Chaplin - Ebook

CONTENTS
A WORD FROM MICHAEL CHAPLIN
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AN EXCEPTIONAL LIFE
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AT THE HEART OF THE SWISS RIVIERA
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PROJECT OVERVIEW
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A PARK TO DREAM ABOUT
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A NEW MUSEOGRAPHIC REFERENCE
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A BOLD PROJECT IN A GREEN ENVIRONMENT
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THE MANOIR: INTIMATE RENDEZVOUS
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THE EXHIBITION HALL: FROM TEARS TO LAUGHTER
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FACTS AND FIGURES
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A SPECIAL INVITATION
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THE POWER OF THE CHARLIE CHAPLIN IMAGE
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CHAPLINS IMAGE AND ESSENCE
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THE LITTLE TRAMPS IMAGE AND ESSENCE
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WORLD IMPACT
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TARGET AUDIENCE
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PARTNERSHIP AND SPONSORSHIP
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THE TEAM
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Chaplins World - The Modern Times Museum
CHAPLIN - The Legend
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Chaplin family at Cinma Rex, Vevey, Switzerand, 1962
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Chaplin World - The Modern Times Museum
A WORD FROM
MICHAEL CHAPLIN
Our family is very enthusiastic about supporting
the creation of the Charlie Chaplin Museum on the
grounds of our former family estate situated in
Corsier-Sur-Vevey, Switzerland. With its three
thousand square metres of substantial and
avant-garde exhibits, the museum dedicated to
Charlie Chaplin's life and work will stand apart
as a new museographic reference showcasing
the very latest technological advances in all its
various exhibits. Our father knew how to tell
stories, knew how to make us laugh and also
possessed great humanitarian sensitivity. A
museum dedicated to his existence and career is
a great honour for him and for all of us, but it is
above all a homage to life. We hope he would
have been proud to share his former home with
the rest of the world, and we are honoured to
be a part of this great project.
Michael Chaplin
President
Charlie Chaplin Museum Foundation
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A tramp, a gentleman, a poet, a dreamer, a lonely fellow, always hopeful of romance and adventure.
Charlie Chaplin
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MUCH MORE THAN A MUSEUM
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KNOWN AND BELOVED

ON FIVE CONTINENTS
An exceptional life
Maker of 81 films between 1914 and 1967.
1916: Chaplin signs with the Mutual Film

Corporation to make 12 two-reel comedies.
Ranked among the most prolific and influential

artists of the 20th Century by spectators, critics
and entertainers.
1918: Chaplin becomes an independent producer.

He creates his own Hollywood studios: La Brea.
Born in London, April 16, 1889.

1905: Comedian in vaudeville with the Fred Karno
Repertoire Company.
1910-1912: America tour with the Fred Karno
troupe.
1914: First Hollywood contract with Mack Sennett
and the Keystone Film Company. A star is born.
1918: Greeted as an American hero on Wall Street,

where 35,000 people gathered to hear his speech
endorsing liberty bonds.
1920-1952: Maker of film classics such as: The Kid

(1921), A Woman of Paris (1923), The Gold Rush
(1925), The Circus (1928), City Lights (1931),
Modern Times (1936), The Great Dictator (1940),
Monsieur Verdoux (1947), Limelight (1952).
1919: Co-founder of the United Artists film

distribution company.
1952: Elevated by the French government to the

rank of Officer of the Legion of Honour.
1921: Triumphant arrival in London, where he

was inundated with 73,000 letters and telegrams,
of which 28,000 were appeals for assistance
and help.
1952: Swept up in the anti-communist hysteria

known as the McCarthy Era, the Immigration and
Naturalization Service of United States revokes
Chaplin's re-entry permit, exiling Chaplin. He
moves to the Manoir de Ban in Corsier-sur-Vevey,
Switzerland.
1954: Honoured with the International Peace Prize

from the World Peace Council.
1972: Honoured with an Academy Award for his
incalculable effect in making motion pictures
the art form of the century.
1975: Knighted by Queen Elizabeth II in 1975.
Married 4 times and had 11 children, 8 of them
with Oona ONeill, his last wife.
Died in the Manoir de Ban on December 25, 1977.
1915: Chaplin moves on to the Essanay Company.
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1929: First special award (Oscar) from The

Academy "for versatility and genius in acting,
writing, directing and producing The Circus".
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A PLANETARY LEGEND
SYMBOL OF...
The most popular artist of the 20th Century
Author, creator, script writer, filmmaker, pantomime performer, musician, producer and artist, Charlie Chaplin
ranks among the most prolific and influential witnesses, critics and entertainers of the 20th Century.
His exceptional body of work has a universal appeal that continues to be disseminated, interpreted
and esteemed in the four corners of the world. Charlie Chaplin is:
One of the worlds most renowned figures, the creator of the Little Tramp, whose ability to stir movie
fans to laughter and tears was embraced across all continents.
A script-writer sensitive to the human condition, whose critical portrayal of the human condition was
inspired by the dismay and hopes of noble tramps and ordinary people.
A genius of pantomime who knew how to transcribe body language into cinematic messages that
gave shape to moving and comical film masterpieces.
A talented producer whose contributions of depth and humanity to an emerging film industry would
foster its evolution into a major art form of the 20th Century.
A great director who strove passionately for perfection, which resulted in his mastery of image and
light, toppling technical barriers and broadening the horizons of cinematic art.
A world-class hero that succeeding generations on every continent still associate with positive,
human values.
A citizen of the world!
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EXCELLENCE
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A PLANETARY LEGEND
SYMBOL OF...
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Leopold Godowsky
Mahatma Gandhi
Albert Einstein
Sir Winston Churchill
Clara Haskil
Queen Elizabeth
George Bernard Shaw
Anna Pavlova
PRESTIGE
The legend lives on
Charlie Chaplin is legendary because of the
prestige and audacity of his work on the fringes
of tradition: it tempts one to take a step from the
beaten path. He is associated with some of the
greatest film masterpieces of the 20th Century.
Charlie Chaplin revolutionized the 7th Art, bestowing
upon movie goers around the world a legacy of
prestige, excellence, innovation and distinction.
Charlie Chaplins work is universal. His main
character, the Little Tramp, made the world
laugh with his delightful antics. Even today
Charlie Chaplin remains delightfully popular. He
was a great man among great men whose
image has remained intact and ever positive in
the eyes and hearts of people of all backgrounds
and origins, all over the world.
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AT THE HEART OF
THE SWISS RIVIERA
A world class museum among the best
of Switzerland
Located on the Swiss Riviera on the edge of the
Lavaux region, the Chaplin Museum lies in a region
recognized as a UNESCO World Heritage site
for its exceptional and universal value. This
geographical location and the proximity of local
attractions such as the famous Montreux Jazz
Festival, the highly visited Castle of Chillon and
the world-renowned Olympic Museum ensure that
the Chaplin Museum will rank among prestigious
places of interest that generate broad visibility.
With Charlie Chaplins status as a film legend, the
museum is also bound to become a cult venue
for movie fans the world over, in keeping with the
reputation of its namesake. It is predestined for
success consistant with the international reputation
of its flag bearer, and will undoubtedly become
Switzerlands most highly publicized cultural and
tourist attraction on the international stage.
CHAPLIN MUSEUM - The Project
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A mythical manor symbol of a legendary story
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PROJECT
OVERVIEW
An authentic site, a venue of comedic and poignant discoveries
The Charlie Chaplin Museum offers the visiting public hours of discovery and emotion spread over
fourteen hectares of gardens, pathways, the manor-house and outbuildings transformed into a showcase
of animation and exhibits primarily inspired by the works of Charlie Chaplin. The main intention behind
the project is to reinvest the Manoir de Ban with the same character and ambience as when it was
home to the illustrious artist, and then open its doors to the public. In this way, visitors will gain touching
insights into the filmmaker, as well as the worldview that inspired or motivated the scenarios of his
greatest masterpieces.
The experience offered to the public strives to be remarkable, substantial, spectacular, moving and
humorous, with an invitation to tour his private manor house. The outbuildings include exhibits and
galleries highlighting Chaplins work, as well as multimedia presentations, including an amazing
retrospective of his earliest silent movies that conquered the hearts of the entire world. The site concept
is creative and innovative, with state-of-the-art technology. It combines the traditional world of cinema
with avant-garde scenography, including animated sets, holograms, virtual characters, computer graphics,
a 3D environment, light and special effects as well as THX surround sound.
Hollywood New Exhibition Hall
The project to establish a major site dedicated to Charlie Chaplin is the culmination of a series of
documented and carefully audited studies and enjoys the unanimous support of communal, cantonal
and federal government authorities in Switzerland. Above all, the project is backed by the Chaplin
family. This is the very first time they have given their support to a project of this scope since the
artists death in 1977.
Image studio : Making of space
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A lush garden tapestry
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A PARK TO
DREAMABOUT
Situated at the heart of a 14-hectare domain,
the Manoir de Ban offers a breathtaking view of a
typical Swiss lake and mountain landscape.
Charlie Chaplin settled here with his family
because of the luxuriant and unique vistas,
beautiful and serene. Ancient trees, orchards,
gardens, pathways and the surrounding forest
provide a green environment offering visitors a
worthwhile and comprehensive visit.
A haven of peace
typically Swiss
A carpet of flower beds much loved by the artist
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A NEW MUSEOGRAPHIC
REFERENCE
Cutting-edge set design and the latest
technological advances
With image and motion, the fourteen hectares
of the Manoir de Ban become a museum, an
interpretation centre, a theme park and a fabulous
garden for fans of pictures, films and humanism.
The natural beauty and avant-garde staging evoke
a century of history that has inspired cinematic
marvels seen all over the world. The Charlie Chaplin
Museum is full of fun, emotion and originality.
Cognizant of the new and colourful language of
immigrants and the now generation, it boldly
projects the summit of new technology, uniting
staging, animation, multimedia, 3D and HD images,
surround sound, special effects, virtual realism
and cinematography.
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Much more than a museum
Host of cultural and VIP events
The Charlie Chaplin Museum is more than a

museum, with its Manoir, its grounds graced with
ancient trees, its contemporary exhibition hall, its
theatre, its outdoor stage for celebrations, special
events and festivals dedicated to arts, pedestrian
walkways and gardens offering breathtaking views
of splendid Swiss mountains and lake scenery.
With its majestically spacious grounds, it is
particularly suited to hosting special national and
international events and celebrations, whether
indoors or out.
In the spirit of Charlie Chaplins work, the museum

will also be equipped to offer screenings,
conferences, workshops and programs related to
art and films. Possible events include film and
music festivals and award/tribute ceremonies for
outstanding contributions to humanitarian, cultural
and entertainment causes. The venue will also
offer an opportunity for businesses to host high-end
corporate events in the VIP section of the Manoir
as well as in the fabulous garden surrounding all
the land.
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A BOLD PROJECT
IN A GREEN ENVIRONMENT
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CHAPLIN MUSEUM - The Architecture
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A DESIGN
FOR A MUSEUM OF THE
A mixture of tradition and daring

The architectural approach suggests the typical
Swiss union of tradition and daring. The form,
rhythm and texture of materials express modernity
respectful of the heritage of the buildings and
green space left by the artist and filmmaker. Glass,
steel and concrete unite by day in a reflection of
the surrounding green space. By night, they light
up in a warm and bathing glow to participate in a
symphony of light embracing the entire park.
The Manoir, so well preserved, is an intimate
space allowing the discovery of the ambiance
and souvenirs of an artist and his family who
entertained many close friends and celebrities from
the 20th Century. The well-preserved surroundings
of the farm accommodate the ticket office, public
services, food centre and gift shop. The wide-open
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space features a mezzanine offering a breathtaking frontal view of the lake and mountains.
The old garage fuses history with the present with
its magnificent window design gracing the two
adjoining terraces and their glass and aluminum
pergolas. A glass passage reminiscent of the former
greenhouse leads to the new exhibition hall with
more than 2000 square metres of space devoted
to the life and cinematographic work of Chaplin
the artist and filmmaker. Disarming effects in
alignment and pattern add rhythm to a glass,
concrete and steel building that in spite of its huge
size, never seems to overshadow the surrounding,
green environment.
The overall perspective of the architecture
intermingled with the fabulous garden offers a
particularly warm and spectacular visual dynamic
at twilight or at night. The transparency of the
garage and its openings, the unifying glass wall

of the multimedia theatre, the reflective surfaces
of textured steel and concrete, and disarming effects
in alignment and pattern of the imposing structure
provide great depth and feel to a lighting concept
as architectural as it is panoramic. On festive
nights, the building stands in the soft shadows of
a fabulous garden bathing in a symphony of light.
A civil engineering challenge at the centre

of a splendid garden
The new building housing the future Charlie Chaplin
Museum is cube-shaped and 55 metres long by
17 metres wide. The structure consists of a
basement and ground floor offering 2000 square
metres of exhibition space built along the existing
garage. The building is characterized by disarming
structural effects in the architectural concept,

long spans created by vast spaces adapted to
museography, visible reinforced concrete facades
and the integration of an existing building. These
specificities represented a civil engineering feat
in the context of an architectural intervention
seeking harmonious integration with existing
buildings and the remarkable grounds and
surrounding vegetation.
TWENTY-FIRST CENTURY
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A LAND OF DISCOVERIES
AND EXPERIENCES
A unique cultural concept, a line-up of

activities and festivals
The Charlie Chaplin Museum is an upscale destination for those seeking a profound experience
of discernment and variety, housed within:
The Manor-house, beckoning visitors to enter the
very private world of Chaplin the man.
The outbuildings converted into exhibit halls
dedicated to the humorous and moving works of
the artist and filmmaker and to the heyday of
silent movies.
The Charlie Chaplin theater highlighting a
permanent HD/3D multimedia show and special
VIP and cultural events.
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An outdoor stage providing the setting for an

annual line-up of pantomime and cinematic
activities and festivals.
A shopping area where visitors can obtain exquisite
souvenirs related to the artist and his adopted
domicile.
Dining areas and vantage points nestled among
the luxuriant garden-park and pathways that
offer unparalleled views of the Swiss landscape.
A prestigious VIP room for gatherings, celebrations
and receptions targeting business world and
international organizations.
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THE INTEGRAL
PRESERVATION
OF A FABULOUS PARK
At the Manoir de Ban, built patrimony and plant
heritage provide a remarkable ensemble perfectly
showcasing and preserving garden art from the
mid 19th Century. The landscape design developed
for the Charlie Chaplin Museum had two main
goals: to highlight the original composition and
progressively renew the dendrology heritage
though a process of restoration of the park, and
to integrate new, exterior additions (access and
parking areas) to the museological concept and
to the exceptional green layout of the site itself.
To achieve this, the architectural team viewed the
sight as Charlie Chaplin would have viewed it.
The team preserved the integrity of the park that
had so attracted the artist and filmmaker in the
first place, locating parking areas below and on
the fringes of the great lawn where he had built
the tennis court, pool, pool house and other small
amenities. In line with the principle of landscaped
parking, areas for cars are spread out and highly
vegetated. These are the contemporary components of the park: a path along which the visitor,
once he has left his automobile, finds himself in
the world of Charlie Chaplin, following the winding
pathway with its ever changing views of the manor,
bushes and plantings dear to the artists heart,
including the species of bamboo used to make
his famous cane.
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ENGINEERING +
LANDSCAPING
Geothermy and solar energy
The Charlie Chaplin Museum is designed with
green concerns and visitor comfort in mind. The
green engineering of the project is based on the
maximization of natural, endogenous resources
such as the production of energy using heat
pumps associated with geothermal pipes and
those of solar resources in the production of
sanitary hot water. Visitor comfort is ensured
by high-performance air-exchange and energy
recovery systems.
Thermal envelopes have been studied to minimize

loss and favour solar input. Historic considerations
regarding the envelope were also taken into account
in the preservation of the unique character of
the Manoir de Ban, while improving its energy
performance. The new part of the museum meets
low energy consumption building standards such
as Minergie. Technical facilities, also green and
energy compliant, are integrated symbiotically
into the exceptional architecture and natural
surroundings of the site.
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Let us strive for the impossible. The great achievements throughout history have been the conquest of
what seemed the impossible.
Charlie Chaplin
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THE MANOIR
THE MANOIR - Intimate Rendezvous
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INTIMATE
RENDEZVOUS
Family Life
A piano and oversized framed photos. Over a
background of Chaplins music, recall through
images and objects minor and major events of
a family manor no different from many others.
Mirrors reflect phantom images of a host who
never stopped making us laugh.
Myth meets reality
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Time to relax
The much used desk
Time to write
Family dining area
Music ever present in the Manoir
Dining with the Stars

Images of the Chaplin family seating around a
table with Charlie, an artist who wanted the simple
life at Manoir de Ban. Fleeting reminiscences of
notable guests who shared this mans passion,
creation and world vision.
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In the heart of Charlie Chaplins

manor-house
An authentic site unlike any other, offering a private
encounter with this resident of Switzerland, seen
as a child, husband, father and grandfather, in the
heart of his manor-house and adopted estate.
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INTIMATE
RENDEZVOUS
Words that InspireWords that Remain

Words, poetry, artistic works that inspired the
master filmmaker leap from the thousands of
books and manuscripts on the shelves. Here are
excerpts from My Autobiography. Charlie reveals
his life story. Press clippings, headlines some
glorious, some damning. The front pages of
newspapers from the five continents reveal the
universal dimension of a man revered by many,
feared by others.
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A LIFE
IN FILM
From London to Corsier-sur-Vevey
A spiral ascension leading to the intimate space
of the final curtain for a man who lived life to the
full. A multimedia mural projects the astounding
synthesis of an uncommon life: from the East
Lane Orphanage to the vast complex of major
Hollywood studios, to the life of a world-renowned
star. But this man chose to live a simple life in
Switzerland, far from the crowds.
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FAMILY
ALBUM
Rooms with a View
A Mirror of Light and Shadow
The Death of Calvero
Souvenir Photos
Friends rooms and reminiscences of celebrities

who lavished him with friendship. Private terraces
overlooking the peaceful landscape of lifes end.
Various items of clothing and accoutrements

belonging to Charlie and The Little Tramp. Unique
and symbolic articles dear to Charlies heart.
Mirrors and reflections of Chaplins truly Swiss life.
Charlies bedroom... his final hours, with Oona

always at his side. A synthesis of a life over a
background of Chaplins music projected onto
Calveros white sheet, from the autobiographical
film Limelight showing the death of an artist in
a setting where myth joins reality.
Oonas salon, where thousands of previously

unpublished family photos reveal to the public
intimate aspects of the lives of a man, his wife
and his family.
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FAMILY
ALBUM
Charlie and Oona
His favorite seat in the living room
Charlie in the Orchard
Childrens souls forever
Citizen of Corsier-sur-Vevey
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The attic of a never-forgotten childhood
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REMINISCENCES
OF EAST LANE
Travel through times
Doors open to another world, another time: hazy
gaslight, reminiscent of the cobblestone streets
of Charlies youth. The allegory of the little black
sheep fighting to avoid the slaughterhouse.
Sounds, odours, auras and eternal reminiscences
tugging at our heartstrings: tiny cork boats,
barrel organs, Salvation Army songs, five-shilling
pantomimes, accursed bars of orphanage and
prison windows, a waddling pauper scorned by
the crowd.
His life unfolds, from his childhood days in London to the everyday
life of a Corsier-sur-Vevey resident
Londoner vaults, a Swiss manor
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A GREAT
VOYAGE AT SEA
The arrival in the New World

A ship tossing in the waves under the stars,
sprinkles of dream-like images on the horizon
beyond the portholes revealing a burst of colour
in the neon glow of a new idealized world: Hang
on, America! I Will Conquer You!
From London to Hollywood
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SOUNDS OF
NICKELODEON
Keystone Studio
A tour of wide open Hollywood sets. Meeting
Mack Sennett. A star is born. An icon seduces
the public all over the world.
The white cloth screen

The shadow of the Statue of Liberty. The blinding
neon glow. The smoke-filled theatres: images leap
from the white sheet. The crazy rhythm of the
pianola. The noisy racket of the hand-operated
projector. Laughter in the air!
The arrival in Hollywood
The white cloth screen
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Humor is the ability to discern in a kindly way the folly in what is considered normal, sublime
behavior, and to discern the discrepancy in what appears as a truth.
Charlie Chaplin
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EXHIBITION
HALL
EXHIBITION HALL - From tears to laughter
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FROM TEARS
TO LAUGHTER
Multimedia, multisensory and virtual
show of a lifetime
Experience the Hollywood universe of a burlesque
entertainer who revolutionized the world of cinema
and conquered the world, his only weapons being
laughter and compassion as personified by a
legendary Little Tramp.
Enter a theatre featuring a symbiosis of the worlds
of pantomime, commedia dellarte, cinema and
multimedia. From tears to laughter makes use
of the best of the new multimedia technology,
offering a breathtaking synthesis of Charlie
Chaplins many films: HD and 3-D visuals,
animation, virtual environments, holograms and
ghostly visions, special effects and THX surround
sound. A unique presentation that leads to the
exhibition hall where set designs, auras and
dreams of Charlie Chaplins Hollywood experience
as The Little Tramp are evoked magnificently.
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EASY STREET
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The daily universe of the Little Tramp

Go beyond the screen to enter the immense
black and white world of Charlie Chaplin. A street
lined with interactive windows and shops with
thousands of objects and memorabilia of the
world-renowned, iconic Little Tramp.
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Amazing vestiges of silent movies

A colourful archaeological site revealing vestiges
of silent films where gestures ruled.
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THE LITTLE TRAMP

EXPERIENCE
Corps de Ballet
David and Goliath
An area with a labyrinth of two-way mirrors,

reflecting the art of the pantomime to which
Chaplin owes his career. The birth of The Little
Tramp in a phantasmagoric world blending cinema
with Commedia dellarte. Pierrot the clown meets
the puppet who gave birth to the Little Tramp
in the Felliniesque atmosphere of dreamlike
dimensions with the hustle-bustle of carousels,
puppets and costumes under the blare of carnival
music and the sound of the barrel organ so
reminiscent of Charlies childhood in East Lane
London.
The allegory of the little black sheep among

the virtual presentations of a noble vagabond
confronting world forces in order to avoid them
or, better still, reinvent them, armed with nothing
but a simple cane, a hat and a great deal of
irreverence.
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THE ROOF
Unforgettable images
The dizzying mezzanine is like an open air
observation post. The panoramic screen and
surround sound reveal a succession of the most
typical images of Chaplins output. A picture
viewing to boggle the mind!
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THE CIRCUS
The Great Beauty of Silence
The film The Circus features the most illustrious
and funniest tightrope walkers of the entire Golden
Age of cinema. Within the A Thousand Film
Images area, there are virtual meetings between
Chaplin and the greatest artists of the time, such
as Buster Keaton, Harold Lloyd, Laurel & Hardy,
the Marx Brothers and many others in a ballet of
pie-in-the-face antics and frantic chases over a
background of Chaplins evocative music.
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THE STUDIO
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The making of space and

its wide-open decor
From the Modern Times escalator to the
Hollywood sets hiding long-kept secrets: the huge
rotating gears of Modern Times, the pitching
house, the feeding machine: recurring symbolic
objects mirror the extraordinary talents and genius
of Chaplin. The making of space where Charlie
Chaplin tells about how he imagined and produced
his movies.
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Machinery that gives us abundance has left us in want. Our knowledge has made us cynical, our
cleverness hard and unkind. We think too much and feel too little. More than machinery, we need
humanity. More than cleverness, we need kindness and gentleness. Without these qualities, life will
be violent, and all will be lost.
Charlie Chaplin
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Let us fight for a new world, a decent world!

Charlie Chaplin
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Window shopping to dream about

Window of flowers, romantic yet inaccessible.
Window displaying the Little Tramps ever-changing
props, icons of subterfuge and irreverence.
Window of objects used for everything but their
intended purpose: a world of Chinese shadows,
interactive panels and cinematic sculptures in
perpetual motion.
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HOLLYWOOD
BOULEVARD
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HOLLYWOOD
BOULEVARD
Shops with unforgettable scenes
The cutting room, never revealed on the big screen.
The barbershop of mirrors and whispers of a
world where fear is conquered by courage.
The treasure trove, fabulous in its rich humanism
that conquered the world through a penniless
tramp.
Barber Shop : The Great Dictator
The Tramp in thousands of impossible situations
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Hundreds of kilometers of films to discover
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LA BREA
The mythical Chaplin Studio
of Hollywood
Preserved under glass, the mythical Chaplin
studio is reborn in miniature. La Brea, modeled
to scale, becomes a theatre where people can
share in filming, editing and projecting a scene
from The Kid, evoking the eternal child inherent
in the artist and filmmaker.
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DREAMS
The Little Tramps Dream World
The dormitory set from The Kid is a dream world,
with its bunks, chairs and stools. The Dreams
area draws attention to a celestial screen placed
in front of floating objects, creating a ballet of
phantasmagoric images evoking the Little
Tramps dream world, created by Charlie, forever
the humanist.
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THE FINAL
STAGE
The adrenalin of opening night
Experience the excitement of an opening night.
Feel the adrenalin of the anxious but exalted artist
facing an audience and their inevitable reaction.
The filmmaker and the man, confounded, reveal
a state of mind that always returns on the eve of
an opening night. Visitors enter the artists world
minutes before curtain time, placed, for one magic
moment, at the centre of the universe. Through
holography and a virtual environment, they relive
the roar of the crowd in a packed theatre of a
thousand faces who have shaped the greatest
and most dramatic moments of Charlies career.
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Beauty is the object or the consciousness which amplifies the feeling of universality in man.
If youre really truthful with yourself, its a wonderful guidance.
Charlie Chaplin
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PRESTIGE AND
CELEBRITY
Art and prestige area to celebrate
excellence.
The 300-square metre attic of the mythical manor
house extends over two levels to become an art
gallery accessible to museum visitors and VIP
space for business meetings, receptions, tributes,
launchings and prestigious celebrations.
CHAPLIN MUSEUM - Public open spaces
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The Charlot Boutique
The London Bar
Thousands of objects and memorabilia with a

view of the terraces overlooking typical Swiss
lakes and mountains.
From the office and terrace of the Manoir, so

dear to their illustrious host, enjoy a refreshing
break with a breathtaking view of the Swiss Riviera.
Gold Rush Caf
The Piazza
Time to pause for a theme cup of coffee, inspired

by the unforgettable images of a funny but
romantic Charlie.
Time to drop by the main piazza, flanking the

welcome centre with access to the new exhibition
hall and the Charlot Boutique.
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THE CHARLOT
BOUTIQUE &
CAF
CHAPLIN MUSEUM - Public open spaces
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FACTS &
FIGURES
The Charlie Chaplin Museum
The project in real numbers
Property, total surface area and volume

Gardens
Private forest
132858 m2
48,703 m2
70483 m2
Manoir de Ban
Barn (ticketing, boutique and other services)
Garage (Welcome Foyer building)
New Exhibition Hall
Parkings
1572 m2 / 6815 m3
904m2 / 3336 m3
169 m2 / 920 m3
1937 m2 / 14641 m3
237 cars
Exclusive exhibits (all exhibits included)
3,000 m2
Number of Museum visitors expected

Number of visitors for special events
Distance from Geneva airport
300,000 per year

100,000 per year
60 minutes
CHAPLIN MUSEUM - Facts & Figures
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Humor is the sublime wisdom of pity and tolerance in which man recognizes the utter futility of his
own enterprise and importance.
Charles Chaplin
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A SPECIAL
INVITATION
Looking for unique partners
You have received this document because the
Charlie Chaplin Museum Foundation believes
you or members of your organization continue
to enrich Charlie Chaplins accomplishments in a
special way. The prominence of your activities
and their international visibility is paramount to
the image and quality of this endeavour. Charlie
Chaplin is the most acknowledged and loved
20th Century icon and filmmaker in the world. His
joyful, genuine persona and the aura that his
work exudes have remained intact in the eyes
and hearts of people on all five continents. His
image continues to radiate as vividly as ever
throughout the world, in all its diversity, offering
outstanding possibilities for a broad range of
potential sponsors. Therefore, we are sending
you an exclusive overview of the main aspects
of this project in the hope that it will inspire you
and spontaneously lead to a unique partnership
with the Charlie Chaplin Museum Foundation.
SPONSORSHIP & PARTNERSHIP - A Special Invitation
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THE POWER OF
CHARLIE CHAPLIN
A business opportunity that transcends boundaries, spanning five continents
The Charlie Chaplin Museum opens up unimagined vistas spanning five continents. The positive
perception of the artist among people of all origins, the excellence and prestige associated with his
work, the intactness of his image and the humanism for which he is recognized worldwide provide the
foundation for an image and business opportunity that are not only exceptional, but unique.
Chaplins message transcends cultures and continents to offer a wordless common denominator of
emotion. His image conveys a variety of characteristics suiting many different kinds of expressions
and representations.
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CHAPLINS IMAGE
& ESSENCE
The Charlie Chaplin Image & Essence
The Little Tramps Image & Essence
Charlie Chaplins work is universal
The Little Tramp is funny
Chaplin created a work of art with human themes that touch each and every one of us all over the
planet. In his silent movies, Chaplins message transcends cultures and continents to offer a wordless
common denominator of emotion. People everywhere can recognize themselves in the world and
characters he created. In that sense, Charlie Chaplin is a citizen of the world.
The Tramp finds himself in funny situations that always make people laugh. He laughs at human
absurdity and uses humour to overcome it. Chaplin used to say, We must laugh in the face of our
helplessness and he inspired this with a palette of universal emotions to create works that blend both
laughter and tears.
Charlie Chaplin as a humanist
The Little Tramp is romantic
He is an icon who personifies the hope for a better world and symbolizes ordinary people aspiring
to a better life. His solidarity and goodness feed our continuous quest for happiness.
The Tramp is a kind seducer who wears his heart on his sleeve. Women love to be in his presence.
He gives them laughs, tenderness and roses.
Charlie Chaplin as avant-garde
The Little Tramp is noble
He symbolizes innovation, audacity and difference, someone who stands out from the crowd.
He dared to go against the flow and succeeded.
Beneath his sloppy outfit hides someone who cares about acting with dignity. His bowler hat, cane,
frock and unique original style reflect a noble and distinctive character.
Charlie Chaplin and the Little Tramp are both winners
The Little Tramp is rebellious
Charlie Chaplin became the most well known and beloved artist of the 20th Century and the Little
Tramp is still the ideal image of the triumph of good over evil. The ending is always a victory, whether
for Charlie Chaplin or The Little Tramp.
The Tramp has rebellious attributes: he embodies the alternative, thinks and lives outside the box and
is a dignified outsider who creates happy endings.
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WORLD
IMPACT
World impact, visibility and benefits for sponsors and partners
Chaplin remains a magical name for the media and people on every continent regard him as a
pioneer in the movie world and the 20th Centurys most beloved artist, able to speak to all segments
of the population.
The Charlie Chaplin Museum dedicated to his life and work is doubly stamped with eminence: that
of Charlie Chaplin himself and that of his family, who support the project with enthusiasm. The
exceptional star quality of the man who inhabited a manor that has taken on storybook qualities will
result in exponential media visibility in Switzerland and around the world. There is no doubt that the
Charlie Chaplin Heritage Site will surely become Switzerlands most publicized cultural and tourist site
on the international scene.
A museum of this importance deserves world-class commercial strategy and high-end public relations.
Red carpet events with stars and celebrities.
World press events in cities such as London, New York, Tokyo, New Delhi, Shanghai and Hollywood
to generate exponential visibility around the world.
A Chaplin Award recognizing efforts to better the world, presented to international personalities
generating wide press coverage.
The Web becoming a central promotional tool used to allow the museum to reach out to millions of
potential viewers and visitors through the Museum website, blogs, world fan clubs with promotions
all-year long, online merchandising and online networks.
Market research shows that the potential market for the Museum itself is around 40 million people per
year through on-site visibility, press, Web, media, tour operators, direct marketing, tourist and cultural
partners, special events, familiarization tours, newsletters and brochures.
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TARGET
AUDIENCE
Millions of Charlie Chaplin aficionados and movie fans
The Charlie Chaplin Museum site will attract more than 300 000 visitors each year, museum events
and festivals not included. These visitors are part of a potential annual market of 40 million consumers
to be targeted in our communications. Marketing strategies will differentiate the various local, national and
international market segments, which will all be culture, entertainment, tourism and business related.
Targets include tour operators, press, radio, television, electronic media, specialized press, trade shows
in Europe, Asia and North America, packages with cultural institutions and tourist industries, mass media,
newsletters, school groups, business networks, public relations, international relations, Charlie Chaplin
fan clubs and movie fans around the world. In the virtual world, the Museum is positioning itself strongly
on the Web to reach out to millions of Charlie Chaplin aficionados and movie fans.
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Partnership and Sponsoring Levels
Corporate Sponsoring
The project developers have all the necessary

agreements in hand to begin site development:
access to the site, development plan, access to
family assets, right to use the Chaplin image for
the museum purposes and long-term museum
operation rights. The Charlie Chaplin Museum is
offering opportunities for a rare undertaking to
select corporations, institutions and individuals
who wish to support a unique project and to
achieve worldwide visibility that conveys a
strong and positive image.
It is paramount for the Charlie Chaplin Museum

Foundation to create certain exclusive partnerships
with very select corporations whose mission
and/or goal is in line with Chaplins life and work.
These partnerships will take the form of several
opportunities offering the greatest exponential
outreach. Depending on the level of sponsoring,
visibility includes: presence on all forms of
promotional material, on-site guides, museum
information, special events and festival brochures,
signage on the site, Web presence, public relations
and publicity, VIP events, museum facades,
priority access to the Manoir VIP lounge, premieres,
receptions, conferences, openings, etc.
SPONSORING
Foundation Contributions and Donations
Individual Contributions
The Charlie Chaplin Museum invites foundations

with a humanistic and cultural mission to be part of
the project. Donations can also create partnerships
that promote the contributing foundations goals
through use of the Chaplin image. The nature of
the visibility offered will be subject to discussion
based on the contributing foundations policy. When
defining a sponsorship strategy, the Charlie Chaplin
Museum will take into account the contributing
foundations particular characteristics, needs and
values.
Individual contributions are mainly for individuals

who wish to contribute on a personal level to the
Charlie Chaplin Museum Foundations achievements. Donations could, for instance, be used
for specific museography and cinematographic
content on request in a field that could be of
special interest to the donor. Donors names will
be mentioned on the Museum documentation for
visitors and their names engraved on a bronze
plaque in the welcome centre and displayed on
the Chaplin Walk of Fame located alongside the
exhibition building.
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Restrictions and Rights

The presentation of the proposed project in the present document falls within the framework of the creation of the Charlie Chaplin Museum,
in Corsier-sur-Vevey (Switzerland), a museum concept created and developed by Philippe Meylan and Yves Durand.
The reproduction of pictures, illustrations, drawings or other visuals of Chaplin or originating from Chaplin movies is subject to licence.
Charles/Charlie Chaplin and the Little Tramp figure are trademarks and/or service marks of Bubbles Incorporated S.A. and/or Roy Export
S.A.S., used with permission. Photographs from Chaplin films made from 1918 onwards: Copyright (c) Roy Export S.A.S.
All Rights Reserved. Other Chaplin images from the archives of Roy Export Company Establishment unless otherwise credited.
Special thanks to the following photographers for their kind cooperation: Yves Debraine for pictures of the Chaplin family in Corsier-surVevey / MPTV Images for John Engstead picture of Chaplin family in Beverly Hills / Carol Homolka for Florence Homolka pictures / Joanna
Steichen for Edward Steichen picture / Montreux-Vevey Tourisme and Samuel Bitton.
Chaplin Museum Development SA
Ave de Tramnaz 29, 1814 La Tour-de-Peilz, Switzerland
Phone: ++ 41 (0)21 977 22 22 / Fax: ++ 41 (0)21 977 22 25
direction@chaplinmuseum.com
www.chaplinmuseum.com
No reproduction is authorized without the explicit consent of the authors. Switzerland, 2009.
Printing: Glassonprint (Switzerland)
Graphic design: INPHO (Canada)
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THE
TEAM
Project developers and authors:
Philippe Meylan, architect (Switzerland) and

Yves Durand museographer (Canada),
acting for Chaplin Museum Development SA
(Switzerland)
Owners of the Manoir:
Domaine du Manoir de Ban SA

Eric Lux and Grard Lopez, Luxembourg
Architect:
Itten+Brechbhl SA (Switzerland)
Architectural Design & Interior Design:
Jean-Maxime Labrecque, INPHO (Canada)
Civil Engineer:
Tappy Bornand Michaud SA (Switzerland)
Mechanical & Electrical Engineer:
Amstein + Walther SA (Switzerland)
Traffic Engineer:
Team + (Switzerland)
Landscaper:
In Situ SA (Switzerland)
Scenic Arts:
Confino sarl, museum &

exhibition design (France)
Scenic Illustration:
Les Crayons, sarl (France)

Bissonnette Communications Impact Inc. (Canada)
Virtual and 3D Illustrations:
Aurora (China) / Clenche Inc. (Canada)

Bluegreen Digital SA (Switzerland)
Multimedia and Technology:
Thierry Renard, Inytium SA (Belgium)
Yves Durand, museographer and

Philippe Meylan, architect
Chaplin Museum Development SA
Partner of Chaplins World
The development of a museum project dedicated to Charlie Chaplin and his work was made possible
through the collaboration of The Association Chaplin and The Charlie Chaplin Museum Foundation,
and through the tangible commitment of the Swiss Riviera Communes, mainly those of Corsier-surVevey, Corseaux, Chardonne and Jongny, as well as Vevey, Montreux, La Tour-de-Peilz, St-Legier,
Blonay and Veytaux, with the support of the Promove (Economic Development Montreux-Vevey Region).
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I am what I am: an individual, unique and different a history of dreams, desires and of special
experiences.
Charlie Chaplin

Chaplin - Ebook

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Chaplin - Ebook

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CONTENTS

A WORD FROM MICHAEL CHAPLIN

AT THE HEART OF THE SWISS RIVIERA

A PARK TO DREAM ABOUT

A NEW MUSEOGRAPHIC REFERENCE

A BOLD PROJECT IN A GREEN ENVIRONMENT

THE MANOIR: INTIMATE RENDEZVOUS

THE EXHIBITION HALL: FROM TEARS TO LAUGHTER

FACTS AND FIGURES

THE POWER OF THE CHARLIE CHAPLIN IMAGE

CHAPLINS IMAGE AND ESSENCE

THE LITTLE TRAMPS IMAGE AND ESSENCE

PARTNERSHIP AND SPONSORSHIP

Chaplins World - The Modern Times Museum

CHAPLIN - The Legend

Chaplin family at Cinma Rex, Vevey, Switzerand, 1962

Chaplin World - The Modern Times Museum

CHAPLIN - The Legend

Chaplins World - The Modern Times Museum

MUCH MORE THAN A MUSEUM

KNOWN AND BELOVED

1916: Chaplin signs with the Mutual Film

Ranked among the most prolific and influential

1918: Chaplin becomes an independent producer.

Born in London, April 16, 1889.

1918: Greeted as an American hero on Wall Street,

1920-1952: Maker of film classics such as: The Kid

1919: Co-founder of the United Artists film

1952: Elevated by the French government to the

1921: Triumphant arrival in London, where he

1952: Swept up in the anti-communist hysteria

1954: Honoured with the International Peace Prize

1915: Chaplin moves on to the Essanay Company.

1929: First special award (Oscar) from The

Chaplins World - The Modern Times Museum

CHAPLIN - The Legend

Chaplins World - The Modern Times Museum

CHAPLIN - The Legend

Sir Winston Churchill

George Bernard Shaw

Chaplins World - The Modern Times Museum

CHAPLIN - The Legend

Chaplins World - The Modern Times Museum

CHAPLIN MUSEUM - The Project

A mythical manor symbol of a legendary story

Chaplins World - The Modern Times Museum

Image studio : Making of space

CHAPLIN MUSEUM - The Project

A lush garden tapestry

Chaplin World - The Modern Times Museum

A carpet of flower beds much loved by the artist

CHAPLIN MUSEUM - The Project

Chaplins World - The Modern Times Museum

Much more than a museum

Host of cultural and VIP events

The Charlie Chaplin Museum is more than a

In the spirit of Charlie Chaplins work, the museum

CHAPLIN MUSEUM - The Project

Chaplins World - The Modern Times Museum

CHAPLIN MUSEUM - The Architecture

A mixture of tradition and daring

Chaplins World - The Modern Times Museum

garage and its openings, the unifying glass wall