CHAPTER 1.

INTRODUCTION TO PUBLIC RELATION MANAGEMENT

PR or public relations is nothing but the practice of protecting as well as enhancing the
reputation of any particular organization/firm or for that matter any individual. In todays world
of fierce competition, where every organization strives hard to work toward its brand image,
public relations have become the need of the hour. It is essential for every organization to
communicate well with its public/target audience. The correct flow of information is essential.
Here comes the importance of public relations. Public relations (PR) are the practice of
managing the spread of information between an individual or an organization (such as a business,
government agency, or a nonprofit organization) and the public. Public relations may include an
organization or individual gaining exposure to their audiences using topics of public interest and
news items that do not require direct payment. This differentiates it from advertising as a form of
marketing communications. The aim of public relations is to inform the public, prospective
customers, investors, partners, employees, and other stakeholders and ultimately persuade them
to maintain a certain view about the organization, its leadership, products, or of political
decisions. Public relations professionals typically work for PR and marketing firms, businesses
and companies, government, government agencies, and public officials as PIOs, and nongovernmental organizations and nonprofit organizations.
Public relations specialists establish and maintain relationships with an organization's target
audience, the media, and other [citation needed] opinion leaders. Common activities include
designing communications campaigns, writing news releases and other content for news and
feature articles, working with the press, arranging interviews for company spokespeople, writing
speeches for company leaders, acting as organization's spokesperson by speaking in public and
public officials, preparing clients for press conferences, media interviews, and speeches, writing
website and social media content, facilitating internal/employee communications, and managing
company reputation and marketing activities like brand awareness and event management

Success in the field of public relations requires a deep understanding of the interests and
concerns of each of the client's many publics. The public relations professional must know how
to effectively address those concerns using the most powerful tool of the public relations trade,
which is publicity.
Public relations involve the cultivation of favorable relations for organizations and products with
its key publics through the use of a variety of communications channels and tools. Traditionally,
this meant public relations professionals would work with members of the news media to build a
favorable image by publicizing the organization or product through stories in print and broadcast
media. But today the role of public relations is much broader and includes:
building awareness and a favorable image for a company or client within stories and
articles found in relevant media outlets
closely monitoring numerous media channels for public comment about a company
and its products
managing crises that threaten company or product image
building goodwill among an organizations target market through community,
philanthropic and special programs and events
In today's media-saturated culture, effective PR is a crucial part of any public undertaking. Image
and public opinion mean everything, especially in the increasingly influential realm of social
media. The individual or group who wins the media race will win the ultimate goal: the trust of
the people.
Public relations, better known as PR, are the art and science of making people, governments and
organizations look good. PR professionals work behind the scenes -- sending press releases,
courting journalists, researching public opinion -- to position their clients as positive role models,
ethical businessmen, concerned public officials, or at the very least, not criminals.
Public relations Practitioners are responsible for planning and executing programmes to establish
and maintain a favorable image for their employers organization among the public or group with
which it comes into contact. This communication can be face to face with the individual or
through the mass media of radio, TV or the press. It may be spoken, written in brochures,
pamphlets, feature articles in the company magazine and annual reports or audio-visually,
through video, films and slide shows.

DEFINATIONS OF PUBLIC RELATION

The World Assembly of Public Relations Associations [PRA], in August 1978, defined Public
Relation as:
"The art and social science of analyzing trends, predicting their consequences, counseling
organizational leaders, and implementing planned programs of action, which will serve both the
organization and the public interest."
James E. Grunig and Todd Hunt defined Public Relation as:
The practice of managing the flow of information between an organization and its publics,
Public Relations Society of America, a professional trade association, defined public relations in
1982 as:
"Public relations help an organization and its publics adapt mutually to each other."
Flynn, Gregory & Valin, defined Public Relation in 2008 as:
Public relations are the strategic management of relationships between an organization and its
diverse publics, through the use of communication, to achieve mutual understanding, realize
organizational goals, and serve the public interest.
In 2011 and 2012, the PRSA developed a crowd-sourced definition as:
"Public relations are a strategic communication process that builds mutually beneficial
relationships between organizations and their publics."

WHAT DOES PUBLIC RELATION MEAN?

It is viewed as a professional endeavor, public relations is most often defined as the management
function that seeks to establish and maintain mutually beneficial relationships between an
organization, commercial or non-commercial, and the audiences or "public" on which the
success of these entities depends. This public may include any of several possible categories:
customers, investors, employees, suppliers, legislators, competitors, government officials etc.
Public relations blossomed as a professional endeavor in the 20th Century, most conspicuously in
the United States, but its roots, both philosophical and pragmatic, can be traced throughout
civilization. Working within the context of the prevailing public opinion, laws, politics and
societal norms of the country in which they work, public relations practitioners develop
programs and craft messages aimed at creating favorable support for the goals of the
organizations they represent. Obtaining significant, positive news and feature coverage in the
print and broadcast media is a key objective.
Unlike advertising or marketing, with which it is often confused, professional Public
Relations is more "soft sell" than "hard sell." Owing to its complexity, it is occasionally viewed

as "propaganda" or, in more current slang, "spin," the intentional manipulation of public opinion
without regard for what is accurate or true.
Public relations specialists handle organizational functions such as media, community,
consumer, and governmental relations; political campaigns; interest-group representation;
conflict mediation; or employee and investor relations. However, public relations are not only
"telling the organization's story." Understanding the attitudes and concerns of consumers,
employees, and various other groups also is a vital part of the job. To improve communications,
public relations specialists establish and maintain cooperative relationships with representatives
of community, consumer, employee, and public interest groups and with representatives from
print and broadcast journalism. Informing the general public, interest groups, and stockholders of
an organization's policies, activities, and accomplishments is an important part of a public
relations specialist's job. The work also involves keeping management aware of public attitudes
and concerns of the many groups and organizations with which they must deal.

Public relations specialists prepare press releases and contact people in the media who might
print or broadcast their material. Many radio or television special reports, newspaper stories, and
magazine articles start at the desks of public relations specialists. Sometimes the subject is an
organization and its policies towards its employees or its role in the community. Often the
subject is a public issue, such as health, energy, or the environment. Public relations specialists
also arrange and conduct programs to keep up contact between organization representatives and
the public. For example, they set up speaking engagements and often prepare speeches for
company officials. These specialists represent employers at community projects; make film,
slide, or other visual presentations at meetings and school assemblies; and plan conventions. In
addition, they are responsible for preparing annual reports and writing proposals for various
projects.
In government, public relations specialistswho may be called press secretaries, information
officers, public affairs specialists, or communications specialistskeep the public informed
about the activities of government agencies and officials. In large organizations, the key public
relations executive, who often is a vice president, may develop overall plans and policies with
other executives. In addition, public relations departments employ public relations specialists to

write, research, prepare materials, maintain contacts, and respond to inquiries. People who
handle publicity for an individual or who direct public relations for a small organization may
deal with all aspects of the job. They contact people, plan and research, and prepare material for
distribution. They also may handle advertising or sales promotion work to support marketing.
Some are concentrated in large cities, where press services and other communications facilities
are readily available and many businesses and trade associations have their headquarters
Public relations managers supervise public relations specialists. These managers direct
publicity programs to a targeted public. They often specialize in a specific area, such as crisis
managementor in a specific industry, such as healthcare. They use every available
communication medium in their effort to maintain the support of the specific group upon whom
their organization's success depends, such as consumers, stockholders, or the general public. For
example, public relations managers may clarify or justify the firm's point of view on health or
environmental issues to community or special interest groups.
PR managers also evaluate advertising and promotion programs for compatibility with public
relations efforts and serve as the eyes and ears of top management. They observe social,
economic, and political trends that might ultimately affect the firm and make recommendations
to enhance the firm's image based on those trends. Public relations managers may confer with
labor relations managers to produce internal company communicationssuch as newsletters
about employee-management relationsand with financial managers to produce company
reports. They assist company executives in drafting speeches, arranging interviews, and
maintaining other forms of public contact; overseas company archives; and respond to
information requests. In addition, some handle special events such as sponsorship of races,
parties introducing new products, or other activities the firm supports in order to gain public
attention through the press without advertising directly. Creativity, initiative, good judgment, and
the ability to express thoughts clearly and simply are essential. Decision-making, problemsolving, and research skills are also important. People who choose public relations as a career
need an outgoing personality, self-confidence, an understanding of human psychology, and an
enthusiasm for motivating people. They should be competitive, yet flexible, and able to function
as part of a team.

The objective of any firm is to market and sell its products or services profitably.
Advertising, marketing, promotions, public relations, and sales managers coordinate the market
research, marketing strategy, sales, advertising, promotion, pricing, product development, and
public relations activities.
In India development of PR was a much slower process. Here public relations started in
1892 by the Tatas. They specially stressed on internal PR like, building an industrial
township for employees, helping employees and their family in the educational and cultural field,
etc.

OBJECTIVE OF STUDY

To find out whether people know about Toyota Motors.

To know whether people are aware of Toyota services.
To know the problems faces by Toyotas PRM.
To identify satisfaction of customer of Toyotas after sales services.
To identify expectations of existing customer.

SCOPE OF STUDY:
The scope of the study is to identify the PUBLIC RELATIONSHIP MANAGEMENT towards
TOYOTA MOTORS PVT. LTD. The data was collected from companys magazines, internet
search engines, websites and so on. The study gathers information about the public relation
maintaining in the customer satisfaction in regards to the quality of services, safety tips, driving
tips etc., customer care services and other values added services provided by the company. It is
aimed at enlightening the company about different steps to be taken up to increase the share of
TOYOTA MOTORS PVT. LTD. with regards to other competitors and also to make the company
provide better services.
The primary data collection and the research work is done in Thane and Mumbai.

RESEARCH METHODOLOGY.

The quality and reliability of research study is dependent on the information collected in a
scientific and methodological manner. Scientific planning of designing of research method is a
blue print for any research study. Therefore, proper time and attention should be given in
designing the plan of research. While proper definition of problem tells the researcher where he
has to go, proper design tells him how he should go. Selection of methodology for a particular
project is made easy by sorting out a number of alternative approaches, each of them having its
own advantage and disadvantages. Efficient design is that which ensure that the relevant data
are collected accurately.
The researcher has to think about what procedure and techniques should be adopted in the
study. He should arrive at the final choice by seeing that the methodology chosen for project is
the best one, when compared with others.

Methodology:Data collected from the dealer was with the help of observation method and the information
collected from the staff and higher authority is through primary and secondary sources of
information in order to prepare the report.
The study of project work is based on primary and secondary data:

Primary Data:
Primary data was collected through observation and direct communication with the
respondents through personal interview.
Observation is a method that can be followed right on the job. The analyst observes the
incumbent as he performs his work and questions him to get the required data.

Secondary Data:
Secondary data refers to the data, which has already been collected by someone, else,
which has already passed through the statistical, analysis. In my field study I have collected the
secondary information from different sources. The main sources consisted of Broachers of the
cars and customer survey done by the dealer textbooks of the marketing, Internet etc.
Broacher informs the customers about the photo, features & specification of cars. It also
acts a medium of advertisement for the cars. Textbooks contain the necessary information
regarding a particular topic related to the subject.
Internet has made a way to provide multimedia information to the people. Internet has
rapidly becoming the mechanism for connecting organization and individual throughout the
world.

CHAPTER 2.

INTRODUCTION

Cars play an important role in todays fast and luxurious world. They prove to be helpful,
convenient and efficient means of transportation and along with all these they are also prove to
be prestigious.
Cars are very common and contingent means for transportation. The leading companies dealing
in Cars are General Motors, secondly Ford and Third Toyota Motor Corporation and so on. So I
had undergone marketing research on Toyota Qualis Car and hereby wish to introduce the
company as far as I had understood it and presented in this report.
Toyota Motor Corporation is one of the worlds leading automakers offering a full range of
models from a mini-vehicle to large trucks. It deals in many fields. Diversified operations
include telecommunication, prefabricated housing and leisure boats. The Company has 12 plants
and 11 manufacturing subsidiaries and affiliates in Japan. Toyota has 51 manufacturing
companies in 26 countries/locations, which produce Lexus, and Toyota brands vehicle and
component.
The Indian automobile industry is going through a technological change where each firm
is engaged in changing its processes and technologies to sustain the competitive advantage and
provide customers with the optimized products and services. Starting from the two wheelers,
trucks, and tractors to the multi utility vehicles, commercial vehicles and the luxury vehicles, the
Indian automobile industry has achieved tremendous amount of success in the recent years.

INTRODUCTION TO TOYOTA

Replica of the Toyota Model AA, the first production model of Toyota in 1936.

INTRODUCTION TO TOYOTA

The Toyota Motor Co. Ltd was first established in 1937 as a spin-off from Toyoda Automatic
Loom Works, one of the world's leading manufacturers of weaving machinery. The Toyoda
Automatic Loom Works was then headed by Japan's "King of Inventors" Sakichi Toyoda. The
patent rights to one of his machines had been sold to Platt Brothers (UK) and provided the seedmoney for the development and test-building of Toyota's first automobiles.
August 1997 marked the 60th anniversary of TMC. The fledgling company founded by Kiichiro
Toyoda, Sakichi's son, has since blossomed into the leader that it is today. In 1950 the company
experienced its one and only strike. Labor and management emerged from this stoppage firmly
committed to the principles of mutual trust and dependence, and that corporate philosophy still
guides growth today.
Production systems were improved in the late 1950s, culminating in the establishment of the
'Toyota Production System.' It became known as TPS in 1970 but was established much earlier
by Taiichi Ohno. Based on the principles of Jidoka, Just-in-time and Kaizen, the system is a
major factor in the reduction of inventories and defects in the plants of Toyota and its suppliers,
and it underpins all our operations across the World. Toyota launched its first small car (SA
Model) in 1947. Production of vehicles outside Japan began in 1959 at a small plant in Brazil,
and continued with a growing network of overseas plants. Toyota believes in localizing its
operations to provide customers with the products they need where they need them; this
philosophy builds mutually beneficial long-term relationships with local suppliers and helps the
company fulfil its commitments to local labour.

Over and above manufacturing, Toyota also has a global network of design and 'Research and
Development' facilities, embracing the three major car markets of Japan, North America and
Europe.
In every community in which the company operates, Toyota strives to be a responsible corporate
citizen; close relationships with people and organizations in the local community are essential
contributors to mutual prosperity. Across the world, Toyota participates enthusiastically in
community activities ranging from the sponsorship of educational and cultural programmes to
international exchange and research.
Today, Toyota is the world's third largest manufacturer of automobiles in unit sales and in net
sales. It is by far the largest Japanese automotive manufacturer, producing more than 5.5 million
vehicles per year, equivalent to one every six seconds.

HISTORY OF TOYOTA MOTORS PVT. LTD.

Toyota Motor Corporation [Global]: Toyota Jidosha is a Japanese automotive manufacturer

headquartered in Toyota, Aichi, Japan. In March 2014 the multinational corporation consisted of
338,875 employees worldwide and, as of November 2014, is the eleventh-largest company in the
world by revenue. Toyota was the largest automobile manufacturer in 2012 (by production)
ahead of the Volkswagen Group and General Motors. In July of that year, the company reported
the production of its 200-millionth vehicle. Toyota is the world's first automobile manufacturer to
produce more than 10 million vehicles per year. It did so in 2012 according to OICA, and in
2013 according to company data. As of July 2014, Toyota was the largest listed company in
Japan by market capitalization (worth more than twice as much as #2-ranked Softbank) and by
revenue.
The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company
Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of
Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger
car, the Toyota AA. Toyota Motor Corporation produces vehicles under 5 brands, including the
Toyota brand, Hino, Lexus, Ranz, and Scion. It also holds a 51.2% stake in Daihatsu, a 16.66%
stake in Fuji Heavy Industries, a 5.9% stake in Isuzu, and a 0.27% stake in Tesla, as well as jointventures with two in China (GAC Toyota and Sichuan FAW Toyota Motor), one in India (Toyota
Kirloskar), one in the Czech Republic (TPCA), along with several "nonautomotive" companies.
TMC is part of the Toyota Group, one of the largest conglomerates in the world.

Toyota is headquartered in Toyota City, Aichi. The main headquarters of Toyota is located in a
four-story building in Toyota. As of 2006 the head office has the "Toyopet" Toyota logo and the
words "Toyota Motor". The Toyota Technical Center, a 14-story building, and the Honsha plant,
Toyota's second plant engaging in mass production and formerly named the Koromo plant, are
adjacent to one another in a location near the headquarters. Vinod Jacob from The Hindu
described the main headquarters building as "modest". In 2013 company head Akio Toyoda
reported that it had difficulties retaining foreign employees at the headquarters due to the lack of
amenities in the city.

BRAND SLOGAN

Since Toyota took birth, the marketing team had been working very hard to make a tagline for its
brand, something that could compliment the brand quality and boost up the image of the
company. Toyota has been around for a while and it certainly has a raft of tag lines to show for it.
In order of use, they are; Your new experience of motoring, You asked for it! You got it!, Oh,
what a feeling!, who could ask for anything more?, I love what you do for me, Toyota!, The
car in front is a Toyota, Drive your dreams, Everyday, Get the feeling!, The best built cars
in the world, Toyota. Moving forward, Today tomorrow Toyota and finally, Lets go places.

LOGO AND BRANDING

Employee at Toyota Museum explains development of Toyota name and brand. In 1936, Toyota
entered the passenger car market with its Model AA and held a competition to establish a new
logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected
that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda".
The new name was believed to sound better, and its eight-stroke count in the Japanese language
was associated with wealth and good fortune. The original logo no longer is found on its
vehicles, but remains the corporate emblem used in Japan.
Still, no guidelines existed for the use of the brand name, "TOYOTA", which was used
throughout most of the world, which led to inconsistencies in its worldwide marketing
campaigns.
To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the
50th year of the company, and to differentiate it from the newly released luxury Lexus brand.
The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition.
The three ovals in the new logo combine to form the letter "T", which stands for Toyota. The
overlapping of the two perpendicular ovals inside the larger oval represent the mutually
beneficial relationship and trust between the customer and the company, while the larger oval
surrounding both of these inner ovals represents the "global expansion of Toyota's technology
and unlimited potential for the future."
The new logo started appearing on all printed material, advertisements, dealer signage, and the
vehicles themselves in 1990.

VISION AND MISSION OF TOYOTA

MISSION:
1. Practice ethics and transparency in all our business operations.
2. Create an eco-friendly company in harmony with nature and society.
3. Lead the Toyota global operations for the emerging mass market.
4. Touch the hearts of our customers by providing products and services of superior

quality at a competitive price.

5. Cultivate a lean and flexible business model throughout the value chain by continuous
improvement.
6. Create a challenging workplace which promotes a sense of pride, ownership, mutual
trust and teamwork.
We deliver outstanding automotive products and services to our customers, and enrich our
community, partners and environment.
VISION:

1. Delight our customers through innovative products, by utilizing advanced

technologies and services.
2. Ensure growth to become a major player in the Indian auto industry and contribute to
the Indian economy by involving all stakeholders.
3. Become the most admired and respected company in India by following the Toyota
Way.
4. Be a core company in global Toyota operations.

VALUES AND CODE OF ETHICS OF TOYOTA

4 CORE VALUES OF TOYOTA:

1.
2.
3.
4.

Customer first.
Respect for people.
International focus.
Continuous improvement and innovation.

CODE OF ETHICS OF TOYOTA:

The Toyota name has earned a reputation for quality and integrity, as well as a
commitment to responsible management and environmental practises.
Ethical behavior extends beyond legal requirements. It means honesty, equity, social
responsibility and integrity in everything we say or do.
Toyota's code of ethics extends to statements of duty to our customers, dealers, suppliers
and the wider community.

Quality Policy
o In 2005, Toyota established a Customer First Activity Promotion Committee to create the
ideal environment for putting "customers and quality first" and to ensure that defects do
not reach the market.

GOALS OF TOYOTA AND DIVERSITY

GOALS OF TOYOTA:

Our goal is to uphold our corporate reputation at all times. To achieve this all employees,
contractors, and agents of Toyota are expected to:

obey the law

be honest in word and deed
respect community values
be responsible
perform their duties consistent with our Code of Conduct

DIVERSITY:
Toyota is very proud of the dynamic mix of cultures, ages, sex, religions and beliefs that

make up the melting pot of its 4683 employees.

Just to give you some idea of our rich and impressive mix considers this:
We have more than 70 nationalities
Our youngest employee is 18 and our oldest over 80
13 percent of our workforce is female and 87 percent male
The average length of service is 11 years and the average age is 43 years old.
It is this diversity of our workplace that we should be taking advantage of by recognising
and respecting both our similarities and differences.

In this way, Toyota continues to maintain a skilled, capable and enthusiastic workforce drawn
from a wide range of backgrounds, views and experiences.

TIMELINE/MILESTONES ACHIEVED BY TOYOTA [1933-2009]

Seventy years since its foundation, Toyota Motor Corp is at the pinnacle of the global auto
industry, having overtaken Ford Motor Co and General Motors Corp in vehicle sales.
Here are the milestones in Toyota's history:

1933 - Automobile department established within textile loom maker Toyoda Automatic Loom
Works -- now Toyota Industries Corp -- founded by inventor Sakichi Toyoda

1935 - First vehicle, the Model G1 truck, built. First Toyota dealership established

1936 - Production starts of its first car, the Model AA

1957 - Crown becomes first passenger car made in Japan to be exported to the United States

1962 - First overseas vehicle plant, in Brazil

1964 - First Asian vehicle plant outside Japan, in Thailand

1972 - Cumulative production in Japan reaches 10 million vehicles

1984 - Toyota's first U.S. car assembly plant, a joint venture with General Motors Corp, opens in
California

1989 - Toyota launches luxury Lexus brand in North America

1992 - First European car plant begins production in Britain

1997 - Prius, the first mass-produced hybrid car, launched

1998 - Toyota takes majority stake in minivehicle maker Daihatsu Motor Co

1999 - 100 millionth Toyota vehicle produced in Japan

2001 - Toyota takes majority stake in truck maker Hino Motors Ltd

2003 - Toyota makes 6.78 million vehicles and overtakes Ford Motor Co in annual sales to
become world No.2 behind General Motors

2005 - Toyota takes minority stake in Fuji Heavy Industries, maker of Subaru cars, for
cooperation in vehicle technology development and use of its U.S. factory

2006 - Toyota takes minority stake in truck maker Isuzu Motors Ltd to beef up diesel engine
technology. Toyota's group global sales of 8.808 million vehicles exceed GM's by 128,000,
making it the world's biggest automaker, authoritative industry magazine Automotive News says.

2007 - Its 50th year in America, Toyota introduced its largest pickup truck ever, the rugged 2008
Toyota Tundra, as well as the second-generation of its iconic Scion xB urban utility vehicle and
the worlds first V8 hybrid, the Lexus LS 600h.

2009 - Toyota launched two all-new gas/electric hybrids, the third-generation Prius with an
estimated EPA fuel-economy rating of 50 miles per gallon in combined driving, and the first
dedicated hybrid from Lexus, the HS 250h.

CHAPTER 3.

COMPANY PROFILE
TOYOTA MOTORS CORPORATION:
Toyota (earlier known as Toyoda) was born in Japan on June 11, 1894. His father Sakichi Toyoda
was an inventor of textile machinery, including an automatic loom, and founded Toyoda Loom
Works. (People called him Japans Thomas Edison.) By the late 1920s, Kiichiro Toyoda, who
worked for his fathers company, had begun plans to develop an automobile. (Sakichi Toyoda
died on October 30, 1930, at the age of 63.) In 1933, Kiichiro Toyoda established an auto
division within Toyoda Loom Works, which released a prototype vehicle two years later. In 1937,
Toyota Motor Corporation was formed as a spinoff of Toyoda Loom Works. (Toyota was
reportedly considered a luckier name than Toyoda and is easier to write in Japanese
characters).
The new car company initially looked to the U.S. auto industry for inspiration. According to The
New York Times: Over the years of its rise to the top, Toyota has made no secret of how much it
has learned from Detroit. Its first car, the AA, was a blatant copy of (or an homage to) a
Chevrolet sedan. Its executives scoured every corner of the Ford Motor Company in the 1950s,
taking home ideas to Japan that later inspired the Toyota Production System.
Kiichiro Toyoda died in 1952, but his company continued to grow. In 1966, Toyota introduced its
compact Corolla model, which in 1997 became the worlds best-selling car, with more than 35
million sold at the time. The oil crisis of the 1970s made Toyotas small, fuel-efficient vehicles
increasingly attractive in America. In the 1980s, the automaker launched the popular Camry
compact car and 4Runner sport utility vehicle. Toyotas luxury car line, Lexus, debuted in the
U.S. in 1989. The automaker introduced the planets first mass-produced hybrid vehicle, the
Prius, in 1997 in Japan and worldwide in 2001. By the end of the 1990s, Toyota had produced
over 100 million vehicles in Japan.
In 2008, Toyota reached another milestone when it sold more cars and trucks than General
Motors8.97 million vehicles versus 8.35 million vehiclesand claimed the sales crown that the
American auto giant had held for more than 70 years. However, Toyota, like the rest of the auto
industry, was hurt by the global financial crisis and in May 2009 reported the companys firstever annual loss.
Toyota Motor Corporation, Japanese Toyota Jidosha KK. It became the largest automobile
manufacturer in the world for the first time in 2008. Most of its nearly 600 subsidiary companies
are involved in the production of automobiles, automobile parts, and commercial and industrial
vehicles. Headquarters are in Toyota City.

By the 1950s Toyotas automobile production factories were back in operation, and to gain
competitiveness the company began a careful study of American automobile manufacturers,
owing to perceived U.S. technical and economic superiority. Toyota executives toured the
production facilities of corporations, including the Ford Motor Company, to observe the latest
automobile manufacturing technology and in turn implemented it in their own facilities, yielding
a nearly immediate increase in efficiency. In 1957 Toyota Motor Sales, U.S.A., Inc., was
established, and the following year the company released the Toyopet sedan, its first model to be
marketed in the United States; it was poorly received because of its high price and lack of
horsepower. The Land Cruiser, a 4 4 utility vehicle released in 1958, was more successful. In
1965 the Toyopet, completely redesigned for American drivers, was re-released as the Toyota
Corona, marking the companys first major success in the United States.
Scion IQ concept car: During the 1960s and 70s the company expanded at a rapid rate and
began exporting large numbers of automobiles to foreign markets. Toyota acquired such
companies as Hino Motors, Ltd. (1966), a manufacturer of buses and large trucks; Nippondenso
Company, Ltd., a maker of electrical auto components; and Daihitsu Motor Company, Ltd.
(1967). For several decades Toyota was Japans largest automobile manufacturer. The company
continued to thrive in the American market as well, gaining a reputation for its low-cost, fuelefficient, and reliable vehicles such as the Corolla, which was released in the United States in
1968.
The company took its present name in 1982, when Toyota Motor Company was merged with
Toyota Motor Sales Company, Ltd. Two years later Toyota partnered with General Motors
Corporation in the creation of New United Motor Manufacturing, Inc., a dual-brand
manufacturing plant in California, where Toyota began U.S. production in 1986.
The company experienced significant growth well into the 21st century, with innovations such as
its luxury brand, Lexus (1989), and the first mass-produced hybrid-powered vehicle in the world,
the Prius (1997). In 1999 Toyota was listed on both the London Stock Exchange and the New
York Stock Exchange. The company continued to expand to new marketsspecifically targeting
younger buyers with the launch of its Scion brand (2003) and unveiling the worlds first luxury
hybrid vehicle, the Lexus RX 400h (2005). However, the company subsequently faced
significant financial challenges: plummeting sales stemming from the global financial crisis of
2008 as well as an international safety recall of more than eight million vehicles in 2010, which
temporarily halted the production and sales of several of its top models. Few more innovations
that boosted the growth of the company as its luxury cars like Toyota Camry (2002), Toyota
Corolla (2003), Toyota Innova (2005), Toyota Fortuner (2009), Toyota Etios (2010), Toyota Etios
Liva (2011), Toyota Etios Cross (2014).

Toyota Motor Corporation [India]:

Toyota has factories in most parts of the world, manufacturing or assembling vehicles for local
markets in Japan, Australia, India, Sri Lanka, Canada, Indonesia, Poland, South Africa, Turkey,
Colombia, the United Kingdom, the United States, France, Brazil, Portugal, and more recently,
Argentina, Czech Republic, Mexico, Malaysia, Thailand, Pakistan, Egypt, China, Vietnam,
Venezuela, the Philippines, and Russia. Though it doesnt have factories in India, there is a joint
venture between Toyota Motor Corporation and Kirloskar Group.
Toyota Kirloskar Motor Pvt. Ltd. is a subsidiary of Toyota Motor Corporation of Japan (with
Kirloskar Group as a minority owner), for the manufacture and sales of Toyota cars in India. It is
currently the 4th largest car maker in India after Maruti Suzuki, Hyundai, and Mahindra.
The company Toyota Kirloskar Motor Pvt. Ltd. (TKMPL) according to its mission statement
aims to play a major role in the development of the automotive industry and the creation of
employment opportunities, not only through its dealer network, but also through ancillary
industries with a business philosophy of "Putting Customer First".
In October 1997, Toyota Kiloskar Motors (TKM) started as a joint venture between Kirloskar
Group and Toyota Motor Corporation. This was the first time Toyota Motors entered Indian
Market. Toyota Motor Corporation (TMC) holds 89% of the share and the remaining 11% is
owned by Kirloskar Group. TMC was established in 1937 by Kiichiro Toyota in Japan. It is the
largest vehicle manufacturer of Japan and is one of the biggest vehicle manufacturers of the
world. The manufacturing unit is located at Bidadi near Bangalore.

Toyota believes that there is always a better way - in everything that we do. At Toyota Kirloskar
Motor, they have always followed global philosophy of continuous improvement (Kaizen). Their
lineage of consistently making quality cars backed by quality services gives us the edge and
insight to deliver to you, cars built to international quality standards yet keeping in mind the
local sensitivities. Quality to them has never been just a word. Its been a way of life at Toyota
and they will continue to be so.

SERVICES BY TOYOTA

Simple solution for all kinds of businesses. Low monthly installments will not burden your
company budget.

Given the range of possible variants, Toyota Kredit is by far the best product from our portfolio.
Besides that, it is a common basis of our special promotional action offers, therefore you are
recommended to visit the promotional action Offers section.

Most customers use the insurance mediated by us within the framework of their
leasing or credit instalments. We have prepared a special product called Toyota
Insurance intended for those customers who have not used the offer of insurance
connected with the financing of the car in cooperation with Allianz pojiovna, a.s.
This insurance is particularly suitable for the customers who purchase their cars for
cash or use financing offers other than those of Toyota Financial Services Czech
s.r.o. Toyota Insurance is also available to current customer who have terminated
their contractual relations with our company either regularly or prematurely, and
wish to retain their cars

If you wish to take the advantage of leasing without having to decide how to
dispose of the car after the lease contract is terminated, we offer to you a product
based on operating leasing (rental). Entrepreneurs and trading companies
appreciate this product mainly for its advantageous monthly instalments (which are
allowable for tax purposes in full), less clerical work connected with the operation of
the car and provision for a regular renewal of the car fleet.

Truly an easy way to purchase a new Toyota car. The advantages of the credit contract will
enable you to purchase a new car while maintaining low initial, as well as regular monthly costs.
At the same time, the product maintains high flexibility enabling you to replace your old car for a
new one on a regular basis.

Toyota Rent Plus is the newest product offered by our company to sole traders and
companies. The Toyota Rent standard operating leasing is complemented with other
useful items so as to simplify the clerical work connected with the maintenance of
your car fleet. Besides that, the services offered to you within the scope of the
product are favourably priced. They are negotiated in bulk, which means that you
can take advantage of prices intended for much bigger corporations even if your
fleet is small.

A special feature differentiating this credit product from other ones lies in the
selection of the last, increased instalment. This enables the customer to reach a
very favourable monthly instalment, as well as to decide on the manner of contract
termination as late as in the course of the period of financing. And this is sometimes
very important as your requirements may change from time to time.

The financing of Toyota and BT handling technology has a traditional position in the offer of our
services. You are welcome to try out a solution which was created in co-operation with the
exclusive distributor of both the brands, and realize that even a traditional product may offer
conditions exceeding common standards.

If you need to buy a machine immediately, but do not wish or cannot use your own financial
means for its acquisition, you are offered a product based on the principle of credit financing.
Toyota Forklift Kredit is suitable for entrepreneurs who are interested in variable financing with
a fixed instalment, while using all tax advantages available with credit products.

OBJECTIVES OF PRM

Building Product Awareness When introducing a new product or relaunching an existing

product, marketers can use a PR element that generates consumer attention and awareness
through media placements and special events.
Creating Interest Whether a PR placement is a short product article or is included with other
products in round up article, stories in the media can help entice a targeted audience to try the
product. For example, around the holiday season, a special holiday food may be promoted with
PR through promotional releases sent to the food media or through special events that sample the
product.
Providing Information PR can be used to provide customers with more in depth information
about products and services. Through articles, collateral materials, newsletters and websites, PR
delivers information to customers that can help them gain understanding of the product.
Stimulating Demand A positive article in a newspaper, on a TV news show or mentioned on the
Internet, often results in a discernable increase in product sales.
Reinforcing the Brand In many companies the public relations function is also involved with
brand reinforcement by maintaining positive relationships with key audiences, and thereby
aiding in building a strong image. Today it is ever more important for companies and brands to

build a good image. A strong image helps the company build its business and it can help the
company in times of crises as well.
Other Objectives of PR are:

Maintaining good communication with the internal and external customers

Problem solving attitude
Crisis management
Positive towards Company

PRODUCTS OF TOYOTA [IN INDIA]

TOYOTA ETIOS LIVA

TOYOTA ETIOS

TOYOTA ETIOS CROSS

TOYOTA INNOVA

TOYOTA COROLLA ALTIS

TOYOTA FORTUNER

TOYOTA CAMRY

TOYOTA PRIUS

TOYOTA LAND CRUISER PRADO

TOYOTA LAND CRUISER 200

PRODUCT DETAILS AND SPECIFICATIONS:

TOYOTA ETIOS LIVA:

EXTERIOR OF TOYOTA ETIOS LIVA

INTERIOR OF TOYOTA ETIOS LIVA

Technical Specification
PETROL

DIESEL

ENGINE
Type

4-Cylinder 16V, DOHC

4-Cylinder 8V, SOHC, D-4D

Size

1197cc (cm)

1364cc (cm)

Max. Power

59 KW (80 PS) @ 5600rpm

50KW (68 PS) @ 3800rpm

Max. Torque

104Nm(10.6 kg-m) @ 3100rpm

170Nm(17.3 kg-m) @ 18002400rpm

Fuel Supply System

Electronic Fuel Injection(EFI)

Common Rail Direct Injection

(CRDI)

TRANSMISSION
Type

5 Speed Manual

SUSPENSION
Front

MacPherson Strut

Rear

Torsion Beam

BRAKES
Front

Ventilated Disc

Rear

Drum

DIMENSIONS
Overall Length x Width x
3775 mm x 1695 mm x 1510 mm
Height
Wheelbase

2460 mm

Fuel Tank Capacity

45 Litres

Turning Circle Radius

4.8 m

Boot Space

0.251m(251 Litres)

Tyre (Tubeless)

Grade

J/G/V & JD/GD/VD - 175 / 65 R14

VX & VXD
- 185 / 60
R15

J/JD

VX/VXD

G/GD

V/VD

SAFETY AND SECURITY

Dual SRS
Airbags(D+P)
Driver Seatbelt Warning
ABS w/ EBD

(with Buzzer)
JD Only

GD Only

Immobiliser
Keyless Entry

Headlamp On Warning

Door Ajar Warning

*

(with Buzzer)
(with Buzzer)

As certified by Test Agency under rule 115 of CMVR, 1989, under standard test conditions. Actual
mileage on road may vary. J/JD Grade available in White & Symphony Silver only. #Bluetooth is a
registered trademark of Bluetooth SIG.