BISLERI

Introduction
Bisleri is a famous Brand of bottled water in India. Bisleri has 60% market share in packaged
drinking water in India.
It is available in 7 pack sizes: 250ml bottles, 500ml, 1 litre, 2 litre, 5 litre, 15 litre and 20 litre jars.
Its operations run throughout the subcontinent of India and are the leading bottled water
supplying companies in India. As of 19 September 2015, Bisleri has 80 bottling plants, amongst
which 12 are their own and 68 are licensed.

History
The Parle group, founded by Jyantilal Chauhan, started manufacturing soft
drinks in 1949, namely, Gold Spot, Limca, Maaza, Thums Up and Citra.
Bisleri, an Italian mineral water company, was launched in India in the
year 1965, and bought by Parle from the Italian entrepreneur Signor Felice
Bisleri in 1969. At this time Bisleri had been unable to market bottled
water, and planned to exit the market. However, the Parle group felt that
no soft drink company was complete without soda. Bisleri was initially
used to launch both carbonated and non-carbonated versions of Bisleri
soda. Bisleri soda, though doing well, had to be discontinued, as Parle sold
their soft drink brands to Coca-Cola in 1993. After the sale to Coca-Cola,
Ramesh Chauhan shifted the main focus to make Bisleri into a major
brand.
Major events concerning the Bisleri brand include:

1990

Opponents started for bisleri in a large scale but even it was

still able to survive
1991

Bisleri economic 20-litre jar was introduced to cater to homes

and offices.

2006

Bisleri changed its brand colour from blue to green.

Bisleri mountain water from the Himalayas was launched.

2009

Bisleri ushered in the festive seasons with 250ml and 500ml

packs.
2010

Bisleri stepped into the premium water category with Vedica natural mountain water from the Himalayas.
2011

A home-sized pack of 15 litres was introduced.

Bisleri Soda was launched.

2014

Bisleri launched an energy drink - Urzza.

2015

Bisleri changed its packaging.

Composition
The composition of Bisleri Water in milligrams per litre (mg/l):

80-150ppm TDS

6.5-7.5-ph factor

75ppm-Calcium

200ppm-Chlorides

30ppm-Magnesium

Stock Keeping Units (SKU)

In the field of inventory management, a stock keeping unit or SKU is a
distinct type of item for sale,[1] such as a product or service, and all
attributes associated with the item type that distinguish it from other item
types. For a product, these attributes could include, but are not limited to,
manufacturer, description, material, size, color, packaging, and warranty
terms. When a business takes an inventory, it counts the quantity it has of
each SKU.
SKU can also refer to a unique identifier or code that refers to the
particular stock keeping unit. These codes are not regulated nor
standardized. When a company receives items from a vendor, it has a
choice of maintaining the vendor's SKU or creating its own. Other entity
tracking methods, with varying regulations, are the Universal Product
Code (UPC) International Article Number (EAN), Global Trade Item
Number (GTIN), and Australian Product Number (APN)

Bisleri has:

7 SKUs under Bisleri Water

3 under Vedica natural spring water and

2 under Urzza power drink..

Bisleri Purification Process

The multiple stages of the Bisleri purification process is claimed to ensure
that the water is free from all forms of bacteria. Bisleri does not use the
process of chlorination as it leaves carcinogenic residues in water making
it harmful. The journey of a Bisleri bottle begins from the source which is
ground water. This sourced water is treated with ozone, which helps
destroy all the bacteria and viruses within seconds. The water then goes
through a sand filter which removes the coarse particles up to 30 micron
in size. The next filter is the carbon filter which helps get rid of any
pesticides, color and odor from the water. This water then goes through a

process called reverse osmosis which removes the excess quantity of salts
and minerals from the water making it soft and drinkable. Minerals are
then added to the water to bring back the taste and goodness. Bisleri
mineral water contains minerals such as magnesium
sulphate and potassium bicarbonate, which the company claims to
maintain the bodys pH balance and to keep the body fit and energetic. At
Bisleri this purified mineral water is made to go through a double
ozonisation process before the filling to ensure no environment
contamination happens during the filling and the product can enjoy a long
life. The product is then
The entire process involves zero human intervention giving no chance for
external contamination. In case of SKUs such as the 20-litre jar, where the
container is re-used, there is an additional process followed. This process
involves getting back the containers, conducting a human check for any
damaged or contaminated containers which are immediately crushed and
sent for scrap. The usable containers are washed and undergo an
ozonisation process to purify them and make them safe for re-use. The
containers are then filled.
For other products at Bisleri, including Vedica and Urzza, similar
production processes are followed, with variations in technique according
to the product's requirement.

PET used for filling Bisleri water

The bottles used at Bisleri are manufactured at the Bisleri plant itself to
avoid any possible contamination. Bisleri uses only Grade 1 PET bottles for
its products. PET is safe for storing water and can be 100% recycled after
use. The bottles are made using preforms, which go through a blowing
process where the bottles attain the desired shapes and sizes. These
bottles are then used for filling the purified water and are then
mechanically sealed and packaged.