GO JAHIA CASE STUDY

BEN & JERRYS

Over thirty years ago, Ben & Jerrys opened their first scoop shop in a small town in Vermont
and introduced the world to its creative flavors of premium ice cream. In 1994, Ben & Jerrys
began distributing ice cream in the UK and proceeded to expand worldwide. In 2000, the
brand was acquired by Unilever giving them the opportunity to expand worldwide.

Innovation meets dynamism...

Ben & Jerrys needed a dynamic design and easyto-use platform that could be adapted to multiple
sites for each country it serviced, in its native
language, while ensuring the consistency of data.
Furthermore, in maintaining its innovative
and fun image, they looked for a platform
that could also easily adapt to the behavior of
todays consumer. With the increased use of
smart phones and other mobile devices, their
multiple sites needed to be converted to mobile
sites as well. Avantia took over the project and
seamlessly guided Ben & Jerrys through this
upgrade and release of their new sites on Jahia,
hosted on Amazon EC2 Cloud Platform.

49
Multi-language website.
Desktop and mobile.

BEN & JERRYS,

BRINGING
INNOVATION
TO ICECREAM
IN 25 DIFFERENT
COUNTRIES

Now, Ben & Jerrys can be found in much of

Europe, Asia as well as Israel, Canada, Mexico
and in the Caribbean. Innovative in the way it
even names and pairs ingredients to make their
fun flavors, Ben & Jerrys sought an equally
innovative company to assist them in reaching
their customers from all around the world.

KEY FIGURES

2-4
Million hits per month
across all 49 sites.

2011
The dynamic nature of the Enterprise Jahia
CMS platform combined with its intuitive
editing interface provided us with the flexibility
necessary to quickly complete this project in a
time frame that far surpassed our expectations,
stated Brian Jimerson, Chief Architect Avantia.
The project, representing the scoop shops in each
of the countries that it operates consisted of 25
desktop sites, 24 mobile versions, and all in 16
different languages and receiving 2-4 million hits
globally per month, was completed in only 15.5
months, thus beating the 16-18 month goal.

Ben & Jerrys selected Jahia in

2011, and all sites were rolled
out in 15.5 monthsbeating the
16-18 month plan.

Avantia provides accessible resources, excellent

communication and consulting services. The
technical leadership is tremendous and the
project management and client interactions
where exactly what we needed, Jim Keyt,
Director of IT, Ben & Jerrys, added. The
engagement is flexible, based on a competitive
hourly bill rate for resource utilization as
opposed to a fixed bid. We feel fortunate to have
partnered with Avantia and have developed
shared objectives in optimizing our consumer
experiences through digital channels.

Leveraging Jahias multi-site, multi-language, cloud and mobile

capabilities, along with Avantias sharp expertise on the platform,
we are proud of our accomplishment. Ben & Jerrys has been the
fastest digital rollout among Unilever brands

GO JAHIA CASE STUDY - BEN & JEERYS

Jim Breach
Director of Unilever

OCTOBER 2015

Innovation realized

More innovation to come

On April 20, 2012 Ben & Jerrys launched their first store
in Japan and with it the desktop and mobile sites. In merely
two months, their site received 60,000 unique visitors, and
in April, the page views jumped to 400,000. On average,
the Japanese site alone receives 20,000 unique visitors and
110,000 page views per month, with these monthly numbers
growing rapidly. Leveraging Jahia on the Cloud, Ben & Jerrys
can now deliver its online presence anywhere on the globe,
regardless of web traffic.

Avantia and Ben & Jerrys are now considering the next steps
of their Global Jahia deployment. Options considered are
additional enhancement for an even better personalized mobile
experience leveraging Jahias latest release.

ABOUT JAHIA
digital projects, thanks to
the Jahia Private App Store.
Each solution provided by
Jahia stems from Jahias
Digital Transformation
vision: to streamline
enterprise digital projects
across all channels and
accelerate corporate-wide
deployments by bridging
the IT / Marketing lifecycle
gap. Jahias product suite
includes: Digital Factory,

Workspace Factory, Portal

Factory, Form Factory,
Marketing Factory and
Commerce Factory.

Group HQ Geneva
T +41 22 361 34 24

France Paris
T +33 1 53 34 69 68

Germany Dsseldorf
T +49 211 178 377 36

North American HQ
Washington, DC
T +1 202 621 7604

Austria Klagenfurt
T +43 463 287 008

Canada Toronto
T +1 905 257 7471

Jahia [pronounced J-I-Y-A]

is a leading open source
User Experience Platform
vendor, relentlessly working
at transforming a siloed
industry into a user-driven
one, beyond technology
constraints.
IT teams can collaboratively
and iteratively build cuttingedge modules and apps that
are reusable across any

Founded in 2002 and

headquartered in Geneva,
Switzerland, Jahia Solutions
Group has its North
American headquarters
in Washington, DC,
with offices in Chicago,
Houston, Toronto and

throughout Europe. Jahia

counts hundreds of global
brands and governmental
organizations among its
loyal customers in more
than 20 countries across
the globe.
For more customer
successes, please visit
www.jahia.com/clients

CONTACT

GO JAHIA CASE STUDY - BEN & JERRYS

For more information:

info@jahia.com
www.jahia.com
youtube.com/JahiaCMS

OCTOBER 2015