Académique Documents
Professionnel Documents
Culture Documents
•India – established with govt’s need for propagating family planning, social
development and national integration
•The Indian Institute of Mass Communication 1965
•Ministry of Information & Broadcasting – training & conduct research
•University depts joined in
Need for Communication
•Strong in Human beings
•Basic need as in eating, sleeping etc
•Both social & individual need
Communication involves
•Active interaction with environments – physical, biological & social
•When we acknowledge this, we adapt to the environment
•The basic need for communication can be traced to the process of mankind’s
evolution from lower species (animals sensory faculty to find food, protect )
•Lack of communication (& Excommunication”) or ‘sensory overload’ can be
disorienting – can lead to anxiety, apathy, impaired judgement, hallucinations,
schizophrenia
•Sensory overload – info explosion – satellite TV, internet etc
Communication & Language
•Sensory Communication was not enough
•Hence evolution of symbolic Communication called ‘language’
•Non-verbal gestures to verbal, then to written, printed word
•Language intertwined with culture
Communication as Information
•Communication not just sending and receiving info
•It is the whole experience – a human relationship
•Significant info can bring about a Communication relationship
Right to Communicate
•Right to Info declared fundamental right -United Nations Charter and Freedom
of Information Bill May 1997 (India)
Defining Communication
•Interaction, interchange, transaction, dialogue, sharing, communion and
commonness
•Communication is a process which increases commonality – but also requires
elements of commonality for it to occur at all – Denis McQuail