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Rikhel Trivedi

Target Audience
What is a target audience?
A target audience is a selected particular group of people
which tends to be people in which a certain service, product
or film is aimed at.
Our targeted audience?
Our short film is targeted at audiences aged 12 to 30 since by
doing research and looking at similar films which influences
our film all tend to be aimed at audiences aged 12 to 25.
However the reason on which we had chosen 12 to 30 is because
audiences anybody within the range could be experiencing a
similar issue or know somebody who is going through a
situation such as our protagonist. By aiming audiences who are
still in their teens it allows us to easily sympathize the
protagonists pain from what he is experiencing. Also by
aiming our short film to adults it enables them to understand
the storyline in a clear manner in which some could relate to.
We did not pick a lower targeted audience than 12 simply
because we had thought not all audiences could understand or
be able to watch the pain the protagonist is suffering as they
may not be fully mature yet.
Gender
As a group we had concluded that our short film production
will be aimed at both genders, male and female. This is due to
the fact that any gender could experience a similar lifestyle
to the protagonist in the film. With looking at different
films based around disability it is seen that females tend to
be attracted more than males as stereotypically they are
easier to get attracted to film which creates sympathy.
Despite this we had still chosen to aim our production to both
males and females as they both genders can relate rather than
just one which increases the chances of being a success as
well.
Ethnicity
Our production will not be aimed at a particular race, this is
mainly because we are welcoming audiences from all races to
watch drama depressed films which creates a sadness atmosphere
within the audience. Although, there is a high chance that
audiences who live in England are going to watch the short

Rikhel Trivedi

film as our production has been filmed in the city of London


therefore the our production is likely to be seen by the
population of Britain.
Socio Economic Group
The socio economic group which we had decided to aim our
production to is at audiences who fall under the categorys
C1, C2, D and E. this is mainly because anybody could relate
to our storyline no matter the socio economic group however
mainly audience who come under E are most likely still in
education therefore would have some time in their hands for
entertainment.