URL

:
http://www.selfgrowth.com/articles/digital-marketing-and-cloudcomputing
Digital marketing is a marketing media which is associated by the use of the
internet connected devices such as, computers, tablets, smart phones and games in
order to engage customers with online advertising. Digital marketing is one of the
most exciting and interesting media of advertisement for every business. Digital
media marketing includes- social media marketing, mobile marketing, search engine
marketing, online PR checking, email marketing, online advertising, measurement
and web analytic, best practice digital marketing and many more fields which are
very useful in the growth of the business. Digital marketing will somehow helps in
increasing the brand loyalty and conversions among the customers. If effectively
designed, digital marketing media can benefits you and your business as much as
you want to grow in the market place. Digital marketing is best practiced through
cloud computing.
Cloud computing is a type of computing network which depends upon sharing
computing resources rather than having local servers or personal devices for
handling the applications. Cloud computing is eventually compared to grid
computing. Grid computing is a type of computing where the unused processing
cycles of all the computers present in a network are connected in order to solve
problems very intensively for any stand-alone machine. Today cloud computing
technology has proved itself. And many industries have realized the benefits cloud
computing provides. As a result of this, almost every business and industry is
started integrating the technology into their business. Increase in the growth of
cloud computing is because of the immense ability to change the ways and
techniques in which the business can reach and engage their customers. Cloud
computing is not new technique. It is the service that is provided for the customer,
over internet.
Most of the cloud computing servers are provided to the customer on their mobile
servers also. One of the main benefit of cloud computing is, cloud services can
rapidly increase technology capabilities without requiring large investments to build
new data centers. Digital marketers are under tremendous pressure to meet market
demands of implementing new technologies along with creating new ideas. In this
concern, cloud computing has the potential to help them to meet the current
business needs, at very affordable cost.
If talking about the relation between digital marketing and cloud computing, cloud
computing plays a vital role in the advertisement process carried through digital
marketing. Because of the immense flexibility and benefits, many businesses and
industries have already switched to cloud computing in order to increase their
customers through digital marketing.
There are several reasons, why marketers are migrating towards cloud computing:
One of the main reasons for the migration towards cloud computing it supports the
multi device connection. With cloud computing, marketers dont need to worry
about hard drives or any other local storage. If you are using cloud computing, the

files can be accessed and shared over the internet by using any internet capable
device.
Another benefit of using cloud computing means you need not worry about the
security. Large and established companies have entered the market with their
expertise and skills with regards to safeguarding the security of their customers.
Using cloud computing will also benefits in overcoming the risk of losing data due to
a hard drive crash.

Apart from this, cloud computing industry has lowered the cost of transaction. Now
there is no need to spend hundreds or thousands of dollars on setting up an
infrastructure as a web enabled device and internet access is all that is needed to
get a cloud based system. In order to get the best digital marketing services you
can contact to various companies or IDF Marketing-digital agencies.

URL : http://cloudtimes.org/2013/04/08/how-cloud-computing-influencesdigital-marketing/
Now that cloud computing technology has already gone past the infancy stages,
many industries have already realized the benefits it provides, and have already
started adopting and integrating the technology to their businesses. One key sector
that stands to benefit a lot from the cloud is marketing, as it has the ability to
drastically change the ways in which they reach and engage their audience,
particularly with regard to distributing and storing mission-critical data.
The Future for Consumers is in the Cloud
The most recent technology forecasts released by Forbes, Cisco, Forrester, and
Gartner all reveal that there is a widespread adoption of cloud computing going on
in a global scale. The forecasts were unanimous in their predictions, with over one
third of digital content in the world estimated to be stored in the cloud by 2016. Last
year, the stats peg it at 7%.
As for storage, it is estimated that the average data storage consumed per average
household will grow from 464 gigabytes last 2011 to 3.3 terabytes in 2016. Not
every household will have large enough storage devices to accommodate that much
data, so majority of it will be hosted on the cloud. This will result in an increase in
spending towards the cloud, with the studies positing that the global market for
cloud computing will see an increase from $40.7B last 2011, to more than $241
billion in 2020.
According to Forresters research, majority of users in 2020 will be abandoning local
client-installed programs in favor of web-based applications. The move is not purely
motivated by personal preferences, as the companies themselves are pushing for
migration to the cloud due to the cost savings they incur.
The Cloud Has Broadened the Field

One of the key effects of the cloud that will benefit digital marketing is that it has
provided marketers with more venues from which to approach potential customers,
while at the same time, it has also allowed more individuals to become potential
customers. For instance, a person who is watching TV and texting on the couch
used to be out of reach of digital marketers. Now, the cloud has made it possible for
the same person to access his data through his phone and his TV without even
leaving the couch. Theres no need for complicated user interfaces or servers. The
person is also more likely to access the Internet simply because it is now possible,
making him more accessible to digital marketers.
Why Marketers Are Migrating to the Cloud
1. Multi-Device Support with the cloud, marketers no longer need to worry about
hard drives or other local storages as their files can be accessed and shared over
the Internet using any internet-capable device they have on hand.
2. Secure security is no longer an issue with the cloud, as large and established
companies have started entering the market, bringing with them their expertise and
skills with regard to safeguarding the security of their customers. Additionally,
marketers no longer have to worry about losing data to a hard drive crash or acts of
god, as cloud service providers have redundant and off-site backups, which means
its almost impossible to lose data completely.
3. Low Cost of course, the real crowning gem of cloud computing technology is its
cost-efficiency. Theres no need to spend hundreds or thousands of dollars on
setting up an infrastructure, as a web enabled device and internet access is all
thats needed to get a cloud-based system up and running.
Examples of Brands That Have Already Moved to the Cloud
1. SEPCO SEPCOs Marketing & Social Media Manager, Liz Karschner, uses
HubSpot in order to take full control of the companys marketing and steer it in the
right direction. Of particular use to her are Hubspots powerful analytics and
marketing tools. Whats more, the fact that Hubspot is on the cloud allows her to
access and control SEPCOs marketing anywhere, provided that she has access to
an internet-capable device.
2. Whistler BlackComb this is a ski resort situated 125 km north of Vancouver,
which manages around nine different social networks. The resort takes full
advantage of sveral multi-tiered social media campaigns to promote their resort and
attract customers, and they use the HootSuite Dashboard to manage everything
from a single place.
3. Whole Foods this company has managed to attract over 50 thousand followers
on Pinterest, and has used almost 970 pins to create a personality for the brand that
reflects their core values. The companys marketing director, Michael Bepko,
controls all of the companys pins from wherever he is currently at when the
inspiration strikes.

URL : http://2ndwatch.com/blog/digital-marketing-cloud/

In previous posts, weve introduced the overall concept of the Digital

Enterprise, characteristics of todays digital businesses, key challenges that
many companies face when adopting a cloud strategy and the steps that
these organizations can take to help speed their transition to the public
cloud.
Our recent white paper, The Digital Enterprise: Transforming Business in the
Cloud, defines digital businesses as companies with 100% digital IT and
business processes that, for the most part and as much as possible, are
hosted in the public cloud. Additional characteristics of a digital enterprise
include:

The ability to easily scale computing resources and advanced features in

order to meet demand.

Faster time-to-market when launching new services, websites and web

applications in support of business initiatives and market changes.

The ability to innovate, test, fail, and repeat at speeds that far exceed those
of their competitors that still maintain traditional, workload management
solutions.

Management of systems is unified in the public cloud via a single

management interface, which eliminates the complexities of multiple
management systems and delivers higher cross-application reliability.

Ease-of-interoperability due to open architecture that supports multiple

software and hardware technologies.

The focus of the IT department becomes innovation rather than required

maintenance.

Companies like Coca-Cola and Yamaha have already begun their

transformation to becoming Digital Enterprises by migrating critical
applications and workloads to the public cloud. Core workloads and
applications include short term, large scale batch computing and data
analysis workloads, on-premises business applications (ERP systems,
marketing, collaboration, sales, and accounting tools), application test and
development environments and applications which are built to be inherently
cloud or cloud native.
As companies seek to streamline their core workloads and applications
through digital migration, they quickly realize that central IT isnt the only
department that can benefit from the use of cloud technology. Its no

surprise that with todays digital culture (and our need for instant
gratification and expectations for wicked-fast responses, feedback and
communication), marketing is a key sector that stands to benefit drastically
from the capabilities of the cloud. Specifically, the drastic change in the ways
in which enterprises can now reach and engage their audience and
furthermore, scale globally to support thousands of websites and web apps
as well as store, analyze and distribute mission-critical data, efficiently and
securely.
I began my career as a high tech marketer more than a decade ago and have
had the privilege of working for some of the biggest names in the industry. It
all began at PeopleSoft as a Direct Response Campaign Manager, driving
direct mail campaigns for the ERP powerhouse. Over the last fourteen years,
my role as a marketer has transformed along with the methodologies that
have emerged, changing the game as we know it.
It wasnt much more than a decade ago that traditional snail mail was the
norm for getting your business messaging into market and a standard
campaign was a bit of a mathematical equation that resembled something
like this:

The result? A sluggish response to market changes and data capture/analysis

was manual (at best) and provided very little insight into campaign
performance and ROI when compared to todays digital marketing
capabilities. The good news, however, was that competition followed the
same methodologies and invested in the traditional, tried and true mediums
of marketing and advertising.
I still remember the day that I launched my first, purely digital, email
campaign. Within minutes we began seeing audience responses trickle in,
and in the back of my mind I couldnt help but think, Whoa! Game
changer! It wasnt long before newer methods of digital marketing emerged
and traditional direct mail became a dinosaur on the verge of extinction.
Today, investments in digital marketing are a key component to a digital
enterprises competitive advantage. The convergence of technology and
marketing has never before been so tightly coupled, thus having a profound
impact on overall marketing strategies. In fact, a 2013 U.S. Digital Marketing

Spending Survey by Gartner reports that two-thirds of marketers have a

capital expenditure budget that they are using to acquire marketing software
licenses and infrastructure.
Marketers are looking for an easier, lower cost way to get the capacity they
need to develop digital marketing campaigns when and where they need it.
Delivering engaging experiences requires real time, high performing
architectures that provide marketers the ability to measure and improve the
performance of their websites or campaigns and tie them more closely to
overall corporate goals. The insights garnered from the massive amounts of
data collected can then be used to dynamically adjust creative execution or
content for optimal performance.
The secret to success when shifting your digital marketing efforts to the
public cloud is to enable digital operations that drive real-time action plans to
better serve your customers. Additionally, it is important to recognize that
digital marketing campaign management isnt the only area where digital
enterprises are reaping the benefits of the public cloud.
Over the next few weeks, we will explore how businesses like Adobe, DVF
and Magento are benefiting from an increased flexibility and agility to quickly
respond to changes in the marketplace and scale their marketing operations
globallyat a much lower cost than traditional methodsby running the
following digital marketing efforts in the public cloud:

Websites & Web Applications

eCommerce

Dev & Test Environments

Content Delivery

In todays world, consumer habits change fast and marketing decisions need
to be made within seconds, not days. Shifting your marketing operations to
the public cloud enables you to deliver marketing content and campaigns
with the levels of availability, performance, and personalization that your
customers expect while lowering your costs and driving preferred business
outcomes.