Welcome to the

Accessible Technology
Webinar Series

The content and materials of this training cannot be used

and/or distributed without permission. This training is develop
under NIDRR grant #H133A060097. For permission to use
training content or obtain copies of materials used as part of
this program please contact us by email at gldbtac@uic.edu or
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The Power of Social Networking for
People with Disabilities
Building Relationships, Awareness, and Voice
DBTAC Webinar

“Accessibility provides the opportunity to disrupt

your competitors, capture new markets and
achieve remarkable ROI.”
Mike Paciello
 Agenda

I. The Disability Landscape

II. The Accessibility Gap
III. The Emergence of Social Networking
IV. Blogging, YouTube, & Microblogging
V. Storytelling
VI. Conclusion – The Power of Social Networking

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The Disability Landscape

US Disability Mandates
 Americans with Disabilities Act (ADA)
United Kingdom
 Section 255 of the Telecommunications
Act  UK Disability Rights Commission recently invoked
 Sections 504 & 508 of the Rehabilitation national law requiring that all public web sites
Act meet accessibility requirements
 Workforce Investment Act of 1998  UK Disability Discrimination Act of 1995
 Assistive Technology Act of 1998
 Air Carrier Access Act (Est. 2006)
 Wired for Health Act (Est. 2007)
Japan
 E-Policy for IT

Europe
 EU announced 2003 as “Year of Persons
with Disabilities” and committed to the goal
China
Canada of web accessibility as public policy to the
member states.
 Common Look & Feel Law
 European Union Public Policy for Web and
“E-Inclusion”
 EU parliament and commission voting on
Brazil accessibility certification standards in 2006

Emerging Markets Australia

 Disability
 We are following the developments closely
Discrimination Act
 We are involved in developing the standards

© 2010 by The Paciello Group, LLC All rights reserved.

Proprietary and Confidential. Page 4
The 3 Waves of Accessibility

 1St – Assistive (wheelchairs, hearing aids, etc.)

 2nd – Accessible (screen readers / magnifiers)
 3rd – Pervasive / Ubiquitous

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Advances in Standards & Mandates

Today
On the horizon
 TEITAC  EU’s M/376
 ISO/ANSI/HFES Standards  Ontarian Accessibility Act
 ADA Restoration 2008  Air Carrier Access Act
 WCAG 2.0  Alliance / Collaboration partnerships
 Web Access Device Independence
 Multimedia Languages
ADA  Voice Browsers
 Accessible bathrooms
 Web Anytime Anywhere
 Ramps
 Device Profiles
 Parking Spaces
 User Preference Profiles
15 years ago  Social Networks
Section 508  WAI / ARIA
 Website accessibility
 Software UI design
 Electronic information access

10 years ago

Good standards & cool technologies

but many PWD’s are still…
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Accessibility – Organized Chaos

1194.21 (Software 1194.22 (Web-based Intranet

Applications & & Internet Information &
Operating Systems) EU’s M/376 Applications)
3rd Party Apps

Exceptions W3C/WAI
VPATs

Section 508
TEITAC
ISO/ANSI

WCAG 2.0 1194.31

Subpart B
(Functional
1194.41 Subpart C Performance
(Information, Validation,
Criteria)
Documentation Certification
and Support)

It can get pretty confusing out there…

the paciello group
DBTAC_2010.ppt
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 CLIENT Research

Living in the State of Stuck

• Despite significant
leaps in technology and
accessibility standards,
the gap between
mainstream technology
and accessibility
prevails.

TPG Consulting the paciello group

Accessible Web Design DBTAC_2010.ppt
© 2009 TPG, LLC. © 2010 by The Paciello Group, LLC. All rights reserved.
Page 8 Proprietary and Confidential. Page 8
The Accessibility Gap

“Accessibility Gap”
 Disability demographics combined
with growing aging population are
creating demand for inherently

Accessibility Gap
accessible technology (IAT) but…
 Technological advances in the field of
accessibility/aging lag behind greater
advances in mainstream information Technology
& communication technology (ICT)
resulting in…
 An ICT gap that is widening at an
alarming rate leaving Third Age
Adults & PWD’s further behind Accessible
Technology

Time

DBTAC_2010.ppt
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How Can We ‘Close the Gap’?
Create an Accessibility “Black Swan”

Events with 3 key attributes

 Rarity – unexpected, unpredicted,
and improbable
 Extreme Impact – pervasive
 Retrospective predictability –
looking back, the signs were
evident
Accessibility Examples
 Telephone
 Curb Cuts
 Social Networking

DBTAC_2010.ppt
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Proprietary and Confidential. Page 10
The Classic Disconnect Between Users &
Developers
PWD’s Developers
Need a Web Need accessibility
2.0 persuasion awareness, user
tool, experience(s)
relationships,
and “voice”

Enter the Age of Social Networking

DBTAC_2010.ppt
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 CLIENT Research

Social Networking – What’s the Deal?

Communicate Need

Increase Voice Build Awareness

TPG Consulting the paciello group

Accessible Web Design DBTAC_2010.ppt
© 2009 TPG, LLC. © 2010 by The Paciello Group, LLC. All rights reserved.
Page 12 Proprietary and Confidential. Page 12
The Emergence of Social Networking

Social Networking is about

relationships
• Collaboration
• Education
• Business
• News
• Community
• Storytelling
Social Networking comes in
different flavors
 Blogs (WordPress, Blogger)
 Microblogs (Facebook, Twitter)
 Video (You Tube, TEDBlog)

DBTAC_2010.ppt
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Blogging

• Journals
• Opinions
• News
DBTAC_2010.ppt
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YouTube

• Training
• Awareness Building
• Captioning
DBTAC_2010.ppt
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MicroBlogging – Facebook

• Little bit of blog, a dash of microblog

• Focus is community, collaboration, and relationship building
• Built in applets

DBTAC_2010.ppt
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MicroBlogging - Twitter

• “Newslets”
• Links to important resources
• Community & Collaboration
DBTAC_2010.ppt
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A Twitter Story…

DBTAC_2010.ppt
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Linkedin – Building Business Relationships

• Linkedin, Plaxo, help establish business & professional relationships

• Collaboration and Contact database
DBTAC_2010.ppt
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MicroBlogging – HootSuite

• Tools like HootSuite let you post to multiple social network applications
• Benefit is Pervasive, Global communication, relationship, and awareness
building
DBTAC_2010.ppt
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Storytelling – Voice that Motivates Action

- Short, meaningful, and effective vignettes

- Specific to audience, inherently interesting
- Predicaments, tension, unexpected events
- Get listeners involved, convey user needs
- Help create personas
DBTAC_2010.ppt
© 2008 by The Paciello Group, LLC. All rights reserved.
Proprietary and Confidential. Page 21
 CLIENT Research

The Power of Social Networking

Establish Relationships

Increase Voice Build Awareness

TPG Consulting the paciello group

Accessible Web Design DBTAC_2010.ppt
© 2010 by The Paciello Group, LLC. All rights reserved.
© 2009 TPG, LLC.
Proprietary and Confidential. Page 22
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Consulting – Technology – Solutions – Training – Services
Thank You for Your Attention!

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