MASENO UNIVERSITY

DEPARTMENT OF BUSINESS ADMINISTRATION

MBE 821: ENTREPRENEURSHIP PRACTICAL
Course Content:
The student will be required to identify a business idea/opportunity, carry out a
feasibility study for it and write a report; Write a business plan for the business to
implement that idea/opportunity. He/She will be required to implement the business
plan and further develop the business idea/opportunity either in an existing venture
or start up a new venture to implement the project. The objective is to expose
students to the entrepreneurial environment and instill in them an entrepreneurial
culture. The student will be assessed by an assigned member of the academic staf
who will be assisted by an organizational supervisor (if any) and the business
stakeholders if applicable. The assessment will be based on the work performance
and a written report at the end of the practical.

Expected learning outcomes: By the end of this course, you should be able to:
1.
2.
3.
4.

Identify business ideas/opportunities

Conduct a business ideas/opportunities feasibility study
Write up a business plan
Implement a business idea

Content areas:
1.
2.
3.
4.
5.

Identification of a business idea/opportunity

Feasibility study execution
Writing feasibility report
Business plan development to implement idea/opportunity
Prepare a written report of the entrepreneurship practical

Methodology: Lecture guides; briefings; coaching; mentorship; practicum;

presentations

Instructor: Dr. Fredrick Aila

Assessment:

University Supervisor
Industry/Work supervisor

-30mks
-20mks

Written reports

-50mks

Pass mark

-50mks

References: There are many texts on this subject. Some are sampled here! See
https://www.google.com/search?
q=entrepreneurship+textbook&safe=of&espv=2&biw=1600&bih=775&tbm=isch&tbo=u&source=uni
v&sa=X&ved=0ahUKEwjDtZb0vs7KAhVItBQKHaKnDGoQsAQIIg#imgrc=_

Instructor: Dr. Fredrick Aila

Interpretation of the course description

1.
2.
3.
4.
5.

What is the philosophy of this course?

What are the course objectives?
What is the course expected learning outcomes?
What are the tasks in this course?
How do I engage in this course?

Possible and overarching course objectives

1. Connect the masters entrepreneurship student with the practical methodology.
2. Prepare the university graduate to able to exercise the administrative, leadership and
specialized skills in entrepreneurship.
3. Help the student to understand the work mechanism in the society institutions and
give him/her the practical experience and appropriate training in entrepreneurship.
4. Provide the student with skills to deal with data and write the various reports.
5. Build bridge of communication between the university and student on the other hand
between the governmental and private institutions.
6. Stabilize the values and concepts related to the knowledge and work.
7. Obtain feedback on suitability of course in relating with local reality.

Activity Schedules
1. Students prepare activity schedules of their action plans covering all course activities
2.
3.
4.
5.
6.
7.

during the semester. (Consultation hours must be agreed on beforehand).

A sensitization meeting is held between university/work supervisor and student.
Action plans with clear milestones are approved indicating reporting datelines.
Feedback is sought and obtained from both university/work supervisors.
Strict deadlines are observed.
Student maintains an Entrepreneurship Practical Journal.
Reports follow university approved formats but can be tailored to fit the situation.

Instructor: Dr. Fredrick Aila