Study about consumer perception about organised Vs.

Unorganised retailing
sector at Delhi/NCR.

QUESTIONNAIR

1) AGE :
Less than 35
36 40
41 - 45
Above 45
2) GENDER :
Male
Female
3) EDUCATIONAL QUALIFICATION :
Metrics
HSC
Graduation
Post graduation
Professional
Any other please specify
4) OCCUPATION :
Student
Government Employees
Private Employees
Trade/ Business
Professional
Housewife/(Part time job)
Any other please specify
5) MONTHLY INCOME IN Rs. :
Less than Rs. 25,000
Less than 25,000 50,000
Above 50,000

6) FAMILY NATURE :
Joint
Nuclear

7) MARITAL STATUS :
Single
Married
8) NATURE OF RESIDENTIAL LOCATION :
Rural
Urban
Semi- urban
9) FAMILY LIFE CYCLE STAGE :
Bachelor
Married with dependent children
Married with independent children
Married with no children
Any other please specify
10)

SOURCES OF PURCHASES :
Organised Retailers
Unorganised Retailers

11)

PURCHASE PREFERENCES UNDER THE ORGANIZED STORES :

Super Market
Chain Store
E-stores
Any other please specify

12)
PURCHASE PREFERENCES UNDER THE UNORGANIZED
STORES :
Conventional Store
Neighbourhood Store
Any other please specify
13)

14)

ITEM YOU PURCHASED FROM ORGANIZED RETAILERS :

Food crockery and General
Cloths Textile Fashion Accessories
Durables and Mobiles
Food Services
Home Improvements
Vegetable
Stationery, Books, Music, Toys and Gifts
Electronic appliances
Packet food items
Footwear
Any other please specify
ITEMS YOU DO NOT PURCHASE FROM ORGANIZED RETAILERS :

15)

ITEM YOU PURCHASE FROM UNORGANIZED RETAILERS :

Food crockery and General
Cloths Textile Fashion Accessories
Durables and Mobiles
Food Services
Home Improvements
Vegetable
Stationery, Books, Music, Toys and Gifts
Electronic appliances
Packet food items and spices
Footwear
Any other please specify

16)
ITEMS YOU DO NOT PURCHASE FROM UNORGANIZED
RETAILERS :

17)

REASONS FOR BUYING FROM ORGANISED RETAILERS :

Price
Quality
Range
Services
Convenience
Ambience
Hygiene
Credit Facility
Personalized Service
Location

Promotional Offers
Home Delivery

18)
RATE THEM IN ORDER OF IMPORTANCE THE VALUE FOR
MONEY, SATISFACTION OFFERED BY ORGANIZED Vs. UNORGANIZED
RETAILERS :
Food crockery and General __ 1__2__3__4__5__
Cloths Textile Fashion Accessories__ 1__2__3__4__5__
Durables and Mobiles__ 1__2__3__4__5__
Food Services__ 1__2__3__4__5__
Home Improvements__ 1__2__3__4__5__
Vegetable__ 1__2__3__4__5__
Stationery, Books, Music, Toys and Gifts__ 1__2__3__4__5__
Electronic appliances__ 1__2__3__4__5__
Packet food items__ 1__2__3__4__5__
Footwear__ 1__2__3__4__5__
19)
RATE THE ATTRIBUTES IN ORDER OF PREFRENCE WHILE
SHOPPING FROM ORGANIZED RETAILERS AND UNORGANISED
RETAILERS :
Price__ 1__2__3__4__5__
Quality__ 1__2__3__4__5__
Range__ 1__2__3__4__5__
Services__ 1__2__3__4__5__
Convenience__ 1__2__3__4__5__
Ambience__ 1__2__3__4__5__
Hygiene__ 1__2__3__4__5__
Credit Facility__ 1__2__3__4__5__
Personalized Service__ 1__2__3__4__5__
Location __ 1__2__3__4__5__
Promotional Offers and Discounts__ 1__2__3__4__5__
Home Delivery__ 1__2__3__4__5__
Information about the products__ 1__2__3__4__5__
Customer care and Complaint handling__ 1__2__3__4__5__
20)
ANY SUGGESTION TO ORGANIZED RETAILERS FOR IMPROVING
YOUR SHOPPING EXPERINCES :