Hill House Hammond
Hovis Best of Both
HSA Laundrette Phone
HSA Patrol Car
HSA Superplan
HSA Superplan Laundrette Rab
HSBC
HSBC Behaviour
Hyundai Diesel
Ideal World HS Product
Imperial Cancer Research
Impulse puppies
Intel Pentium 4 (Alien Photos)
Intelligent Finance Marketing
International Technology Exchange
ITV Digital Monkey
ITV Digital Promotions
ITV2 Promotions
J D Williams Hose & Reel
Jaguar X-type
JJB & Sports Division
JML super mop
JML Drill Set
Johnson & Johnson Bedtime Bath
Kelloggs
Kelloggs Cornflakes
Kelloggs Nutrigrain Twists
Kinder Surprise

1
2
1
1
1
1
1
2
1
2
2
6
15
1
2
1
1
1
1
2
1
1
1
2
1
1
1
1
1
1
3
2
2
3
1
1
2
1
6
6
3
1
1
1
1
1
1
1
1
1
1
2

Kingsmill Whole White

Kitchens Direct
Kwik-Fit
Lemsip Max Strength
Little Rolo
Lloyds Pharmacy
Lloyds TSB
Lombard Direct Dreams
Lunn Poly - Great Escape
Lynx - trials punk
Mail on Sunday
Manweb
MaxiVision - Laser Eye Treatment
McDonald's - Silly Lights
McDonalds - chicken wrap
McDonalds Corporate
McDonalds McChoice Menu
McDonalds Monsters Inc
McDonalds - Paul Gascoigne
McDonalds - Peter Pan Promo
McDonalds McChicken Premier
Michaela Tarot Line
Miscellaneous
Moben Kitchens
More Th>n - Royal Sun Alliance
Morrisons Supermarket - Market Street
Music - Anastacia (Freak of Nature)
Music Stereophonics
National Lottery
National Lottery Instant Millionaire
National Lottery Thunderball
National Westminster Bank
Nationwide Reflectors
Nationwide Building Society
Nikon Digital Camera
Nintendo Game Boy Advance
Niquitin CQ Lozenge
Nissan Micra
Norton Finance
Norwich Union
Norwich Union Direct Man
NSPCC
NSPCC Cartoon
NTL - Broadband Cable
NTL Technology
Ocean Finance
One 2 One
Orange texting
Orange Phones
Oxi Clean - Stain Remover
Pakistan Channel
Pampers

1
1
1
5
1
1
2
1
2
1
1
1
3
1
2
1
5
1
4
1
7
1
1
4
3
1
1
1
15
1
3
7
3
2
1
1
1
1
15
5
1
1
2
2
2
2
1
1
2
5
2
2

PC World
Pedigree Adult
Peoples Choice Insurance
Peugeot 206 GTI
Philips Expanium MP3
Police Recruitment
Post Office - Boy on phone
Pot Noodles
Poundstretcher Family Clothing
Powergen - Monsters Inc Reward
Powergen - One Bill
QVC Product
Red Bull - Football Coach
Red Hot Euro
Renault statistics
Renault Clio Kitchen
Rimmel Graffiti
Round Up Weedkiller
Rowntrees Aero
Royal Bank of Scotland - Lunch
Royal Mail
Royal Mail - Special Delivery
RSPCA
Safestyle UK
Saga Motor Insurance
Saga Motor Insurance - Cuba
Sandals
Scottish Executive Domestic
Scottish Widows
Screenshop product
Screwfix Direct Catalogue
SCS Furniture
Searching for Product
Secure Homes Chair
Shades Blinds
Shoe Tailor
Shop America Product
Shop! Product
Shredded Wheat
Shredded Wheat Judith Hann
Shreddies
Simply Shopping Product
Simply the Best of the 80s
Sky Active Product
Sky Buy Product
Sky Digital
Sky Digital house explosion
Sky Trailers/Promotions
SMA Progress Follow-On Formula
Somerfield guards
Specsavers
Spray & Wipe

2
1
1
1
1
2
1
1
1
1
2
2
1
1
4
1
1
1
1
2
1
3
1
7
2
1
1
4
7
1
1
1
4
1
1
1
6
1
3
2
1
5
1
2
1
4
1
2
1
1
4
1

St Helens Glass
Stannah Stairlifts
Sun Life
Sun Newspaper
Sunday Express Easyjet offer
Sunday Times Motoring Guide
Swalec
Tampax Compak
Teacher Training
TellSell Product
Tesco Computers for Schools
Tesco - Half-price Sale
Tesco racing car
Tesco Credit Card Talking Time
The Free Internet Group - 89.
The Mortgage Lender
The Observer
Time Life Rock & Roll
Time Life Singers & Songwriters
Time Life The Art of Woodwork
Time Life Music Songs 4 Worship
Time Life Music- Power of Love
Time Life Video Mash
Tiny Computers
Tiscali - 10.0
Total Steve
Total Fitness Health Club
TV & Satellite Weekly
TV Licence Evasion
TV Licensing
TV Shop product
TV Warehouse Product
TXU Energi Directions
UK Gold Promotions
Ultralase
United Airlines
Unknown Product
Uno Extreme Game
Vector Direct Steam Buggie
Victoria Garden Centre
Video Co-pilot
Video/DVD Cinderella 2
Video/DVD Pearl Harbour
Vision Express
Vodafone
Volkswagen corporate
Voltarol Emugel P
Waitrose
Walt Disney World
Waterstones Christmas 2001
Weight Watchers
Which?

2
1
1
1
1
1
2
1
1
9
1
4
5
1
1
1
2
8
2
1
1
6
1
1
1
1
1
1
2
4
1
1
3
1
2
1
2
1
1
1
2
1
2
1
4
1
1
4
1
1
1
2

Whiskas Pouches Welfare

Wood For Good
Woolworth's Cream Future Trance
Woolworths
WSPA
Yes Express Car Credit
Zurich Bank

Product or Advertisement

OFFENSIVE AA Insurance
AA Insurance DIY
Absolute Euphoria
Acorn Stairlifts
Adidas
Alpen
Always - Double Trouble
Always Pads
AOL - Parental control
Ariel
Auto Trader
B&Q
B4U TV
Bacardi Breezer
Baines & Ernst
Barclays Open Plan - Dessert
Batchelors Cup a Soup (Opera)
Benylin Active Response
Birds Eye Potato
Boddingtons
Boddingtons - Pillow talk
Bodyform
Bold Wrinkles
Bounty Towel Maureen
British Gas devil
British Telecom
British Telecom Answer 1571
British Telecom Talent spotting
British Telecom 1571 - Bathtime
BT Openworld Anytime - Pool
Budweiser
Budweiser - Bad Toupee
Budweiser - Nudist Colony
BUPA
BUPA - Active Care
BUPA - Mrs Hunter
Buxton bum
Cadbury's Caramel Fingers
Cancer Research UK - Photo Mirror
Cancer Research UK - Photograph
Carling Black Label

1
2
1
1
1
7
5

Number of
Complaints
3
5
1
1
1
1
2
3
1
2
5
5
1
1
1
1
1
1
1
3
4
2
3
3
7
2
3
5
4
1
2
6
7
1
1
1
12
1
17
24
6

Carling Black Label - Frustration

Carphone Warehouse
Carphone Warehouse - Ashamed
Celebrations Toys
Cheltenham & Gloucester
Christian Aid
Coca-Cola
Coca-Cola - World Cup - flag
COI - Inland Revenue (Fine)
COI - Anti Smoking
COI - Anti Smoking (Fag Hag)
COI - Bath Safety
COI - Benefit Fraud
COI - DOE/AXA Slow Down Boys
COI - Fire Safety
COI - Inland Rev, Mrs Doyle
COI - Learn Direct
COI - Literacy & Reading
COI - Smoke Alarms
COI - Smoke Alarms (Graveyard)
Daily Mirror
Daily Mirror - Bin Laden
Dairylea Lunchables
Daz Ultra
Dell Computers
Denny Sausages
DETR - Rear Belts 2001
DETR - Think Speed
DFS - Double Discount
Diamond Car Insurance
Direct Car Finance
Direct Line - Granny robbed
Direct Line Home Insurance
Disney World Florida - Daughter
Domestos Bleach
Domestos Ox Toilet
Doritos
Dulux Colour Fluff
Dulux Colour Plasticine
Durex
E4 Trailers/Promotions
EA Games - Medal of Honour
EA Sports
EGG
Egg Card Daisy
Emporio Armani Fragrance
Energy Efficiency Bad Boiler
Esure - Careless Driver
Evening Times Toon Army
Evian
Fairy Liquid
FCUK pool

1
1
3
1
1
4
2
11
1
1
1
1
12
1
1
1
1
6
1
4
4
1
1
1
1
1
2
2
1
7
1
1
1
3
1
31
1
2
1
1
2
2
1
15
4
1
1
2
1
1
1
1

Febreeze - Fabric Spray

Feminax
Film Four
Film Trailer - Ali G Indahouse
Film Trailer - Bend it like Beckham
Film Trailer - Black Hawk Down
Film Trailer Unfaithful
Findus - Feeling Great
First Direct - Cat Choice
Flora
Ford Focus No
Fosters
Fox's Biscuits
Freeserve Naturists
Fybogel
Glade Airfreshner
Glade Touch n Fresh
Glamour Magazine
Golden Wonder Crisps - Shopkeeper
Gossard bus
Gossard - unco-ordinated
Green King IPA night in
Greene King IPA night in
Grolsch Interrogation
Guardian - Go Offer
Guinness Draught
Guinness Draught Dream Club
Guinness Draught lava
Halifax Current Account - Swan
Harvester - Male Stripper
Harvester Monkeys
Head & Shoulders
HEBS - Teen Alcohol
Heinz Tomato Ketchup
Heinz Tomato Ketchup - ice station
Hidden Hearing
Holmes Place Performance
Holsten Pils
Honda
Honda - pecking order
HSA - Patrol Car
HSA Superplan Laundrette Rab
HSBC
HSBC Behaviour
Iams Dog & Cat Food
Imodium Plus
Imperial Cancer - 3 girls
Imperial Cancer Research
Imperial Leather Foamburst
Impulse puppies
Insure.co.uk
International Technology Exchange

1
1
2
1
1
1
4
1
1
1
1
3
2
9
1
1
8
1
3
9
7
1
8
10
10
4
1
8
2
2
4
1
2
2
8
1
15
2
1
6
1
19
2
1
2
1
1
2
9
16
3
1

Irn Bru
Irn Bru - Electric Lady
ITV Digital Sport Never Told
ITV Sport-Streaker
Jaffa Cakes
Jaffa Cakes Teeth
John Lewis - Sunday Opening
Johnson & Johnson Baby Powder
Johnson & Johnson Baby Wipes
Kellogg's Frosties
Kelloggs Fruit Winders
Kelloggs Rice Krispies
Kenco Coffee
KFC Family Feast
Kinder Bueno - Love Me
Kit Kat
Laboratoires Garnier
Lee Jeans
Lemsip Max Strength
Life Line Direct Life Assurance
Lil Lets
Little Rolo
Lunn Poly - Great Escape
Lynx toenails
Lynx - trials punk
Magic FM Nuns
Maltesers Ice Cream - cheeky mare
Manweb
McCain Oven Chips
McDonald's - Silly Lights
McDonalds corporate
McDonalds McChoice Menu
McDonalds McFlurry
McDonalds - next meal
McDonalds - Paul Gascoigne
McDonalds - World Cup - Mechanic
McDonalds - World Cup-Dog
McDonalds - Zoo trip
McDonalds Breakfasts - Recovery Service
McDonalds McChicken Premier
Milkybar Munchies Children
Mini Wagon Wheels - Beef
Mormon Church
Mr Kipling Cakes
Muller Corners Lunchbox
Muller Light Steward
Mullers Corners
Music - Karma Collection
National Autistic Society
National Lottery
Naturally Close Lingerie Catalogue
NDC Milk - Rolf Harris

1
1
2
8
3
3
1
1
8
1
3
2
5
1
47
3
1
1
1
1
2
8
2
1
1
1
3
1
1
3
2
14
1
1
1
11
20
1
8
1
4
1
1
3
2
8
1
1
5
1
1
1

Nescafe (Hairy Cortina)

News of the World
News of the World In Body
Nike
Nintendo Game Cube
Nissan Primera
Nokia Phones
Norton Finance
NSPCC
NSPCC Cartoon
O2 - open portal
Observer Bar Guide
Ocean Finance
Otex Eardrops
Oxfam
Oxfam - 2 a month
Oxo Chicken - New Boyfriend
Oxo Red
Parazone Flushable Wipes
Peperami
Persil Black Velvet Striptease
Peugeot 206
Peugeot 306
Peugeot 307
Peugeot 406
Peugeot 406 - Hidden Qualities
Philadelphia Light Cheese
Phones 4U - changing room
Piz Buin self tan
Playstation Fifa 2001 Game
Pledge Wipes
Police Recruitment
Pot Noodles
Puddle of Mud album
Queen Mother Tribute Album
Quorn pensioners
RAC
Red Hot Euro
Red Room - Nicci French novel
Reef Pants
Revels Take a Chance
Right Guard - Xtreme Dating
Royal & Sun Alliance
RSPCA
RSPCA talking animals
Sandals
Sandals new text
Scheduling
Scottish Blend Tea Bags
Scottish Executive Domestic
Scottish Executive Speed Fools
Scottish Widows

1
1
2
1
1
1
2
1
1
13
1
1
2
4
1
1
7
1
1
1
2
3
2
2
4
4
3
1
7
1
1
6
4
1
3
2
1
1
1
1
3
1
1
3
1
1
68
1
1
2
1
1

Searching for Product

Shape Yoghurt
Shreddies
Sizzle & Stir Mechanic
Sky Active - Jagger cartoon
Sky Digital - house explosion
Smirnoff Ice
Smirnoff Vodka
Sneak Magazine
Solpadeine
Sony Playstation 2
Standard Life Bank
Sugar Puffs Movie
Sunday People
Sunday People Loaded Calendar
Sunday Times Motoring Guide
Sure Deodorant
Surpriseyourwoman.com
Tampax Compak
Tango Diver
Teacher Training Tattoo
Telewest Broadband
Tena Lady
Tennent's Lager Murder One
Tennents Lager
Tesco Healthy Living Range
Tesco 24 Hours Babysitting
The Harley Medical Group
The Observer Morris Dancers
Thomas Cook Pregnant
Time Life Music- Power of Love
Tommys Campaign Za Za
Toyota
Toyota Corolla
TV Licensing
Twixels women lie
UK Gold Promotions
Unknown Product
Vanish action ball
Vanish Action Ball
Virgin Mobile
Virgin Mobile Photocopier
Virgin Mobile-Photocopier Cleaner
Virgin One
Virgin One Pregnant
Volkswagen Lupo Hospital
Volkswagen Passat
Volkswagen Passat Ice Cream
Volkswagen Passat Operation
Volkswagen Polo
Walkers Crisps
Walls Carte D'or Dinner Part

2
1
4
1
1
2
1
1
4
1
2
1
1
1
4
6
19
1
6
1
3
1
1
2
3
1
1
1
4
2
2
8
1
23
1
1
1
2
1
1
1
6
1
2
1
4
1
3
9
1
2
1

Walls Carte D'or Sunday Lunch

WH Smith - Big Deal
Whyte and Mackay Whisky
WKD Tube
World Vision
Worthington
Wrigleys Airwaves
WSPA Dancing Bear
Xbox
XBox Mosquito
Yellow Pages
Yellow Pages
Yes Express Car Credit
Yorkie Girl Builder
Zurich Bank

Product or Advertisement

MISCELLANEOUS 0
218
AA Ambulance
Argos
Auction World Product
Bodyform
Cancer Research UK Photograph
Channel 4 Trailers/Promotions
Cheesestrings Marquee
COI - Smoke Alarms
Cornhill Insurance Cashback
Cravendale Milk
Dairylea Lunchables
DETR - Rear Belts 2001
DETR - Think Speed
DFS
Direct Car Finance
Dolphin Bathrooms
Easy Jet
Full Marks Mousse
GAP Kids
Glasgow Rangers Football kit
Head & Shoulders
Hidden Hearing
Intelligent Finance Marketing
International Technology Exchange
Jaffa Cakes Teeth
Life Line Direct Life Assurance
Lombard Direct Loans
Marmite
Mastercard
McDonalds McChoice Menu
McDonalds - Paul Gascoigne

5
1
1
1
2
2
3
2
5
3
5
1
6
4
3

Number of
Complaints
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
5
1
1
1
1
2
1
1
1
1
1
2
1

McDonalds Quarterpounder 99p

McVities
Miscellaneous
Mormon Church
NSPCC Cartoon
NTL - Broadband Cable
Orange texting
Pedigree Pouches
Police Recruitment
Powergen - Monsters Inc Reward
PPP Healthcare
Reef
Regaine
Renault Clio
Renault Clio 172
Round Up Weedkiller
Sainsbury
Scheduling
Scheduling - Actor Separation
Schweppes Sparkling
Scottish Widows
Shell
SMA Progress Follow-On Formula
Standard Life Bank
T Mobile Tennis
Tampax Compak
Teacher Training
Tesco
The Accident Group - 2nd Aid
Toyota
Toyota Corolla
Unknown Product

Product or Advertisement

UNKNOWN DETR - Think Speed

Oxfam
Safestyle UK
Shop! Product
TV Travel Shop
UK Style File

1
1
1
1
1
1
1
1
1
1
2
1
1
5
1
1
1
2
4
1
1
1
1
1
1
1
2
1
1
1
1
1

Number of
Complaints
1
1
1
1
1
1

There were also complaints of a generic character referring to the following matters :-

Product or Advertisement

HARMFUL Alcohol
Amount of Advertising
Debt Management Companies
Miscellaneous comments
Nappies
Sanitary Protection Products
Unknown

Product or Advertisement

MISLEADING Accident Claim Companies

Debt Management Companies
General
Home Shopping
Miscellaneous comments

Product or Advertisement

OFFENSIVE Animals

Number of
Complaints
3
1
6
1
1
1
1

Number of
Complaints
3
1
1
1
3

Number of
Complaints
1

Debt Management Companies

General
Inappropriate Breaks
Miscellaneous comments
Nudity
Sanitary Protection Products
Sex in advertising
Sexism Men
Sexism Women
Unknown Subject
Violence

2
2
7
2
9
1
6
2
1
1

Product or Advertisement

MISCELLANEOUS Accident Claim Companies

Advertising Code: Response
Amount of Advertising
Car Advertising
Cross Promotion
Debt Management Companies
ITV minutage
Miscellaneous comments

Number of
Complaints
2
1
43
1
1
2
1
7

Noise
Programme promotions/trailers
Promotions/Trailers
Sanitary Protection Products
Separation of Advertisements
Superimposed Text
Unknown
Unknown Subject

Product or Advertisement

UNKNOWN Amount of Advertising

Debt Management Companies

Analysis

29
1
1
1
6
1
2
1

Number of
Complaints
1
1

COMPLAINTS IN THE REPORT

Number of
Complaints

HARMFUL
MISLEADING
OFFENSIVE
MISCELLANEOUS
UNKNOWN

548
782
1396
191
8
2925

(0)
(29)
(0)
(3)
(0)
(32)

Number of
Advertisements
referred to
152
344
317
64
6
883

(0)
(28)
(0)
(3)
(0)
(31)

Number of
Advertisements about
which complaints were
upheld wholly or in
part
2
(0)
4
(0)
2
(0)
2
(0)
0
(0)
10
(0)

YEAR TO DATE 2002

HARMFUL
MISLEADING
OFFENSIVE
MISCELLANEOUS
UNKNOWN

Number of
Complaints

Number of
Advertisements
referred to

3764
(2)
4867 (231)
7101
(3)
2040 (32)
8
(0)
17780 (268)

832
(2)
1995 (227)
1438
(3)
415 (32)
6
(0)
4686 (264)

Number of
Advertisements about
which complaints were
upheld wholly or in
part
28
(0)
181 (33)
15
(1)
68
(3)
0
(0)
292 (37)

The numbers in brackets indicate Text advertisments. They are extracted

from, not additional to, the overall numbers.