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Marketing for Hospitality and Tourism

This course examines core concepts and principles of


hospitality and tourism marketing with an international
perspective. Marketing management philosophies,
customer service strategies, electronic and target markets,
consumer buying behaviour, marketing research, product
development, pricing approaches, public relations,
advertising, sales promotion, distribution systems,
professional sales management and market plan
development are covered with conceptual and case
analyses.

Legal Aspects of Hospitality and Tourism


This course provides and understanding of the basic
foundations and principles of laws affecting the hospitality
industry. The common and statutory laws of the
hospitality industry and the duties and responsibilities to
guests, such as maintenance of property and guest liability
are examined. It also identifies how hospitality managers
prevent legal problems and avoid litigation.

Financial Accounting for Hospitality and Tourism


This course is designed to provide students with and
advantageous mix of accounting theory and practice, and
is tailored to the special learning needs of professional in
the hospitality service industry. It explores hotel and
restaurant accounting concepts that are vital to decision
making within an organizations internal environment. It
also covers hospitality accounting for assets, payroll
preparation of income statements, and the balance sheet.
In addition, this course covers the tools to handle the
financial decisions with ratio analysis, budgeting and
forecasting.

MBA Structure
Semester I
Sept. 2008

Credits

Semester II
Jan 2009

Credits

Managerial Accounting
Marketing in a Dynamic
Environment
Business and Professional
Ethics

Managerial Finance

Economics for Strategic


Decisions

3
9 credits

Summer (Semester III)


Corporate Information
Strategy and Management
Concentration

3
9 credits

Summer (Semester IV)


3

Concentration

3
6 credits

Concentration

3
6 credits

Semester V
Corporate Strategy
Concentration

Managerial Decision
Analysis

Semester I (Jan 2010)


3
3
6

Research
Methodology/
Project*

COURSE DESIGN
Core Course Requirement:
- core courses will remain the same for all course
specialization options.
Participants complete eight (8) core courses, which
provide a foundation management education. These
courses build and develop key managerial skills for
the private and public sectors of the economy:

Specialization Courses
Management

Finance

Leadership and
Strategy
Implementation

Financial
Management
of
Multinational
Corporations
Organizational Fin. Markets,
Development & Instruments
Change
and
Management
Institutions
International
Business

Investment
Analysis and
Management

Human Resource
Capital
Management/
Budgeting & lLabor Rel.
term fin. Dec.

Entrepreneurship

Marketing

Fundamentals of
Entrepreneurship

Strategic
Marketing

Organizing and
Operating a Small
Business

Service
Marketing

Entrepreneurial
Financial
Management

Market
Research &
Analysis

Entrepreneurial
Management &
Venture Capital

Global
Marketing
Strategy

Managerial Accounting

UNIVERSITY OF TECHNOLOGY,
JAMAICA

Managerial Finance

FACULTY OF BUSINESS AND


MANAGEMENT
Grading Scheme
Grade
A
AB+
B
B-

Percentage Grade Point Average


90 100
4.0
80 89
3.7
75 79
3.3
70 74
3.0
65 69
2.7

For further information please contact:


Tel.: 927-9704, 5122606
Email: tfrancis@utech.edu.jm
dmcmorris@utech.edu.jm

This emphasizes the gathering and use of financial


information to drive effective financial management
decisions. Cases are used to approach the subject from
the perspective of the user of accounting information
rather than the supplier; Study of the generalization and
the use of accounting information within the firm for the
purpose of planning and controlling operations. Topics
covered include cost concepts, responsibility accounting
systems and cash control.
This covers the foundation of corporate finance and uses
this basis to analyze many important financial decisions
made within firms and other institutions. It focuses on the
basic concepts and methods of finance, including net
present value, the capital asset pricing model (CAPM),
and market efficiency, within the context of the valuation
of assets, risk and return, cost of capital, financial planning
and forecasting, and the use of derivative securities in
corporate finance.

Corporate Strategy

MASTER OF
OF BUSINESS
ADMINISTRATION (MBA)

PROGRAMME OUTLINE
- COURSE DESCRIPTIONS

The focus of this course is on managing the entire


organization. Top managements perspective is primarily
long-term and broad, going beyond the organizations
internal operations to include consideration of
environment, competitors, markets, regulations and
society. Emphasis is on environmental scanning, planning
and control, allocation of resources, evaluation of
strengths and weaknesses, corporate social responsibility,
appraisal of present and future competition and
implementation of chosen strategies. The strategic
management course is designed to help students
understand why general management is different from the
management of any one particular function of an
organization, and to provide them with the knowledge for
pursuing a career in general management.

Economics for Strategic Decisions


This course covers microeconomic concepts relevant to
managerial decision-making. Topics may include demand
and supply analysis, consumer demand theory,
production theory, price discrimination, perfect
competition, equilibrium welfare analysis, externalities
and public goods, risk aversion and risk sharing. Response
issues will include micro and macro competition in a time
of rapid change and its impact on employment, fiscal and

monetary policy, pollution, productivity, innovation and


social responsibility.

Marketing in a Dynamic Environment


This course explores the creation and distribution of
goods and services and those institutions and strategies
associated with marketing people, places and ideas.
Emphasis is placed on practical application of research as
applied to the main phases of market planning and
implementation. Case studies are utilized in combination
with class members current schedules as learning
platforms.

Managerial Decision Analysis


This course provides tools that enhance the quality of
organizational decision making. Decision modeling,
applied probability, linear programming, simulation
techniques, PERT/CPM, and forecasting techniques, will
be examined in conjunction with both descriptive and
inferential statistics in measuring organizational progress
toward goals

Business and Professional Ethics


This course explores the ethical responsibilities that
managers and other professionals have to contend with in
their firms, with their customers, employees and
communities. Through the use of cases written on
managerial decisions, the course examines the legal,
ethical and economic responsibilities of corporate leaders.
It also teaches students about managerial and governance
systems leaders can use to promote responsible conduct
by companies and their employees, and shows how
personal values can play a critical role in effective
leadership.

Corporate Information Strategy and Management


This course focuses on current (and future) information
technology capabilities that can be leveraged for strategic
and operational advantages, as well as the limitations and
potential problems involved in the uses of information
technology.

In addition to the compulsory core subjects students


are required to take four courses (12 credit hours)
in the area of their concentration.

MBA General Management


Leadership and Strategy Implementation
Implementation
This course introduces the graduate student to effective
leadership in implementing strategy within organizations
as well as the nature of collective action in organizations.
This understanding will be pursued by using different
theories and models to examine organizational processes,
culture, knowledge, politics, ethics and their relationship
to each other and the organizations external
environment.

Organizational Development & Change


Management
This course provides an overview of managerial functions
with an emphasis on the study of individual group and

inter-group behaviour in organizations; focus will be on


contemporary management theories with an emphasis on
practical applications.

International Business
This course focuses on the opportunities and risks of the
complex environment of international business with an
emphasis on the unique problems involved in managing
international operations. Topics include foreign,
economic, political, legal and cultural environments,
international markets analysis, political risk assessment,
international human resource management, international
regulations and international organizations such as UN,
WTO, NAFTA, EU, CARICOM, FTAA, CBI etc

Human Resource Management/Labor Relations


This course analyzes the organizational issues arising from
the management of human resources as well as labor
relations and emerging issues. It begins by considering the
extent to which the terms of the debate on managing
employees have shifted in recent years, largely driven by
key changes in the economic, political, social and legal
environment. The main objective will be to study key
topics in sufficient depth to be able to study key topics in
implications for organizations and workers, including
relationship between human resource and labor relations
decisions/policies and broader organizational strategies.

Finance Specialization
Financial Markets, Instruments and Institutions
This course examines and compares the nature and
regulatory structure of key financial institutions and
markets in the dominant economies of the world. The
principal focus is on the Jamaican financial system with
selected comparisons made with that of the US, Europe,
Japan as well as China and Russia. The specific financial
institutions examined include commercial and investment
banks, venture capital firms, insurance companies,
pension plans and mutual funds. The course also explores
the key financial instruments eg. derivatives, debt and
equity securities. The role and nature of Jamaican
financial system regulation is compared to regulatory
systems used in other major economies.

Financial Management of Multinational Corp.


Corp.
Financial management techniques that are either unique
to the global operating environment or which are
significantly different from their purely domestic
counterparts are the focus of this course. This includes
the use of national and global capital markets by the
multinational corporation to manage the finance function.
Other discussion items involve foreign exchange risk
management, positioning of funds and cash management,
and capital budgeting in the international setting.

Investment Analysis and Portfolio Management


This course examines the characteristics of theories,
strategies and techniques for selection, timing, and
diversification, as well as methods of portfolio

construction and management for successful investment


and portfolio management.

Capital Budgeting and LongLong-term Financing


Decisions
This course examines finance topics of current concern to
faculty and students. This case-based course focuses on
advanced issues in global finance including money and
banking, capital markets, valuation of business enterprises,
financial performance, analysis of complex investment
opportunities, business acquisition, decision or risk
management, global investing as well as other options.

Entrepreneurship Specialization
Fundamentals of Entrepreneurship
This course examines the characteristics, knowledge, skills
and abilities necessary for successful entrepreneurship. It
explores how entrepreneurs select partners for
enrollment, develop entrepreneurial cultures, and
identify, screen and evaluate ideas for new business
opportunities.

Organizing and operating a Small Business


This course is designed to provide entrepreneurs with an
overview of the managerial functions of operating a small
business enterprise with emphasis on planning, organizing
and controlling. Specific attention is given to demand
analysis, to developing the business plan and to financing
sources including small business administration. The
importance of proper marketing techniques as well as the
financial statements analysis and legal considerations of
small business practices will be examined.

Entrepreneurial Financial Management


This course examines issues pertaining to the theory and
practice of financing of entrepreneurial firms. Topics
include; organizing and financing of new ventures,
financial planning, firm valuation at different stages of
development such as seed, start-up, expansion, buy-out
and turn around, characteristics of entrepreneurial
ventures at different stages of development.

Entrepreneurial Management and Venture Capital


Comprehensive exposure to corporate finance techniques
employed by institutional suppliers and corporate users of
start-up and growth capital financing are examined.
Specific topics include mergers and acquisitions and
leverage buy-out financing. Guest lectures from the
business community, venture capitalists, entrepreneurs,
investment bankers, CEOs, CFOs and other financial
professionals. Bridging theory and practice, these highlevel executives will explain specific decision-making
processes using real-life cases.

Marketing Specialization
Global Marketing Strategy
This course offers an in-depth study of international
marketing issues. The course materials cover both large
and small firms marketing a broad range of consumer and
industrial products and services, and operating in varied

international markets. Students will develop a critical


appreciation of the internal forces that shape the
international marketing managers job; learn when to use
different products; market entry and penetration ;
understand the pressure towards standardizing or adapting
marketing programmes and when to centralize or
decentralize marketing decision-making.
strategies

Marketing Research and Analysis


This course addresses the fundamentals of marketing
research and analysis as they apply to decision making.
The course will develop and implement background
marketing research that can be used at the conclusion of
the course to build a marketing plan. In addition to
developing general research skills, special topics such as
perceptual mapping, for positioning, conjoint analysis for
pricing and clustering from segmentation will be
examined.

Strategic Marketing
This course focuses on formulating and implementing
marketing management strategies and policies. The
course stresses the analysis, planning and implementing
issues managers encounter when they develop market
strategies in competitive environments. Topics include a
focused review of competitive analysis, buyer analysis,
market segmentation, and assessing business competitive
advantages. Product portfolio issues are identified and
marketing strategies developed, assessed and
implemented. Case studies of actual market problems are
employed in practice.

Service Marketing
This course is designed to introduce the change nature of
services marketing environment and how information
technology is enabling the convergence of manufacturing
and service industry. The course will strive to familiarize
course participants with marketing principles that can be
specifically applied to service business. Key topics
include: customer value in services, strategic issues in
service marketing, service quality, re marketing, eservice, new challenges, new solutions service marketing
mix and service leadership and productivity.

Hospitality and Tourism Option


Hospitality and Tourism Management
This course is designed for hospitality management
professionals and provides a comprehensive examination
of the fascinating and challenging fields of the hospitality
industry; travel tourism, lodging, food service, meetings,
connections and expansions, leisure and recreation. It
examines the hospitality industry and the various industry
segments to include restaurants, hotels, attractions and
other businesses and organizations that serve individuals
as they meet, visit and celebrate. In addition, basic
management skills and concepts are introduced and
applied to the hospitality and tourism context