B R I A N VA N D E K A M P

COPY PORTFOLIO

Scratch that I write great copy.

I have been working as a copywriter for William
Joseph Communications since the beginning of 2015,
and have aspired to write advertising copy since my
teens.
From high school to work, work to school (SAITs
Print Journalism Program), school to work, work to
school (University of Calgarys BA in Communications
Studies), I have taken the scenic route to my budding
career in advertising. None of that time has been wasted,
and Ive spent every year developing skills applicable
to advertising and marketing communications.

H I,
B  F;KB:G %  : G =
I WRIT E COPY.

Consistent and creative promotion? Well, Ive spent a

considerable amount of time promoting bands through
the punk and hardcore community. Ive been active in
the music community for nearly a decade; watching
social media and digital promotion move from a novelty
to a requirement and utilized it to its full effect. Most
importantly, I found out just how important it is to
me to work in a creative field if I have any hope at job
satisfaction.

Difficult, hard-to-please client? Well, my years working

in specialized construction as a field technician taught
me how to handle near-impossible expectations and
come out the other side with happy clients and happier
bosses.

Post-college, I found myself with a position with William

Joseph Communication. As the sole copywriter, I had
to hit the ground running and establish myself as not
only a competent writer, but a writer who can perform
under pressure. Ive had the opportunity to work with
a stunning variety of clients across a wide swatch of
industries. Ive loved my time with WJ, but Im looking
for something bigger.

High-stress environment with ludicrous time lines?

Let my years of working in commercial kitchens speak
for themselves. From beginnings as a teenaged fry
cook, all the way to kitchen management positions,
cooking has been an excellent way to hone my skills
in time management, and pay my way through school.

Im hungry. Hungry for a more collaborative

environment in which I can practice my love of writing.
I want the opportunity to work with others, to grow
together, and to create excellent copy for our clients.
Im ambitious, dedicated, and ready to create some
incredible work with some incredible people.

TOU
RISM
SASKATOON
Print and Digital Ads Brand Standards Guide Campaign Development
Tourism Saskatoon is visitor and convention agency that
markets the City of Saskatoon and surrounding areas
as a premier destination for leisure and business travel.
Through my work with William Joseph, I was given the
opportunity to work on a wide variety of projects with
Tourism Saskatoon.
With help from our senior strategist, I developed a
campaign evolution of the Endless campaign. Using
the psychographic data, our new strategy developed new
campaign advertisements around defined traveller types
and narrowed in the messaging for each type. The end
product was a repurposed brand strategy that utilizes
experienced-based destination marketing.
After the campaign evolution was complete, I was tasked
with developing a brand standards guide to be used by
business partners in Saskatoon. Working with the art
director, we developed a simple, easy-to-read guide to
assist with implementation of the Saskatoon destination
brand across local business existing marketing.
Through out this time, I worked on a wide variety of Tourism
Saskatoon print and digital advertisements. Taking the
evolved campaign strategy, I wrote advertisement copy that
focused in on traveler types and experiential marketing to
convey the Tourism Saskatoon message.

Copy from print ads

Endless Indulgence;
Spoiling yourself is easy in our lively city; just
as easy as sharing that experience with friends.
After a busy day taking in our great shopping,
treat yourself to a fabulous meal and a glass of
wine and at one of our culinary hot spots. End
your night with a beautiful walk through our
urban parkland, or take in the vibrant nightlife
and dance the night away. Book your stay in one
of our luxurious hotels, and enjoy the best that
Saskatoon has to offer.
Endless Connection;
Become a part of our rich cultural tapestry and
share the creative energy that defines our vibrant
city. Join in an afternoon open jam on Broadway,
or chat with a local producer at our Farmers
Market about their passion for food. Step outside
yourself and into a piece of Saskatoons history;
there are great opportunities to take in the culture
of the surrounding heritage sites. Our warm and
friendly city vibe prove were a people who still
say hello to each other on the street, so book your
stay with us and see for yourself; youll fit in great
in our welcoming city.

Context

ENDLESS
Inno va tion
Be a part of the leading edge
innovation in Canadas Science City

Saskatoon has always been on the forefront of development.

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TWebsite
HECopyRPM
PROJ
E
C
T
- Social Media
The Raw Power Marketing Project (RPM Project) was
developed as a marketing giveaway from William Joseph to
reward entrepreneurs in Alberta and Saskatchewan. The
giveaway would see two winners receive up to $25,000 in
marketing from William Joseph.
My work with the project began with long collaboration
sessions with our creative director to plan out a functional,
segmented website that could be easily changed depending
on the phase of the contest. The finished product is a
multiphase website that utilizes a new complementary
brand voice for the messaging.
In addition to the website, I developed a social media
content for LinkedIn, Facebook, and Instagram to promote
the contest and gain additional participants.

Copy from web

Hard work, determination, and a little help from
Lady Luck.
We understand the challenges that come with being
an entrepreneur. On the best of days, owning your
own business is a bit of a gamble, and we could
all use a hand-up. Thats what the Raw Power
Marketing Project is all about.
We want to stack the odds in your favour and boost
your companys bottom line. We will be giving two
hardworking entrepreneurs the chance to win a
marketing giveaway from William Joseph to help
provide solutions to the complex challenges that
owning an independent business presents.
Social Media Post:
These ten companies showed grit. They showed
determination. They showed chutzpa. Whatever
you want to call it, these are the hardworking, dealmaking, expectation-breaking entrepreneurial
businesses who we feel best represent what the
RPM Project is all about.

Context

CBranding
A SandTLEAVERY
H
OSPITAL
I
T
Y
Key Messaging - Print Collateral E-Blasts
Castleavery is a new hospitality group operating out of
Calgary that just purchased their first property, the Mount
Engadine Lodge located near Canmore. Working with our
senior strategist, I was tasked with developing a brand
strategy and key messaging for the lodge.
Utilizing psychographic data, a brand was developed that
would appeal to the regularly returning guests as well
as individuals looking for a new experience. Focusing
on both the outdoor experience, as well as the ability
to spoil oneself in with amenities at the lodge, the key
messaging was developed to appeal to variety of travelers,
while avoiding alienating any specific group. The board of
Castleavery enthusiastically approved this brand strategy.
With the branding and key messaging in place, I applied
the brand strategy to a variety of marketing pieces, both
print and digital. The new collateral utilized experiential
marketing to drive the messages home and make Castleavery
at Mount Engadine an appealing destination for travelers.

Copy from E-Blasts

Say I Do At Our Mountain Getaway
Ensure your nuptials are stunning with a beautiful
wedding in the backcountry at Mount Engadine
Lodge. Close to the amenities of Calgary, but miles
away from a typical wedding, our lodge is the
perfect location for ceremonies and receptions of
many sizes. Allow our staff to handle every detail
and ensure that your special day goes off without
a hitch. From well-appointed rooms, to fantastic
meals cooked with local ingredients, our lodge is a
truly unique location for your big day.
Embrace the Snow and Cold.
Escape the city and celebrate the winter with
Castleavery at Mount Engadine. Fill your days
with a wide variety of outdoor adventures, like
skiing and snowshoeing, and spend your nights
around a fireplace with friends and family.
Outdoor adventure not for you? Then cozy up with
a good book, and let our staff ensure you have a
perfectly relaxed vacation and watch the beauty
of the backcountry from the comfort of our lodge.
Contact us today to plan your perfect winter
escape!

Context

GET COZY
THIS FALL

JOIN OUR
HOLIDAY
TRADITION

GIVE THE
PERFECT
GIFT

Is there anything more beautiful than fall in Alberta?

Come see the leaves change colour from one of our
many trails, then join us in the lodge for a hearty, harvest
meal that uses only the freshest ingredients. Come for a
hike, for a meal, or for a night and see just how beautiful
our mountain lodge is during autumn. Contact us today
to make sure you dont miss the season!

BOOK NOW AT
MOUNTENGADINE.COM

MOUNT ENGADINE LODGE

Box 8643 | Canmore, Alberta, Canada | T1W 0B9
(403) 678-4080 | mountengadine.com
@ mountengadine

Join us at Castleavery at Mount Engadine and spend

your Christmas season at our beautiful backcountry
lodge. Enjoy full days of exciting winter activities, such

This year, spoil your loved ones with the gift of a unique,
backcountry retreat at our fabulous lodge. Fill your days
with snowshoeing or skiing, and spend your nights

as snow shoeing and skiing, and enjoy cozy nights

gathered around the fireplace. Let our wonderful staff
take care of Christmas dinner, and take the time to
cherish your friends and family. We are now booking
up for our Christmas package, so contact us soon to
ensure your spot!

connecting around a roaring fireplace with a cup of hot

cocoa. Let our knowledgeable staff take care of every
detail: from well-appointed rooms that suit any familys
needs, to world-class dining with local ingredients.
Contact us today for additional information, and start a
new tradition with Castleavery at Mount Engadine.

BOOK NOW AT
MOUNTENGADINE.COM

BOOK NOW AT
MOUNTENGADINE.COM

MOUNT ENGADINE LODGE

Box 8643 | Canmore, Alberta, Canada | T1W 0B9
(403) 678-4080 | mountengadine.com

MOUNT ENGADINE LODGE

Box 8643 | Canmore, Alberta, Canada | T1W 0B9
(403) 678-4080 | mountengadine.com

@ mountengadine

@ mountengadine

MOG
EN
MOTOR
C
LU
B
Microsite Copy - Print Collateral
Mogen Motor Club is an exclusive, luxury automotive
club that provides its members with the opportunity to
fractionally own a fleet of unique, high performance cars.
In 2015, the club came to William Joseph for help with its
initial branding and marketing materials.
After the preliminary meetings with Mogen, I began work
with the our brand strategist and creative director to
develop a concept for the marketing materials. Keeping the
target market in mind, I developed taglines and language
that portrays the club as exclusive but not snooty; focusing
on the clubhouse dynamic more so than the luxury. The
finished product is a slick campaign that has gone through
web, print, and environmental.

Copy from microsite

Context

MEMBERSHIP HAS ITS BENEFITS

Mogen Motor Club provides its members the
opportunity to drive Italian exotics, highperformance racers, vintage classics, and a variety
of other head-turning rides.
Imagine having the keys to a dream car garage
filled with unique performance and luxury vehicles
just waiting to be driven. Imagine being a part of a
true motor club. Imagine it filled with people whose
passion for bold automotive experiences matches
your own. Imagine the opportunity to learn the
intricate details of the vehicles available to you,
honing your skills with advanced driver training
and automotive seminars. Imagine attending
exclusive special events, parties, industry product
launches and much, much more.
There are a variety of membership options to
choose, from as low as $750 a month with a onetime equity purchase.
To learn more about how to make your driving
dreams a reality, including a complete pricing
guide, contact us today.

info@mogenmotorclub.com / 403 540 6682 / MOGENMOTORCLUB.COM

WILLIAM JOS E P H
CO
MM
U
NIC
AT
I
ONS
Website Copy - Blog Writing and Planning - E-Blasts
From the beginning of my working relationship with
William Joseph, my skills as a copywriter were utilized
for their in-house marketing. Developing content for web,
print, and social, I had to learn-on-my-feet and adhere to
their developed brand guide.
One of the larger projects was the complete rebuild of
the website. The previous site was dated, did not utilize
basic principals of SEO, and was difficult to navigate.
Beginning with several meetings between the creative
director, digital director, and myself, we developed a basic
site map and concept for website structure. From there,
I took the existing brand standards and wrote copy that
reflects the agency: professional, conversational, and
collaborative. Through many revisions, and the addition
of a massive portfolio, this project taught me a lot about
staying on budget while producing great copy.
Additionally, since Ive started with William Joseph, Ive
contributed weekly to the blog. Ive developed the strategy,
schedule, and wrote promotional social media posts. While
Ive researched and wrote the blog posts Ive realized the
importance of conveying relevant information and topics,
while avoiding shameless self-promotion.

Copy from website

Context

Our team is determined.

We dig in, figure it out, and create great marketing
for our clients. We check our egos at the door and
take on every project with fresh eyes guided by
decades of experience. With every client, every
industry, and every budget, we create over arching
strategies that tell your organizations story, from
the development to the activation of your brand.
Its more than brochures or ads; its your business,
and we are here to go above and beyond to create
tailor-made solutions for every client.
We understand the risks and rewards unique to
business owners, as we are business owners as
well. It is our entrepreneurial sensibility that
keeps us moving forward, innovating marketing
for tomorrow. William Joseph is not just an
agency, we are the difference between a successful,
lasting marketing strategy and a one-hit-wonder.
We understand business, whatever industry, and
want to help you build yours. Your business has
a story; we want to be the ones passionately and
purposefully telling it.

ADRIAN
ART
DIRECTOR

TERRIN
ART
DIRECTOR

RYAN

CEO

KRIS

ASSOCIATE
CREATIVE
DIRECTOR

BRYCE

LAURA

ACCOUNT
MANAGER

BRIAN
COPY
WRITER

ACCOUNT
MANAGER

KEVIN

KEN

WEB
DEVELOPER

DIGITAL
DIRECTOR

JASON
CREATIVE
DIRECTOR

JOELLE
OPERATIONS
MANAGER

TELL YOUR STORY.

WE CAN HELP.
Marketing is an investment, not an expense. So when times
get tough, your marketing must perform and generate results.
Thats what we excel at.
This is the team that digs in, figures it out, and produces powerful

JORDAN
MARKETING
STRATEGIST

ERIN

MARKETING
STRATEGIST

marketing in any economic climate. We dont run from difficulty,

we embrace it. We are here to take the unique challenges our
clients bring to us and transform them into results.
To learn more about our team and discover
how we can help tell your story visit:

williamjoseph.com

1.877.770.0840

williamjoseph.com

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( 51. 0 4 8 6 N, 114 . 07 0 8 W)