Académique Documents
Professionnel Documents
Culture Documents
The Canadian Lacrosse Association is seeking a candidate to fill the full time position of Communications,
Marketing and Promotions Coordinator at the head office in Ottawa, ON.
Start date: ideally between February 15-22, 2016 or as soon as possible
The Canadian Lacrosse Association (CLA) is the governing body responsible for all aspects of lacrosse in
Canada. The CLA mission is to honour the sport of lacrosse and its unique nation-building heritage, by engaging
our members and leading our partners and providing opportunities for all Canadians to participate. We value
health, excellence, accountability, respect and teamwork. For more details on the Canadian Lacrosse
Association and the sport of lacrosse, visit www.lacrosse.ca
TITLE:
Communications, Marketing and Promotions Coordinator
REPORTING STRUCTURE:
The Communications, Marketing and Promotions Coordinator reports to the Executive Director.
PURPOSE:
The general orientation of the position is towards the promotion of the sport to the public and to the lacrosse
community.
This is accomplished by communicating and collaborating with CLA partners to effectively administer and perform
the day-to-day CLA mass communications including, but not limited to public and social media management,
website management, promotions, and resource development and design for CLA publications such as Sticks
and Stones.
The Communications, Marketing and Promotions Coordinator will liaise with the following partners on an ongoing
basis:
a) Member Associations
b) Sector and Committee Chairs of the CLA
c) Board of Directors, in particular the Director of Marketing and Communications and Director of National
Championships
d) National Championship Host Committees
e) Canadian Lacrosse Hall of Fame
ANTICIPATED OUTCOMES TO THE CANADIAN LACROSSE ASSOCIATION:
Increase level of communications support and media attention for all CLA events, activities and
programs;
Ability to reach key national media on a regular basis with athlete/national body stories;
Raise profile of high-performance lacrosse athletes competing for Canada;
Raise CLA profile nationally within the general public, corporate sector, all levels of government and
key sport and news media;
CLA's H.E.A.R.T.
Introduce and raise profile of new and existing sponsors and sport partners;
Have main point-of-contact to handle all media and public relations matters in a professional manner;
Significantly elevate national profile of sport;
Ability to generate excitement and awareness around each national and international event including
Canadian-based events;
Develop and maintain up-to-date media kits or media guides and distribute to national media;
Raise national awareness of CLAs programs through promotional campaigns.
CLA's H.E.A.R.T.
Coordinate requests from media for athlete interviews and special events (i.e. media conferences,
television commercials, photo shoots, athlete appearances and corporate opportunities,
documentaries etc.);
Manage athlete ongoing media training for junior and senior teams;
Prepare year-end follow-up report of media coverage generated, media hits and exposure, and list of
compilation of media attending local events.
Manage the ongoing tracking of Canadian Lacrosse Hall of Fame lifetime game passes and issue to
new inductees each year;
CLA's H.E.A.R.T.
SALARY AND BENEFITS: Salary to commensurate with experience. A comprehensive benefits package will be
offered as a part of the compensation package.
CLA's H.E.A.R.T.