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COMPETITOR CHARACTERISTICS
Name: New Toho Restaurant
New Toho Restaurant is currently the oldest restaurant in Manilathat If Travel Time
host Susan Calo Medina is to be believed, Rizal even ate here while he studying in Intramuros.
In 1984, the original Toho establishment burned down after its neighboring restaurant caught
fire. The restaurant was eventually rebuilt along, hence the new in New Toho.
Type of products or service:
Toho restaurant offers traditional Chinese dishes such as one of the favorites Pancit
Canton and Lumpiang Shanghai. The restaurants secret to longevity is their foods consistency.
People who have eaten in Toho are guaranteed the same taste even after decades.
Prices:
Their prices range from Php 18.00 to Php 630.00 (Items and prices are subject to change
without notice.)
Quality of goods and services:
Its easy to understand why New Toho lasted as long as it has; its no non-sense good
Chinese food. One may eat in a different day or year but if the owners words are certain, the
taste will always be familiar.Equipment:
Equipment used can also be observed as an old style type such as their spoons, forks and
large bowls.
COMPETITOR CHARACTERISTICS
Name: Ilang- Ilang Restaurant
Ilang-ilang restaurant is one of the oldest restaurants in town that serves authentic
Chinese cuisines. It was established in 1910. At first, it was started as a panciteria and grown into
a fulltime restaurant with complete catering services.
Type of products or service:
Ilang-ilang restaurant offers various catering services. One can choose from lauriat,
buffet, cocktail, and packed meals or vegetarian foods. They also deliver fresh hot newly cooked
authentic Chinese dishes to homes/offices. All the meals are individually cooked upon order to
guarantee its freshness and taste.
Prices:
Their prices range from Php 95.00 to Php 168.00 only for its packed meal.(Prices are
subject to change with out prior notice.)
Quality of goods and services:
In terms of quality its reliability and inexpensive yet delicious food is considered.
Equipment:
To ensure cleanliness and for hygienic purposes, their kitchen equipment dish washing
sinks, food preparation tables, working tables and cooking stoves are all made of stainless steel
and also equipped with several chillers and walk-in freezer.
OPERATION PROCESS
START
ARRIVAL OF
CUSTOMERS
ENTERTAINING OF
CUSTOMERS
RESPONDING THE
NEEDS OF
CUSTOMERS
SERVING THE
ORDER
ACCEPTANCE OF
PAYMENT
END