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What Is Data?
Unites of Measurement
Internet browsing
Sending / receiving e-mails/IM
Downloading content
Tethering
Using mobile applications
1 bit = 1 character
1 byte = 8 bits
1 kilobyte (KB) = 1024 bytes
1 megabyte (MB) = 1024 kilobytes
1 gigabyte (GB) = 1024 megabytes
BB
WM
iPhone
Mobile
Hi-Speed
20%
51,200
11,378
4,452
2,840
Send e-mail
with photo attachment
20%
291
203
186
200
45%
3,114
2,532
1,317
779
15%
75
75
75
26
Activity
Did You Know? 99% of Smartphone customers use less then 500MB /mth; therefore, a 500MB plan should be a good fit, for most customers.
Data Basics
Common Data Usage on Wireless Devices
What it is
WAP Browsing
Accessing a subset of
internet sites slimmed
down to be easily viewed
on a mobile phone (i.e.
primarily with text
information and without
complex graphics.
Web Browsing
Accessing the full Internet
and displaying full web
pages that include text,
images, videos, and
animations.
Instant Messaging
Enables customers to see
whos online and send
them instant messages via
their mobile device.
E-mails & Attachments
Wi-Fi
Data Applications
Programs embedded or
downloaded by a
customer on a wireless
device.
Some retrieve and
transfer real-time
information from an online
source to users.
Some charged to
customers for a flat monthly
fee.
Some charged as a onetime fee or are free (data
usage goes against data
plan).
Data accessed is
calculated per kilobyte.
Customers choose a
fixed or flexible monthly data
plan upon purchase of this
device
Data Plans/Services There are different plans available for Mobile Phones and Smartphones to help to customer access data
services such as e-mail, social networking, instant messaging, news/weather/sports and other applications like Google Maps.
Mobile Phone
Smartphone