I-D magazine

When did the magazine start?

i-D was founded by designer and former Vogue art director Terry Jones in 1980.
The first issue was published in the form of a hand-stapled fanzine with text
produced on a typewriter.
Who is the target audience (age range, background, interests etc)
Target audience- young adults 18-30
primarily females
Creative individuals
Consider themselves knowledgeable in the fashion, music and art industry.
Generally interested in music, not necessarily mainstream music and art.
Would enjoy going to festivals and gigs/concerts.
The magazine has a sound cloud, tumblr, YouTube, Facebook, twitter and
online website. This would appeal to a younger audience who would be able to
access the magazine on different forms of social media. The i-D is to represent
a winking smiley face which often used by young people when texting. The
cover models either wink or cover their right eye to depict the smiley. I.D can
also refer to identity which represents a young body trying to find their
indemnity and means to find their inner identity within the magazine. The
magazine front cover usually has a word on it do with youth, again appealing
to a younger audience
What genre of music does it concern itself with?
i-D is a British magazine dedicated to fashion, music, art and youth culture.
Who distributes it and what are the current circulation numbers?
Vice, which began life as a magazine before expanding into books, film, TV,
advertising and online video, has acquired the bi-monthly fashion title to fuel
its burgeoning digital ambitions. The company intends to use i-D's 90,000 print
following as a launch pad into the fashion market with an online video channel.

Cover page example:

The I-d magazine cover page is very consistent in

every example; the consistent theme is a close up
of a well-known or not so well known person who
is seen in the media as maybe interesting or
innovative. They are pictured to be winking or
covering the left eye. This is because of the target
audience and what would appeal to them, in this
magazine the Target audience is young adults 1830, primarily females, Creative individuals,
consider themselves knowledgeable in the fashion,
music and art industry. People who are generally
interested in music, not necessarily mainstream
music and art. Would enjoy going to festivals and
gigs/concert. In the top left hand corner is the
banner for the magazine that spells out I-D but
tilted sideways, The I-D is to represent a winking
smiley face which often used by young people
when texting. This is highlighted through the
contrast in color from the rest of the magazine
(bright pink over black). The cover models either
wink or cover their right eye to depict the smiley. I.D can also refer to identity which
represents a young body trying to find their indemnity and means to find their inner identity
within the magazine. The magazine front cover usually has a word on it do with youth, again
appealing to a younger audience which in the case of this magazine is the word fresh. The
mise en scene of this contents may suggests many things, firstly the girls hair is shown to be
quite messy and raged this is maybe used to reflect on her youth as this may connote a
stereotype of her erratic nature. It may also be used to construct the representation of her
being sexualized, this paired well with the wink. What she is dressing is innovative and
creative but not as revealing as you may see on other magazines maybe showing that this
magazine is classier. The fonts used are pretty bland and crisp/clear, This is used to reflect
the sophisticated nature and also its more individual twist to it Capital letters are used rarely
but this is not picked up on as the readers are younger and they stereotypically are less
punctual than older generations. The whole idea of this contents page is to be different and
stand out from the rest whilst trying or maybe even sustaining being mainstream.

The background is light colours that are pretty dull and

are maybe used primarily to highlight other elements of
the cover, or to act as the sky. As shown in the colour
palette that I have generated on CSS drive suggests this
magazine is predominantly using quite monotone
colours on to its front cover. Most consistently is the sort
of darker brown and black, paired with the contrast of
the white, bright pink and also light sky blue.

Contents page example

Apologies for the bad quality placed upon this image but I had to use a phone camera as I
could not find the cover on the internet for the same magazine! This is the contents page for
the exact same id issue as I analysed in the previous page. This page was 20 pages in, this is
very common for magazines such as i-D is a British magazine dedicated to fashion, music, art
and youth culture. Meaning that a lot of advertisement is used to promote these three key
areas, big companies such as Gucci and emperor Armani use the popularity of this magazine
as an advertisement platform in order to boost sales. Therefore the contents page is pushed
back a few pages, this is common in most magazines of this genre. This may also benefit the
magazine makers through the revenue from advertisement but maybe wont be such a
disadvantage for the magazine, In most books of all genres the contents page is also placed
on page 3 which is the second odd page in the book (right hand side). The positioning of this
contents page may be used to reflect again its erratic nature and maybe outline its
differences making it more individual. The contents page text itself is also not stereotypical
in magazines as it is written in a large chunk paragraph. This again used to make it different
as this is unconventional and different. In the background of the contents paragraph is a red
id logo. This has the edited effect of a hand punched stamp even though we know this
magazine is not hand written and mass produced, This makes the contents look more rural.
The Font throughout this contents page is very bland also this paired with the colour scheme
creates a certain subdued affect upon the reader. Certain words are highlighted in bolder
italic text, these being the page names e.g. oh my what big following you have and we
like you youre weird this are very contemporary page names. The overall mise en scene
from the font colour palette and images is urban and individual.

I have generated another colour pallet using CCS drive for the
contents page. The findings are similar in many ways to the
cover. Predominantly uses quite monotone colours on to its
front cover. Most consistently is the sort of black, paired with
the contrast of the white, but mostly the grey with a few hints
of red. This is used to make the magazine contents be
fashionably bland and contrasts are made making things
clearer to the audience (easily readable)

Double page spread example:

This extract is taken from the same id magazine issue. This double page spread keeps
up with the ideas style, this being contempary. It features two long columns of text
consisting of about 5 or 6 paragraphs. And a medium close up of a sexualised
woman. Next to her photo reads a quote and that is what takes up a whole page with
the some other text below. This is a very simplistic design and easy to replicate. The
page number is highlighted massively at the top of the page. This is not necessarily
the normal way in which a magazine will display the page number but as this genre
of magazine is all about going against the normal, this is reflected by the size and
positioning of the page numbers themselves. This double page spread gives off the
effect of simplicity and indifference. The mise en scene connotes man7y ideas. These
being the sexualised look off the woman and also the Indi nature through the bland
colour scheme and dress sense of the woman photographed.

As I have briefly mentioned the colour scheme is

very bland. This is done by the magazine to
create a certain effect. This effect being that of
simplistic beauty and it is achieved. The colours
used are strictly grey black and white and
connotes the idea of simple contrasting and
traditional values.

Clash magazine
When did the magazine start?
Clash magazine was bred out of long running free listings magazine Vibe based
in Dundee, Scotland. Re-launching as Clash Magazine in 2004 it won Best New
Magazine award at the PPA Magazine Awards and Music Magazine of the Year
Record of the Day Awards 2005 and 2011. In November 2014, the magazine
published its 99th edition, but then withdrew from print publication in favour of
moving to an online-first operation.
Who is the target audience (age range, background, interests etc)
Their audience. Clash Magazine is targeted at 18-35 year olds, the download
generation. They target this audience by alternating between modern bands
such as Coldplay, the Prodigy and Oasisto artistssuch as Jay-Z, Kanye West and
the Beastie Boys. It also attracts audiences that have an interest in fashion and
film.
What genre of music does it concern itself with?
The brand's content alternates between modern bands such as The Horrors,
Florence & The Machine and Jamie xx as well as hip-hop artists like DJ Shadow,
Kanye West and Beastie Boys, who have all had cover spots in recent issues. It
concentrates on music and fashion, and often their effect on surrounding
culture, as well as film and technology.
Who distributes it and what are the current circulation numbers?
Its magazine title was published 12 times a year and it had a circulation of
around 40,000. To advertise their brand,they link with festivals (such as
RockNess and Get Loaded) and concerts around the country. But at the minute
the magazine is distrubuted on the internet via clashmagazine.com.

Cover page example

Clash is magazine that is aimed at similar

audience as the one that I have analysed
previously. This being a younger teenage
audience that are interested in music. The
brand's content alternates between modern
bands such as The Horrors, Florence & The
Machine and Jamie xx as well as hip-hop
artists like DJ Shadow, Kanye West and
Beastie Boys, who have all had cover spots
in recent issues. It concentrates on music
and fashion, and often their effect on
surrounding culture, as well as film and
technology. Therefore this magazine is also
slightly mainstream. This cover page
features a very mainstream pop artist
named Rita Ora this is highlighted through
bold text highlighting her name. And most
importantly an actual picture of her. The
mise en scene of this cover is similar to the previous magazine in many ways. Firstly
the main focus is as a female which maybe is conforming to the male and also female
gaze as men see her as attractive and women may see her as a role model as she is
perceived as a sort of goddess. This magazine is pretty simplistic in its design this
appeals to a larger audience than say a childrens match magazine which is jammed
with text images and quotes to help intise a younger audience. The fonts are used
well and contrast well with the photo of Rita and also the background colours. The
clothing of the female is shown as being quite classy, partnered with her posture
which may be seen as slightly sexualized to the right audience. This could help further
gain a wider male or even female audience. The text used is very brief and short, this
helps with the consistent simplicity shown throughout the magazine.

The colour scheme is very vibrant and eye catching. This

achieved through the use of the colour pink. This
background colour is not a super bright pink but it defiantly
catches your eye. This paired with the white and black font
works very well when trying to highlight certain areas of
the magazine an example of this being the masthead and
maybe even the photo of Rita herself.

Contents page example

Here shown is the contents page from the

same exact edition of clash magazine. This
contents page is very different to the id
magazine I have analysed previously. Firstly
only one page is actually used to display any
relevant to the contents page. The second
page on the double is an advert. This is
different as the id magazine uses the second
page to add atmosphere through a large
image to the contents page. The text
masthead of this place displays Contents
but in more of a contemporary fashion. The
letters sort of interchange and intertwine to
create a certain distorted effect. This is not
scene consistently in the genre of magazine
or indeed nay magazines at all. This style of
contents is very straight to the point and
doesnt mess about like the other magazine
did. The text length is very short and simple
this is similar to the front cover. The
contents is placed 13 pages in and is filled with adverts, this goes along with the idea of the
magazines more mainstream nature and it uses its popularity to earn money through
advertisements. It is sectioned out clearly using underlining again coming up with the theme
of its simplistic nature.

The cover is very dark and simplistic mostly consisting of

just black and white. Mise en scene of this magazine is
again sort of dark and contemporary but the use of the
black and white contrast is utilized very well and shows the
text highlighted very well.

Double page spread example

This double page spread is by far my favourite of the three that I have analysed. It is taken
again from the clash magazine it broadcasts and eccentric classy vibe. The use of images is
key in creating this as it helps to influence the colour pallet greatly. The text is separated in
short columns and dotted randomly across both pages, this is not stereotypical of other
magazines as the columns are normally placed in unisen. This used to reflect the magazines
Indi nature and also the fact that it is viewed as contempary. I am very fond of the use of
text as mastheads as I think that the underlining of no texts is very aesthetically pleasing. All
of the images used on these pages are midshots of people who are dressed fashionably for
the genre. Different angles are used for these photos in order to create an effect of
difference. The font used is very clear and resembles in many ways to that of a newspaper
meaning it is very clear crisp, the highlight of certain letters at the start of the paragraph is
used commonly as a media writing practice and creates a good effect on the reader.

The colour scheme of this double page spread is very

bland and not very colourful, this works well to contrast
certain areas in this example the images and
mastheads. The colour scheme is similar to and old oil
painting of a landscape. This is seen as stylish and again
contemporary

Huck magazine

When did the magazine start?

Huck launched in 2006 and was initially inspired by the rebellious heritage of
surf and skate with the tagline: "More than just the ride." But over the years,
the magazine's coverage has broadened to cover the wider world of DIYculture. Founding editor and TCOLondon Publisher Vince Medeiros had
previously edited Adrenalin, an adventure sports and lifestyle magazine started
by journalist Michael Fordham.
Who is the target audience (age range, background, interests etc)
Used to be a skateboarding and extreme sports magazine so might appeal to a
younger audience at about 16-35. Nowadays it promotes more music based
stuff but would appeal to a more Indi and contemporary audience.
What genre of music does it concern itself with?
Huck is a bi-monthly magazine, website and online video channel that explores
stories from across DIY culture. It has been recognized for its style of exploring
subcultures as "entry points for articles about music, politics and places all over
the world."
Who distributes it and what are the current circulation numbers?
It is published by London-based media company TCOLondon, which also
publishes Little White Lies magazine. Huck is stocked by leading bookstores and
art galleries, including London's Tate Modern and New York's Museum of
Modern Art. It is distributed around the world and available in the UK, France,
Belgium, Germany, Poland, Croatia, Malta, Norway, Sweden, Austria,
Switzerland, Ireland, USA, Canada, Australia, Taiwan, Hong Kong, New Zealand
and Brazil.

Cover page example

Huck magazine is a very good example to

analyse. It is my favourite front page of all of
the three magazines despite being way less
popular and mainstream. The design of the
magazine again keeping up with theme of
simplicity and less is more. The photo used is
instead probably taken from a mid-shot but
due to its positioning it becomes more of a
close up as it cuts off just below the slump of
the shoulders. His leaves a lot of open space
above the image in which they could cram with
text. Whereas this magazine has refrained
from doing this and the close up is still one of
the most focal points of the cover. The image
has also been edited to be black and white, this
is used to create and effect of nostalgia and is
aesthetically pleasing to an audience. The
masthead is very short and simple and does not take up hardly any of the page when in
comparison to other magazines in this genre. There is not even a capitol letter used at the
start like there should be with a noun, this shows us its simplistic nature. The text that is
most important is highlighted in a different font and colour to the rest of the magazine. The
colours are bright as well being a bright kind of turquoise colour and also a bright/pink
colour. My favourite part of this magazine by far is this use of the characters shadow and the
way they have underlined it and filled it with meaningful text, this is eye-catching to an
audience and is very different to any other magazine.

The colour scheme of this cover page of huck is very

contempary. It achieves this through the consistent use of the
colours black and white. Also thrown in this the bright colours
of red and pink. This contrasts well and highlights good parts
of the cover examples of which being the masthead and also
the text.

Contents page example

This is the contents page taken from the

same edition of this hook magazine. It is
similar in many ways to the cover in its
manor and mostly colour scheme and
style. This contents page is again very
simplistic but very artistic and is a prime
example of less is more when creating a
magazine contents and cover. The
masthead is not massive and again
doesnt fill barely any of the page. This
masthead is very similar to the one on the
contents page of Clash magazine as The
text masthead of this place displays
Contents but in more of a contemporary
fashion. The letters sort of interchange
and intertwine to create a certain
distorted effect. This is not scene
consistently in the genre of magazine or indeed nay magazines at all. The photo used
in this again is very contempary as it doesnt have much relevance and therefore may
be used to reflect the magazines erratic and Indi vibes. The text itself is separated into
3 horizontal columns; this is not found commonly on magazines consisting of the
same genre. The text itself is very direct and doesnt faff around like the text on the ID
magazine. But is similar to the style of the Clash contents page.

The colour pallet of this contents page again resembles

that of the clash magazine as the colour scheme is only
black and white, this is shown in the colour pallet that I
have generated using the image on a website called
CSS drive. The use of these colours is used to well to
contrast areas of text in this example being the
lettering of what is on each page, page numbers are
even the masthead. It is a very dark eye catching
contents page because of this.

Double page spread example

This double page spread is again taken from the same edition of the huck magazine.
There is minimal text used on this double page spread as it is reduced to only one
column. The text font is very bland and easy to read like a conventional magazine.
The text is written in black who does stereotypically work well on a white background
as that is what has always been used on texts such as newspapers. The photo used is
quite a weird one and maybe represents the nature of the magazine itself as the
photo is very spontaneous. The positing of this photo is very interesting as it fills up 1
and a bit pages, this is the first time I have seen this on the 3 magazines that I have
analysed. This creates a very visual and artistic effect on the audience as there photo
is big and there is lots in the photo to be explored by the reader. Also an image in the
top left hand corner adds to the things in which the audience can explore. This double
page spread is very hands on and balances aesthetics with information very well.

The colour palette is again similar to that of the

clash double page spread as it uses darker sort
of colours such as green and brown, this maybe
is used to create the effect of a sort of older oil
painting and mise en scene of sort of nature.
Also mixed in with these colours are the black
and white of the text and titles/subheadings