Académique Documents
Professionnel Documents
Culture Documents
interactive information support during the decisionmaking process. DSSs use: analytical models;
specialized databases; the decision makers insights
& judgments; an interactive, computer-based
modeling process to support making semistructured
and unstructured business decisions.
Using Decision Support Systems
An interactive modeling process. Four types of
analytical modeling:
1. What-If Analysis: End user makes changes to
variables, or relationships among variables, and
observes the resulting changes in the values of
other variables.
2. Sensitivity Analysis: A special case of what-if
analysis. The value of only one variable is
changed repeatedly, and the resulting changes on
other variables are observed. Typically used when
there is uncertainty about the assumptions made
in estimating the value of certain key variables.
3. Goal-Seeking Analysis: Instead of observing how
changes in a variable affect other variables, goalseeking sets a target value (a goal) for a variable,
then repeatedly changes other variables until the
target value is achieved.
4. Optimization Analysis: A more complex
extension of goal-seeking. The goal is to find the
optimum value for one or more target variables,
given certain constraints.
Data Mining for Decision Support
Software analyzes vast amounts of data. Attempts to
discover patterns, trends, and correlations. May
perform regression, decision tree, neural network,
cluster detection, or market basket analysis.
Executive Information Systems
EISs combine many of the features of MIS and
DSS. Originally intended to provide top executives
with immediate, easy access to information about
the firms critical success factors. Alternative
names enterprise information systems and executive
support systems.
Features of an EIS: information presented in forms
tailored to the preferences of the users; most stress
use of graphical user interface and graphics