Using Twitter for Business. Benefits, Challenges.

Presented by Steve Glynn : Executive Director, Spreenkler

WHAT IS SPREENKLER? CREATIVE SERVICES firm that
hires college students. then puts them to work on REAL PROJECTS
with REAL CLIENTS to build their PORTFOLIO, NETWORK and
CAREER in southeastern wisconsin.
WHAT IS SPREENKLER?
WHAT IS SPREENKLER?
WHAT IS TWITTER? Social networking and microblogging
service that enables users to send and read messages known as
tweets. Tweets are text-based posts of up to 140 characters
displayed on the author's profile page and delivered to the author's
subscribers, known as followers. Authors can restrict delivery to
those in their circle of friends or allow open access. - Wikipedia
WHAT IS TWITTER? Text over the Internet, mobile devices
and third party apps.
OMG! People are Tweeting after sex?!
HOW DOES SPREENKLER USE TWITTER?
> Convey Culture
> Recruit Employees
> Stay Connected To Milwaukee
> Awareness and Outreach
HOW DOES SPREENKLER USE TWITTER?
HOW DOES SPREENKLER USE TWITTER?
HOW DOES SPREENKLER USE TWITTER?
HOW DOES SPREENKLER USE TWITTER?
HOW CAN TWITTER BE USED IN BUSINESS?
1. Organizational Intelligence
2. Customer Service
3. Engaging Potential Customers
4. Lead Generation
ORGANIZATIONAL INTELLIGENCE.
ENGAGING POTENTIAL CUSTOMERS.
CUSTOMER SERVICE.
 First Name : John How do I return my order back to Zappos?
Middle Initial:

Last Name: Smith

Twitter ID: johnsmith

Phone Number: (679) 879-9999

-John F. From Customer Service

Address: Forward Resolved Send

History: John Smith

City:
6/24/09 1:35 AM EST
State: Wisconsin How do I return my order back to Zappos?
-----------------------------------------------
Account Number:

Search Past Resolved

Trash
Account Name Order Number Subject
Seleted
Open # Source Status Account Name Subject Time/ Date C.S. Rep
Selected
Twitter johnsmith How do I return my order back to
34 Active 6/26/09 12:31 PM EST John F.
Zappos?
I lost my Zappos Store Credit code;
76 Twitter Active kurokuroii how do I get it?
6/24/09 1:35 AM EST Joan P.

83 Unread Ariherzog I lost my Zappos Store Credit 6/24/09 1:35 AM EST

Twitter
code; how do I get it?
When are funds transferred out of my
91 Facebook Unread Sam Saielsm PayPal account for my Zappos order?
LEAD GENERATION.
 Customer
Questions

Social Media Subscriber

Listening Database

Blog Landing
Social Media Users Subscribe / Share
- 63% use same email for
social media alerts.

- Check email 4x/day. Email

Source: Emarketer

Text Messages

59% of people share

email. Social Media
Connections / Discussions
Source: Blue Sky Factory

Presented by Steve Glynn, Executive Director, Spreenkler LLC. Confidential and proprietary.
CHALLENGES FOR BUSINESS.
> Platforms / Devices
> Speed
> Enterprise
“If you’re afraid at the thought of your employees talking
to your customers, you’ve hired the wrong people.”

Brian Kalma
Director of Web Strategy and User Experience, Zappos
KEEPING UP WITH INFORMATION.
wiki.kenburbary.com
go2web20.net
Thank You!

Steve Glynn | 262-353-6562 | steve@spreenkler.com