To find out how to address / attract my audience, I needed to know a little

bit more about them. I was heavily reliant on my primary and secondary
research, along with my own views and preferences, whilst also
considering those reflected by the popularity of similar pop genre music
magazines. This links to Blumert and Katz theory uses and gratifications
due to the fact that my intended audience needs to be informed,
entertained, affiliation which this theory explores. When designing my
music magazine I sought to ensure the ideas, likes and dislikes
expressed by my target audience were incorporated and reflected in my
design, otherwise, it would fail to appeal and they would not buy my
product. I accomplished this through the layout of my front cover,
contents page and double page spread, where I tailored the design to
reflect their preferences but the successful elements of popular pop music
magazines. My audience indicated that they wanted offers, freebies,
reviews, interviews and features that included established artists but also
up and coming artists. They also wanted the latest gossip from inside the
pop music industry. Maslows hierarchy needs, these are presented
visually within the magazine.

Additionally I have sought to address my audiences requirements through use of both

formal and informal language, so as to ensure that my intended audience understand all
the key information, whilst also demonstrating that I and the publisher understands the
intended audiences needs.

During the design phase, research was

undertaken which focussed on two preexisting popular magazines, analysing the
generic conventions which were typically
found for the front cover, contents page
and double page spread. This informed the
design of my magazines, whereby I
incorporated the effective and key
elements in my magazine after bringing
them up to date. I have subverted certain
typical conventions in order to increase the
attraction of my design for my audience, for
example the seasonality theme, whilst the
double page spread features a question
and answer style interview. Stuart Hall
created the reception theory which
explores the decoding and encoding of
meaning which is implied by a certain
object to the audience through the media.

I have sought to attract my audience through the visual appearance of my

magazine, ensuring that it has a sophisticated and yet fun appearance that
is representative of pop music. This has been achieved via a consistent
colour use throughout, ensuring that it reflects the generic conventions you
would associate with pop music, whilst also reflecting current trends and
seasonality. The typography / typeface chosen will also be used throughout
the magazine, as this signifies consistency, something the reader will then
associate with the brand values of my magazine. I have attempted to
intrigue my reader and also create a sense of individuality to ensure that my
magazine has the ability to stand out amongst existing popular magazines.

Use of space

Cinematography
(camera angles)

Editing

The main image found on the front cover is that of my artist, a young female who looks a
similar age to those the magazine is aimed and who are more likely to read it. By doing this it
should ensure the target audience is able to relate to the image and trust that the magazine
content will be suitable for them. This can also act as an inspiration for the readers, as they can
see that someone of a similar age who is successful and this can encourage them to aspire to
succeed. The range of cinematography angles used to present my chosen artist Rayna
throughout my magazine should appeal to the audience. The aim was to ensure that the reader
was engaged through the direct gaze towards the reader, helping to draw us in. The mise-enscene within the images provides contrast within my magazine, signifies brand values to my
audience whilst also ensuring it is visually attractive and breaking up the text on the page. The
location, props, positioning of my artist is very representative of the genre pop music and
therefore, supports / reflects the research findings in respect of the aim of my magazine.

The design of the magazine

continued to be fine-tuned
during the developmental
stage, thanks largely due to
the careful consideration of
the views and suggestions
expressed by both my focus
group and during my hot
desking exercise. This
therefore helped to ensure
that my product was appealing
and effective in addressing the
requirements of my target
audience.

Technical codes
Graphic devices

Lighting
colour

Font/
Typography